• 한국콘텐츠학회논문지
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• 제13권3호
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• pp.76-86
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• 2013

본 연구는 인터랙티브 마케팅 커뮤니케이션 도구로써 소비자들의 QR코드 수용과정을 탐색하려는 목적으로 수행되었다. 이를 위하여 2011년 5월 9일부터 동년 동월 13일까지 5일간 총 200부의 설문지를 배포하여 자료를 수집하였으며, 최종적으로 181부의 설문지가 분석에 사용되었다. 본 연구의 연구문제 1은 주관적 규범, 유용성 지각, 용이성 지각, 사용태도, 이용 의도 간의 관계를 구조방정식모형 분석을 통해 살펴보는 것이다. 연구결과 QR코드 사용에 대한 주관적 규범은 유용성 지각을 경유하여 이용의도에 영향을 미치기도 하고, 혹은 직접적으로 이용의도에 영향을 미치기도 하는 것으로 나타났다. 그리고 이용의도에 가장 큰 영향을 미치는 변수는 유용성 지각이었다. 다음으로 연구문제 2는 이용경험의 조절효과를 살펴보는 것이다. 분석 결과 주관적 규범과 유용성 지각 간 관계는 QR코드 이용경험 유무집단에 따라 다르지 않으며 두 집단 모두 유의한 영향력을 갖고 있는 것으로 나타났다. 반면 주관적 규범과 이용의도 간 관계는 QR코드 이용경험이 있는 집단에서만 유의한 영향력을 갖는 것으로 나타났다. 따라서 향후 QR코드에 대한 수용자들의 이용을 유도하기 위해서는 QR코드 이용에 대한 주위의 압력인 주관적 규범을 높게 인식시키고 QR코드 이용기회를 마련하기 위한 체험마케팅을 적극 시도할 필요가 있다.

• 한국의류학회지
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• 제26권9호
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• pp.1378-1389
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• 2002

This study was to identify dimensions of subjective knowledge and to test the structural model of the effect of subjective knowledge on information search and evaluation rules for apparel products. A questionnaire was administered to 668 females living in Seoul, Taejon, and Cheongju, and the data were analysed by using LISREL 8. The results of this study were as follows: First, consumers' subjective knowledge regarding apparel products consisted of five factors; Style knowledge, Fashion Knowledge, Store Knowledge, Fabric/Management Knowledge, and Brand knowledge. Those factors were influenced by the experience related with apparel products. Second, the subjective knowledge influenced information searches. That is, internal search was significantly influenced by fashion knowledge and store knowledge, while external search was significantly influenced by fashion knowledge and fabric/management knowledge. Third, the subjective knowledge had indirect effects on evaluation rules via search activities (e.g., internal and external), suggesting that the internal search was mediated in relationship between subjective knowledge and compensatory rule, while the urtemal search was mediated in the relationship between subjective knowledge and noncompensatory rule. Therefore, this study implies that subjective knowledge plays an important role to explain consumers' decision making processes such as information search and evaluation.

• 한국융합학회논문지
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• 제12권11호
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• pp.127-134
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• 2021

본 연구는 청소년의 구강건강 특성이 주관적 행복에 미치는 요인을 분석하고자 청소년건강행태조사(제16차, 2020년)를 이용하여 로지스틱 회귀분석 하였다(54,948명). 주관적 행복은 일반적 특성(성별, 학년, 학업성적, 경제수준, 거주형태, 자살생각, 음주경험, 흡연경험, 어머니 학력)의 모든 변수에서 유의한 차이를 보였고 구강건강 특성(칫솔질 횟수, 점심식사 후 칫솔질, 외상, 통증, 잇몸출혈 경험)에 따라서 유의미한 차이를 보였다. 주관적 행복에 미치는 융합 요인은 칫솔질 횟수(2회(OR=1.45), 3회(OR=1.53)), 점심식사 후 칫솔질(OR=1.19), 실란트경험(OR=1.08), 통증(OR=0.73), 잇몸출혈 경험(OR=0.74)이었다. 이 연구는 청소년의 주관적 행복을 증진시키기 위한 방안 연구에 기초자료로 활용될 것으로 사료된다.

