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The Impact of Service Quality on Service Satisfaction and Store Loyalty: Service Value as a Moderator (편의점의 서비스품질 요인이 서비스 만족 그리고 점포충성도에 미치는 영향: 서비스가치 조절효과를 중심으로)

  • Han, Sang-Ho;Yang, Heo-Chang;Kim, Jong-Lak
    • Journal of Distribution Science
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    • v.13 no.10
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    • pp.101-108
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    • 2015
  • Purpose - The convenience store business sector in South Korea has contributed to economic growth and job creation, and the growth potential of this market segment remains very high. In addition, service value is a more important factor than price in determining purchase intention. Research in the convenience store market is relatively very low compared to other retail sectors. In particular, research on service quality for the convenience of retailers who examine and analyze customer behavior and service quality factors used in the convenience store side of the situation is very inadequate. We have investigated the relationship of store service quality, service satisfaction, and store loyalty. In addition, we have examined the way service value moderates the relationship among these variables. Research design, data, and methodology - The questionnaire was developed using modified and supplementary questions based on the KD-SQS and RSQS models. The study suggested a theoretical model composed of 15 hypotheses on the relations between theoretic variables, and surveys conducted with consumers in discount stores in the Seoul and Gyunggi Metropolitan area in order to verify the hypotheses. We used the SPSS/PC statistical packages to analyze the results. The number of surveys used was 227. Moreover, a structural equating model was also used to analyze the reliability and validity of the composing elements and to verify the suggested hypotheses. Results - The overall results of this study are as follows. First, all service quality elements have a significant effect on service satisfaction. Second, all service quality elements have a significant effect on store loyalty. Third, service satisfaction has a significant effect on store loyalty. Finally, when the participants were divided into high and low service value the results of the multiple regression analyses showed that only the relationship between policy of service quality and satisfaction, and human interaction and policy of service quality and loyalty were significant. The implications are discussed based on the findings of the study. Conclusions - First, through direct hypotheses testing, we confirmed that the convenience service quality positively impacts the service satisfaction and loyalty of buyers. In particular, the reliability, origin benefit, and promotion were found to have more influence on satisfaction and loyalty of consumers of a convenience store. Further, for the service quality of the convenience for the consumer loyalty, greater human interaction was a high-value and statistically significantly higher than the degree of improvement in consumer loyalty. This underscores the importance of education and human services management of employees working in a convenience store. In particular, frequent changes in personnel generate results that negatively impact loyalty with customers. These results may lead to a serious problem in the economics of the store. Therefore, it should enhance the value of services through the establishment of training and compensation for employees. In addition, a certain educational level is required as well as a basis for compensation and retention.

Changes in Serum Vitamin E and Trace Mineral Levels and Other Blood parameters in Growing Thoroughbred Horses During the Period of Pasture Grazing and stable Feeding (Thoroughbred 육성마의 방목과 사사기간 중 혈청 비타민 E, 미량광물질 및 기타 화학치의 변화)

  • Lee, C.E.;Park, N.K.;Jin, S.H.;Kim, Y.J.;Kang, D.H.;Kim, K.I.
    • Journal of Animal Science and Technology
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    • v.44 no.6
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    • pp.719-726
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    • 2002
  • Nutritional adequacy of growing Thoroughbred horses raised in an alternate feeding system - grazing during late spring through late fall and stable feeding for the rest of seasons - was assessed by determining vitamin E and trace mineral levels in the serum and blood chemistry related to nutrition and health. During the stable feeding in winter and early spring, 50 growing female horses were fed concentrates (1.4% of their body weight), grass hay (0.62%) and alfalfa hay (0.37%). For the grazing period, the same horses were fed supplementary concentrates (1.1%) during late spring through early summer, and concentrates (1.1%) and alfalfa hay (0.5%) during late summer through late fall. Blood samples were collected before grazing in early spring, and during grazing in early summer through late fall. Serum vitamin E, BUN, GTP, total bilirubin and direct bilirubin levels were increased (P<0.01) by grazing compared to those measured before the initiation of grazing. Horses had lower (P<0.01) serum Fe contents in early summer than in late fall or in time of stable feeding. Stable feeding increased (P<0.01) serum Cu content compared to grazing in both early summer and late fall. In late fall, serum Zn level increased (P<0.01) compared to that found in the other seasons. Blood glucose and creatinine levels decreased (P<0.01) after grazing. Results indicate that supplementations of some minerals and vitamin E are not always necessary in diets for growing horses and should be done after careful evaluation of diets with regard to concentrations and biological availability of minerals.

