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A Study of the Environmental Consciousness Influences on the Psychological Reaction of Forest Ecotourists (환경의식에 따른 산림생태관광객의 심리적 반응에 관한 연구)

  • Yan, Guang-Hao;Na, Seung-Hwa
    • Journal of Distribution Science
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    • v.10 no.1
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    • pp.43-52
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    • 2012
  • With the slowdown in environmental issues and the change of environmental consciousness, ecotourism is being discussed in various social fields. Ecotourism is being popularized for environmental protection, and now it is becoming a mainstream product from one of mass tourism. Ecotourism's emphasis on sustainable development in the tourism destination's society, economy, and environment, through ecotourism study and education, enable people to understand the core value of the ecological environment. 2011 was nominated as "the Year of World Forest" by the UN. In the recent years, forests are becoming increasingly important with their own values and functions in environment, economy, society, and culture. In particular, the global environmental issues caused by climate change are becoming an international agenda. Forests are the only effective solution for the carbon dioxide that causes global warming. Moreover, forests constitute a major part of ecotourism, and are now most used by ecotourists. For example, Korea, wherein 60% of the land is forest, attracts ecotourists. With the increasing interests in environment, the number of tourists visiting the ecosystem forest, which is highly valued for its conservation, is increasing significantly every year and is receiving considerable attention from the government. However, poor facilities in the forest ecotourism sites and improper market strategies are the reasons for the poor running of these sites. Furthermore, tourists' environmental awareness affects ecology environmental pollution or the optimization of forest ecotourism. In order to verify the relationships among tourist attractiveness, environmental consciousness, charm degrees of the attractions, and attitudes after tours, we established some scales based on existing research achievement. Then, using these scales, the researcher completed the questionnaire survey. From December 20, 2010 to February 20, 2011, after conducting surveys for 12 weeks, we finally obtained 582 valid questionnaires, from a total of 700 questionnaires, that could be used in statistical analysis. First, for the method of research and analysis, the researcher initially applied the Cronbach's (Alpha) for verifying the reliability, and subsequently applied the Exploratory factor analysis for verifying the validity. Second, in order to analyze the demographics, the researcher makes use of the Frequency analysis for the AMOS, measurement model, structural equation model computing, and also utilizes construct validity, convergent validity, discriminant validity, and nomological validity. Third, for the analysis of the ecotourists' environmental consciousness, impacts on tourist attractiveness, charm degrees of the attractions, and attitudes after the tour, the researcher uses AMOS 19, with the path analysis and equation of structure. After the research, researchers found that high awareness of natural protection lead to high tourist motivation and satisfaction and more positive attitude after the tour. Moreover, this research shows the psychological and behavioral reactions of the ecotourists to the ecotourist development. Accordingly, environmental consciousness does not affect the tourist attractiveness that has been interpreted as significant. Furthermore, people should focus on the change of natural protection consciousness and psychological reaction of ecotourists while ensuring the sustainable development of ecotourists and developing some ecotourist programs.

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The Study on the Influence of Selection Characteristics of Franchise System, business possibility, Communication, Moral Hazard on Franchisee's Perceived Risk, and Recontracting Intention in the Food Service Franchise Industry (외식 프랜차이저의 사업성, 커뮤니케이션, 모럴해저드가 프랜차이지의 위험지각과 재계약의도에 미치는 영향)

