• 제목/요약/키워드: successful stores

검색결과 68건 처리시간 0.022초

국내 패션브랜드의 명품화를 위한 '3.1 필립 림'의 브랜드 특성 분석 (Characteristics Analysis of '3.1 Phillip Lim' Brand in order to Create Korean Luxury Fashion Brands)

  • 정경희;배수정
    • 복식
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    • 제61권6호
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    • pp.131-145
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    • 2011
  • The purpose of this study is to provide preliminary data on strategies to create a domestic prestige brand based on Korean traditional designs. This study also deals with how to promote this brand around the world. The two points mentioned above will be accomplished by examining the characteristics of the brand '3.1 Phillip Lim' which succeeded in both design and marketing during a short period of time. The method of the study will be followed. Firstly, the basic design and philosophical background of Phillip Lim was investigated, after reviewing the global luxury market and current status of overseas expansion of Korean designers through paper study and antecedent workups. Secondly, for the practical stage, design characteristics and marketing strategies were reviewed with the collections of '3.1 Phillip Lim'. Three factors found in '3.1 Phillip Lim's design success are as follows: First, practical and simple designs using fabrics of high quality. Second, handcraft elements and interesting details that differentiates his design identity. Third, femininity expressed in the feminine silhouette and color. The marketing elements that made '3.1 Phillip Lim' as a successful brand are: First, differentiated positioning as a luxurious contemporary brand. Second, brand promotion through various collaborations. Third, the gradual expansion of women's, men's, kids' apparel to accessory, lingerie and the stable flagship stores. Thus, '3.1 Phillip Lim' has combined modern and classic styles using high quality fabrics and practical designs with unique details. Through it's differentiated marketing strategy targeting New York's market, which prefers popular 'luxury contemporary brand's rather than high-end luxury brands, this brand's creativity and commercial aspects contributed to make '3.1 Phillip Lim' into a luxury brand that represents New York fashion. Korean designers who seek to enter the global fashion industry should consider applying Korean traditional designs on global designs to make favorable products and localize these products according to regional characteristics.

동대문 소재 상권의 패션 트렌드 수용 정도와 소재 기획 (Fashion trend acceptance and fabric planning in Dongdaemoon fabric market)

  • 고혜숙;이지연;이연희
    • 복식문화연구
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    • 제25권6호
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    • pp.773-786
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    • 2017
  • The current study aims to analyze the process of fabric production planning in Dongdaemun Market, which is a successful model case industrial integration in South Korea. We followed the changes in perception among fabric experts, regarding their recognition of fashion trends, and the following planning and process of fabric production. We used the purpose sampling method to select participants for interview in the Dongdaemun Market, then we carried out one-to-one interviews. Our analysis reveals 4 points of importance. First, the fabric planning stage either employed the trend book swatch, or simply reused the model fabrics already available. Even though the experts felt the need to accept the latest fashion trends, very few considered the trends as positive influences in fabric planning. Whereas trend was a key element in identifying the flow of the fashion industry, there were obstacles in carrying out the study. Second, experts frequently participated in domestic fabric seminars, but not in textile exhibitions. Third, domestic and overseas market research has been performed typically at department stores, and typically at Japan. Fourth, the influx of Chinese fabrics has both positive and negative influences, such as low price, and low reliability. In conclusion, experts were less amenable to accepting the latest fashion trends. pre-requisites in real life to meet the use of the current trend of each company. More studies on the Dongdaemun Market from perspectives of practitioners are warranted.

양자컴퓨터 환경에서의 QCA 기반 내용주소화 메모리 셀 설계 (Design of QCA Content-Addressable Memory Cell for Quantum Computer Environment)

  • 박채성;전준철
    • 문화기술의 융합
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    • 제6권2호
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    • pp.521-527
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    • 2020
  • 양자점 셀룰러 오토마타(QCA: Quantum-dot cellular automata)는 차세대 디지털 회로설계 기술로서 주목받는 기술이며, 여러 디지털 회로들이 QCA 환경에서 제안되고 있다. 내용주소화 메모리(CAM: Content-addressable memory)는 내부에 저장된 정보를 바탕으로 탐색을 진행하는 저장장치이며, 네트워크 스위칭 등 특수한 과정에서 빠른 속도를 제공한다. QCA 환경에서 제안된 기존의 CAM 셀 회로들은 필요 면적과 에너지 손실이 크다는 단점이 있다. CAM 셀은 정보가 저장되는 메모리 부와 탐색의 성공 여부를 판단하는 판단부로 구성되며, 본 연구에서는 메모리 부를 다층구조로 설계하여 개선된 QCA CAM 셀을 제안한다. 제안한 회로는 시뮬레이션을 사용하여 동작을 검증하며 기존 회로와 비교 및 분석한다.

