• 지식경영연구
• /
• 제11권2호
• /
• pp.111-131
• /
• 2010

The purpose of this study is to categorize group of firms by using characteristics of technical innovation in telecommunication industry and to identify relationships between types of technical innovation and such contingency factors of technical innovation. The major findings of this study are summarized as follows; First, Type 1 Group (Innovative Industry Leading Group) tends to use innovative and market differentiation strategy and has more innovative C.E.O's management style and innovative culture. Second, Type 2 Group (Dependent Group on Market Change) tends to use market differentiation or cost leadership strategy and has a more conservative C.E.O's management style and non-innovative culture. Third, Type 3 Group (Small Technology Intensive Group) tends to use focused innovative strategy and has a more innovative C.E.O's management style and innovative culture. Fourth, Type 4 Group (Non-Innovative Group) tends to use focused cost leadership strategy and has a more conservative C.E.O's management style and non-innovative culture.

• Asian Journal of Innovation and Policy
• /
• 제4권3호
• /
• pp.397-409
• /
• 2015

Nowadays, crowdfunding presents a promising development. This research focuses on the influence of platform strategy and market response on the success of crowdfunding from the perspective of the elaboration likelihood model (ELM) theory. Detailed product specifications, crowdfunding difficulty coefficient, vivid advertising video such as introduction and music, and recommendations from relevant figures are all used to depict platform strategy. Meanwhile, we use the number of lovers, followers, comments and 1 RMB backers to measure the level of market response. And thus, we model the impact of platform strategy and market response on crowdfunding success with empirical studies based on 400 samples of observed value. We found firstly that there exist significant positive relations between the total amount of funds pledged and detailed product specification, vivid advertising video, recommendations from relevant figures and the number of 1 RMB backers. Secondly, the crowdfunding difficulty of projects affects negatively, and significantly, the total amount of funds pledged. Thirdly, the influence of the number of lovers and followers on funds pledged is not significant.

• 산업공학
• /
• 제16권3호
• /
• pp.291-299
• /
• 2003

The managerial environment of automobile industry has been rapidly changing, mainly with the tighter standard of legal and environmental regulations, the pressure of cost reduction from the end-user, the various functional improvements of vehicles, and the globalization management. In order to survive in this complicate circumstances, the automakers have strongly pursued the mutual collaboration with the suppliers, especially tier-1, for the optimal selection of parts/materials and the assembly manufacturing processes of the new model development. They prepare the early involvement program for the suppliers during the conceptual design stage, and implement the win-win strategy of technology development activity, in order to improve the value creation. This study considers the strategic technology management of automotive steel sheets makers on the aspects of strategy, processes, human & physical resources, and organization structure. It also suggests the corporate strategies of steel mills, in order to obtain the technology competence.

• International Journal of Advanced Culture Technology
• /
• 제11권3호
• /
• pp.338-345
• /
• 2023

Nowadays, many companies are striving to turn customer value into business value. Customer Relationship Management is a management system that develops effective and efficient marketing strategies by classifying customers in detail based on their information, i.e. databases, and consists of various information technologies. To implement this management system, a customer integration database must be established, and customer characteristics (buying behavior, preferences, etc.) must be analyzed with the databases established and the behavior of each customer must be predicted. This study aims to systematically manage a large amount of customer data generated by companies that apply Customer Relationship Management, in order to develop data design and data governance strategies that should be considered to increase customer value and even company value. We mainly looked at the characteristics of customer relationship management and data governance, and then explored the link between the field of customer relationship management and data governance. In addition, we have developed a data strategy that companies need to perform data governance for customer relationship management.