• 한국환경보건학회지
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• 제49권2호
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• pp.118-128
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• 2023

Background: The use of heated tobacco products (HTP) causes many adverse health effects. Although the use of HTP by adolescents is prevalent worldwide, research related to it is very limited. There is a considerable lack of research related to the current HTP use rather than ever-HTP use. In particular, research related to predictive factors for current HTP use in adolescents is scarce. Objectives: The purpose of this study was to analyze related characteristics according to the current use of HTP among South Korean adolescents. Methods: This was a cross-sectional study that used data from the Seventeenth Korean Youth Risk Behavior Web-based Survey (KYRBWS). A total of 54,848 students in 2021 were included in this study. Chi-square-test, multiple logistic regression analysis, and chi-square test for trend were used for analyzing related characteristics according to use of HTP. Results: Overall, 715 (1.3%) students responded as having used HTP during the last 30 days among the 54,848 students. It was found that residence type, subjective body type recognition, subjective health recognition, alcohol use, habitual drug experience, close friend current smoking, and conventional cigarette smoking were significantly associated characteristics with the current use of heated tobacco products. Comparing 'very thin recognition' with 'very fat recognition', the adjusted odds ratio (OR) was 1.93 (95% confidence interval [CI]: 1.29~2.87) for current use of HTP. Additionally, comparing 'very unhealthy recognition' with 'very healthy recognition', the aOR was 3.82 (95% CI: 2.40~6.07) for current use of HTP. Conclusions: Based on these results, residence type, subjective body type recognition, subjective health recognition, alcohol use, habitual drug experience, close friend current smoking, and conventional cigarette smoking were associated with significantly increased odds of current HTP use. Therefore, the results of this study can provide useful evidence about adolescent behaviors in predicting current HTP use.

• 한국치위생학회지
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• 제19권4호
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• pp.565-575
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• 2019

Objectives: In this study, both subjective and objective levels of oral health were used to identify the relationship between oral health inequalities. Methods: Korean National Health and Nutritional Examination Survey data from 2013 to 2015 were combined to create an analysis plan. Oral health questions categorized as subjective oral health conditions and oral health-related diseases used dental tissue disease status as data measured by the Community Periodical Index(CPI) and decayed, missing, filled teeth(DMFT) experience. Other data on oral health behaviors such as toothache experience, the frequency of toothbrush use, chewing problems, oral examination status, and unmet dental care needs were classified and analyzed according to the socioeconomic level. Data were analyzed using frequency and cross analyses, and the statistical significance level was set at 0.05. Results: It was found that higher the economic and educational level, better was the subjective oral health, lower the CPI, lower the experience of toothache, higher the frequency of toothbrush use, lower the number of people having chewing problems, and higher the frequency of oral checkups. Conclusions: Oral health inequality exists among social classes. It is suggested that continuous research and efforts be carried out to promote oral health while considering socioeconomic and educational levels. Further, active government efforts will be needed to address polarization by social class.

• 스마트미디어저널
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• 제6권4호
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• pp.79-87
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• 2017

본 논문은 기존 노년층과는 다른 특성을 보이는 액티브 시니어의 사용자 경험 문제를 도출해 내기 위한 연구로 먼저 선행 연구분석을 통하여 'Visible', 'Desired Outcome', 'Immediate Feedback', 'Intuitiveness', 'Perceived Ease of Use'의 다섯 가지 요소를 사용자 interaction의 초기단계를 이루는 요소로 추출하였고 이를 기반으로 Interface 사용 중에 사용자의 행위와 인지 내용을 분석하였다. 이를 통해 사용과정에서 생기는 문제점을 도출하였으며, 다섯 가지 요소와 사용자의 주관 평가 간의 상관관계를 분석하였다. 사용자 경험의 주관 평가에는 PSSUQ를 사용하였으며 SPSS 22 버전을 사용하여 pearson 상관 분석을 실시하였다. 본 논문의 연구결과는 다음과 같다. 첫째, App 사용 시 액티브 시니어 사용자들이 겪는 가장 큰 문제는 desired outcome차원의 문제로 볼 수 있다. 둘째, interface assessment 다섯 가지 요소 중 'Desired Outcome', 'Perceived Ease of Use' 두 가지 요소만이 PSSUQ 설문 결과와 통계적으로 유의미한 상관관계를 보이는 것으로 나타났으며 나머지 'Visible', 'Immediate Feedback', 'Intuitiveness'의 세 요소는 사용자의 주관 평가와 상관관계를 보이지 않았다. 본 논문의 연구결과에 의하면 액티브 시니어는 기존의 노년층과는 다른 특징을 가지고 있어 'Desired Outcome'과 'Perceived ease of use'차원의 문제가 더 많은 영향을 미치는 요소로 볼 수 있으며 기존의 연구에서 중요한 요소로 거론한 'Visible', 'Immediate feedback', 'Intuitiveness'는 명확한 상관관계가 없는 것으로 볼 수 있다. 이는 기존 노년층과 달리 액티브 시니어의 경우 PC나 스마트폰 사용 경험의 누적으로 인하여 visible, immediate feedback, intuitiveness 등의 요소에 어려움을 적게 겪기 때문인 것으로 보인다. 본 논문의 연구 결과는 다양한 수요를 보이고 있는 액티브 시니어용 App의 개발에 의미 있게 활용될 것이다.

