• The Research Journal of the Costume Culture
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• v.10 no.5
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• pp.493-503
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• 2002

This study examined consumer characteristics and consumers' clothing purchase behavior for each of the four fashion brand types. The ultimate purpose of this study is to suggest the most effective marketing strategy for competitive advantage in fashion brand strategy. The subjects selected for the final analysis are 412 women of age 20 thru 34 in Seoul and areas. The data were analyzed using frequency, percentage, factor analysis, chi-square test, ANOVA, duncan test. The results of our study indicate that it is possible to meaningfully describe and contrast four brand types based on consumer's characteristics and purchase behavior. 1. The clothing brand is classified into four types : Designer brand 10.9%, National brand 27.2%, Middle-price brand 36.2%, Low-price brand 25.7%. 2. There are significant diferences according to four brand types in the demographic traits such as age education and income the average monthly spending on clothing. 3. There are an important discrimination according to tow brand types in their clothing purchase behavior such as information usage, clothing choice criterion and brand choice motivation. 4. Based on the result of this analysis and the review of literature, the brand strategy is suggested that characteristic and products development is efficient way to each brand consumers' purchase need. Therefore each brand which pursue an added value must frame marketing strategy on the basis of the target consumers' sensitivity characteristic according to the fashion consciousness.

• Women's Health Nursing
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• v.11 no.4
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• pp.296-306
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• 2005

Purpose: The purpose of this study was to identify the attitudes and behavior toward prostitution and gender equality in male university students. Method: The subjects were 339 male university students in G province. The data were gathered from August 29 to September 23, 2005. Data were analyzed by descriptive statistics, t-test, and Pearson's product-moment correlation coefficient using SPSS/Win 10.0 program. Results: About twenty-eight percent of the subjects had experiences with prostitutes. The mean score of the attitude toward prostitution was 2.88$\pm$.39. The mean scores of the attitude and behavior toward gender equality were 1.90$\pm$.44, 2.73$\pm$.31, respectively. There was a significant difference in the attitude toward prostitution between subjects with experiences and without experiences with a prostitute. Also, there was a significant difference in the attitude and behavior toward gender equality between subjects with experiences and without experiences in prostitution. Conclusions: This study showed that the attitude toward prostitution was strongly related to the attitude and behavior toward gender equality. Realistic and future-directed gender equality programs should be developed for the target population.

• International Journal of Human Ecology
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• v.11 no.1
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• pp.11-22
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• 2010

The purpose of this study was to examine how congruity between self-image and store image affects a customer's satisfaction with the retailer, loyalty towards that retailer, and patronage behavior toward that retailer in a fashion retailing context. In addition to the direct effects of selfcongruity on consumer responses, the mediating roles of satisfaction and retailer loyalty were also examined. A convenience sample of 137 college students participated in an online survey. Path analysis showed that self-congruity had a direct effect on satisfaction, but not on retailer loyalty and patronage behavior. However, the effect of self-congruity on retailer loyalty and patronage behavior was fully mediated by satisfaction. Satisfaction had a positive effect on both retailer loyalty and patronage behavior. The effect of satisfaction on patronage behavior was partially mediated by retailer loyalty. As supported in the study, self-congruity can induce retailer loyalty. Given that retailers have direct control over developing a certain store image that affects perceptions of self-congruity of their target market, the findings of the study provide useful information for fashion retailers. The findings of the study add to current selfcongruity literature by extending to fashion retailing and also by examining the mediating roles of satisfaction and retailer loyalty on the effects of self-congruity.

• Journal of Information Science Theory and Practice
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• v.8 no.1
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• pp.45-55
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• 2020

The purpose of this work was to study library website users' actions by tracking their behavior, determining popular content, and identifying browsing patterns and subsequent improvement of access to popular content. The study of behavior models and the use of web analytics has led to the emergence of solutions that improve the usability and functionality of the State Public Scientific-Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS) website. These are: identifying user tasks as they are developed, conducting user testing to better understand the event. tracking data and collecting additional data to verify the effectiveness of the changes made. Examining data on the duration of the session and the number of visits will help determine the goals of user visits and develop new recommendations. Usability analysis and testing will make it possible to compare the data obtained using web analytics and the perception of the library site by the users themselves. Recommendations are offered to libraries on the use of data on the real behavior of the target audience of the library website to improve access to library resources and services, increase their relevance and improve information services.

• Steel and Composite Structures
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• v.38 no.6
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• pp.617-635
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• 2021

This paper numerically investigated the behavior of built-up square concrete-filled steel tubular (CFST) columns under combined preload and axial compression. The finite element (FE) models of target columns were verified in terms of failure mode, axial load-deformation curve and ultimate strength. A full-range analysis on the axial load-deformation response as well as the interaction behavior was conducted to reveal the composite mechanism. The parametric study was performed to investigate the influences of material strengths and geometric sizes. Subsequently, influence of construction preload on the full-range behavior and confinement effect was investigated. Numerical results indicate that the axial load-deformation curve can be divided into four working stages where the contact pressure of curling rib arc gradually disappears as the steel tube buckles; increasing width-to-thickness (B/t) ratio can enhance the strength enhancement index (e.g., an increment of 1.88% from B/t=40 to B/t=100), though ultimate strength and ductility are decreased; stiffener length and lip inclination angle display a slight influence on strength enhancement index and ductility; construction preload can degrade the plastic deformation capacity and postpone the origin appearance of contact pressure, thus making a decrease of 14.81%~27.23% in ductility. Finally, a revised equation for determining strain εscy corresponding to ultimate strength was proposed to evaluate the plastic deformation capacity of built-up square CFST columns.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.1
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• pp.173-187
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• 2007

