• Title/Summary/Keyword: tactical

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Comparing the Application of IMC in Korean Television Advertising across Product Type (IMC 관점에서 국내 TV광고의 내용분석 -제품유형별 차이를 중심으로-)

  • Kang, Kyoung-Soo
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.116-125
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    • 2012
  • This study examined the degree to which integrated marketing communication(IMC) might be manifested in South Korean television advertising. Using a framework by Nowak and Phelps(1994), this study investigated the degree of IMC utilization by service organizations and physical goods manufacturers at the advertisement level. The Result showed that 44.6% of the television ads were classified as integrated marketing communication according to criteria discussed by Nowak and Phelps(1994). More specifically, approximately 90.7% of the integrated ads achieved this status by using two communication tools of different orientations. In addition, the most common form of IMC at this lowest level consisted of an image-oriented(brand advertising) and a behavior-oriented(direct response) communication tool. The second common form of IMC, that is, 9.3%, used three different communication tools; they consisted of an image-oriented tool(brand advertising) and the two behavior-oriented(i.e., direct response and sales promotion) communication tools. Nothing of the magazine ads used all four tools. Thus, South Korean television ads exhibited higher degrees of IMC which tended to include more behavior-oriented communication tools than image-oriented communication tools. These results indicate that much higher chances for advertisers to expand the level of IMC will be existed. Furthermore, the results suggest that significantly higher as well as a wider variety of communication tools are being used by advertisers, considering the limit of samples investigated in this research.

A Study on Applying Guidance Laws in Developing Algorithm which Enables Robot Arm to Trace 3D Coordinates Derived from Brain Signal (로봇 팔의 뇌 신호로부터 유도된 3D 좌표 추적을 위한 Guidance Law 적용에 관한 연구)

  • Kim, Y.J.;Park, S.W.;Kim, W.S.;Yeom, H.G.;Seo, H.G.;Lee, Y.W.;Bang, M.S.;Chung, C.K.;Oh, B.M.;Kim, J.S.;Kim, Y.;Kim, S.
    • Journal of Biomedical Engineering Research
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    • v.35 no.3
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    • pp.50-54
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    • 2014
  • It is being tried to control robot arm using brain signal in the field of brain-machine interface (BMI). This study is focused on applying guidance laws for efficient robot arm control using 3D coordinates obtained from Magnetoencephalography (MEG) signal which represents movement of upper limb. The 3D coordinates obtained from brain signal is inappropriate to be used directly because of the spatial difference between human upper limb and robot arm's end-effector. The spatial difference makes the robot arm to be controlled from a third-person point of view with assist of visual feedback. To resolve this inconvenience, guidance laws which are frequently used for tactical ballistic missile are applied. It could be applied for the users to control robot arm from a first-person point of view which is expected to be more comfortable. The algorithm which enables robot arm to trace MEG signal is provided in this study. The algorithm is simulated and applied to 6-DOF robot arm for verification. The result was satisfactory and demonstrated a possibility in decreasing the training period and increasing the rate of success for certain tasks such as gripping object.

Realtime Strategy Generation System using Case-based Reasoning (사례기반 추론을 이용한 실시간 전술 생성 시스템 설계)

  • Park, Jong-An;Hong, Chul-Eui;Kim, Won-Il
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.48 no.5
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    • pp.49-54
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    • 2011
  • Case-based reasoning is an efficient method to find solutions for new problems by using past cases after appropriate changes. It is widely used in everyday life because it resembles the way human acts. In this paper, we propose a military system that generates the most appropriate tactics for CGF (Computer Generated Forces) by utilizing past practices. It indeed applies case-based reasoning at the process of armed conflict. When the CGF squad on a mission, they will be given an action plan to reach the final goal. In the process of executing, tactics for specific action should be organized such as attacks, ambushes, and tactical moves. By using the proposed method, tactics were generated by case-based reasoning. The proposed system successfully receives input through each command and control agent, measures the degree of similarity with the case in case DB, selects the most similar case, modifies, uses, and then stores it for next time.

