• Title/Summary/Keyword: sustainable Strategy

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Making Strategic Choice for Sustainable Social Enterprise: The Application of Holon Dynamics Approach (지속 가능한 사회적 기업을 위한 전략적 방향 제시: 홀론 다이내믹스의 적용)

  • Yu, Jae-Eon
    • Korean System Dynamics Review
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    • v.13 no.1
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    • pp.133-157
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    • 2012
  • This paper aims to propose the strategy making in social enterprise for ensuring organizational sustainability and governance of social enterprise from systems thinking's perspective. Based on previous reviews on organizational sustainability and theories of governance currently advocated in the social enterprise literature, we use 'Holon Dynamics' approach, which is a synthesis of System Dynamics and Soft Systems Methodology (SSM), offers the problem-solving method for dealing with social contexts and "ill-defined" situations. To do so, a researcher carried out the interpretive action research using 'Holon Dynamics' approach from September, 2009 to August, 2010. The outcomes of research are summarized as follows. Firstly, systems methodologies are useful to offer a strategic choice that makes to achieve an organizational sustainability in the case of Korean social enterprise; 'the Rediscovery of Korea'. Secondly, systems thinking offers an alternative concept of system, which is known as an 'appreciative system' that is evolved from the mental constructs amongst participants in given situations. Lastly, the paper delineates the usefulness of systems thinking and the process of inquiry, which deal with social contexts (including cultural and political factors), are contributed to making the necessary conditions for organizational legitimacy and the appropriate strategic choice for social enterprise within combined functioning of the two roles of social and commercial activities from systemic perspectives.

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A Study of Cyber University Core Competence: The Consumer's Perception about Off-line Base University (사이버대학교의 핵심역량에 관한 연구 : 오프라인 기반 대학에 대한 소비자 지각을 중심으로)

  • Lim, Yang Whan;Kwon, Soon Hong
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.4 no.4
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    • pp.127-138
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    • 2008
  • To study about core capability which becomes the kernel of sustainable competitive advantage (SCA) in cyber university which confronts competition-deepening circumstance, the value and importance of brand and educational services of cyber universities which stand on the basis of offline university were examined. Moreover, core capability based on the importance of cyber university service was searched, and its strategic course were suggested. Within research processes, competition environment of cyber university was forecasted, and importance to build up its core capability was examined. Moreover, conjoint analysis was carried out for three offline cyber universities. As a result of survey analysis, effectiveness of cyber university brand showed greater influence than other characteristics in terms of the influence which affects consumer preference for cyber university. Therefore, to overcome weaknesses of brand asset in low brand power cyber university, establishment of strong core capability which reflects consumer preference is needed to carry out differentiation strategy or concentration strategy, and it is necessary to consider the introduction of new competitiveness structure.

A Study on the Basis of Environmental Marketing in interior Space design (실내 공간 디자인에서의 환경마케팅에 관한 기초연구)

  • Woo, Su-Jin;Han, Hae-Ryon
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.11a
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    • pp.139-144
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    • 2007
  • Although human beings have been able to lead the affluent life owing to industrialization and development of science and technology, as the result of this, the nature has be destroyed, energy consumption has been accelerated, urban area has got wide and the nature has got narrow. In the face of such critical situations, concerns have been aroused to environment. In order to minimize the environment destruction and accompany the aesthetic, efficient and advantage methods, environmental marketing has been introduced to indoor. Environmental marketing is the marketing that minimizes the reverse function so as to obtain the satisfactory result, and it is still in the stage of fundamental investigation. stage. As the concept and type of environmental marketing have not been established yet for interior design, environmental marketing currently applied to indoor space is classified Into three types in this study. Through the four types of environmental marketing, which are the introduction of natural elements to indoor space, the use of eco-friendly materials and the use of sustainable materials, renovation it is intend to derive the environmental marketing strategy and present the sequence of strategy establishment and desirable direction in environmental marketing.

