• Title/Summary/Keyword: technology-based business

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A Study on the User's Acceptance and Use of Easy Payment Service - Focused on the Moderating Effect of Innovation Resistance - (간편결제 서비스 수용의도와 이용에 관한 연구 - 혁신저항의 조절효과를 중심으로 -)

  • Kang, Sun-Hee;Kim, Ha-Kyun
    • Management & Information Systems Review
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    • v.35 no.2
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    • pp.167-183
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    • 2016
  • This study has recognized easy payment service as one of the new types of application of information and communication technologies and proposed a modified acceptance intention model by adding perceived risk factor based on the unified theory of acceptance and use of technology(UTAUT) and then explored those variables that effect the acceptance intention of consumers. The results of this study can be summarized as the followings. First, expectation on the efforts, social impact have positive effect on the acceptance intention and perceived risk has negative effect on the acceptance intention but expectation on the efforts and promotion condition were found to have no effect on the acceptance intention. Second, among the factors suggested, social impact was found to have more effect of causing the acceptance intention of users than expectation on the efforts and perceived risk. Third, it was found that there is a significant association between the acceptance intention and use behavior of users of easy payment service. This means that, as was reviewed in the preceding researches, the acceptance intention affects actual acceptance behavior of users either directly or indirectly. Fourth, even though innovation resistance has regulation effect on the relationship between expectation on efforts or social impact and acceptance intention, it was found to have no regulation effect on the relationship between perceived risk and acceptance intention.

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The effect of the Interest of Cosmetics on Middle School Girl's Purchase Satisfaction -Purchasing Behavior and Informatization Level as Control Variables- (여중생의 화장품 관심도가 구매만족도에 미치는 영향 -구매행태와 정보화수준을 조절변수로 하여-)

  • Yoon, Jin-Suk;Lee, Jae-Ha
    • Journal of Convergence for Information Technology
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    • v.8 no.2
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    • pp.121-131
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    • 2018
  • The purpose of this study is to analyze whether the cosmetic interest of middle school female students(n=126) is related to purchase satisfaction by using purchase behavior and informatization level as control variables. Based on the research model, three hypotheses were set and statistical tests were conducted. The results of this study are as follows. First, middle school female students used cosmetics from elementary school and cosmetics education was requested from elementary school. Therefore proper early education on cosmetic use is needed. Second, the degree of interest and purchasing behavior of cosmetics was positively correlated with the purchase satisfaction of cosmetics. Third, the purchasing behavior of cosmetics was found to have a more effect on purchase satisfaction than the cosmetics interest. Especially, 'cosmetics purchase behavior' had a moderating effect on purchase satisfaction. Fourth, there was no difference in the average among the grades about cosmetics category(cosmetic interest, purchase behavior, informatization level, purchase satisfaction). This study needs to pay more attention to cosmetics purchasing behavior, which has the greatest effect on the satisfaction of cosmetics purchasing among middle school girls, and suggests that further studies will be continued to expand the range and ages in the future.

An Analysis of the Productivity Changes of Korean Pharmaceutical Industry Using Bootstrapped Malmquist Index (Bootstrapped Malmquist 지수를 이용한 국내 의약품산업의 생산성 변화 요인 분석에 관한 연구)

  • So, Soon-Hu
    • Management & Information Systems Review
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    • v.35 no.4
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    • pp.141-153
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    • 2016
  • This study estimates the productivity change of pharmaceutical industry and decompose the change into technical efficiency change and technological change to explore ways to improve the productive efficiency. Unlike most previous studies, this study employs the non-radial and non-oriented slacks-based Malmquist productivity index which can deals directly with the input excesses and output shortfalls. In addition a smoothed bootstrap method is applied to estimate statistical confidence intervals for the Malmquist Index and its components. For the empirical analysis a balanced panel data set is constructed covering ten years over the period from 2005 to 2014. The input variables used in this study are number of workers, tangible assets and major production cost. The gross production is selected as a main output variable. The empirical results suggest that the productivity of pharmaceutical industry has decreased due mainly to decline in the technological progress rather than improvements in technical efficiency. An analysis result shows that the scale efficiency outweighs the pure efficiency in determining the technical efficiency of pharmaceutical industry. Therefore, in order to enhance the competitiveness of domestic pharmaceutical industry, it is important to continue supporting policies to promote the technology innovation capability through efficient R&D investment and industry reform strategy.

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Survey on Multifaceted Role of Shipping Industry and Measures to Improve Public Perception (해운산업의 다면적 역할에 대한 인식조사 및 국민인식 제고방안)

  • Lee, DongHyon
    • Journal of Korea Port Economic Association
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    • v.28 no.3
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    • pp.127-150
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    • 2012
  • A survey showed that the public perception of the shipping industry's overall image and economic role was relatively positive. The survey revealed that public perception was mixed with respect to the multifaceted role of the shipping industry. Based on the results of this survey, this paper proposes three approaches to improving the public perception of the shipping industry. The organization contact approach includes establishing shipping institutes for city people, holding various events targeted at the public, establishing a shipping memorial hall, developing a shipping-related culture and tourism, reinventing the image of the shipping industry through a shipping-culture movement, and creating new views of the shipping industry by conducting formal education. The goods and services contact approach includes building a brand image for shipping services, providing B2C services, utilizing the national image for the shipping industry, and participating in international cooperation projects. The text contact approach includes B2B advertising, advertisements focused on the national economic and multifaceted role of the shipping industry, package advertisements for the shipping industry and related industries, the Internet and high-technology media, government-initiated PR activities regarding the multifaceted role of the shipping industry, and funding for advertising the shipping industry.

