• Culinary science and hospitality research
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• v.24 no.1
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• pp.1-12
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• 2018

This study tried to understand what emotional consumption value of dessert cafe is and to examine the difference between satisfaction and subjective well - being concept. In addition, this study tried to test hypotheses through empirical analysis by establishing research hypotheses on how affective consumption value affects satisfaction and subjective well - being, and how satisfaction and subjective well - being influence loyalty. Data collection was conducted from September 10, to October 10, 2017, and 210 questionnaires were distributed. 200 valid data were used for the analysis except the questionnaires that did not meet the research purpose. The results of the analysis were as follows. First, only the hedonic consumption value of the dessert cafe had a significant effect on satisfaction, whereas the aesthetic consumption value and symbolic consumption value had no significant effect on satisfaction. Second, the hedonic consumption value and symbolic consumption value had a significant effect on subjective well - being. On the other hand, aesthetic consumption value did not had a significant effect on subjective well - being. Third, the satisfaction and subjective well-being of dessert cafe had a significant effect on loyalty. The result of this study is meaningful in establishing a strategy of differentiating dessert cafe to grasp the satisfaction of dessert cafe and emotional consumption value which increases subjective well-being and thereby maintain loyal customers.

• Journal of Distribution Science
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• v.18 no.10
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• pp.25-38
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• 2020

Purpose: Traditional markets have served as important locations for social-cultural and economic activities. It is a hub of economic transactions and where people gather and exchange information and goods, while also serving as the center of social activities, including commercial exchanges. Accordingly, this study aimed to contribute to the studies on the perceived value in traditional markets for customers in different aspects. Research design, data, and methodology: To analyze the proposed model, data was collected from 456 respondents and analyzed with SPSS 21.0 and AMOS 21.0. The data was analyzed with structural equation modeling (SEM) using path analysis. Results: According to the results of the analysis, the perceived value comprises utilitarian value, emotional value, economic value, and social value, all of which had a positive impact on attitude. Emotional value and social value had a positive impact on subjective norms, while utilitarian value and economic value did not have an impact on subjective norms. Also, attitudes and subjective norms were found to have a positive impact on behavioral intention. Conclusions: Through this study, the value that the traditional markets need to provide to consumers have been identified. Traditional markets should develop into places that can provide value for their consumers.

• Journal of Korean Ophthalmic Optics Society
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• v.15 no.1
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• pp.67-71
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• 2010

Purpose: The effect of two different levels of illumination and the effect of three letter chart types on subjective refraction findings were investigated. Methods: This study involved thirty Malay university students aged between 19 to 23 years old (7 males, 23 females), with their spherical refractive error ranged between plano to -7.75D astigmatism ranged from plano to -1.75D, anisometropia less than 1D and with no history of ocular injury and pathology. Monocular subjective refraction was measured under two levels of illumination (with and without room light) and with three different letter charts (Snellen letter chart, wall mounted letter chart and projected letter chart). Subjective refraction finding was calculated in spherical equivalent in unit diopter (D). Results: There was no significant effect in the subjective refraction findings with Snellen letter chart (t-test=0.15, p-value=0.88), projected letter chart (t-test=-0.19, p-value=0.85) as well as wall mounted letter chart (t-test=0.12, p-value=0.94). One Way ANOVA also revealed when the subjective refractive measures were compared under two different level of room illumination (with and without room light), no significant effect of letter chart types on subjective refraction readings with room light ($F_{2.185}$=0.11, p-value=0.89) and without room light ($F_{2.185}$=0.02, p-value=0.98). Conclusions: Subjective refraction findings were not affected whether the room light was on or off. They were also not affected by the types of letter chart used.

• Korean Educational Research Journal
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• v.40 no.1
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• pp.81-108
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• 2019

The purpose of this study is to investigate the relationship between self-control, value consumption, and subjective happiness of high school students. In this study, self-control is the students' ability to control their thoughts and emotions and value consumption is the psychological mechanism of their consumer behavior. To conduct this study, 400 high school students were surveyed. Independent sample t-tests showed statistical significance in the results that are discussed below. First, subjective happiness among the participants varied according to their self-control levels. We observed that the higher their level of self-control was, the higher their subjective happiness was also likely to be. Second, there was a significant difference in subjective happiness based on the value consumption level of high school students. We observed that the higher their value consumption level was, the higher their subjective happiness also was.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.130-139
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• 2016

This study is intended to investigate what impact consumption value and subjective norm by consumers with regard to the social commerce for the foodservice to affect on the behavior of consumers. The result were as follows: first consumption value and subjective norm has positive effect on perceived usefulness, except for monetary value. Second, consumption value have positive effect on perceived ease of use, except for emotional value and subjective norm. Third, perceived ease of use has positive effects on usefulness. The last, perceived ease of use and usefulness has positive effects on reuse intention. It is to be hoped that this study provides foodservice social commerce service practitioners with guideline for establishing methodical strategies.