  • Yu, Jong-Pil;Lee, In-Ho
    • Journal of Distribution Research
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    • v.16 no.1
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    • pp.1-27
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    • 2011
  • I. Introduction: This study is to examine the structural relationships among exogenous variable (preliminary and post-support, franchisee's perceived business possibility, communication, moral hazard), the mediated variables(satisfaction, perceived risk, trust) and dependent variable(recontracting intention) in the food service franchise industry context. More specifically, this study has considered some realistic characteristics factors influencing satisfaction, perceived risk and trust between franchisors and franchisees and their further recontracting intention from the perspective of a practical approach. In this study, 437 data has been collected and used for the SPSS and AMOS analysis. The data were analyzed with structural equation modeling. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data. II. Research Model: This study is to examine the structural relationships among preliminary and post-support by franchisor, franchisee's perceived business possibility, and communication, moral hazard, has on effect on franchisee's satisfaction, perceived risk, trust and recontracting intention in the food service franchise industry context. Hypotheses are as following (Stern & EL-Ansary 1988; Oliver, 1997;Kee & Knox, 1970; Moorman, Deshpande & Zaltman, 1993; Perron, 1998; Zaheer, McEvily, Perrone, 1998). III. Result and Implication: We examined franchisee who have food service stores for samples of this study. The data were analyzed with structural equation modeling using path analysis. The result of the overall model analysis appeared as following: ${\chi}^2$ = 61.578 (d.f.=9, p<0.01), CFI =.990, GFI =.973, AGFI =.863, RMR =.019, RMSEA= .116, NFI = .988, TLI = .959. The findings can be summarized as follows: First, preliminary and post support of franchisor, perceived business possibility and communication positively influence to franchisee's satisfaction. Second, moral hazard of franchisor has negatively influence to franchisee's satisfaction and positively influence to perceived risk. Third, franchisee's satisfaction and trust has positively influence to recontracting intention. Fourth, franchisee's perceived risk has negatively influence to trust and recontracting intention. We can concluded that franchisor's preliminary and post support of franchisor, perceived business possibility and communication may be considered as the important factors influence to franchisee's satisfaction. Moral hazard has become a focused issue in franchise industry. Finally, the managerial implication has been stated as followings: First, in the process of building a systematic industry support franchise system and developing a creative business model, franchisee's stable profitability should be considered as the first important factor. The franchisee's trust to franchise may become a dominant factor that influence the business expansion of franchisor. Second, franchisor should communication with their franchisees and deal with the realistic difficulties faced by them with an effort. Third, the franchisor should achieve a synergy effect by utilizing the win-win strategy. The moral hazard strategy that achieving the profit through franchisee's damage will not be inadvisable to franchisor. Then the long-term oriented development and profitability can be maintained. To do so, the franchise industry may break away from the traditional business structure to improve management transparency and competitiveness on investment and organizational changing management. The conflict between franchisor and franchisee also can be reduced and big success can be achieved in the franchise industry.

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The Mediating Effect of permissiveness of Sexual violence on Correlation between College students' stereotypes of Gender role and Experience of Sexual Violence Ability : Surveying residing in Jeju (대학생의 성역할 고정관념과 성폭력피해경험과의 관계에서 성폭력 허용도의 매개효과 : 제주지역 중심으로)

  • Kang, Cha-Sun;Park, Jung-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.8
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    • pp.273-279
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    • 2016
  • The purpose of this study was to examine the mediating effects of permissiveness of sexual violence on the relationship between gender role stereotypes and experience of sexual violence. The survey for this study was administered to 408 (male, 127, female, 281) out of the 600 university students residing in Jeju with the inventory of gender role stereotypes and experience of sexual violence in (conjunction with the) permissiveness of sexual violence scale. The results of this study were as follows: First, as a result of the correlation analysis, gender role stereotypes and experience of sexual violence were positively correlated with permissiveness of sexual violence. Second, the relationship analysis by Structural Equation Modeling demonstrated that permissiveness of sexual violence completely mediated the relationship between stereotypes of gender role and experience of sexual violence. Permissiveness of sexual violence was the most significant factor giving rise to sexual violence in dating. In the investigation of the structure of the equation coefficients and path-mediated effects, the standardized path coefficients of influence in this study, viz. gender role stereotypes to permissiveness (29, p=.000) of sexual violence and permissiveness of sexual violence to the experience of sexual violence (42, p=.000), were found to have an impact. In an indirect effect on the effectiveness of the parameters showed in gender role stereotypes and experience of sexual violence (11, p=.01), direct effects were demonstrated from stereotypes of gender role to permissiveness of sexual violence (28, p=.000) and from permissiveness of sexual violence to experience of sexual violence (40, p=.000). In the end, this implies that gender role stereotypes does not influence permissiveness of sexual violence directly, but indirectly by mediating the experience of sexual violence. Therefore, the implication of this study is that gender role stereotypes and permissiveness of sexual violence need to be reduced, so that sexual violence can be prevented. In other words, a higher awareness of gender equality will lower permissiveness of sexual violence and this, in turn, will also prevent sexual violence.

