• Journal of the Korean Data and Information Science Society
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• v.26 no.4
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• pp.985-995
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• 2015

Add-on selling can provide new chances to increase sellers' profits and meet customers' needs. Although prior studies have advocated add-on selling for its business value, there is an argument that add-on selling can cause customer repulsion. Therefore, we need to understand customer purchasing pattern related to add-on selling in order to promote it and to mitigate the customer repulsion. To that end, we applied data mining techniques to the 24,925 transactions of data from an online open market in Korea. We then conducted feature selection to investigate the most influential factors that can explain the characteristics of add-on selling transactions using a classification model. We also identified association rules among add-on selling and promotions. Finally, based on the findings in our experiments, we proposed add-on selling strategies for the target online market.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.5 no.2
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• pp.108-113
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• 2004

Various studies to increase customer satisfaction of a web based system are performed actively. Also in recent days an interest about the one-on-one marketing that supporting a customer viewpoint service was raised. The study that supporting the one-on-one marketing is required in a web based system. In this study, We designed the intelligent specialized customer module which supporting one-on-one marketing. The proposed system used a data mining technique as a target selling, a cross selling, and upselling so that supporting one-on-one marketing. Also, In experiment on prototype, we show a proposed system was usable in an actual Web base system applying the mining result based on the specialized customer module.

• 한국전산유체공학회:학술대회논문집
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• 2010.05a
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• pp.17-20
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• 2010

An aerial target system is used for the purpose of experimental test and fire training of missile that newly developed and in mass production. Since the target drones of aerial target systems are monopolized by several major countries so that they are selling at a high price. In this paper, we present the CFD simulation results on a new target drone that Kyungan co. ltd is developing with their own technologies. The presented CFD simulation was conducted in the same conditions of a wind tunnel tests and we could obtain the simulation results of the lift and drag values were in errors by less than 15 percent compared to the experiment. The simulation results were used to determine the modified shapes of new prototype target drone that could fly safely.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.14 no.24
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• pp.187-192
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• 1991

We consider a filling process problem on a production line. Up to present this problem have examined by 100% inspection. Thus a target value is determined which takes into account the regular selling prices, the reprocess cost, the excess quality cost and the process variability and so on. However, in this paper we propose a solution under specified sampling plan when the inspection is nondestructive.

• The International Journal of Costume Culture
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• v.13 no.2
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• pp.101-103
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• 2010

Liberalization may be described as the opening up of the economy to the outside world by relaxing government trade and economic policy restrictions to allow imports. In Kenya, this took place in the early 1990s and it had negative and positive effects on businesses manufacturing and retailing clothing and textiles. This case study narrates what has happened over the last 20 years to businesses in Nairobi, Kenya dealing in clothing and textiles. Some of the original businesses have closed down and been replaced by new ones. More small scale Kenyan businesses have been started dealing in clothing imports from the East and West selling both new and second hand clothes. There has been increased employment in the small scale clothing and textiles sector in garment making and retailing. All in all, liberalization has forced large and medium scale textile manufacture to change strategy so that they target selling to the export market more than to the local market.

• Journal of Korean Institute of Industrial Engineers
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• v.25 no.1
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• pp.1-7
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• 1999

This paper considers the problem of determining the optimum target values of the quality characteristic of interest Y and the screening limits of a surrogate variable X which is correlated with Y under two-stage screening procedure. In the two-stage screening procedure, X is measured first to decide whether an item should be accepted, rejected or additional observations should be taken. If it is difficult to decide on the result of measured value of X, Y is then observed to classify the undecided items. Assuming that Y and X are jointly normally distributed, a model is constructed which involves selling and reduced prices, production, inspection, and penalty costs. Methods of finding the optimum process mean and the screening limits are presented. A numerical example and analysis of the results are also presented.