A Study on the Selection of Optimum Location Using GIS Technique: The Case of Optimum Defense Area between Seoul and Dongducheon (GIS 기법을 이용한 최적입지 선정 연구 - 서울-동두천간의 최적방어지역 선정 -)

  • Kim, Doo-Il;Lee, Hyung-Ho;Han, Uk
    • Journal of the Korean Geographical Society
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    • v.28 no.2
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    • pp.137-147
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    • 1993
  • Terrain is on of the most important factors in the selection of defense areas. The objective of the study is selection optimum defense area between Seoul and Dongducheon using GIS technique. The contents of the study are: (1) to select the defense area by pure terrain factors, (2) to select the defense area with focusing on the avenues of approach, and (3) to compare the above two kinds of area. The study area is located in the northeastern part of Seoul metropolitan area. It is part of Choogaryung Rift Valley which is running from Seoul to Wonsan. Six factors are considered for the selection: tactical distance, direction, elevation, slope, aspect and the distance from main roads. The defense score of each area is calculated by the multiplication of scores of each factors. The optimum defense area I consists of high-mountain areas such as Mt. Dobong, Mt. Wan-gbang, etc. The optimum defense area II consists of high-mountain areas along the three main roads selected. An east-west line of optimum defense area from Kuksabong in the east to Mt. Bulkuk in the west through Chookseok pass is identified from the spatial pattern of the area II. The line is also a dividing line between the northern and the southern watersheds.

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Detection Model of Malicious Nodes of Tactical Network for Korean-NCW Environment (한국형 NCW를 위한 전술네트워크에서의 악의적인 노드 검출 모델)

  • Yang, Ho-Kyung;Cha, Hyun-Jong;Shin, Hyo-Young;Ryou, Hwang-Bin;Jo, Yong-Gun
    • Convergence Security Journal
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    • v.11 no.1
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    • pp.71-77
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    • 2011
  • NCW(Network Centric- Warfare) encompasses the concept to use computer data processing and network linkage communications techniques, share information and furthermore, enhance the effectiveness of computer-operating systems. As IT(Information & Technology) have become developed in the recent years, the existing warfare system-centered conventional protocol is not use any longer. Instead, network-based NCW is being widely-available, today. Under this changing computer environment, it becomes important to establish algorithm and build the stable communication systems. Tools to identify malign node factors through Wireless Ad-hoc network cause a tremendous error to analyze and use paths of even benign node factors misreported to prove false without testing or indentifying such factors to an adequate level. These things can become an obstacle in the process of creating the optimum network distribution environment. In this regard, this thesis is designed to test and identify paths of benign node factors and then, present techniques to transmit data through the most significant open short path, with the tool of MP-SAR Protocol, security path search provider, in Ad-hoc NCW environment. Such techniques functions to identify and test unnecessary paths of node factors, and thus, such technique users can give an easy access to benign paths of node factors.

Experimental Research on Radar and ESM Measurement Fusion Technique Using Probabilistic Data Association for Cooperative Target Tracking (협동 표적 추적을 위한 확률적 데이터 연관 기반 레이더 및 ESM 센서 측정치 융합 기법의 실험적 연구)

  • Lee, Sae-Woom;Kim, Eun-Chan;Jung, Hyo-Young;Kim, Gi-Sung;Kim, Ki-Seon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.37 no.5C
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    • pp.355-364
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    • 2012
  • Target processing mechanisms are necessary to collect target information, real-time data fusion, and tactical environment recognition for cooperative engagement ability. Among these mechanisms, the target tracking starts from predicting state of speed, acceleration, and location by using sensors' measurements. However, it can be a problem to give the reliability because the measurements have a certain uncertainty. Thus, a technique which uses multiple sensors is needed to detect the target and increase the reliability. Also, data fusion technique is necessary to process the data which is provided from heterogeneous sensors for target tracking. In this paper, a target tracking algorithm is proposed based on probabilistic data association(PDA) by fusing radar and ESM sensor measurements. The radar sensor's azimuth and range measurements and the ESM sensor's bearing-only measurement are associated by the measurement fusion method. After gating associated measurements, state estimation of the target is performed by PDA filter. The simulation results show that the proposed algorithm provides improved estimation under linear and circular target motions.