An Empirical Study on the Impact of the Perception of the Monitoring Function on Effective BPMS Adoption (모니터링 기능에 대한 인식이 효과적인 BPMS 도입에 미치는 영향)

  • Chae, Myung-Sin;Park, Jin-Suk;Lee, Byung-Tae
    • Asia pacific journal of information systems
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    • v.17 no.3
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    • pp.105-130
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    • 2007
  • Recently, there is a substantial interest in implementing Business Process Management System(BPMS) among enterprises with the purpose of business process innovation. BPMS redesigns and coordinates business processes in terms of both automated steps and human involvement in order to maximize the value of both involved people and systems. The reason why BPMS is getting attention from top managers is that it has the possibility to optimize the business processes by cycling the process of modeling, execution, monitoring, evaluation, and redesigning work processes. Thus, it has created high expectations about not only productivity improvement but also business process innovation. However. having an innovative nature, which is used for process innovation, BPMS implementation has great potential to stir up employee resistance. The analysis and the discussion about the prevention of the resistance against IS(Information Systems) is important because IS change the way people work and also alter the power structure within the organization, in general. The purpose of this study is to investigate factors that have an impact on the effective adoption of BPMS at the enterprise level. To find out these factors, this study considers two characteristics of BPMS: First. BPMS shares some characteristics with other enterprise-wide IS such as ERP. Second, it has special BPMS-specific characteristics. Due to the lack of previous research on BPMS adoption, interviews were carried out with IT-consultants and CIOs who conducted BPMS projects previously to find out BPMS-specific features that would make BPMS unique when compared to other enterprise-wide IS. As a result, the monitoring function was chosen as the main BPMS-specific factor. Thus, this paper reviewed studies both on enterprise-wide IS adoptions, which applied Technology Acceptance Model (TAM) and secondly on computer based monitoring to find out factors that would influence the employees' perception on the monitoring function of BPMS. Based on the literature review, the study suggested three factors that would have an impact on the employee's perception of the monitoring function: fairness of enterprise evaluation system, fairness of the boss, and self-efficacy of their work. Three factors that would impact the enterprise-wide IS adoption were also set: the shared belief in the benefit of BPMS, training, and communication. Then, these factors were integrated with TAM. Structural equation modeling was used to test hypotheses, out factors that would impact the employees' perception on the monitoring function of BPMS. Based on the literature review the study suggested three factors that would have an impact on the employee's perception of the monitoring function: fairness of enterprise evaluation system, fairness of the boss, and self-efficacy of their work. Three factors that would impact the enterprise-wide IS adoption were also set: the shared belief in the benefit of BPMS, training, and communication. Then, these factors were integrated with TAM. Structural equation modeling was used to test hypotheses. The data analysis results showed that two among three monitoring function related factors - enterprise evaluation system and fairness of the boss - were significant. This implies that employees would worry less about the BPMS implementation as long as they perceive the monitoring results will be used fairly for their performance evaluation. However, employees' high self-efficacy on their job was not a significant factor in their perception of the usefulness of BPMS. This is related to cases that showed employees resisted against the information systems because they automated their works (Markus, 1983). One specific case was an electronic company, where the accounting department workers were requested to redefine their job because their working processes were automated due to BPMS implementation.

Mediation analysis of dietary habits, nutrient intakes, daily life in the relationship between working hours of Korean shift workers and metabolic syndrome : the sixth (2013 ~ 2015) Korea National Health and Nutrition Examination Survey (교대근무자의 근무시간과 대사증후군의 관계에서 식습관, 영양섭취상태, 일상생활의 매개효과 분석 : 6기 국민건강영양조사 (2013 ~ 2015) 데이터 이용)