Simplified Clearance Formalities of Northeast Asia port (동북아 항만의 입출항 수속 간소화 방안)

  • Choi Hyung-Rim;Park Nam-Kyu;Park Young-Jae;Cho Jae-Hyung
    • Journal of Navigation and Port Research
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    • v.29 no.5 s.101
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    • pp.439-445
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    • 2005
  • Recently, owing to the increasing demand on the simplification of arrival and departure procedures, IMO's (International Maritime Organization) Facilitation Committee (FAL) is carrying out the standardization project of arrival and departure formalities and clearance form. Also, many port authorities of developed countries are making active researches for the smooth flow and efficiency of the information inbound and outbound ships by way of simplifying their formalities or through electronic means. However, this standardization project cannot be done by one country but by mutual cooperation among related nations. And to carry out this task, the first thing to be done is to standardize the formalities and document form, and to integrate information. To this end, this study has reviewed the model cases of advanced ports of developed countries with regard to their simplification and standardization efforts. And also we have analyzed the formalities and clearance form of the three countries Korea, China, and Japan. And then for the solution of common problems of three countries, this paper has suggested an ebXML-based Global Port B2B framework. Through this framework, we can reuse and automate the necessary information on the arrival and departure of ships, consequently realizing simplification, and laying a foundation for the introduction of e-commerce to the port industry.

Study of the Construction of Marine GIS through the Development of Ship-Navigation System Based on the Precise Coordinate Analysis of GPS (정밀 GPS 좌표해석기반의 선박항법시스템 개발을 통한 해양지리정보체계의 구축에 관한 연구)

  • 장용구;문두열;정범석
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.16 no.1
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    • pp.39-46
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    • 2004
  • In the GIS construction to land and sea in Korea, GIS construction on land was completed mostly for big cities by NGIS(National Geography Information System) business. However, Marine GIS being constructed by the National Oceanographic Research Institute is still constructing geography information and definition of attribute information and real condition. We have done researches to get maximized ripple effect linking GPS and Navigation techniques on GIS. GPS in accuracy is divided into navigation and precise surveying equipments. Now, GPS technology has been developed very much and with low price GPS equipments are being introduced. But costs on the GPS equipments are high yet. Therefore, the GPS equipments for navigation can be substituted by cheap GPS equipments in a car or ship. In this paper, the authors developed algorithm to convert ellipsoid coordinate between WGS84 and Bessel ellipsoid and to analyze map projection between BESSEL ellipsoid and UTM plane coordinate system. And the author developed ship navigation system with cheap GPS equipments using algorithm of ellipsoid conversion and map projection. The authors proposed the necessity on constructing Internet GIS to manage many ships.

Economic Evaluation of ODA Project - A Case of Poultry Farm in Uganda - (우간다 양계부문 ODA 사업의 농가단위 경제성 평가)

  • Yang, Heon-Yong;Seo, Il-Hwan
    • Journal of Korean Society of Rural Planning
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    • v.26 no.4
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    • pp.67-79
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    • 2020
  • As globalization, international cooperation has grown in importance. In accordance with this trend, Korea has been receiving high demands from international organizations about expanding the scale of Official Development Assistance(ODA) in line with its improved national status. In addition, in the economic aspect of Korea, the ODA project is expected to provide new growth opportunities in the mid- to long-term by promoting cooperation with developing countries. Uganda is an area with high strategic value due to good agricultural conditions and favorable geographical conditions. The poultry industry is a business that is generally carried out to the Ugandan, but due to economic problems such as initial investment cost, most of them have raised poultry on a small scale which is not enough for main income. This paper proposes the construction and operation plan of adapting to small poultry farms in the village-intensive type to sustainable income for residents in Uganda through ODA project in Korea's agricultural technology. The economic feasibility was analyzed from the long-term perspective when the initial construction cost was supported or not and the poultry species ratio was adjusted in terms of initial and operating costs. Economic analysis was performed using Net Present Value(NPV) method. As of after 10 years, when operating in the form of shifting kuroiler to layers, it was estimated to earn about 700,000 ugx more than when only kuroiler is raised, and it is able to reduce about 14 million ugx from the initial cost than when only raising layers. As of 20 years, the most profitables scenario was the breeding of 100 kuroilers and 400 layers methods. however, this case was anlayzed to be unsuitable for Uganda farmers, with initial costs more than three times higher than the shifting method of the kuroiler to layers. If the initial construction cost is supported by ODA project, the initial investment cost can be recovered in the first year with the shifting method, whereas raising only layers take two years to recoup the cost. In the meantime, when studying livestock industry in Uganda, it was examined by relying on statistical data, but this paper is meaningful in that it predicted how much it is economically effective based on field experience.

