• Fashion & Textile Research Journal
• /
• v.19 no.6
• /
• pp.671-680
• /
• 2017

Contemporary people can form a broad social sympathy on cultural products based on the present Korean image. K-pop is good material to use to share korean culture, and fans who are enthusiastic here are increasingly demanding cultural products. The visual materials of Bangtan Boys are collected from their album covers, and a concept book, and divided into specific and symbolic images. Based on this motif, three specific images: 'bulletproof vest', 'army house + superhero extract image', and 'Wings symbol', six designs were proposed. In addition, six motifs from the music videos for recent popular songs, 'Spring Day', 'Blood, Sweat and Tears' and 'Burning Up' were selected as symbolic images. Each selected image is divided into a normal line and a special line. The former is a relatively small, stable, and popular style, and the latter is a large, original, and bold style. By drawing and transforming extracted images and motifs using Adobe Illustrator CS6 and Adobe Photoshop CS6 program, a full-width umbrella design was developed. The messages that the Bangtan Boys wants to convey through their music are put into cultural products that contemporaries can sympathize with. By developing umbrellas, a variety of items and design goods can become desirable points of consumption as high-value products by domestic and foreign fandom. If designs that incorporate various elements of future K-pop contents as well as other Korean Wave contents are developed, it will be possible to develop original design products that will form global understanding.

• Journal of Fashion Business
• /
• v.8 no.5
• /
• pp.144-154
• /
• 2004

The purpose of this study is to consider the characteristics of character's body-image throughout the on-line games and with this study we researched the symbolic meaning reflected by the character's body-images throughout the fashion. The characteristics of the body-images presented in modern fashion is expressed in 4 features on Lineage II game. First, it adopts the ways in which modern fashion expresses the erotic image and represents various sexual stimulation, which can not be represented in the real world, in cyberspace. Second, it expresses the beauty and taste in sensitivity by exchanging the items, which are the features of body-image, each other as the neutral body-image and pursuits for the double side feature between males and females by dismantling the point of view to sex. Third, it shows the new value system different from the existing one by using extraordinary items and materials that you've never seen in real fashion as the abnormal body-image expressed in informal and inaccurate principal of deformation. Fourth, it show the body with the items which induces more interest and curiosity than the real world do as the humorous body-image accompanying with childish amusement and pleasure.

• Korean Institute of Interior Design Journal
• /
• no.20
• /
• pp.78-83
• /
• 1999

The purpose of this study is to find out the symbolic meaning of interior color a the chosun dynasty's upper class houses, and to review it from a point of view of the Western coloring harmony theory. from this study, the Oriental philosophy, the ideas of Confucianism, and the ethnic traits influenced the interior color of the Chosun Dynasty's upper class houses like an-bang or sarang-bang. The results indicated that main color, auxiliary color, accent color were harmonized with similar harmony by hue and with contrast harmony by value and chroma. Therefore, interior color image of Korean traditional houses should be applied to the various design field as well as modern interior desigv.

• Proceedings of the Korea Contents Association Conference
• /
• 2009.05a
• /
• pp.903-908
• /
• 2009

In this research, is take the foundation at deity appearing in China ancient mythology symbolic, the ideology of kindhearted and vicious to them is classified, and take the kindhearted and vicious role of the game at present compares. Pass such analysis, combine deity appearing in the mythology symbolic with tales of marvels, apply to role's design current situation of the present game, hope to find out the key element of succeed in designing the game role with culture intension.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.6
• /
• pp.842-853
• /
• 2004

This research was conducted to develop uniform designs as a part of CIP(Corporate Identity Program) for Corporate Identify of G College. A uniform is the dress of a distinctive design or a fashion worn by members of a particular group. Therefore, the uniform should provide the user with pride and distinction for a company or a college in wearing the uniform. The method and procedure of this research was as follows: First]y, we examined CIP(Corporate Identity Program) expressing 'visual Image' of G College such as symbolic marks and colors and logos and investigated the actual conditions of G College uniform and the others. Secondly, we decided the direction of the design concept to reflect the investigated results. Thirdly, we designed the new uniforms by the design process considering of the essential factors of a uniform. for example functional, beautiful, symbolic aspects.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.8
• /
• pp.1398-1407
• /
• 2001

The “Changzu”(footbinding)was an old chinese traditional custom practiced during more the thousand years and was applied to only woman. It prevents young girl’s foot from growing when she is 3 to 8 years old by big toe and forcing her to were the lotus shoe called LIANXIE. In china, the feet and shoe had special symbolic meaning other than usual simple of supporting body and protecting the foot, they are symoblic aspects of implication interal new meaning. In this study was investigate the internal meaning symbolized by Changzu from various perspectives such as religious, aesthetic, and group unconsicous aspects. In conclusion, the Changzu is a symbol that representing a dilemma which on one hand women would like to attract man physically while on other hand woman should be chaste and modest morally. And aiso it is group image representing groups unconsicous desire to preserving the artificial identity bestowed upon Chines woman by Chines man.