  • Kim, Yoona;Kim, Hyeon Hee;Lim, Dong Hoon
    • Journal of Nutrition and Health
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    • v.51 no.6
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    • pp.567-579
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    • 2018
  • Purpose: This study examined the mediation effects of dietary habits, nutrient intake, daily life in the relationship between the working hours of Korean shift workers and metabolic syndrome. Methods: Data were collected from the sixth (2013-2015) Korea National Health and Nutrition Examination Survey (KNHANES). The stochastic regression imputation was used to fill missing data. Statistical analysis was performed in Korean shift workers with metabolic syndrome using the SPSS 24 program for Windows and a structural equation model (SEM) using an analysis of moment structure (AMOS) 21.0 package. Results: The model fitted the data well in terms of the goodness of fit index (GFI) = 0.939, root mean square error of approximation (RMSEA) = 0.025, normed fit index (NFI) = 0.917, Tucker-Lewis index (TLI) = 0.984, comparative fit index (CFI) = 0.987, and adjusted goodness of fit index (AGFI) = 0.915. Specific mediation effect of dietary habits (p = 0.023) was statistically significant in the impact of the working hours of shift workers on nutrient intake, and specific mediation effect of daily life (p = 0.019) was statistically significant in the impact of the working hours of shift workers on metabolic syndrome. On the other hand, the dietary habits, nutrient intake and daily life had no significant multiple mediator effects on the working hours of shift workers with metabolic syndrome. Conclusion: The appropriate model suggests that working hours have direct effect on the daily life, which has the mediation effect on the risk of metabolic syndrome in shift workers.

Evaluating Cultivation Environment and Rice Productivity under Different Types of Agrivoltaics (유형이 다른 영농형 태양광발전시설 하부 재배 환경 및 벼 생산성 평가)

  • Ban, Ho-Young;Jeong, Jae-Hyeok;Hwang, Woon-Ha;Lee, Hyeon-Seok;Yang, Seo-Yeong;Choi, Myoung-Goo;Lee, Chung-Keun
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.22 no.4
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    • pp.258-267
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    • 2020
  • The agrivoltaic can produce electricity and grow crops on fields at the same time. It is necessary to analyze the cultivation environment and evaluate the crop productivity under agrivoltaic because the shading point changes according to structure of agrivoltaic and sun's position. Two types of "fixing" and "tracing" agrivoltaic were installed, and a rice cultivation experiment was conducted in the fields under each agrivoltaic and without shading (control). "Hyunpoombyeo" was transplanted on June 7, 2019, and grown with fertilization of 9.0-4.5-5.7 kg/10a (N-P-K). Fifteen weather stations were installed under each agrivoltaic to measure solar radiation and temperature, and yield and yield-related elements were investigated by points. The accumulated solar radiation during the rice growing season in fixing was no much difference between points, and that in tracing was much difference between points. However, the average solar radiations of two agrivoltaics were similar. The mean temperature, yield, and yield-related elements showed a significant difference for the shading rate, and decreased with increasing the shading rate except ripening grain rate and 1000 grain weight of fixing agrivoltaic. In the relationship between shading rate and yield, fixing and tracing were fitted to a logistic equation and a simple linear equation, respectively, and showed a high correlation (tracing: R2 = 0.62, fixing: R2 = 0.73). The shading rate variation by point for two types was large despite similar yield variation. Thus, it needs to be more closely examined the relationship of the shading rate for a specific period rather than the shading rate during the whole growing season.

A Study on the Characteristics of the Adiabatically Expanded Polyolefin Structured Foams (단열 발포 폴리올레핀계 구조체의 특성에 관한 연구)

  • Hwang Jun-Ho;Kim Woo-nyon;Jun Jae-Ho;Kwak Soon-Jong;Hwang Seung-Sang;Hong Soon-Man
    • Polymer(Korea)
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    • v.29 no.6
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    • pp.605-612
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    • 2005
  • This study investigates the isothermal crystallization behaviors of polypropylene-polyethylene-(1-butene) terpolymer and the adiabatically expanded polyolefin structured foams. For this purpose, butane gas was used as a physical blowing agent. Avrami equation has been used to interpret theoretically the experimental results obtained by either DSC or polarized optical microscope. It is believed that elongation induced crystallization occurring during the adiabatic expansion process has resulted in an increase in crystallization rate, eventually leading to a faster growth rate of spherulites and an increase in the nucleation density. An analysis of the foam by SEM images showed that the structure of foam is uniform (below diameter 30 $\mu$m closed cell) In addition, the thermal conductivity and the compressive strength of the polyolefin structured foams was measured. The thermal conductivity of foamed resin with excellent insulation characteristics is reduced compared with unfoamed resin. The compressive strength is decreased with increase in the expansion ratio.

