• Journal of Information Technology Applications and Management
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• v.30 no.5
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• pp.21-40
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• 2023

Scooters are a popular way to get around on your own in many places, such as Taiwan, India, Thailand, etc., because they are easy to move around in, small, and cheaper to buy than cars. On the other hand, traditional scooters that run on fossil fuels put some pollution into the air and add to problems like global warming and air pollution. Switching from scooters that run on fossil fuels to electric scooters can help clean up the air in cities with much pollution. To promote the use of electric scooters, it's important to know how consumers feel about them. The current study investigates consumers' purchase intentions for electric scooters. Based on the questionnaire survey results (n = 567), we found that consumers' environmental concerns, price consciousness, and perceived subjective norms are associated with electric scooter purchase intention. Consumers with price consciousness may choose fossil-fuel-powered scooters because they consider electric-powered scooters more costly, although environmentally friendly. The study gives researchers and practitioners a glimpse into consumers' environmental concerns and subjective norms for a sustainable product.

• Journal of Fashion Business
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• v.28 no.1
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• pp.68-82
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• 2024

The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity for domestic designer fashion brands. To achieve this, trends in the domestic fashion industry were categorized, and key words were derived to develop three new communication methodologies through an analysis of 10 domestic brand cases. This study confirmed that a strategy that focuses on forming emotional relationships with consumers is essential for establishing brand identity. To this end, the proposed communication methodologies include the following: First, delivering sustainable messages through emotional storytelling, which is a key approach for building emotional bonds with consumers. Second, expanding the brand experience to elicit positive responses from consumers by immersing them in special situations to experience brand identity. Third, brands can enhance consumer brand loyalty by fostering continuous relationships with consumers and cultivating brand culture through omnichannel strategies that encompass both offline and online channels. Consequently, this study presents practical strategies for various fashion brands along with theoretical contributions to domestic fashion brand startups and brand identity construction. With these strategies, it is anticipated that brands will establish clear and specific content and build a stronger brand identity by engaging in diverse communication methods that offer consumers sustainable values and brand experiences.

• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.14-24
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• 2014

Modern enterprise activity and consuming pattern which have been continued since the industrial revolution are causing a great burden on the environment, so that the strategy for sustainability in the whole industry cannot but be realistic and inevitable alternative. Presently various brands which applied the concept of sustainability exist, however they also can be said to play a part in current environmental damage by creating value aiming at only growth and pursuing short-term profit in accordance with it with simple commercial logic. Hereupon, this research aimed at eventually preparing the base of guidelines of sustainable design of space branding by newly drawing the value of sustainability in the aspect of space branding and systematically deducing design elements along with it. For this, the researcher reestablished value and design elements for sustainability in space branding by comprehending the concept of sustainability, design method of sustainable design and environmental value hidden in it, after comprehending the concept of space branding and brand value suggestion and interrelation through advanced researches. The previous studies related to the existing space branding have had mainly focused on the design of the marketing point of view to promote consumer culture. But this study can be found the meaning that new roles and methods of design in space branding from the perspective of sustainable. Now companies need to figure out a variety of strategic ways to find the right balance depending on their situation between contradictory concept of 'Consumption' and 'Sustainability'.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.449-460
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• 2012

Since 1970's, the rivers in industrial cities and metropolitan cities in Korea have been severely contaminated and the riverfronts have been to garbage yard, warehouses and sanitary facilities that produce low efficiency in urban land-use. As a result, riverfront in most cities became lost space and artificial area which composed of asphalt road, concrete riverbank and parking lot. However, Sustainable management is the main concept of riverfront development in 21st century. Also, in contemporary riverfront space, it is the pivotal paradigm that the development of eco-space and mixture of cultural space. Citizen require greener, more ecological and water-friendly space in riverfront of city. So, the purpose of this paper lies in suggestion for building sustainable development and management for riverfront in Korean city. For this purpose, this paper has reviewed the developmental trend of recent riverfront, has analyzed locational environment and land use of riverfront in city, has set policy and the strategy for sustainable riverfront.

• Korean Journal of Agricultural Science
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• v.37 no.3
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• pp.435-449
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• 2010

Soils in the sloping uplands in Korea are subject to intensive land use with high input of agrochemicals and are vulnerable to soil erosion. Development of the environmentally sound land management strategy is essential for a sustainable production system in the sloping upland. This report addresses the status of upland agriculture and the best management practices for the uplands toward the sustainable agriculture. More than 60% of Korean lands are forest and only 21% are cultivating paddy and upland. Uplands are about 7% of the total lands and about 62% of the uplands are in the slopes higher than 7%. Due to the site-specificity of the upland, many managerial and environmental problems are occurring, such as severe erosion, shallow surface soils with rocky fragments, and loadings of non-point source (NPS) contaminants into the watershed. Based on the field trials, most of the sloping uplands were classified as Suitability Class III-V and the major limiting factor was slope and rock fragments. Due to this, soils were over-applied with N fertilizer, even though N rate was the recommendation. This resulted in decreases in yield, degradation of soil quality and increases in N loading to the leachate. Various case studies drew management practices toward sustainable production systems. The suggested BMP on the managerial, vegetative, and structural options were to practice buffer strips along the edges of fields and streams, winter cover crop, contour and mulching farming, detention weir, diversion drains, grassed waterway, and slope arrangement. With these options, conservation effects such as reductions in raindrop impact, flow velocity, runoff and sediment loss, and rill and gully erosion were observed. The proper management practice is a key element of the conservation of the soil and water in the sloping upland.