Efficiently Development Plan from the User's Need Analysis of the Army Tactical C4I(ATCIS) System (지상전술 C4I(ATCIS)체계 운용자 요구분석을 통한 효율적 발전 방안)

  • Park, Chang-Woon;Yang, Hae-Sool
    • The Journal of the Korea Contents Association
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    • v.8 no.5
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    • pp.246-259
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    • 2008
  • This study was to minimize the trial and error in the primary step of the C4I system(ATCIS) of the each army corps on the front line, and test the economy and efficiency was tested by reviewing related papers and the system characteristics of other countries. The relationship was researched by analyzing the collected survey data and survey data related to the user's requirement level such as the army standards, that is, commonality, timeliness, simplification, automaticity, field availability and viability, multi-stage security and interoperability, unification. The result showed that the C4I system was efficiently operated through the system reliability for the specification of the system and operation manual, maneuverability and security, adaptability of the war field and system support and management, and good education and training about system operation, and less system maintenance and supplementary element. As a result, the development plan confirmed that the continuous operator education and the construction of the maintenance, and the upgrade digitalization(C4ISR+D) with the korean characteristics based on IT of network systems, and system development of the measurement model of the operator performance must be continuously supplemented in the near future.

Identification of Korean Poaceae Weeds Based on DNA Sequences (DNA 염기서열에 기초한 벼과 잡초의 분자생물학적 동정)

  • Lee, Jeongran;Kim, Chang-Seok;Lee, In-Yong;Oh, Hyun-Ju;Kim, Jung Hyun;Kim, Sun Yu
    • Weed & Turfgrass Science
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    • v.4 no.1
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    • pp.26-34
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    • 2015
  • Korean Poaceae includes approximately 80 species of the agricultural weeds. Precise species identification is the first step for more effective weed management in the agricultural fields. However, the identification of species in Poaceae is not easy without the assistance of taxonomists or identification experts although they are relatively easy to distinguish from the plants of the other family by the unique characteristics of caryopsis. Thus, DNA barcode was suggested as an alternative powerful technique for species identification by using short sections of DNA from a specific region of the genome. Two standard barcode markers of vascular plants, chloroplast rbcL and matK, and a supplementary nuclear ribosomal Internal Transcribed Spacer (ITS) region were used for barcode of major Korean Poaceae weeds, 403 individuals of 84 taxa. All the barcode markers revealed a good level of sequencing success with the lowest 73.7% for matK and the highest 88.8% for rbcL. The barcode sequences were deposited to the National Center for Biotechnology Information (NCBI) database for public use. Combined matK and ITS showed very high resolving power with 92.9%. Besides the identification of weeds for weed managment, the generated DNA barcode data could be used for many other applications such as rapid biodiversity assessment and conservation prioritization.

Molecular Identification of Pooideae, Poaceae in Korea (국내 농경지에 발생하는 포아풀아과 잡초의 분자생물학적 동정)

  • Lee, Jeongran;Kim, Chang-Seok;Lee, In-Yong
    • Weed & Turfgrass Science
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    • v.4 no.1
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    • pp.18-25
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    • 2015
  • A universal DNA barcoding for agricultural noxious weeds is a powerful technique for species identification without morphological knowledge, by using short sections of DNA from a specific region of the genome. Two standard barcode markers, chloroplast rbcL and matK, and a supplementary nuclear ribosomal Internal Transcribed Spacer (ITS) region were used to examine the effectiveness of the markers for Pooideae barcoding using 163 individuals of 29 taxa across 16 genera of Korean Pooideae. The rbcL and ITS revealed a good level of amplification and sequencing success while matK did not. Barcode gaps were 78.6% for rbcL, 96.2% for matK, and 91.7% for ITS, respectively. Resolving powers were 89.3% for rbcL, 92.3% for matK, and 79.1% for ITS. The matK obtained the best both barcode gap and resolving power. However, it should be considered not to employ matK for Pooideae barcode because of low rate of PCR amplification and sequencing success. As a single DNA marker, rbcL and ITS were reasonable for Pooideae barcode. Barcode gap and resolving power were increased when ITS was incorporated into the rbcL. The barcode sequences were deposited to the National Center for Biotechnology Information (NCBI) database for public use.