• Journal of Preventive Medicine and Public Health
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• 제17권1호
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• pp.295-298
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• 1984

The subjective symptom and other responded relations for 69 male workers handling organic solvent in xxx a pharmacy as exposure group and 87 male workers in noise workshop were studied and analyzied. It was concluded as follows. 1. The age of both exposure group and control group with the subjective symptom indicated a negative correlation. 2. Drinking and smoking of the exposure group complained of the subjective symptom shown the negative correlation and the control group also shown the positive correlation. 3. The occupational experience of the exposure group complained of the subjective symptom indicated the negative correlation and the control group also indicated the positive correlation.

• 한국컴퓨터정보학회논문지
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• 제24권4호
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• pp.177-183
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• 2019

The purpose of this study is to analyze the effect of behavior attitude and subjective norm on food festival behavior intention of married women living in Ulsan area. The data were analyed with PASW 18.0 using reliability analysis, frequency analysis, paired T-test, T-test, correlation analysis, one-way ANOVA and multiple regression analysis. The results were as follows. First, First, married women had a slightly higher passive behavior intention than aggressive behavior intentions on food festivals. Second, the more the experience of past food festivals, the higher the economic level, the higher the housewife's housewives, the higher the food festival behavior intention. Third, the behavioral intention of food festival increased with higher behavioral attitude and subjective norms. Fourth, subjective norms were the most influential variable for the behavioral intention of married women. Next, the behavior attitude for food festival was found.

• 스트레스연구
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• 제26권4호
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• pp.290-295
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• 2018

본 연구는 불안정 애착과 주관적안녕감의 관계에서 탈중심화와 자기자비의 매개효과를 알아보기 위하여 실시하였다. 이를 위해 255명의 대학생을 대상으로 불안정애착척도, 주관적 안녕감척도, 탈중심화 척도, 자기자비척도를 실시하여 분석하였다. 매개회귀분석 결과는 다음과 같다. 첫째, 불안정애착은 주관적 안녕감, 탈중심화, 자기자비와 유의한 부적 상관을 나타냈다. 둘째, 불안정애착이 주관적 안녕감에 미치는 영향에서 탈중심화는 부분매개효과를 나타냈다. 셋째, 불안정애착이 주관적 안녕감에 미치는 영향에서 자기자비는 완전매개효과를 나타냈다. 본 연구결과에 근거하여 논의와 제언을 기술하였다.

• Journal of Korean Dental Science
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• 제10권1호
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• pp.22-28
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• 2017

Purpose: The purpose of this study was to evaluate the dental fear experienced among Korean adolescents and to identify the relevant factors. Materials and Methods: In order to compare the level of dental fear depending on the subjects' previous experience, descriptive statistical analysis was performed. Gender- and grade-dependent evaluation was performed according to the presence of their previous dental visit and dental fear. Subjective oral health status was also investigated. In order to determine the factors affecting dental fear, logistic regression analysis was performed. Result: Among the total of 333 subjects who had experienced dental fear, females were found to experience 1.766 times greater dental fear than males (P=0.007). The worse subjective perception of their oral health was associated with increase in the experience of dental fear by 1.245-fold (P=0.047). Conclusion: The dental fear was likely to be formed during the visit to the dentist's office or through previous experience of dental treatment. Therefore in order to reduce the fear associated with dental treatment in adolescents, establishemnt of a proper environment in the dental clinic and a patient management program are necessitated.