• Title/Summary/Keyword: technology platforms

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Advertising in the AR Ecosystem and Revitalization Strategies for the Advertising and PR Industry: Centered on Qualitative Research (AR 생태계(C-P-N-D)에서의 광고, PR 산업 분야의 활성화 방안: 질적 연구를 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.67-80
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    • 2019
  • Augmented Reality (AR) is a crucial technology in the Fourth Industrial Revolution that can revolutionize the existing Information and Communication Technology (ICT) market and powerfully create a new market However, it is hard to find the clear answer for AD/PR strategies in the rapidly changing AR market. Thus this research explores the big picture of the AR industry as it pertains to Politics, Economy, Social, and Technology through in-depth interview with seven AR experts who are leading the domestic AR market. The research also analyzes the AR market's Strengths, Weaknesses, Opportunities, and Threats. Furthermore, it looks for strategies to vitalize the advertising and PR industry by analyzing the Contents, Platform, Network, and Devices of the AR ecosystem. The results of the research indicate a need for the government's strengthened policy of supporting the AR market, fostering of pace-setting killer contents, connecting services of several industries through AR platforms, strengthening the network of communication systems such as through 5G, and the commercialization and industrialization of domestic devices in order to vitalize the AR industry in its marketing and PR spheres. Therefore, this research suggests measures to revitalize the marketing and PR industries of the AR ecosystem, which has only recently gotten to its developing stage and provides an academic as well as practical foundation for future research in the field of AR.

Public Sentiment Analysis and Topic Modeling Regarding COVID-19's Three Waves of Total Lockdown: A Case Study on Movement Control Order in Malaysia

  • Alamoodi, A.H.;Baker, Mohammed Rashad;Albahri, O.S.;Zaidan, B.B.;Zaidan, A.A.;Wong, Wing-Kwong;Garfan, Salem;Albahri, A.S.;Alonso, Miguel A.;Jasim, Ali Najm;Baqer, M.J.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.7
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    • pp.2169-2190
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    • 2022
  • The COVID-19 pandemic has affected many aspects of human life. The pandemic not only caused millions of fatalities and problems but also changed public sentiment and behavior. Owing to the magnitude of this pandemic, governments worldwide adopted full lockdown measures that attracted much discussion on social media platforms. To investigate the effects of these lockdown measures, this study performed sentiment analysis and latent Dirichlet allocation topic modeling on textual data from Twitter published during the three lockdown waves in Malaysia between 2020 and 2021. Three lockdown measures were identified, the related data for the first two weeks of each lockdown were collected and analysed to understand the public sentiment. The changes between these lockdowns were identified, and the latent topics were highlighted. Most of the public sentiment focused on the first lockdown as reflected in the large number of latent topics generated during this period. The overall sentiment for each lockdown was mostly positive, followed by neutral and then negative. Topic modelling results identified staying at home, quarantine and lockdown as the main aspects of discussion for the first lockdown, whilst importance of health measures and government efforts were the main aspects for the second and third lockdowns. Governments may utilise these findings to understand public sentiment and to formulate precautionary measures that can assure the safety of their citizens and tend to their most pressing problems. These results also highlight the importance of positive messaging during difficult times, establishing digital interventions and formulating new policies to improve the reaction of the public to emergency situations.

A Case Study on the Online Fractional Investment Securitization Platform (온라인 분할 투자 증권화 플랫폼 사례 연구)

  • Tae Hyup ROH
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.747-754
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    • 2023
  • With the development of information and communication technology, online fractional investment platforms have emerged through the convergence of online platform technology and new investment techniques for asset-backed derivatives. In this study, the concept and previous studies of the online fractional investment platform business, commercialization models and service processes, market status, and pending discussions and alternatives were presented. Recently, the Securities and Futures Commission's decision on securitization of split ownership has become an important guide to the stable business sustainability of platform operators, but academic research is needed according to the current status and case analysis. To identify specific market issues, examples of representative online fractional investment securitization platform businesses such as "MusiCow" for music copyright, "Tessa" based on art, "Kasa" for real estate, "Piece" based on real assets, and "BangCow" for Korean beef shipments were analyzed. Through the case analysis of this study, the characteristics of the business model according to the basic assets of the online fractional investment platform were compared and presented. Since most business models are judged to be securitic, they must comply with the provisions of the Capital Markets Act or be recognized as the target of innovative financial services. From a practical point of view, it is meaningful in that it presented improvement directions that online fractional securitization platform operators should consider and organized institutional considerations for investor protection.