Effect of Geranti Bio-Ge Yeast, a Dried Yeast Containing Biogermanium, on the Production of Antibodies by B Cells (B 세포의 항체 생산에 대한 게란티 바이오-게르마늄 효모의 영향)

  • Joo, Seong-Soo;Won, Tae-Joon;Lee, Yong-Jin;Kim, Min-Jung;Park, So-Young;Lee, Sung-Hee;Lee, Do-Ik;Hwang, Kwang-Woo
    • IMMUNE NETWORK
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    • v.6 no.2
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    • pp.86-92
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    • 2006
  • Background: Germanium compounds are increased to use in nutrient foods and medicines in terms of antibiotics to microbes, anticancer, modulation of immune system and neutralizing heavy metal toxins. Geranti Bio-Ge Yeast, containing stable organic germanium and bound to the yeast protein was developed by Geranti Pharm. LTD. and the modulation effect in the immune system was examined in vivo and in vitro. Methods: The compound, Geranti Bio-Ge Yeast, was fed to female Balb/c mice (each group has 10 mice) for 4 weeks and the yeast powder and steamed red ginseng powder were used as control during the same feeding time points. During 4 weeks there was no symptom to be considered, and after 4 weeks feeding all mice were sacrificed to check the changes of related immune cells and subsidiary responses (i.e. cell counting, FACS, MTT, LDH, PFC assay). Results: In pre-post comparison, B cell population was increased in the group of Geranti Bio-Ge Yeast in a dose dependent manner (100 to 800 mg/kg). However, the population of T cell, dendritic cell and macrophage was not comparably changed in all doses. The ability of cytokine production and proliferation was almost same level as shown in control group. In contrast, PFC assay informed that the compound increase the antibody production ability when fed over 200 mg/kg implying that the increase of PFC number might be due to the increase of B cells. Conclusion: Over the entire study, we concluded that the compound, Geranti Bio-Ge Yeast has better potential in immune response in terms of B cell proliferation than that of positive control, red ginseng, and the compound can be one of the future candidates for a new supplementary source improving immune system activity.

Perspectives and Strategies of Production of Miscellaneous Crops and Animal Feeds (잡곡 및 사료 생산 수급전망과 대책)

  • Jung Seung Keun
    • Proceedings of the Korean Society of Crop Science Conference
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    • 1998.10a
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    • pp.266-287
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    • 1998
  • Environmental conditions and expected profit are the major criteria to select crops to be cultivated in any region. Traditionally, miscellaneous crops have been cultivated as alternative crop in case of unfavorable climate or supplementary crop in marginal lands. Since the successful breeding of high yielding varieties of staple crops and development of cultural techniques in 1970s in Korea, production of miscellaneous crops decreased markedly due to the rapid commercialization of agriculture and increased productions of horticultural crops, although yields have been doubled during the last $2\~3$ decades. On the other hand, animal husbandry has been developing remarkably parallel with national economic development and the increased consumption of animal products. As a result, imports of feed grains such as corn have increased rapidly, while roughage production became lower than demand. Among miscellaneous crops, corn production increased markedly through the development of hybrids and due to its importance as silage crops. Acreage of corn production including grains, fresh corns and feeding is about 120,000 ha, while acreage of buckwheat is about 5,000 ha and those of other miscellaneous crops decreased to a level of about 1,000 ha. Although miscellaneous crops have low yield potential and are unprofitable due to low price and imports of cheap foreign products, they should be kept to cultivate. Miscellaneous crops are important components that maintain diversity among upland crops as well as alternative crops in case of unfavorable climate. The low yield potential of miscellaneous crops might be due to lack of efforts to breed high yielding varieties and to develope cultural techniques. Continuous investment in research, exploitation of new utilization for miscellaneous crops as sustainable crop, honey crop and sightseeing crop, and development of healthy and special foods will promote their cultivation. Animal feeding in Korea depends mainly on formula feeds. As the number of animals increases to meet demand of animal products, there is no alternative way but to import grains to feed them. But roughage production, which is necessary for normal growth of ruminant animals, should be increased. However, lack of arable land and pasture land limits the production of good roughages. It is estimated that number of course for meat and milk production will be $2.5{\~}2.6$ million and total of $6.2{\~}7.5$ million tons of roughages should be produced. This implies that more than 1 million tons of roughage are needed, although pasture land, upland for forage crops, forage crops after rice cultivation and rice straw are utilized. Therefore, new reclamation of pasture land, increased roughage production in cultivating land, increased cultivation of forage crops after rice, more utilization of rice straw and active exploration of indigenous plant species as roughage resources should be promoted

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Trajectory Indexing for Efficient Processing of Range Queries (영역 질의의 효과적인 처리를 위한 궤적 인덱싱)