애드혹 센서 네트워크 수명 연장을 위한 Q-러닝 기반 에너지 균등 소비 라우팅 프로토콜 기법 (Equal Energy Consumption Routing Protocol Algorithm Based on Q-Learning for Extending the Lifespan of Ad-Hoc Sensor Network)

  • 김기상;김승욱
    • 정보처리학회논문지:컴퓨터 및 통신 시스템
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    • 제10권10호
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    • pp.269-276
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    • 2021
  • 최근 스마트 센서는 다양한 환경에서 사용되고 있으며, 애드혹 센서 네트워크 (ASN) 구현에 대한 연구가 활발하게 진행되고 있다. 그러나 기존 센서 네트워크 라우팅 알고리즘은 특정 제어 문제에 초점을 맞추며 ASN 작업에 직접 적용할 수 없는 문제점이 있다. 본 논문에서는 Q-learning 기술을 이용한 새로운 라우팅 프로토콜을 제안하는데, 제안된 접근 방식의 주요 과제는 균형 잡힌 시스템 성능을 확보하면서 효율적인 에너지 할당을 통해 ASN의 수명을 연장하는 것이다. 제안된 방법의 특징은 다양한 환경적 요인을 고려하여 Q-learning 효과를 높이며, 특히 각 노드는 인접 노드의 Q 값을 자체 Q 테이블에 저장하여 데이터 전송이 실행될 때마다 Q 값이 업데이트되고 누적되어 최적의 라우팅 경로를 선택하는 것이다. 시뮬레이션 결과 제안된 방법이 에너지 효율적인 라우팅 경로를 선택할 수 있으며 기존 ASN 라우팅 프로토콜에 비해 우수한 네트워크 성능을 얻을 수 있음을 확인하였다.

로컬푸드 이종협동조합연합회의 실태와 발전방향 모색 - 대구경북을 사례로- (A Study on the Current Status and Directions in Development of Local Food Federation of Heterogeneous Cooperatives: In Case of Daegu & Gyeongbuk)

  • 박찬수;허등용
    • 한국유기농업학회지
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    • 제30권2호
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    • pp.129-149
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    • 2022
  • In March 2020, the National Assembly revised the Framework Act on Cooperatives, allowing a federation of heterogeneous cooperatives, and in October 2020, the Daegu Gyeongbuk Federation of Local Food Cooperatives was launched as the first federation of heterogeneous cooperatives in the country. The local food movement, which has been promoted upward in the local community as an alternative to the existing global food system, seems to be being activated by the government's food plan policy, but critics say that the government's policy goals are not fully achieved due to the top-down policy promotion and lack of communication. In response, this study first examines the role and significance of the local food federation of heterogeneous cooperatives in solving the problems raised in the process of establishing a food plan. In addition, the current status of the federation was investigated for the successful settlement and development of the Daegu Gyeongbuk Federation of Local Food Cooperatives. A survey of affiliated cooperatives, focus group interviews with managers and experts and related literature surveys were conducted. Based on this, the direction of activities was presented, such as the role of an intermediary in Daegu and Gyeongbuk and the role of an intermediary in the public and private sectors etc. In addition, six joint project tasks were specifically presented, including an integrated information sharing system & a logistics network, a planned production system & a joint processing center, an online sales system & a co-marketing promotion, a joint education system, a management of direct stores & restaurants, a sustainable public-private cooperation system etc.

임신말 모체.제대혈 및 태반의 철분함량과 신생아체중 (Iron Status Indices of Maternal, Umbilical Cord, Placenta and Birth Weight)