• Journal of the Korean Geographical Society
• /
• v.40 no.5 s.110
• /
• pp.491-513
• /
• 2005

The Republic of Korea is planning to build the now Multi-functional Administrative city (NMAC). The purpose of this paper is to suggest the conceptual framework for this new city that relies on the Korean geomancy, oriental viewpoint on man and nature relationship, particularly in Korea. According to the Geomancy which could conceptualize the human-environment relationship in the site, the overall landscape image of the city could be symbolized by two flying crane with three Taegueks. In transforming the overall landscape image to urban form, two diamonds which means eternity and strength arises from the western spatial viewpoint, as means to protect and harmonize the human, land and mountain relationship in this site and the symbolic meaning of this site as generative and sacred place in Korean people's mind. On the one hand, through juxtaposing of the two diamonds a geometric structure shows up, on the other hand the main axis of the city could be established from two crane and three Taegueks. On the North-South axis from the core of the symbolic green axis, symbolic things will be located, and the administrative offices will be Placed on the East-West axis. Peripherals of the central axis also play a role in developing overall land use from image. The buildings and residents could be arranged and located according to undulations and this is based on the oriental theory of geomancy. We can build cultural amenities on the head part of the crane and on the core area.

• Journal of the Korean Home Economics Association
• /
• v.46 no.7
• /
• pp.35-45
• /
• 2008

For the highly involved and emotional product, such as cosmetic product, the consumer focuses on the information about the symbolic meaning of a product. As a continuum, cosmetic advertising frequently requires a celebrity and/or cue since it provides identification between customer and cosmetic. Although many studies have examined the effectiveness of the congruence between brand image and self-image, there are little research regarding the congruence between advertising image and self image. The objective of this study is to examine the attitudinal effectiveness of the congruence between cosmetic advertising image and self-image. For the experiment, 2(ad type: rational vs emotional) factorial designs were performed. A total of 240 undergraduate female students participated in the experiment. The results of the study are as follows. First, the congruence had a significantly positive influence on advertising attitude, but not on brand attitude. Second, the type of cosmetic advertising caused differences in attitudinal persuasiveness affected by the congruence.

• The Research Journal of the Costume Culture
• /
• v.23 no.4
• /
• pp.581-594
• /
• 2015

The emergence of pop art in the 1960s exerted a profound impact on integrating art into the real lives of the general public, which continues in the current area of culture of post-industrial society. Thus, this study aims to attempt the popularization and modernization of Korean images by applying the concept of pop art to the development of a national symbolic image. This study utilized Mugunghwa, Taegeukgi, and the Great Seal, which are national symbolic images that establish the identity of Korea through differentiation, universality, and visual formativeness. It then proceeded with the development of neo-pop art motives and patterns using national symbolic images from the standpoint of symbolism, mix-match, and repetitiveness from among the characteristics of neo-pop art. This study carried out pattern design by departmentalizing each characteristic according to the standpoint of neo-pop art through scribbles composed of the following: Signs, pictograms, and childlike characters; drawing simplification for symbolism; a mix of the East and the West; a mix of subfashion and subculture for mix-match; the repetition of lines, characters, and icons; and the exaggeration and grotesqueness of characters and icons for repetitiveness. This study is expected to serve as momentum for raising the cultural value of Korea and for the development of a pattern design capable of achieving worldwide competitiveness through the combination of the permanence and continuity of national symbols with the popular universality of pop art.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.30 no.2
• /
• pp.79-87
• /
• 2002

This landscape design proposal was presented to a design competition for the KangWon Province Police Agency(KPA). The site, about 27,711 $m^2$, is located at 293-4 Udu-dong, Chunchun, KangWon-Do. Design objectives of the KPA were to build a symbolic place which fall community members with pride, to elevate an identity and status of the KPA by creating a landscape correspondent to the concept of the building design, to provide community residents with a space to enjoy cultural and social activities, and to make environment friendly space. The main concept was developed by one of characteristics of the traditional spatial structure of Korea known as an, 'Open and Closed spatial structure.'By re-interpreting the traditional spatial structure and applying it to the site, the design met the various desires of the KPA. The site is primarily segmented into 6 sub spaces; entrance space Podori plaza, symbolic court, police billeting area, sports area, and rear rest area. The entrance space, Podori plaza, and symbolic court on the south-west part of the site represent the publicity of the site as the concept of ″open space.″ On the contrary, considering the specialty of police affairs, the north-east part of the site, which contains the police billeting area and rest area, were designed to maintain security by using the concept of ″closed space.″ To express an identity of the KPA, 'Podori', a police mascot, the plaza was designed and is suppose to function as the hub of the community. In the front section of the plaza, a symmetrical planting pattern, centering the strong axis, was introduced to strengthen its symbolic meaning. Traditional window frames such as the pattern of 'Pisal-jige'and 'Umulsal-jige' were used for the paving system which is applied as the environment friendly design. Site facilities and furnitrue were placed at every important spot in order to connect various spaces organically. As these well-tied spaces properly shared their function, spatial sequence and management would be promoted. The entire space was designed to allow free access of handicapped people. This proposal is meant to create a new image of KangWon province and to enhance the way of inhabitants' think about their community.