  • Cha, Chang-Il;Kim, Sang-Wook;Won, Jung-Im
    • The KIPS Transactions:PartD
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    • v.16D no.4
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    • pp.487-496
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    • 2009
  • This paper addresses an indexing scheme capable of efficiently processing range queries in a large-scale trajectory database. After discussing the drawbacks of previous indexing schemes, we propose a new scheme that divides the temporal dimension into multiple time intervals and then, by this interval, builds an index for the line segments. Additionally, a supplementary index is built for the line segments within each time interval. This scheme can make a dramatic improvement in the performance of insert and search operations using a main memory index, particularly for the time interval consisting of the segments taken by those objects which are currently moving or have just completed their movements, as contrast to the previous schemes that store the index totally on the disk. Each time interval index is built as follows: First, the extent of the spatial dimension is divided onto multiple spatial cells to which the line segments are assigned evenly. We use a 2D-tree to maintain information on those cells. Then, for each cell, an additional 3D $R^*$-tree is created on the spatio-temporal space (x, y, t). Such a multi-level indexing strategy can cure the shortcomings of the legacy schemes. Performance results obtained from intensive experiments show that our scheme enhances the performance of retrieve operations by 3$\sim$10 times, with much less storage space.

Effects of Dietary Energy and Levels of Betaine on Nutrient Digestibility and Physiological Responses in Growing Pigs with Heat Stress (사료 내 에너지 수준 및 비테인 첨가 급여가 고온기 육성돈의 영양소 소화율 및 생리학적 변화에 미치는 영향)

  • Min, Ye Jin;Jeong, Yong Dae;Kim, Doo Wan;Lee, Su Hyup;Kim, Ki Hyun;Yu, Dong Jo;Kim, Young Hwa
    • ANNALS OF ANIMAL RESOURCE SCIENCES
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    • v.28 no.2
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    • pp.56-63
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    • 2017
  • This study was conducted to determine the effects of supplementary levels of dietary betaine and energy on nutrient digestibility and physiological responses in growing pigs exposed to heat stress. A total of 12 barrows ($L{\times}Y{\times}D$; initial BW, $67.1{\pm}0.98kg$) were allocated into individual metabolic crates. Experimental design was a $4{\times}4$ Latin square with dietary energy and betaine levels (3,300 and 3,400 kcal/kg; 0 and 0.5%, respectively) and the experimental period (n=4). Feeding trial was performed during summer season (July and August). Digestibility of crude fat was higher (p<0.01) in the ME 3,400 kcal/kg than the ME 3,300 kcal/kg, but did not differ by betaine (p>0.05). Blood corpuscles and biochemical components were not influenced by dietary energy and betaine levels (p>0.05). Serum IgG was greater (p<0.05) in the ME 3,400 kcal/kg than the ME 3,300 kcal/kg, but cortisol was not differ among the treatment groups (p>0.05). In conclusion, our results showed positive effects by energy levels rather than betaine. Thus, further study need investigation of effects of high energy level in the pigs exposed to heat stress.

Assessment of cryopreserved sperm functions of Korean native brindled cattle (Chikso) from different region research centers of Korea

  • Ma, Lei;Jung, Dae-Jin;Jung, Eun-Ju;Lee, Woo-Jin;Hwang, Ju-Mi;Bae, Jeong-Won;Kim, Dae-Hyun;Yi, Jun Koo;Lee, Sang Moo;Ha, Jae Jung;Kwon, Woo-Sung
    • Journal of Animal Reproduction and Biotechnology
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    • v.36 no.2
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    • pp.106-115
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    • 2021
  • Sperm cryopreservation is an important method of assisted reproductive techniques and storing genetic resources. It plays a vital role in genetic improvement, livestock industrial preservation of endangered species, and clinical practice. Consequently, the cryopreservation technique is well organized through various studies, especially on Korean native cattle (Hanwoo). However, the cryopreservation technique of Korean native brindled cattle, which is one of the native cattle species in Korea, is not well organized. Therefore, it is necessary to develop a Supplementary Table technique for the cryopreservation of Korean native brindled cattle. For this purpose, it is important to first evaluate the quality of the currently produced cryopreserved sperm of Korean native brindled cattle. In this study, we randomly selected 72 individual Korean native brindled cattle semen samples collected from 8 different region research centers and used them to evaluate sperm functions. We focused on the quality evaluation of cryopreserved Korean native brindled cattle semen following the measurement of motion kinematics, capacitation status, intracellular ATP level, sperm motility, and cell viability. Then, the values of each of the eight groups were derived from various sperm parameters of nine individual samples, including sperm motility, kinematics, cellular motility, and intracellular ATP levels, which were used to compare and evaluate sperm function. Overall, differences in various sperm parameters were observed between most of the research centers. Particularly, the deviations of motility and motion kinematics were high according to the sample. Therefore, we suggest that it is necessary to develop a standard method for the cryopreservation of Korean native brindled cattle semen. We also suggest the need for sperm quality evaluation of the cryopreserved semen of Korean native brindled cattle before using artificial insemination to attain a high fertility rate.