• Title/Summary/Keyword: sustainable Strategy

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A Study on Domestic Development Plan by Comparing Korea and China's Cultural Contents from the Perspective of the National Innovation System after 1990's (1990년대 이후 국가혁신체제의 한·중 비교를 통한 관점의 국내 문화콘텐츠 발전 방안 연구)

  • Kim, Mikyung
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.594-601
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    • 2020
  • This study focuses on the changes in the national innovation system between Korea and China since the 1990s, and studies how to benchmark the limitations of the current national innovation system in Korea from successful national innovation systems in China and apply it to Korean cultural contents. As a result of the review, the current cultural content of Korea is a time when it is necessary to drive sustainable growth in a rapidly changing era, and as a result of applying it from the successful cases of China's national innovation system, it is necessary to change the production of Korean cultural content of the Push strategy into a Pull strategy. In other words, it is necessary to produce cultural contents that fit the paradigm of market change. In addition, the existing technology should lead to the creation of new added value from each element composed of Korean cultural contents, K-pop, K-beauty, Korean food, and above all, it is necessary to institutional innovation of the country in distribution abroad.

Building a framework of successful knowledge management for value creation (가치창출을 위한 성공적 지식경영프레임웍의 구축)

  • Seo, Jun-Seok;Jung, Sang-Chul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.6
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    • pp.2528-2539
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    • 2012
  • In the 21st century, knowledge is an important asset to improve productivity in the business world. In today's rapidly changing business environment, companies have rigorously brought in knowledge management system in order to secure the sustainable competitiveness and effective knowledge management. Knowledge management has now become mandatory, not optional. Today many companies which have built knowledge management on top of information technology and hardware-based infrastructure are having a difficulty in creating organizational culture in knowledge management. Even though companies have invested substantial time and money in knowledge management, the performances have not met their expectations. To solve this problem, software oriented strategy for knowledge management such as education and networking is more needed rather than hardware oriented strategy such as information technology systems. Though the knowledge management framework suggested in this study is exploratory, this study contributes to the clarification of the critical elements that companies which are about to build knowledge management should take in account.

A Landscape Design of Mixed Use Development Project by Project Financing in Baebang, Asan (아산배방 복합단지개발 PF사업 조경설계)

  • Roh Hwan-Kee;Choi Jung-Min
    • Journal of the Korean Institute of Landscape Architecture
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    • v.33 no.5 s.112
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    • pp.104-113
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    • 2005
  • This landscape design proposal was presented for a competition for mixed-use development project by project financing in Asan Baebang which was held by the Korea National Housing Corporation in July of 2005. The site is a center of Asan Baebang New Town Development District and has a commercial area of $57,929m^{2}$. Design guidelines and judging criteria of this competition were to build a symbolic center and cultural core for district, to elevate positive image and identity of Asan New Town by attractive place making, to link with separated block in the site and regional context, and to make environmentally sustainable design by creating an attractive waterfront of Jang Jae stream passing through the site. This is the most important condition for the design. Therefore, the authors developed design concept and strategy within the guidelines and this conditions. The schema of the design was introduced by the water in the site. To evolve design concept, we reinterpreted water and context in the site combining with landscape design strategy. So the proposal set the main design concept as 'all that is solid melt into water' as if Marshall Berman said. By doing that, design concept of the proposal evolved as follows: 'extension' of water and greer, 'a joint' of space,'newness' of experience, 'breath' of consensus with each other. The spatial concept of this project was developed by expressing five theme spaces; eco zone, entertainment zone, art zone, culture zone, leisure zone. These theme spaces were consecutively placed along the pedestrian path and to consists of vertical layer in each level and diverse design technique and spatial effects are used.

A Study on the city marketing strategy -The case of modern architectures in daejeon city- (도시마케팅 전략에 대한 연구 -대전시 근대역사물의 활용을 중심으로-)

  • Seo, yong-mo;Cheon, myung-hwan;Kim, hyung-jun
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.239-243
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    • 2009
  • A various regional competitions through the introduction and settlement of a local self-government have been important in city marketing. For city developing, a serial activation polices are come and in this process the native history and cultures have recognized as the core tool of cities. For possession of city competition, we have developed the ciies's tangible and/or intangible cultural properties and make full use of a attractive asset. The city identity is estibilished and the opportunity of a special space is made. This city identity has been dependent on spending time. We suggest the strategy for city image through the historical element and the development of program for the promotion of publicity activities. The preservation and application of the modern architectures as the cultural and historical element promote the city image and build the position of city identity. We suggest the city marketing for the implication on the sustainable reproductive city.

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A Study on the Attracting Strategy of Transshipment Cargo by Competitiveness Analysis between Busan & chinese Port (중국항만과 경쟁력분석을 통한 부산항 환적화물 유치전략 연구)

  • Rim, Il-Kyu;Kim, Myung-Jae;Ahn, Ki-Myung
    • Journal of Korea Port Economic Association
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    • v.26 no.3
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    • pp.175-197
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    • 2010
  • The purpose of this paper is to develop a new strategy from a different angle to become a preferred transshipment hub for sustainable growth. This study would derive new competitive factors through the case study on a global carrier 'A' who shows constant growth in transshipment via Busan and the questionnaire survey was conducted. As to analysis results by matrix, Busan Port needs to strengthen its competitiveness against North China ports due to less local import/export cargo volume and less government support while North China ports continue to be developed with incremental direct calling and government's flexible cabotage rule.