Implementation of Home Network Services Using OpenWRT-based Wireless Access Point and Zigbee Communications (OpenWRT 기반 유무선 공유기와 Zigbee 통신을 이용한 홈 네트워크 서비스 구축)

  • Kwon, Kisu;Lee, Kyoung-Hee
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.2
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    • pp.375-381
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    • 2018
  • As smart home network services such as home CCTV, outdoor control of home appliances, home security and disaster prevention services become popular, there appear various affiliated products including smart home gateway and smart speaker. Since those services are generally developed on the vendors' individual hardware and software platforms, it is not much expected for them to interwork well among different architecture and communication methods. In this paper, we propose a new home network service system running on an open source platform to address such issues. We implemented a home network system using OpenWRT-based wireless router(or access point) and Zigbee communication technology. In the proposed system, a wireless router replaces a commercial home gateway and small control units implemented with Arduino control electronic devices and sensors in home. Several service scenarios are also implemented to verify the operability of the proposed system.

What Quality Factors Affect to the e-Learning Performance (e-러닝 성과에 영향을 미치는 품질요인에 관한 연구)

  • Kim, Sung-Gyun;Sung, Hang-Nam;Jeong, Dae-Yul
    • The Journal of Information Systems
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    • v.16 no.1
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    • pp.201-230
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    • 2007
  • Recently, the growth of e-Learning systems and its related information technology has presented a unique challenge for both schools and industry. It would make an extremely phenomenal paradigm shift in the educational method and practice. Methods of assessing the quality of e-teaming services and contents are critical issue in both practice and research. Moreover, many researchers are interested in what qualify factors more affect to the Performance of e-Learning service. Nevertheless, service quality is a construct that is difficult to define and measure. e-Learning services are composed of many factors, and they are more complicated than the traditional education services because they we performed on the distance basis and the many platforms of IT infrastructure. The purposes of our research are to classify the e-Learning service dimension and identify their factors, to develop the measurement of the factors, and finally to test empirically their relationship between the service factors and e-Learning service performance. For the development of the service factors we considered SERVQUAL model and SERVPERF model which were developed in the service marketing area. The SERVQUAL model was more fitted to the e-Learning services than the latter. From that we derived several factors that fit to our research domain, ie, tangibles, access, reliability, credibility, security, responsiveness, assurance, empathy. We combined three factors of them(reliability, credibility, security) into a factor, system stability for the semantic simplicity, and divided responsiveness factor into system operator responsiveness and teacher responsiveness as the entity based dimension classification. In the e-Learning services research, Most researcher are mentioned the quality factors of contents, so we added to two contents quality factors, ie, contents production method and richness of contents itself. We examined the relationship between the service quality factors and e-Learning performance(student satisfaction and service reuse intention). As result three quality factors(contents production method, teacher responsiveness, empathy) significantly affected student satisfaction. To the other performance variable, ie, service reuse intention, the teacher related quality factors(such as teacher responsiveness, assurance, empathy) affected only. In conclusion, even in the on-line distance teaming, the teacher's role md earnestness is as important as ever.

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A Code-level Parallelization Methodology to Enhance Interactivity of Smartphone Entertainment Applications (스마트폰 엔터테인먼트 애플리케이션의 상호작용성 개선을 위한 코드 수준 병렬화 방법론)

  • Kim, Byung-Cheol
    • Journal of Digital Convergence
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    • v.13 no.12
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    • pp.381-390
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    • 2015
  • One of the fundamental requirements of entertainment applications is interactivity with users. The mobile device such as the smartphone, however, does not guarantee it due to the limit of the application processor's computing power, memory size and available electric power of the battery. This paper proposes a methodology to boost responsiveness of interactive applications by taking advantage of the parallel architecture of mobile devices which, for instance, have dual-core, quad-core or octa-core. To harness the multi-core architecture, it exploits the POSIX thread, a platform-independent thread library to be able to be used in various mobile platforms such as Android, iOS, etc. As a useful application example of the methodology, a heavy matrix calculation function was transformed to a parallelized version which showed around 2.5 ~ 3 times faster than the original version in a real-world usage environment.