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Strategic Approaches to Sustainable Regional Development: An Exploratory Study of the China (Anhui) Pilot Free Trade Zone

  • LEE, Jung Wan
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.7
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    • pp.41-52
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    • 2022
  • This paper analyzes the advantages and opportunities of regional development prospects of the China (Anhui) Pilot Free Trade Zone. In addition, it provides suggestions for the future development of the Anhui Pilot Free Trade Zone. The establishment of the Anhui Pilot Free Trade Zone is a major platform for Anhui Province, China, to serve the nation's opening-up strategy to the world and an opportunity for the Anhui region to enhance the level of an open economy. The development plan points out that the Anhui Pilot Free Trade Zone 1) takes institutional innovation as the core, 2) complies with the requirements of the innovation-driven development and promotion of the Yangtze River Delta regional integration development strategy, and 3) plays a vital node role in promoting the construction of the Belt and Road Initiative, and 4) accelerates the construction of scientific and technological innovation sources, advanced manufacturing and strategic emerging industries. The findings of this study highlight three critical achievements as follows: 1) optimization and improvement of the business environment have progressed, 2) the conversion rate of scientific and technological innovation achievements has increased, and 3) advanced high-tech manufacturing and strategic emerging industries are clustered and developed.

Arsenic Detoxification by As(III)-Oxidizing Bacteria: A Proposition for Sustainable Environmental Management

  • Shamayita Basu;Samir Kumar Mukherjee;Sk Tofajjen Hossain
    • Microbiology and Biotechnology Letters
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    • v.51 no.1
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    • pp.1-9
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    • 2023
  • Arsenic (As), which is ubiquitous throughout the environment, represents a major environmental threat at higher concentration and poses a global public health concern in certain geographic areas. Most of the conventional arsenic remediation techniques that are currently in use have certain limitations. This situation necessitates a potential remediation strategy, and in this regard bioremediation technology is increasingly important. Being the oldest representativse of life on Earth, microbes have developed various strategies to cope with hostile environments containing different toxic metals or metalloids including As. Such conditions prompted the evolution of numerous genetic systems that have enabled many microbes to utilize this metalloid in their metabolic activities. Therefore, within a certain scope bacterial isolates could be helpful for sustainable management of As-contamination. Research interest in microbial As(III) oxidation has increased recently, as oxidation of As(III) to less hazardous As(V) is viewed as a strategy to ameliorate its adverse impact. In this review, the novelty of As(III) oxidation is highlighted and the implication of As(III)-oxidizing microbes in environmental management and their prospects are also discussed. Moreover, future exploitation of As(III)-oxidizing bacteria, as potential plant growth-promoting bacteria, may add agronomic importance to their widespread utilization in managing soil quality and yield output of major field crops, in addition to reducing As accumulation and toxicity in crops.

Development Strategy of Clean Hydrogen Production by Renewable Energy-based Water Electrolysis in Korea (국내 재생에너지 연계 수전해 청정수소 생산 발전 전략: 국내외 관련 연구의 비교, 분석을 중심으로)

  • YOUNG YIEL CHOI;IN SUNG JUNG;TAE JIN KIM
    • Transactions of the Korean hydrogen and new energy society
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    • v.34 no.5
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    • pp.389-397
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    • 2023
  • This study compares domestic and foreign research on renewable energy-based water electrolysis clean hydrogen. Domestic studies from 2010 to 2023 focused on technological efficiency, energy efficiency, and system efficiency, with few analyzing infrastructure and technology trends. Overseas research initially focused on technological efficiency and stability, but has since shifted to economic and environmental impact, policy effectiveness, industry-university-research cooperation, and sustainability. To improve water electrolysis technology production, this study suggests prioritizing technology stability over efficiency, resolving government regulations and resident acceptance issues, promoting industry-university-institute cooperation for rapid commercialization of research results, and developing a strategy for sustainable development of renewable energy-based water electrolysis technology.