Charging Behavior Analysis of Electric Vehicle (전기자동차 충전행태분석)

  • PARK, Kyuho;JEON, Hyeonmyeong;JUNG, Kabchae;SON, Bongsoo
    • Journal of Korean Society of Transportation
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    • v.35 no.3
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    • pp.210-219
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    • 2017
  • Electric vehicles, which are attracting attention as eco-friendly vehicles, have been increasing in number since 2011 in Korea. The purpose of this study is to analyze the efficient operation of existing charging stations and factors to consider when installing additional charging stations based on the case of Jeju Island where the electric vehicle penetration rate is high and the charging infrastructure is relatively well established. The characteristics of using electric car charging stations by region, type of facility, and time of day are analyzed. As a result of analyzing the frequency of using the charger installed in Jeju Island, the utilization of both the fast charger and the slow charger is found to be concentrated in a specific area. The usage rate of charger installed in a business facility and a public parking lot is high in both fast charger and slow charger. However, according to the usage rate by time of day, the fast charger has a high utilization rate throughout the afternoon, while the use of a slow charger is concentrated in the morning. In order to enable users to utilize the electric vehicle charging station efficiently, it is necessary to provide a publicity guide for the charging station having a low utilization rate, a notice for using the charger, and a notification of completion of charging. Considering the charging demand, the area where the charger is not yet installed should be considered as the area to install the charger, and in addition, the additional installation should be considered in the area and the facility where the amount of charge is large. Service improvement is expected to be possible by utilizing actual electric vehicle charging behavior analysis result.

Occurrence of Weed Flora in Pasture of Jeju, Pyeongchang and Seosan Region, Korea and Changes in Weed Vegetation (우리나라 평창, 서산, 제주지역 목초지에 발생하는 잡초 현황과 군락변화)

  • Lee, In-Yong;Kim, Chang-Seog;Lee, Jeongran;Hwang, Kyung-Jun;Kim, Il-Jun;Kim, Dong-Min;Seo, Hyun-A;Jang, Hyung-Mok
    • Weed & Turfgrass Science
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    • v.5 no.3
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    • pp.126-135
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    • 2016
  • The surveys of weed species in pastures were conducted in Jeju Island, Pyeongchang Gangwon, and Seosan Chungnam throughout 2013, 2014, and 2015 in order to understand the current status of the weed flora in Korean pastures and to utilize the survey data for basic measure of them. From the surveys, 275 species of 52 families including 83 exotic species were identified and classified into 77 species of annuals, 55 species of biennials and 143 species of perennials. Looking regionally, 207 species of 49 families, 62 species of 14 families, and 136 species of 36 families were occurred in Jeju, Pyeongchang and Seosan, respectively. Based on the importance values, the most dominant species was Rumex obtusifolius followed by Artemisia princeps, Trifolium repens, Digitaria ciliaris, Rumex acetosella etc. in order. The dominance of exotic species was the highest in Rumex obtusifolius followed by Trifolium repens, Rumex acetosella, Erigeron annuus etc. According to the surveys of past and present a pasture weed community has been changed, i.e., Erigeron annuus, Artemisia princeps, and Potentilla fragarioides var. major were dominant in 1990 and Artemisia princeps, Trifolium repens and Rumex acetosella were dominant in 2004. On the other hand, the dominant species at the pastures were changed into Rumex obtusifolius, Artemisia princeps, and Trifolium repens in 2015.

A study on ecosystem model of the magazines for smart devices Focusing on the case of magazine business in foreign countries (스마트 디바이스 잡지 생태계 모델 연구 - 외국 잡지의 비즈니스 사례를 중심으로)

  • Chang, Yong Ho;Kong, Byoung-Hun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.5
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    • pp.2641-2654
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    • 2014
  • In the smart media environment, magazine industry has been experiencing a transition to ecosystem of value network, which includes high complexity and ambiguity. Using case study method, this article conducts research on digital convergence, the model of magazine ecosystem and adaptation strategy of global magazine companies. Research findings have it that the way of contents production of global magazines has been based on collaborative production system within communities, expert communities, creative users, media contents companies and magazine platform. The system shows different patterns and characteristics depending on magazine-driven platform, Platform-driven platform or user-driven platform. Collaboration system has been confirmed in various cases: Huffington Post and Zinio which collaborate with media contents companies, Amazon magazines and Bookish with magazine companies, Huffington Post and Wired with expert communities, and Flipboard with creative users and communities. Foreign magazine contents diverge into (paper, electronic, app and web magazine) as they start the lively trades of their contents on the magazine platform. In the area of contents uses, readers employ smart media technology effectively such as cloud computing, artificial intelligence and module individualization, making it possible for the virtuous cycle to remain in the relationship within communities, expert communities and creative users.