Code for Unplanned Encounters at Sea(CUES): Its Limitation and Recommendations for Improvement (해상에서의 우발적 조우 시 신호 규칙(CUES)의 제한점과 개선을 위한 제언)

  • Oh, Dongkeon
    • Strategy21
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    • s.44
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    • pp.323-351
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    • 2018
  • Adopted in Western Pacific Naval Symposium(WPNS) 2014, Code for Unplanned Encounters at Sea(CUES) has been the most valuable output of WPNS history. Written and suggested by Australian Navy in 1999, the goal of CUES is to decrease the possibility of the naval conflict by establishing the code among international navies in the Western Pacific region. Facing many oppositions and requirement of People's Liberation Army Navy(PLAN) in WPNS 2012 and 2013, but it finally adopted in WPNS 2014, with many changes in detailed provisions. From then, navies in the Western Pacific region have followed CUES to prevent maritime conflicts in the region, CUES, however, sometimes does not work correctly. Contents of CUES is the mixture of the parts of Multinational Maritime Tactical Signal and Maneuvering Book(MTP) and International Regulations for Preventing Collision at Sea 1972(CORLEGs). There are means of radio communications such as frequency and signals, instructions for maneuvering and so on. Thus, it is not a new document for the U.S. Navy and its allies, but it requires training to implicate at sea for navies other than U.S. allies, like PLAN. Lots of provisions in CUES were changed because of the opposition of PLAN, and CUES has many shortcomings and practical limitations. First, since CUES is non-legally binding, and there are no methods to force the naval assets on the sea to follow. Second, CUES is only applied to naval assets; naval ships - warships, naval auxiliaries, and submarines - and naval aircraft. Third, the geographical scope in CUES is not clear. Fourth, there is no provision for submerged submarines. Finally, CUES has no time-based framework or roadmap for training. In this regard, there would be six recommendations for improvement. First, CUES should be reviewed by WPNS or other international institutions, while keeping non-binding status so that WPNS could send signals to the navies which do not answer CUES on the sea. Second, the participation of Maritime Law Enforcements(MLEs) such as coast guard is inevitable. Third, navies would use full text of MTP rather than current CUES, which extracts some parts of MTP. Fourth, CUES needs provisions with respect to submerged submarines, which recognizes as offensive weapons themselves. Fifth, the geographic scope of CUES should be clear. Since there are some countries in which claim that a rock with a concrete structure is their territory, CUES should be applied on every sea including EEZ and territorial seas. Finally, the detailed training plan is required to implicate CUES at sea. Rim of the Pacific (RIMPAC) is a good exercise to train CUES, because almost all WPNS member countries except six countries are participating in RIMPAC. CUES is a meaningful document not only for navies but also for nation-states in the region. To prevent escalation of conflict in the region, potentially caused by an unplanned collision at sea, CUES should be applied more strictly. CUES will continue to be in subsequent WPNS and therefore continue to improve in the effectiveness as both an operational and diplomatic agreement.

The Effect of Corporate Strategy and IT Role on the Intent for IT Outsourcing Decision (조직의 전략과 정보기술 역할이 아웃소싱 의도결정에 미치는 영향)