• Fashion & Textile Research Journal
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• v.12 no.1
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• pp.103-108
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• 2010

The purpose of this study was to analyze the effect of fiber contents of socks fabric on the subjective sensitivity and emotional sensibility of consumers. We investigated the relationship of subjective sensitivity and sensibility according to fiber contents and color value of socks. We made five plain knit fabrics as specimens, with a combination of chitosan/SUS fiber contents and three value levels of grayish color. The subjects were 15 males and 54 females in the twenties. The data analysis was conducted with Pearson's correlation analysis, ANOVA, Duncan multiple range test, and regression analysis. The major finds were as follows: A factor analysis showed that subjective sensitivity was classified into five factors (bulky, surface-rough, elastic, attention, and variety) and emotional sensibility was into four factors (salience, stability, luxury, and activity). There were significant correlation between the subjective sensitivity and emotional sensibility. The subjective sensitivities of 'surface-rough' and 'elastic' were significantly influenced by fiber contents. The sensibilities of 'salience' and 'luxury' were significantly influenced by fiber contents. Where as the 'salience' and 'roughness' were significant influenced by color value level. According to sex, there were significantly difference in 'bulky', 'elastic' and 'salience'. As a result of the regression analysis, preference, consuming desire and satisfaction appears to be closely related with all subjective sensitivity and sensibility.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.6
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• pp.1008-1020
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• 2010

This study investigates the effects of clothing consumption values and subjective age on fashion adoption. To explain the fashion adoption of elderly women, 5 dimensional consumption values were adopted as explanatory factors, and subjective age is included as a moderating factor. This study tested the relationship of variables with survey data from a convenient sample of elderly women. A total of 235 complete responses were obtained from women between 50 and 71 years of age. The results are as follows. First, factor analysis on clothing consumption values resulted in 5 dimensional structures of consumption values for the sample (epistemic, symbolic, harmonic, popular, and practical values). A factor analysis on subjective age resulted in 2 dimensions (physical and mental age). Second, epistemic, popular, harmonic (-) and symbolic values (except practical value) significantly affected fashion adoption. Third, the epistemic value was the strongest factor regardless of physical and mental age but the effects of epistemic, popular, harmonic, symbolic, and practical values changed depending on the level of the moderating factor.

• Proceedings of the ESK Conference
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• 1995.10a
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• pp.18-26
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• 1995

To quantify a mental workload for office workers, nine element tasks were classified for office work. There were oral comprehension, written comprehension, oral expression, written expression, calculation, memorization, thinking, and classification materials. Among nine element tasks, oral comprehension, written comprehension, written expression, and thinking were selected and the degrees of conflicts between concurrently performed element tasks were measured and analyzed through the experiment. The measures were performance and subjective rating. The results were as follows. The written comprehension- written expression pair was showed the highest conflict value in terms of performance and subjective rating. The written comprehension-thinking pair was the lowest conflict value in terms of performance, while the oral comprehension-thinking pair was the lowest condlict value in terms of performance, while the oral comprehension- written expression pair was the lowest conflict value in terms of subjective rating. The findings are expected to be used for assessing workload for the office work.

• Journal of the Korea Furniture Society
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• v.28 no.4
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• pp.355-361
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• 2017

Indoor noise environment is an important factor when it comes to occupants comfort, especially in cafe. Results of the survey, 33.9% of occupants were feel unpleasant and sensitive about noise environment. Noise in cafe fluctuate depending on the finishing of both wall and ceiling, volume of the room, and the number of occupants in the room. Therefore, the noise meter device was used for measurement of various under conditions. Also, the subjective assessment of occupant noise was conducted through questionnaires. When the interior finish was exposed concrete, the maximum value of the noise measurement was 66.6 dB and the minimum value was 63 dB, respectively. Also, the result of subjective assessment of unpleasant noise were 5.43 and 4.96 point of 10 point of noise and echo, respectively. Otherwise, the interior finish was gypsum board, the maximum value of the noise measurement was 73.8 dB and the minimum value was 60.4 dB, respectively. Also, the result of subjective assessment of unpleasant noise were 3.88 and 3.95 point of 10 point of noise and echo, respectively. The results of the study showed that the noises and echoes in the cafes were lower than when did not.

• Journal of Agricultural Extension & Community Development
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• v.24 no.3
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• pp.211-222
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• 2017

The purpose of this study is to examine the effects of agriculture on the career adaptation and career decision by measuring the job value and the subjective norm of agriculture. Conclusions based on the study results can be suggested as follows. First, career decision self-efficacy and subjective norm were significant variables in career adaptability of agriculture major college students. Therefore, the belief that one can plan and practice career goals and the affirmation of career plans and decisions in the vicinity are important factors in career adaptability. Second, Self-Realization and social recognition were significant variables in career decision self-efficacy of college students majoring in agriculture. In other words, it can be judged that social recognition such as honor and honor of others in a career choice has a positive effect on the career decision self-efficacy which is self-esteem in career selection. Lastly, An important variable for the subjective norms of agricultural college students was social recognition. This can be said that the positive perception of the surrounding people is very important as the value of social recognition is more important.