A Study on Application of Integrated Marketing Communication (IMC) Strategy for the Efficiency in Information Services of a Public Information Service Institution (공공정보서비스기관의 정보서비스 효율화를 위한 IMC 전략 적용 방안에 관한 연구)
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- Proceedings of the Korea Contents Association Conference
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- 2004.11a
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- pp.516-530
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- 2004