• 정보보호학회논문지
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• 제24권5호
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• pp.795-807
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• 2014

많은 연구 끝에 VANET의 상용화를 눈앞에 두고 있다. VANET은 차량용 애드혹 네트워크의 약자로서, Cloud와 융합하는 방향으로 연구가 진행되고 있다. 하지만 놀랍게도 VANET 기반 클라우드로 진화한데 가장 큰 역할을 한 것은 차량과 통신기술의 발달이다. 이러한 기술이 확산되는 단계에서 연구자들은 항상 보안과 프라이버시에 대해 고민해 왔다. 게다가 VANET처럼 프라이버시, 익명철회, 경로추적 등 상반된 보안 이슈들이 서로 얽힌 상황은 연구자들을 더욱 고민에 빠지게 했다. 최근 Hussain 등은 VANET 기반 클라우드 프레임워크인 VuC (VANET using Clouds)를 제안하였다. VuC는 VANET과 클라우드가 VANET 사용자(서비스 가입자)에게 서비스를 제공하기 위해 협력하는 환경을 말한다. 본 논문은 Hussain 등이 제안한 VANET 기반 클라우드 프레임워크인 VuC에 초점을 두고 있으며, 특히 앞서 말한 프라이버시, 익명철회, 경로추적에 대한 문제를 다루고 있다. 제안하는 기법은 다중 익명화를 통해 프라이버시를 보호한다. 또한 비컨(Beacon)메시지를 클라우드에 저장하여 경로추적과 익명 철회에 활용한다. 익명철회 권한을 가진 기관들은 연합하여 사용자 노드가 선택한 경로를 특정 시간 동안 추적할 수 있으며, 필요한 경우 신원을 확인할 수 있다. 제안된 기법은 안전하고 조건부 익명성을 보장하며 기존의 기법에 비해 연산량이 적다.

• 만화애니메이션 연구
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• 통권6호
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• pp.152-171
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• 2002

This study analyses the avatar service, which is recognized as an alternative strategy of animation industry. The research questions of this study are following: (1) How have the avatar services been developed and what are the present dominant types? (2) Which structural characteristics of e-business environment are needed for the success of avatar services? (3) What is the economic characteristics of avatar business model? To solve these research questions, the basic conditions and the structural characteristics of avatar services have been investigated. In the first place, two forms of avatar service are classified. One is the internet service site whole primary service is to provide chatting service based on avatar service. The other is the portal site in which many kinds of products and services are presented as bundles to meet the needs of internet users. So avatar service is one of bundles which those portal sites are providing with. In this study, the big five internet service sites are selected based on the profits they earned through the sales of avatar service. The result of analysis is that the pricing strategy of those big five sites is very different from those of traditional off-line markets. The pricing mechanism are based on the value which internet users endow with the avatar items, not based on the costs of making the products. Avatar is the representative informative goods. The informative goods have the original cost structures, constant fixed costs and zero marginal costs, so the providers of avatar services make much of the subjective values of consumers. The sayclub, which is the most successful avatar service site and earn the average sales of 3 billing won a month, takes the aggressive strategy of pricing avatar items at highest price in the industry. The avatar service providers which make lots of profits are planning of making differentiate the services, introducing well-known brand items and star-named items. Nevertheless, the fact that the members of the sayclub are not decreasing means that the network effect of the site is so strongly manifest. Moreover, the costs the members have paid for the avatar items are so big not as to switch from one site to the other site, it can be very costly. These switching costs are endemic in high-technology industries and digital contents industries. It can be so large that switching suppliers is virtually unthinkable, a situation known as 'lock-in'. When switching costs are substantial, competition can be intense to attract new customers, since, one they are locked in, they can be a substantial source of profit. The consumers of avatar items have switching costs if they subscribe for the new avatar service site. The switching costs can be subscription costs as well as the costs of giving up the items they already paid for. One common example of switching costs involves specialized supplies, as with inkjet printer cartridges. In this example, the switching cost is the purchase of a new printer. The market is competitive ex ante, but since cartridges are incompatible, it is monopolized dx post. So the providers of printer/cartridges set pricing printer so cheap and cartridges expensive. On the contrary, since the avatar service can be successful with the strong network effect, the providers of avatar services have to compete aggressively for new customers. So they allow the subscription at a low price(almost marginal cost) in the early market. The network effect can be maximized when the members are sufficiently growing. The providers which have the monopoly power with sufficient subscribers. begin to raise the prices over the lifetime of the product and make profits.