An Experimental Study on Punching Shear at the Connection of RC Column Constrained by H-Beam with 井 Shape (정(井)자형 H형강으로 구속된 철근콘크리트 기둥접합부의 뚫림전단에 관한 실험적 연구)

  • Kim, Lyang-Woon;Lee, Soo-Kueon;Lee, Jung-Yoon;Chung, Chang-Yong;Kim, Sang-Sik
    • Journal of the Korea Concrete Institute
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    • v.21 no.3
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    • pp.319-326
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    • 2009
  • Two parallel wide flange built-up beams are widely used as struts in resisting lateral earth pressure because of the effectiveness in structure and construction. In a certain structural system, the reinforced concrete columns are to be placed at the intersection where two perpendicular beams cross each other, the square part of the joint being filled with concrete. In the punching shear mechanism of the beam-column joint, the radial deformation caused due to shear cracking will be constrained by the spring action of the squarely encompassed beam flanges. As a result, the punching shear strength of the joint concrete can be expected to be increased. To verify this phenomenon experiments have been performed for various constraining elements and distances between columns and constraints. Test results are compared with the approximation analysis formula which has been proposed in this study, based on the code formula. The results calculated by the proposed equation show comparatively close agreement with the punching shear strength detected from the test.

Frequency Domain Analysis for Dynamic Response of Floating Structures Subject to Wave Loading (파랑하중을 받는 부유식 구조물의 동적거동에 대한 주파수영역 해석)

  • Kwon Jang Sub;Paik In Yeol;Park Jung Il;Chang Sung Pil
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.17 no.3
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    • pp.138-148
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    • 2005
  • Dynamic response of floating structures such as floating body and floating bridges subject to wave load is to be calculated in frequency domain. Added mass coefficient, damping coefficient and wave exciting force are obtained numerically from frequency domain formulation of linear potential theory and boundary element method for a floating body which is partially submerged into water and subjected to wave force. Next, the equation of motion for the dynamic behavior of a floating structure which is supported by the floating bodies and modeled with finite elements is written in frequency domain. hker a hemisphere is analyzed and compared with the published references as examples of floating bodies, the hydrodynamic coefficients for a pontoon type floating body which supports a floating bridge are determined. The dynamic response of the floating bridge subject to design wave load can be solved using the coefficients obtained for the pontoons and the results are plotted in the frequency domain. It can be seen from the example analysis that although the peak frequency of the incoming wave spectrum is near the natural frequency of the bridge, the response of the bridge is not amplified due to the effect that the peak frequency of wave exciting force is away from the natural frequency of the bridge.

A Study of Categorization of Service Recovery Factors in MICE industry by integrating Kano Model and Structural Equation Model (Kano모형을 이용한 컨벤션서비스의 요인별 평가와 서비스회복에 관한 연구)

  • Oh, Chang-Ho;Nam, Sandy-Jo;Kong, Ki-Yul
    • Management & Information Systems Review
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    • v.30 no.2
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    • pp.57-79
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    • 2011
  • One of the fastest growing sector in tourism industry is MICE industry due to globalization among the countries in various parts including business, politics, and cultural exchange. The objectives of this research can be in two fold: firstly, to evaluate the convention service quality and categorize them into three groups, basic service, performance service and exciting service; secondly, to provide the exciting service as a recovery program to restore customer satisfaction and their intention to reuse when the basic or performance service failure occurs. The results are as follows: among the four dimensions of the service quality, only the availability of information and the employee's performance were effected by the exciting service quality. Secondly, employees's performance can only be effected by the exciting service when customer service factor is included prior to the events. Thirdly, the following dimensions of services were not selected to be effective by the exciting services: conditions of physical facility, related infra-structure, the process of customer service and the program. Fourthly, only the additional services and events were selected to be the effective exciting services for the recovery program.

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