Signaling and Multiplexing for Service-compatible 3DTV Broadcasting (서비스호환 3DTV 방송서비스를 위한 시그널링 및 다중화기법)

  • Yun, Kug-Jin;Lee, Bong-Ho;Lee, Jin-Young;Cheong, Won-Sik;Hur, Nam-Ho;Kim, Kyu-Heon
    • Journal of Broadcast Engineering
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    • v.16 no.6
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    • pp.951-961
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    • 2011
  • This paper proposes a signaling and multiplexing mechanism in service-compatible 3DTV broadcasting for guaranteeing backward-compatibility with legacy DTV. Recently, 3DTV experimental broadcasting services are being developed around advanced countries and the standardization of service-compatible 3DTV broadcasting which is able to provide high-quality stereoscopic videos in progress. Based on experimental results, we confirm that proposed method can be used as a common technology and a reference model for stereoscopic video transmission over terrestial, satellite and cable DTV platforms in 3DTV broadcasting service and system development.

Music Industry Using Blockchain Technology: Trends and Future Prospects (블록체인 시스템을 활용한 음악 산업 동향 분석 및 미래가치 전망)

  • Koh, Yunhwa
    • Journal of Broadcast Engineering
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    • v.23 no.5
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    • pp.701-713
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    • 2018
  • The purpose of this paper is to analyze the changes of the digital music platforms and digital profit distribution issues which are considered to be the most important part of the application to the Global music industry based on the block chain system. This attempt is not to reveal the success of the block chain and the value judgment in the societies that will come in the future. How to apply the original function of the block chain in the field of the music industry, which has changed a lot in the digital era, this paper focused on what we need to work on. First, I will briefly review the structure and major functions of the block chain system and the crypto-currency, and examine the link between the blockchain and the music industry. In addition, I will focus on some overseas' cases that are actually applied, and examine the possibility of applying them in the domestic music industry. Through this, I expect that this article will become a cornerstone for discussing the development direction of the music industry, especially the Korean music industry, which is constantly changing due to the technological advancement process.

Teens and College Students' Purchasing Decision Factors of Denim Jeans In the United States

  • Hwang Shin, Su-Jeong;Fowler, Deborah;Lee, Jinhee
    • Fashion & Textile Research Journal
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    • v.15 no.6
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    • pp.971-976
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    • 2013
  • This study provides insight into current social media influences and purchasing power of the young generation in that the size of both of these demographic groups will impact the apparel companies and retail market for the predictable future Denim apparel companies are aware of the discretionary spending power of the Y and Z Generations. The characteristics of current teens are so similar to college-age individuals in that they have grown up with digital technology and they prefer to communicate via social networking sites. Retailers have utilized these social media platforms in order to capture the attention of the generations. Traditionally marketing campaigns have differentiated between teens and the college-age population. However, the teens actually have larger spending power and more discretionary income. A survey consisted of 32 questions pertaining to Internet media influences, influence of people, and decision factors on decisionmaking related to purchasing selection. A random sampling of 163 females responded to a set of questionnaires. Teens, like college students desire to make their own decisions when they select and purchase denim jeans. Overall 40% of them wanted to make their own decisions when purchasing their jeans, however, a significant number are influenced by their friend's opinions (34%) and the opinions of family members (15%). However, celebrities (10%) had the least influence on their decisions. Teens, like colleges students make decisions based on the same decision factors: fit (63%), cost (23%), brand (10%) and color (2%). The most important factor in determining preference was "fit".

Parametric Characterization of Zinc Oxide Nanostructures Forming Three-Dimensional Hybrid Nanoarchitectures on Carbon Nanotube Constructs (산화아연 나노구조의 탄소나노튜브와의 혼성구조 형성 특성 연구)

  • Ok, Jong G.
    • Transactions of the Korean Society of Mechanical Engineers B
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    • v.39 no.6
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    • pp.541-548
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    • 2015
  • We study the structural and functional characteristics of zinc oxide (ZnO) nanostructures that are grown on carbon nanotube (CNT) constructs via step-wise chemical vapor deposition (CVD). First, we optimize the CVD process to directly grow ZnO nanostructures on CNTs by controlling the growth temperature below $600^{\circ}C$, where CNTs can be sustained in a ZnO-growing oxidative atmosphere. We then investigate how the morphology and areal density of ZnO nanostructures evolve depending on process parameters, such as pressure, temperature, and gas feeding composition, while focusing on the effect of underlying CNT topology on ZnO nucleation and growth. Because various types of ZnO nanostructures, including nanowires, nanorods, nanoplates, and polycrystalline nanocrystals, can be conformally formed on highly conductive CNT platforms, this electrically addressable three-dimensional hybrid nanoarchitecture may better meet a wide range of nanoelectronic application-specific needs.