• 정보처리학회논문지D
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• 제10D권6호
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• pp.885-896
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• 2003

무선인터넷 기술의 발달과 응용의 확산으로 인하여 위치정보(Location Information)를 이용한 서비스 형태는 아주 다양하여 지고 있으며, LBS(Location-Based Services)라는 형태로 국내외 시장에서 급속히 학장하고 있다. 이러한 서비스의 기본정보인 위치정보는 고부가가치의 정보로 인정되고 있으며 또한 이러한 위치를 기반으로 한 서비스는 기존의 GIS(Geographic Information System)를 일반사람들에게 생활 속의 정보로 밀접하게 홀용할 수 있게 되었다. 즉, LBS로 인하여 GIS는 새로운 패러다임의 전환을 맞이하게 되었으며 대용량 이동체 데이터베이스 (MODB : Moving Object Database) 는 LBS를 위한 핵심 플랫폼 기능으로 인식되고 있다, 이러한 대용량 이동체 데이터베이스와 이동통신망과의 위치획득 인터페이스를 통한 위치정보 획득 기능은 아주 중요한 요소가 되며, 향후 위치를 기반으로 한 다양한 서비스가 제공될 경우, 이동성을 가지는 수많은 고객의 위치정보를 획득함으?? 심각한 시스템의 부하는 미리 예측할 수가 있다. 즉, 대용량의 이동체의 위치정보를 획득함에 있어서, 심각한 통신부하로 인한 LBS 플랫폼의 성능 저하가 발생 할 수가 있다. 따라서, MODB에서는 위치획득 기능은 안정적인 LBS플랫폼이 이동통신망으로부터 대용량의 위치정보를 획득함에 있어서, 이동체의 과거 이동 패턴을 이용하여 불필요한 위치정보 획득 회수를 줄임으로써 시스템 부하를 줄이고자 한다. 본 논문에서는 이러한 이동체의 이동 패턴을 이용하여 다양한 위치획득 모델을 설계하였으며, 시뮬레이션 환경에서 위치획득 모델을 구현함으로써 성능을 평가하였다.A가 다른 처리보다 높았다.구된다.을 나타냈다. 정소, 난소 및 자궁의 조직검사에서는 모든 투여구간에 커다란 변화는 없었다.이라는 중요성에 비추어, 사회문화주의 이론의 제안을 통해 아동의 수학 학습에서의 교사의 적극적인 역할의 가능성을 제시하고 있다. 삼림경관를 나타내었다. 각 화분대 및 아분대 우점수목의 기후환경에 대응하는 생태적 특징으로 작성한 가상 기온변화곡선의 내용은 다음과 같다: 화분대 I은 Butula우점기로서 약 57,000년 BP까지 형성되었으며, 상대적 한냉기로 간주된다. 화분대 II는 EMW우점시기로서 $57,000{\sim}43$,000년 BP에 형성되었으며, Alt Wurm에서 mittel W${\"{u}}$rm으로 전환되는 Interstadial로 간주된다. 화분대 III은 43,000~15,000년 BP간의 가장 오랜 시기를 포함하며, mittel Wurm${\sim}$Jung Wurm기에 해당한다. 한냉기인 화분대 III시기 중에는 Betula, Pinus, Picea 등의 목본류가 교대로 우점하는데, YY1에서 Quercus 와 Picea의 화분조성 변화로 볼 때 아분대 IIId시기가 가장 한냉하였을 것으로 추정된다. 화분아분대 IVa는 하부 화분대와 상부 화분대간의 전환기층으로서 피나무(Tilia)속 우점기로 나타나며, Holocene에 해당하는 화분대 IVb와 V는 약 7,000년 BP부터 현재까지 식생변화로 각각 Quercus와 Pinus가 우점하는 시기로 한국 동해안의 曺(1979)의 화분대 I과 II에 각각 대비된다. Bartlein et al.(1986)의 diagram을 통해 볼 때, 영양지역의