• Korea Trade Review
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• v.47 no.2
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• pp.103-120
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• 2022

This paper studies the possibility of options as an instrument for central bank to intervene foreign exchange market. As opposed to spot transaction or forward transaction, which impacts spot exchange rate only once, currency options can continuously resist a directional speculative pressure on spot market due to the dynamic delta hedging of OTC currency options market maker. This research also analyzes whether and how central banks can use currency options to lower exchange rate volatility and maintain (implicit) target zones in foreign exchange markets. It argues that short position rather than long position in options will result in market makers dynamically hedging their long option exposure in a stabilizing manner, consistent with the first objective. Selling a "Strangle" allows a central bank to increase the credibility of its commitment to a target zone, and could have a lower expected cost than spot market interventions. However, this strategy also exposes the central bank to an unlimited loss potential. Therefore these kinds of intervention strategies must be used in the short run and temporarily.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.1
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• pp.175-188
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• 2010

This study suggests a new paradigm of fashion merchandising as an environmental change of the fashion industry. The study has the pattern of a literature study and it is analyzed through journals, professional books, fashion magazines, and newspapers. Examined are the environmental changes of the fashion industry, the condition, and problems of the merchandising process that is executed currently, as well as an examination of the concept of fashion merchandising, Concepts and changes for new fashion merchandising strategies are suggested that are helpful for academics and fashion companies. This paper defines the concept of new fashion merchandising as the integrated management activity of planning, development, and selling fashion products to create a profit for the company with the satisfaction of the target customers. This study proposes the pursuance of integrated merchandising, the change of product planning and product development, and the strengthening of store-centered retail merchandising in order to change the direction of fashion merchandising.

• Korean Management Science Review
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• v.25 no.2
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• pp.13-23
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• 2008

Top music 10 is a additional service product of the A mobile telephone company. Up to now, A company is just selling it by outbound TM to customers which visit any contents of Top Music 10. In this paper, we proposed a targeting method combining two score models by data mining. The proposed combining model is to find customers more likely to respond to outbound TM. The proposed targeting method is expected to improve both from 32.8% to 44.0% in the response rate and from 54.7% to 61.4% in the retention rate.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.3 s.39
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• pp.251-262
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• 1991

The roles of fashion merchandisers (merchandise managers) in women's apparel industry and their perceptions of the job requirements as a fashion merchandiser were investigated to understand present fashion merchandising activities in the industry and suggest desirable roles of fashion merchandiser for further development of the industry. The research questionnaires were administered to fashion merchandisers working in the ten national brand women's apparel firms. The results of the study were as follows . 1. Annual sales volumes of most surveyed firms were more than five billions won and eight out of ten surveyed firms have fashion merchandisers in their firms. 2. Fashion merchandisers worked at a specific brand merchandising division sales and operations division or merchandise planning division. A fashion merchandiser generally supervised one brand. 3. Fashion merchandiser's work experience ranged from four to fifteen years showing a great deal of experience in the apparel industry. Their majors at university were mostly business and few majored in clothing and textiles, or textiles. 4. In general, the role of fashion merchandiser was a management specialist who was responsible for identifying target markets analyzing fashion trends, planning of the merchandise development budget planning, manufacturing planning, selling, advertising and sales promotion and distributing the merchandise. At some firms fashion merchandi-sers were not responsible for advertising, display, and receiving the orders. 5. Surveyed fashion merchandisers perceived the desirable fashion merchandiser's role as a management specialist conducting overall business activities in the areas of merchandise planning, manufacturing, selling and distribution. They also mentioned the following personal characteristics such as vision leadership, and persuasion as desirable characteri-stics for those who aspire to a career in fashion merchandising. 6. Surveyed fashion merchandisers emphasized relevant and realistic experiences in fashion merchandising education. Several ways were suggested to help the educator keep in touch with business and bring reality to students. They are . field work, bringing professionals into the classroom to speak to the students, emphasizing clothing and textiles education including merchandising area, and establishing a Department of Fashion Merchandising.