  • Cho, Dong-Hwan
    • The Journal of the Korea Contents Association
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    • v.8 no.2
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    • pp.182-194
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    • 2008
  • Corporate managers look at IT outsourcing as long-term strategic choices not as short-term tactical ones, and maximizing the effect that IT outsourcing brings about is the main concern to them. Emerging different types of IT outsourcing and their effects on the corporate business decisions necessitate the research on this subject. According to previous researches, the Intent for IT outsourcing is categorized as IS Improvement, Business Impact, and Commercial Exploitation. The decison factors for these IT outsourcing include corporate strategy types, IT role, and interaction between these two. Firm size and IT maturity are selected as moderating factors to add the credibility to the research of the effect of IT outsourcing decision making. Analyzing collected data revealed that corporate strategy rather than IT role is more significant factor affecting the intent for IT outsourcing decision. Defenders(as in corporate strategy types) tend to use IT outsourcing more as a means to improve information systems, compared to analyzers and reactors. Prospectors tend to use IT outsourcing more as a commercial exploitation, compared to analyzers and reactors. These outcomes prove that corporate strategy characteristics reflect outsourcing intent. There were previous researches that showed outsourcing decision depends on IT role, however the hypothesis was rejected that IT role determines outsourcing intent. It was also rejected that the interaction between corporate strategy types and IT role determines outsourcing intent. Corporate decision makers should first analyze corporate strategy, and reflect it on the outsourcing intent when they make IT outsourcing decisions. Only the precise defining of IT outsourcing intent will lower the risk and increase the possibility of success.

Analysis of Survivability for Combatants during Offensive Operations at the Tactical Level (전술제대 공격작전간 전투원 생존성에 관한 연구)

  • Kim, Jaeoh;Cho, HyungJun;Kim, GakGyu
    • The Korean Journal of Applied Statistics
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    • v.28 no.5
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    • pp.921-932
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    • 2015
  • This study analyzed military personnel survivability in regards to offensive operations according to the scientific military training data of a reinforced infantry battalion. Scientific battle training was conducted at the Korea Combat Training Center (KCTC) training facility and utilized scientific military training equipment that included MILES and the main exercise control system. The training audience freely engaged an OPFOR who is an expert at tactics and weapon systems. It provides a statistical analysis of data in regards to state-of-the-art military training because the scientific battle training system saves and utilizes all training zone data for analysis and after action review as well as offers training control during the training period. The methodologies used the Cox PH modeling (which does not require parametric distribution assumptions) and decision tree modeling for survival data such as CART, GUIDE, and CTREE for richer and easier interpretation. The variables that violate the PH assumption were stratified and analyzed. Since the Cox PH model result was not easy to interpret the period of service, additional interpretation was attempted through univariate local regression. CART, GUIDE, and CTREE formed different tree models which allow for various interpretations.

A Study on the Development Direction of Crisis Negotiations of the Police - With Focus on the Police Department Education Development Plan - (경찰 위기협상 발전 방향에 관한 연구 - 경찰 기관의 교육 발전 방안을 중심으로 -)

  • Cho, Se-Hee
    • Korean Security Journal
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    • no.45
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    • pp.161-189
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    • 2015
  • As the terrorist act inflicted on the American Ambassador to Korea, Mark Lippert on March 5, 2015, the hunting rifle case in Sejong-si in which 3 persons were killed on February 25, and the hunting rifle murder case in Hwaseong-si Namyang-dong on February 27 occurred in succession, there is growing concern that our country is no long safe from firearm violence. Internationally, there is growing concern that our country is no longer safe from international terrorist organizations such as Islamic State (IS), the Sunni Muslims fundamentalists' Islamic militia group, which an 18-year old Korean boy Kim voluntarily joined in January 2015. The police crisis negotiation of our country was established and operated to prepare for the 1988 Olympic Games mainly for counter-terrorism purposes, and due to the characteristics of the prohibition of the use of guns, not a counter-terrorism incident has occurred, so the skepticism about its existence and the development directions are actively being discussed. Our country still prefers the traditional use of force such as SWAT team to resolve crisis case, such as such as murder, terrorism, robbery, and is reinforcing tactical capabilities. However, to perform the primary mission of the police to protect the people's lives and properties, it is necessary to establish the system in which crisis negotiations are possible in the initial stages no matter what incidents may occur by expanding the education for crisis negotiations techniques which are emphasized in the advanced countries such as the United States. In this research, the police department's internal education materials and media are analyzed so that the new police officers who work hardest on the forefront can carry out the roles as basic negotiators of crisis negotiations, and the measures for the development directions of the police crisis negotiations are presented.

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