• Journal of the Korean Geographical Society
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• v.45 no.1
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• pp.75-94
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• 2010

'Green growth' is the development strategy for the sustainable society through the harmony between the environment and economy. The 'green growth' was defined and accepted by UNESCAP and countries in Asia-Pacific region. OECD also accepted it as their new development policy. 'Green New Deal' was also proposed as a new social/economic policy to response three global crisis: environmental, resources and economic. Social and environmental sustainability are the most important principles of this policy. In Korea, however, the 'green growth' is redefined and used by the government and politicians as an economic policy to support the new technology on energy efficiency and renewable energy. In here, the definitions of green growth in the world and in Korea are analysed and compared, and new term is proposed. Green growth is the development policy to response environmental crisis (ie. climate changes) to transform the society to environmentally and socially sustainable one. The possible contribution of geomorphologic researches to green growth was also proposed.

• Journal of Korean Society of Transportation
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• v.32 no.5
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• pp.421-430
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• 2014

The greenhouse gas emission generated by idling vehicles is a critical issue in the greenhouse gas reduction from the transportation sector. Recently, the mandatory application of the Idle Stop and Go (ISG) for buses, trucks and taxis is in the process of legislation. Focusing on the regulation is about to apply to passenger cars, this study analyzed the quantitative economic effects of the ISG installation by passenger car types in Seoul metropolitan area to support proper policy making. The benefit cost ratio of ISG installation on commercial passenger car of Seoul is the most effective, calculated as 8.55. Accordingly, the amount of 660 liters (per year per vehicle) of fuel and 1,606 kg (per year per vehicle) of $CO_2$ could be reduced. The results of this study might be used as an index for judgment of policy such as determining appropriate subsidy for ISG installation on passenger cars.

• Hwankyungkyoyuk
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• v.17 no.1
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• pp.25-42
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• 2004

In this study a comparative analysis is conducted to evaluate TLSF(Teaching and Learning for a Sustainable Future) program, which is a module type environmental education program developed by UNESCO, and the Korean environmental education curriculum. The Korean environmental curriculum is mainly focused on conceptualization and the matters of fact. As a result, students may not be able to acquire contextualized and synthesized views on the environmental problems. The Korean environmental curriculum hardly supplies ample variety in the methods of teaching, learning and assessment, or the theories characteristic of the environmental education. Thus it would not make a useful material for teachers to reorganize various materials to be applied in class. TLSF program would be useful for a teacher to use in the environment education field because it supplies not only many various activities and samples for constructing a proper program but also the theoretical base and examples for education and assessment strategy. Finally, TLSF also offers the theoretical base of the environment education for the assessment, and it makes the best use of feedback from the environment educational field for improving its own quality. In conclusion, this study can be a meaningful preview for those who are involved in the process of developing of a curriculum, which consists of steps like formulating theories for developing a curriculum, organizing the curriculum contents, activating and evaluating a curriculum.

• Journal of the Korea Safety Management & Science
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• v.14 no.4
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• pp.205-210
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• 2012

We don't have time to waste, time is running, and the global warming is an issue that concerns to all of us. Information technology, which on a global level is responsible for 2% of emission of greenhouse gases. However, the remaining 98% is seen as an opportunity for IT to help our planet, our companies and our society. The purpose of this paper is to analyze green information technology (IT) initiatives and their strategic impact. And to have done this, we develope and create a very useful balanced-scorecard framework to explain, understand, and identify the direct and indirect contribution of green IT initiatives. The green IT evaluation framework, called here a sustainable green IT balanced scorecard, integrates the four BSC-IT perspectives with the Zuboff's automate/informate goals of information systems and the contribution of the sustainability (economic, social and environment). This study also seeks to answer the following questions: 1) what are the driving forces for implementing green IT initiatives? 2) How can an analytical framework be built to systematically analyze the benefits and strategic contribution of green IT initiatives? And 3) how green IT initiatives impact the strategic goals of a firm and how they can contribute to the triple bottom line? The framework demonstrates to be useful as a management tool to hopefully integrate environmental and social management with the general management of a company. Besides, the strategy map and measures for each cell of the framework are provided.

• Journal of Climate Change Research
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• v.5 no.3
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• pp.231-248
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• 2014

The goal of this research is to develop an evaluation method applying 'Green Management Index' introduced by Korean government to assess overall Green management level of the industrial sector. The method can help to grasp the present condition of Green management in Korea and analyze changes in trend. For this research, business types are classified into 8 categories and each evaluation method is developed according to each category. Green management evaluation was conducted in 2013, targeting 513 enterprises and the result was analyzed comparing that of 2011 to understand changes in trend. The evaluation shows that 1) 'strategy and system' section is tentatively vulnerable than other sections, 2) industry with higher sensitivity towards regulations has higher score, 3) there is a significant gap conducting green management between conglomerates and SMEs especially in 'system' section. The total score was elevated by 3 points compared to 2011. It is considered that the elevation of score was attributed to tightened regulations such as Target Management Scheme. Controlled Entities scored 4 points higher and 'GHG and environmental pollution' section increased by 10 points. Also, there is a wide disparity in green management evaluation between controlled entities and non-controlled entities from 5 points in 2011 to 10 points in 2013.