Smart City Marketing Strategy: Transformative Endeavor

  • Yooncheong CHO
    • East Asian Journal of Business Economics (EAJBE)
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    • v.12 no.1
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    • pp.13-22
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    • 2024
  • Purpose: The purpose of this study is to investigate impact of smart city awareness on citizen satisfaction and to measure various factors influencing smart city competitiveness that were rarely addressed in previous studies. For the impacts on the competitiveness of smart cities, this study explored the effects of data-driven service, economic impact, social trust through sharing, environmental protection, and sustainable growth. Research design, data and methodology: To collect data, this study employed an online survey conducted by a reputable research organization. Data analysis involved the use of factor analysis, ANOVA, and regression analysis. Results: This study identified key aspects important for enhancing citizen satisfaction. Furthermore, this research unveiled the significant impacts of data-driven service, economic impact, social trust through sharing, environmental protection, and sustainable growth on the competitiveness of smart cities. Conclusions: The results yield valuable managerial and policy implications. The study suggests that enhancing citizen satisfaction through improved awareness of the smart city is crucial for effective city marketing management. Additionally, the results highlight special aspects necessary to improve smart city competitiveness, including the implementation of promotional policies supported by the government, promoting global competitiveness for domestic companies, and fostering citizen participation for effective city marketing management.

The Globalization Strategy and Performance of an Italian Franchise Optics Corporation: A Study of Luxottica

  • Na, Hwa-Sook;Lee, Sang-Youn;Kam, Woo-Kyoon
    • Journal of Distribution Science
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    • v.13 no.5
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    • pp.33-44
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    • 2015
  • Purpose - This study examined the Italian eyeglass industry and the status of the franchise market. Luxottica's global growth strategy was analyzed to provide insight into the strategy and development of the Italian eyeglass industry and its franchise business. Research design, data, methodology - Luxottica's annual report, public media material, and website were examined, in addition to data from professional institutions. For the domestic eyeglass industry and franchise business, data from professional organizations, franchise information disclosure documents of the Fair Trading Commission, media materials, and related papers were investigated. Results - The success factor turned out to be securing a global wholesaler with retailers in overseas markets. This successful strategy was based on the strong entrepreneurial spirit of the founder, innovative craftsmanship, and an excellent corporate culture including corporate social responsibility (CSR). Conclusions - Considering the current environment, for Luxottica to be a leading global company, it had to review and adopt a successful vertical integration strategy, from R&D to distribution, M&A of overseas wholesalers and retailers, creative design and technical development, and sustainable cultural development

Firms Collaboration in the E-Business Environment A System Dynamics Simulation

  • Kim, Bowon
    • Proceedings of the Korea Society for Simulation Conference
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    • 2001.05a
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    • pp.163-163
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    • 2001
  • The primary research questions in this paper are why and how competing firms collaborate, not compete, in the virtual marketplace, e.g., B2B marketplace in the Internet environment. In order to answer the questions, we take on a system dynamics simulation approach: we consider two broad e-collaboration strategies: · Exclusive e-business strategy If the firm adopts this strategy, it allocates all of its resources (available for e-business development) to its own e-business capability building only. · Collaborative e-business strategy When the firm adopts a collaborative e-business strategy, it invests not only in its own, but also the industrys e-business capability building. From the system dynamics simulation results, we conclude that e-collaboration pays off in the long run: although it is hard to tell whether the collaborative strategy is better than the exclusive one during the initial period, it is unambiguous that the collaborative e-business strategy Performs much better in the long run. We infer that such collaboration could occur when the firms realize that they benefit from the expansion of the market demand due to their collaboration. That is, in order for such collaboration between competing firms to be sustainable, such collaboration should create more demand in the market so that each company could earn more profit even if it gets less in terms of market share.

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The Relationship between Green Marketing and Firm Reputation: Evidence from Content Analysis

  • WOO, Eun-Jung
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.455-463
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    • 2021
  • The purpose of this study is to identify the relationship between firm's green marketing approach and firm's reputation improvement among customers. To investigate the object of the current study and provides adequate material to fill a gap in the literature, the current author collected abundant textual data from numerous extant literature. Because the author needed to augment about reliability and validity, textual data from trusted peer-reviewed sources was obtained from numerous databases. Based on a large body of literature, this study suggests that companies have to declare their stand based on their positioning to safeguard their reputation as an entity and that of its products and services. The five components of a company adopting a recognized environmental marketing strategy include product strategy, demand strategy, pricing strategy, distribution strategy, and labeling strategy Thus, firms' environmental marketing strategies have to be designed with the complete intent of transformation as a solution to enhance their reputation. The current study concludes that the comparison of environmental marketing strategies does not correctly help in ranking the concern in an effective way, and describe the exact details needed in each of the five categories for a company to carry its operations in a sustainable fashion.