  • 배현숙;이금주;이민숙;이주예;신용미;안홍석
    • 대한지역사회영양학회지
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    • 제7권5호
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    • pp.686-695
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    • 2002
  • The purpose of this study is to assess the maternal iron status during pregnancy and to evaluate the relationships bet-ween the iron indices of maternal, umbilical cord serum, placenta and pregnancy outcomes. Venous bloods samples were drawn from 54 pregnant women just before delivery and cord bloods of their newborn babies were collected immediately after birth. And also, placental tissues were extracted. We investigated the difference of the iron status indices of maternal, umbilical cord serum and placental tissue between two gestational age group (PT group, NT group : preform delivery and normal term delivery at 34.9wk and 39.0wk of mean gestational length, respectively) and also assessed correlations of iron status indices of maternal, umbilical cord serum and placenta tissue. And lastly, we related between birth weight and iron status indices of maternal, umbilical cord serum and placental tissue. The concentrations of maternal serum ferritin and of placental iron were significantly higher in NT group (32.1 $\pm$ 21.1 ng/ml, 68.5 $\pm$ 16.7 $\mu$g/g), than those of NT group (20.8 $\pm$ 11.6 ng/ml, 53.2 $\pm$ 17.4 $\mu$/g) respectively (p<0.001). However the serum ferritin of umbilical cord were significantly higher in NT group (PT : 109.4 $\pm$ 65.7 ng/ml, NT : 147.0 $\pm$ 56.8 ng/ml) than those of PT group (p<0.05). Our results showed that a negative association between birth weight (r=-0.361) and maternal serum ferritin and that a positive association between birth weight and umbilical cord serum ferritin (r=0.261). Despite not a significant difference, there was tendency that highest concentration of maternal serum ferritin was associated with the lowest birth weight. These findings indicate that birth weight of newborn is dependent of multiple factors such as maternal iron status during pre-pregnancy, body size, general nutritional status. Although for women who enter pregnancy with low iron stores, enough intakes of iron during pregnancy could produce undesirable pregnancy outcome. Therefore we suggest for successful pregnancy outcome and delivery differential iron supplementation program will be carried out individual pregnant women on the basis of pre-pregnancy nutritional status.

수입 브랜드 도입을 위한 주요 요인 연구: 독점 수입 패션 의류 브랜드를 중심으로 (Study on Main Factors for Imported Brand launching: Focus on Exclusive Importation Fashion Apparel Brand)

  • 류문상
    • 산경연구논집
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    • 제10권8호
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    • pp.45-53
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    • 2019
  • Purpose - The purpose of this study was to clarify the factors to make an exclusive importation contract between foreign fashion brands and local retailers for successful business in Korea. Even though imported fashion brand market shows stead increasing in terms of sales amount, the number of store related study was very rare in fact. Meanwhile, as long as this business is glowing a lot of brands are suffering from bad business performance or getting in ruins thus these problems result in foreign currency loss. The local marketers therefore, strongly expect to know the solution for this matter. Research design, data, and methodology - For the qualitative research, 10 experts who are operating foreign brands with an exclusive contract at a department store or at duty free shop now and who had at least over 10 years of related working experience were included. The factors for the exclusive importation contract with foreign brands were drawn up through the one-to-one in-depth interview method from September 3, 2017 to January 15, 2018. The expert group for the validity analysis includes 2 professors and 5 postgraduate students. Results - As a result of qualitative study on the factors for imported fashion brand's launching with the exclusive importation contract, it turned out that there were 5 factors - safety, profitability, reliability, speed and global retailing. Safety, profitability, and reliability have been mentioned in most related surveys but some details are added and speed and global retailing have been newly highlighted and many unknown legal issues that it was not easy to get form common academic research are included. Speed simply means quick lead time and global retailing means stores where located in other countries. Conclusions - The reason that qualitative research should be done before the quantitative research is due to the scant theoretical background for this matter. Because the market of an imported fashion brand is steadily increasing, determining the factors to make exclusive importation contract is very meaningful from the point of academic and business. After this study, many marketers may get basic conditions to apply for real business and I hope the following quantitative research will give more effective results. The next study also will have extended range concerning industry area, product and distribution channel.

비글견에서 발생한 전반적 대뇌허혈 (Global Cerebral Ischemia in a Beagle Dog)

  • 최호정;최수영;안지영;오이세;정성목;조성환;이영원
    • 한국임상수의학회지
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    • 제26권1호
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    • pp.104-108
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    • 2009
  • Global cerebral ischemia occurs commonly in patients who have a variety of clinical conditions including cardiac arrest and shock. Cerebral ischemia results in a rapid depletion of energy stores that triggers resulting in excitotoxic death. Imaging studies of the brain with computed tomography(CT) or magnetic resonance imaging(MRI) are necessary to confirm the clinical neurolocalization, identify any associated mass effect, and rule out other causes of focal brain disorders. Cardiopulmonary arrest was occurred by propofol anesthesia in a 1 year old, intact female Beagle dog. After successful cardiopulmonary resuscitation was performed within 5 minutes, clinical signs such as vocalization, paddling, opisthotonus and seizure were represented. At the 12th day, CT and MRI examinations of the brain were performed to evaluate the brain. After euthanasia, histopathologic examination was performed. On transverse image of CT, lesions appeared as a hypodense in the right dorsal surface of the frontal lobe and level of optic canal, and dorsomedial surface of occipital lobe of cerebrum. No contrast enhancement was represented following intravenous contrast administration. On MR images of brain, the lesions were seen as a hyperintense on T2-weighted(T2W) images and a isointense or mild hypointense on T1-weighted(T1W) images. Hyperintense lesions both T2W and T1W images were observed at the surrounding cerebral sulcus. There was no significant signal changes on contrast T1WI. Histopathologic examination after euthanasia revealed that the lesion was necrosis of the cerebral cortex caused by cerebral ischemia.