A Study on convergence of Mobile Smart Commerce and O2O Distributions Business Model for Small to Medium and Micro-Enterprises (중소·소상공인을 위한 모바일 스마트커머스 및 O2O 유통 비즈니스모델 융합 연구)

  • Kim, Byung-Wan
    • Journal of the Korea Convergence Society
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    • v.7 no.5
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    • pp.161-167
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    • 2016
  • Distribution channels are changing its industry paradigm from quantitative increase to qualitative improvement. In addition, it incorporates new characteristics and consumption tread of customers and the core value of service is developing focused around on online to offline (O2O) business model of omnichannel. In this respect, companies are integrating various distribution channels and in order to provide high content business service to customers, their interest in finding a new business strategy is increasing. Currently, most of the service being provided to customers are formed based on distribution structure centered around big companies and financial industry and the problems faced by small to medium and micro enterprises, which are expansion and improvement of channels, discovery of new distribution channels and finding O2O marketing strategy, can be said as very important task. Accordingly, this research purports to create added values which can serve as the driving force of growth of "creative economy" by improving distribution channels in which anyone who incorporates needs of smart consumers can enter into the smart commerce market and to further form sustainable win-win market that is strategic through business platforms for small to medium and micro enterprises therefrom.

The Effect of Medical Institution's Corporate Social Responsibility on Organization and Management Performance (의료기관의 사회적 책임이 조직성과와 경영성과에 미치는 영향)

  • Choi, Kwan-Bong;Kim, Jeong-Kyo;Kim, Hye-Ri
    • Journal of the Korea Convergence Society
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    • v.8 no.10
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    • pp.239-248
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    • 2017
  • The empathy for the corporate social responsibility(CSR) is rapidly expanding around the global company, its range having already spread to the whole world, and CSR activities are actively being carried out. Recently, CSR of the medical institution is not selectively accommodated and applied, but is perceived as a basic capacity and responsibility for sustainable growth and development of medical institution. In this study, the effect of social responsibility of medical institutions on the management performance and organization performance was analyzed. It can be seen that there is a need for a strategy utilizing CSR and organization performance in order to accomplish management goal which is the ultimate output of the organization. It is expected that this study contributes to study related to medical institution CSR as well as suggest a strategy direction through CSR.

A Study on the Strategies for the Development of Lifelong Learning City (평생학습도시 사이버네트워크 시스템 구축 방향 탐색)

  • Byun, Jong-Im;Lee, Jae-Kyung;Yang, Hueung-Kwon
    • The Journal of Korean Association of Computer Education
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    • v.10 no.4
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    • pp.61-71
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    • 2007
  • The Lifelong Learning City Project whose aim is to encourage regional innovation and development by the Ministry of Education & HRD. As of in 2006, there are 57 Lifelong Learning Cities which are providing its citizens with various lifelong learning programs since the project got started in 2001. The Lifelong Learning City Project has been increasing across the nation since it has been regarded as a key strategy for the sustainable reg ional development. Accordingly, there has been a lot of discussion on how to develop the project qualitatively as well as quantitatively. In this context, this study aims to draw policy implications of the Cyber Network System for the lifelong learning cities. With this context, this paper suggests to set up the Cyber Network System as the developmental strategy of learning cities and intends to search how to structure the Cyber network System. For this purpose, we survey the learners' needs and suggest the directions for the further Cyber network System of the Learning Cities.

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KOLAO Holdings' Entry Strategy to Southeast Asian Automotive Market through Combined Activities of Exploration and Exploitation (탐험 및 활용의 복합적 활동을 통한 코라오홀딩스의 동남아시아 자동차시장 진출전략)

  • Pae, Jaesung;Seo, Young Wook
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.85-93
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    • 2017
  • Kolao Holdings has a dominant market share in Lao Automotive market, wherever Japanese automotive makers have the biggest market share in other Southeast Asian countries. The company that was founded by a Korean in Laos has firstly listed on the Korean Stock Market among companies which Koreans founded abroad. Applying the model of Exploration and Exploitation by March(1991), this study is aiming at finding out what the management strategy leaded to Kolao's success in Laos. In addition, this study figured out the company's process innovation and cultural innovation. In result, it is summarized that the exploitation activities contributed to the entry to Lao market, the exploration activities to expanding market to neighboring countries, the process innovation to creation profits, and cultural innovation to sustainable growth.

IT ROI Methodology Development and Application: A Case Study on Financial Company (IT ROI 방법론의 개발 및 적용: L 금융기업 사례를 중심으로)

  • Lee, Jung-Hoon;Park, Gi-Han;Oh, Bu-Yeon
    • Information Systems Review
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    • v.8 no.2
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    • pp.189-209
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    • 2006
  • Business expects that IT investment would maximize the effects, like availability, timeliness, rapidity of information, by practical using of information technology for a strategic goal. However, it is not clear yet that IT investment would increase business productivity and could create profitability in the end-the linkage between IT investment and business KPI(Key Performance Indicator). In this case study(only provides post-evaluation case), we suggested integrated IT ROI(Return On Investment) methodology with a consistent and integrated view, on the base of practical implementation at Korean financial company. Especially, we evaluated connection between IT and business strategy, made business-related IT KPI development methodology, suggested framework for sustainable IT evaluation and management.