• 디지털융복합연구
• /
• 제14권1호
• /
• pp.99-119
• /
• 2016

중소기업에 있어서 미션과 비전의 설정을 바탕으로 한 전략의 수립과 이에 근거한 전략적 성과관리시스템의 설계에는 자원의 제약으로 인한 결핍이 존재한다. 이러한 제약이 존재하는 환경에서 기업의 지속성과 발전을 위해서는 기업이 설정하고 있는 전략유형에 대한 고찰을 바탕으로 한 전략의 수립이 매우 중요하다. 본 연구의 구체적인 목적으로는 첫째, 전략유형이 조직경영성과에 영향을 미치는지와 전략유형의 강도에 따른 전략경영성과의 차이가 존재하는지로 설정하였으며, 두 번째 목적으로는 성과측정시스템이 경영성과에 영향을 미치는지와 사용정도에 따른 경영성과의 차이가 존재하는가이며, 마지막으로 전략유형과 성과관리시스템간의 상호작용에 의한 효과가 있는 지를 검증하였다. 본 논문에서는 이와 같은 분석을 위하여 대구 경북지역의 중소기업을 대상으로 전략유형을 분류하고 이에 적합한 전략적 성과관리시스템을 설계함으로써 기업의 경영성과 개선을 가져올 수 있는지에 대하여 연구하였다.

• 컨설턴트
• /
• 통권22호
• /
• pp.78-81
• /
• 2005

• 품질경영학회지
• /
• 제45권4호
• /
• pp.611-628
• /
• 2017

Purpose: This paper deals with establishing Korean national standardization policy through a comparative trend analysis of national standardization strategies and each nation's policy environment. It first investigates the standardization strategies including Korea, the United States, Japan and Germany which is currently leading the 4th Industrial Revolution. Methods: This study compares and analyzes national standardization policies that synthesize the determinants of national standard activities using the STEEP, PEST analysis used for policy environment analysis, and National Standardization Model Canvas(N-STD Model Canvas) applying business model canvas. Results: This study confirms the reasoning and operating system of establishing national standard strategy reflecting the social, economic and political situation and the direction of national standard strategy. Conclusion: Based on the results, this study summarized the policy decision factors necessary for establishing the national standard policy and suggested the management plan in the midpoint of view.

• 디지털융복합연구
• /
• 제14권3호
• /
• pp.83-94
• /
• 2016

본 연구는 중소기업의 기술이전에 영향을 미치는 결정인자가 무엇인지를 분석하여 중소기업의 융복합 경영 전략을 수립하기 위한 기초자료를 제공하기 위한 것이 목적이다. 중소기업을 대상으로 한 2008년부터 2012년까지 기술이전 사례를 지식재산거래정보시스템 등에서 기술거래 데이터를 수집하여 중소기업 기술이전의 결정요인을 로지스틱 회귀분석을 통해 분석하였으며 그 연구결과는 다음과 같다. 첫째, 중소기업 기술이전의 경우 해당 기술 발명자의 수가 많을수록 기술이전의 성공에 긍정적인 영향을 미치는 것으로 나타났고 둘째, 해당 기술의 청구항의 수가 많아질수록 기술이전의 성공률이 제고되었고 셋째, 해당 기술에 대한 피인용문헌의 수가 많을수록 중소기업의 기술이전 성과와 정의 관계가 있는 것으로 나타났다.

• 한국경영정보학회:학술대회논문집
• /
• 한국경영정보학회 2008년도 춘계학술대회
• /
• pp.270-275
• /
• 2008

The various research on Communities of practices (CoP) for propagation of softer type knowledge in new Knowledge Management (KM) strategy having been performed for past couple of years. CoP is one of effective process innovation tool for diffusion of knowledge. Based on CoP's voluntary and spontaneous characteristic, it performs a function of delivering softer type knowledge of workers to the other colleagues of organization. But one step further to CoP's function of propagation of internal knowledge, research on function of CoP's contribution in enterprise strategy are insufficient yet. This paper presents enterprise CoP should be managed and aligned to strategic objectives of enterprise, and also, suggests the methodology for CoPs to maintain a lifecycle as a tool to contribute in strategic goal attainment. Although CoPs are voluntary and spontaneous informal organization, it can display a contribution as tool for KM strategy when it is aligned to strategy properly and form efficient lifecycle.

• 경영과정보연구
• /
• 제25권
• /
• pp.35-55
• /
• 2008

We draw on well-established thinking in the complementary fields of organization theory and strategic management to develop a model explaining why fit among a firm's competitive strategy, its structure, and its technology is a prerequisite for superior performance. The contributions of this theoretical treatise are twofold. Firstly, it helps reduce the disconnect in thinking that exists between the strategy and organization-theory literatures on business-level issues. Secondly, it reveals the importance of managing the coalignment among strategy, structure, and technology which, in turn, forces recognition that competitive advantage does not exist in a static state but in a dynamic condition.