Application of AI based Chatbot Technology in the Industry

  • Park, Arum;Lee, Sae Bom;Song, Jaemin
    • 한국컴퓨터정보학회논문지
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    • 제25권7호
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    • pp.17-25
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    • 2020
  • 본 연구는 챗봇기술을 성공적으로 활용한 사례를 기반으로 각 기업들이 어떤 비즈니스적 가치를 창출하고 가지고 있는지 살펴보았다. 챗봇 서비스는 기업 내부 직원 또는 고객들의 질문에 빠르게 답변하거나 대응하게 도와줌으로써 기업의 업무 생산성 향상 향상에 기여하고 있으며, 교육분야에서는 수강생들의 질문 및 피드백을 인공지능 기술이 대신 함으로써 강사진의 업무를 줄여주는데 도움을 준다. 상거래 분야의 오프라인 매장에서는 제품 구매와 매장에서의 개인화 서비스 제공과 인공지능 스피커를 통한 구매 서비스를 제공함으로써 고객에게 편리하고 새로운 구매 경험을 제공하고 있다. 챗봇 서비스가 일부 기업사례에서 비즈니스 가치를 창출하고 있으나 여전히 특정 기업의 프로세스에 국한되고 있으며, 사용자가 기대했던 것보다 서비스 범위와 편리성 및 유용성이 크지 않아 확산속도가 늦어지고 있어 일부 챗봇 개발 서비스 업체는 사용성을 향상시키기 위해 통합 개발 플랫폼을 제공하고 있다, 챗봇은 인간 수준으로 질문에 대한 답변을 대신하여 편의성을 제공한다는 특징과 장점이 있다. 하지만, 다양한 인간의 주관적 견해를 축소시키고 객관화된 답변을 주로 주게되어 커뮤니케이션의 수준이 떨어질 수 있다는 단점이 있다. 본 연구를 통하여 챗봇 서비스들의 특징과 장점, 단점 등을 비교하며 논의를 해보도록 한다.

재래시장의 시장 지향적 분류에 따른 발전방향 (Market oriented Typology and Development Directions of Conventional Markets)

  • 김주영;박정은
    • 한국유통학회지:유통연구
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    • 제16권5호
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    • pp.63-84
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    • 2011
  • 현재 우리나라에는 약 1500여개의 재래시장이 있다. 이들 재래시장은 삼성과 롯데와 같은 대기업에 의해 운영되는 SSM과 할인점 등의 시장 진입으로 인해 경쟁이 치열해지고 있고 급변하는 유통환경의 변화에 따라 생존의 위협을 받고 있다. 또한 재래시장의 파워가 약해짐으로 인해 지역 상인들의 생존이 위협을 받고 있고, 지역 경제 또한 악화되고 있다. 따라서 백화점과 할인점을 선호하는 소비자들에게 보다 나은 가치를 제공해 주기 위해 재래 시장은 보다 시장지향적인 전략을 취해 나가야 할 것이다. 시장지향적 전략은 다음 세 가지 하부 개념으로 이루어진다. (Narver와 Slater,1990): 고객 지향성 (customer orientation), 경쟁지향성 (competitor orientation), 그리고 기능간 조정(inter-functional coordinations). 본연구의 첫 번째 목적은 지역 사회에서의 재래시장의 적절한 역할을 제안하는 것이다. 둘째는 재래시장이 지역에서 장기적으로 생존하기 위해 필요한 시장 지향적인 기능을 알아보고 자 한다. 마지막으로 본 연구는 다양한 지역사회와 다양한 상황에서 재래시장이 지향해야할 성공적인 재래시장 유형을 개발하기 위해 적절한 정책 방향을 제안하는 것이다. 이들 목적을 성취하기 위해 본 연구는 다음과 같은 구성으로 되어 있다. 우선 재래시장과 지역 경제 발전을 위한 기존의 연구보고서와 정책 보고서를 살펴보고 기존 정책의 장-단점을 제시하였다. 둘째로 재래시장의 시장지향적인 유형과 기준을 제시하였고, 지역 시장과 지역의 경제 상황 특성에 따라 재래시장의 기능과 발전 형태에 대해 제안하였다. 마지막으로 본연구의 공헌점과 미래 정책 개발에 있어서의 시사점 등을 토론 하였다. 특히 정책 개발 방향에 있어 본 연구는 정책의 효율성과 경제적 효과, 인력 개발과 운영 시스템, 그리고 이러한 개발과 정에서의 정부의 역할과 지역 상인의 보호 방안등에 대해서 중점적으로 논의를 하였다.

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