• Asia pacific journal of information systems
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• 제22권4호
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• pp.7-29
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• 2012

Smartphone and its applications (i.e. apps) are increasingly penetrating consumer markets. According to a recent report from Korea Communications Commission, nearly 50% of mobile subscribers in South Korea are smartphone users that accounts for over 25 million people. In particular, the importance of smartphone has risen as a geospatially-aware device that provides various location-based services (LBS) equipped with GPS capability. The popular LBS include map and navigation, traffic and transportation updates, shopping and coupon services, and location-sensitive social network services. Overall, the emerging location-based smartphone apps (LBA) offer significant value by providing greater connectivity, personalization, and information and entertainment in a location-specific context. Conversely, the rapid growth of LBA and their benefits have been accompanied by concerns over the collection and dissemination of individual users' personal information through ongoing tracking of their location, identity, preferences, and social behaviors. The majority of LBA users tend to agree and consent to the LBA provider's terms and privacy policy on use of location data to get the immediate services. This tendency further increases the potential risks of unprotected exposure of personal information and serious invasion and breaches of individual privacy. To address the complex issues surrounding LBA particularly from the user's behavioral perspective, this study applied the privacy calculus model (PCM) to explore the factors that influence the adoption of LBA. According to PCM, consumers are engaged in a dynamic adjustment process in which privacy risks are weighted against benefits of information disclosure. Consistent with the principal notion of PCM, we investigated how individual users make a risk-benefit assessment under which personalized service and locatability act as benefit-side factors and information privacy risks act as a risk-side factor accompanying LBA adoption. In addition, we consider the moderating role of trust on the service providers in the prohibiting effects of privacy risks on user intention to adopt LBA. Further we include perceived ease of use and usefulness as additional constructs to examine whether the technology acceptance model (TAM) can be applied in the context of LBA adoption. The research model with ten (10) hypotheses was tested using data gathered from 98 respondents through a quasi-experimental survey method. During the survey, each participant was asked to navigate the website where the experimental simulation of a LBA allows the participant to purchase time-and-location sensitive discounted tickets for nearby stores. Structural equations modeling using partial least square validated the instrument and the proposed model. The results showed that six (6) out of ten (10) hypotheses were supported. On the subject of the core PCM, H2 (locatability ${\rightarrow}$ intention to use LBA) and H3 (privacy risks ${\rightarrow}$ intention to use LBA) were supported, while H1 (personalization ${\rightarrow}$ intention to use LBA) was not supported. Further, we could not any interaction effects (personalization X privacy risks, H4 & locatability X privacy risks, H5) on the intention to use LBA. In terms of privacy risks and trust, as mentioned above we found the significant negative influence from privacy risks on intention to use (H3), but positive influence from trust, which supported H6 (trust ${\rightarrow}$ intention to use LBA). The moderating effect of trust on the negative relationship between privacy risks and intention to use LBA was tested and confirmed by supporting H7 (privacy risks X trust ${\rightarrow}$ intention to use LBA). The two hypotheses regarding to the TAM, including H8 (perceived ease of use ${\rightarrow}$ perceived usefulness) and H9 (perceived ease of use ${\rightarrow}$ intention to use LBA) were supported; however, H10 (perceived effectiveness ${\rightarrow}$ intention to use LBA) was not supported. Results of this study offer the following key findings and implications. First the application of PCM was found to be a good analysis framework in the context of LBA adoption. Many of the hypotheses in the model were confirmed and the high value of $R^2$ (i.,e., 51%) indicated a good fit of the model. In particular, locatability and privacy risks are found to be the appropriate PCM-based antecedent variables. Second, the existence of moderating effect of trust on service provider suggests that the same marginal change in the level of privacy risks may differentially influence the intention to use LBA. That is, while the privacy risks increasingly become important social issues and will negatively influence the intention to use LBA, it is critical for LBA providers to build consumer trust and confidence to successfully mitigate this negative impact. Lastly, we could not find sufficient evidence that the intention to use LBA is influenced by perceived usefulness, which has been very well supported in most previous TAM research. This may suggest that more future research should examine the validity of applying TAM and further extend or modify it in the context of LBA or other similar smartphone apps.