The purposes of this study were to examine the consumer's behavior on the brands applying the characters by gender, age and residential district, and then to propose the future planning of brands applying the characters and distribution strategies. From Junior on middle school to forty-year olds were selected for this study and areas were grouped to five for comparing the residential distinction. The questionnaire was consisted with 25 questions. Nominal scale and 5-interval scale were used for analysis. The SPSS 12.0 was used to analyze the technical statistics such as average, frequency, t-test, ANOVA, and $x^2$. The results of this study were as follows : 1) The characters influenced on remembering the brand's name regardless gender, agen and residential district. 2) When consumer bought the brand with character, the most important factor is the brand name recognition. 3) It would be desirable to use the one or two mixed methods which express the characters on the clothes. 4) When they distribute the character brands, they would supply more feminine characters in 3rd district, more manly one in 4th district and less quantities in the 3rd and 4th district for lowering inventory. The next must be follow to succeed the character using strategy of fashion brands. It is needed to segment the target for new character creation of specific generation, and to grasp the point of the trend which oriented by the target, and to reflect what they like and what they feel sympathy on character image and brand concept.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.40 no.5
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• pp.457-467
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• 2016

In this study, we investigate the dispersion behavior of debris and debris cloud generated by high-velocity impacts using the smoothed particle hydrodynamics (SPH) technique. The projectile and target plate were made of aluminum, and we confirm the validity of the SPH technique by comparing the measured major and minor axis lengths of the debris cloud in the reference with the predicted values obtained through the SPH analysis. We perform high-velocity impact and fracture analysis based on the verified SPH technique within the velocity ranges of 1.5~4 km/s, and we evaluate the dispersion behavior of debris induced by the impact in terms of its kinetic energy. The maximum dispersion radius of the debris on the witness plates located behind the target plate was increased with increasing impact velocity. We derive an empirical equation that is capable of predicting the dispersion radius, and we found that 95％ of the total kinetic energy of the debris was concentrated within 50％ of the maximum dispersion radius.

• Asian Pacific Journal of Cancer Prevention
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• v.14 no.7
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• pp.4005-4013
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• 2013

Background: Although breast cancer is a major public health worry among Asian women, adherence to screening for the disease remains an obstacle to its prevention. A variety of psycho-social and cultural factors predispose women to delay or avoidance of screening for breast cancer symptoms at the early stages when cure is most likely to be successful. Yet few interventions implemented to date to address this condition in this region have drawn on health behavior theory. Materials and Methods: This paper reviews the existing literature on several cognitive theories and models associated with breast cancer screening, with an emphasis on the work that has been done in relation to Asian women. To conduct this review, a number of electronic databases were searched with context-appropriate inclusion criteria. Results: Little empirical work was found that specifically addressed the applicability of health theories in promoting adherence to the current breast cancer prevention programs Among Asian women. However, a few studies were found that addressed individual cognitive factors that are likely to encourage women's motivation to protect themselves against breast cancer in this region of the world. The findings suggest that multi-level, socio-cultural interventions that focus on cognitive factors have much promise with this issue. Conclusions: Interventions are needed that effectively and efficiently target the personal motivation of at-risk Asian women to seek out and engage in breast cancer prevention. Concerning implications, personal motivation to seek out and engage in individual preventive actions for breast cancer prevention among Asian women is a timely, high priority target with practical implications for community development and health promotion. Further studies using qualitative, anthropologic approaches shaped for implementation in multi-ethnic Asian settings are needed to inform and guide these interventions.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.21 no.6
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• pp.171-181
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• 2011

Proposed in this paper is the intelligent video surveillance system to effectively detect multiple loitering objects even that disappear from the out of camera's field of view and later return to a target zone. After the background and foreground are segmented using Gaussian mixture model and shadows are removed, the objects returning to the target zone is recognized using the chromaticity histogram and the duration of loitering is preserved. For more accurate measurement of the loitering behavior, the camera calibration is also applied to map the image plane to the real-world ground. Hence, the loitering behavior can be detected by considering the time duration of the object's existence in the real-world space. The experiment was performed using loitering video and all of the loitering behaviors are accurately detected.

• Journal of the Ergonomics Society of Korea
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• v.28 no.3
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• pp.63-71
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• 2009

A car navigation system as an in-vehicle route guidance information (RGI) offers a state-of-the-art technological solution to driver navigation in an unfamiliar area. However, the RGI is provided by some pre-determined options in terms of the interface between a driver and a car navigation system. Drivers occasionally pass the target intersection owing to non- or late- recognizing it. This paper is examined the position of driver's turn signal operation and intersection recognition approaching at the target intersection which is difficult to identify, as a fundamental research on developing the additional RGI connecting with the turn signal control. The field experiment was conducted to measure distances of the turn signal operation and the intersection recognition from the target intersection according to left turns, right turns, and landmarks at adjacent intersection. And glance behavior to the car navigation display was evaluated by using an eye camera. The results of the field study indicate that, most case of driving, drivers operate the turn signal until 40m to 50m before coming to the target intersection. The driving simulator experiment was performed to examine the effectiveness of providing the additional RGI when drivers did not operate the turn signal approaching at the target intersection based on the results of the field study. To provide the additional RGI is effective for the intersection identification and recognition, and expected to improve the traffic safety and the comfort for drivers.