• Journal of Global Scholars of Marketing Science
• /
• v.18 no.2
• /
• pp.147-187
• /
• 2008

Online game researchers focus on the flow and factors influencing flow. Flow is conceptualized as an optimal experience state and useful explaining game experience in online. Many game studies focused on the customer loyalty and flow in playing online game, In showing specific game experience, however, it doesn't examine multidimensional experience process. Flow is not construct which show absorbing process, but construct which show absorbing result. Hence, Flow is not adequate to examine multidimensional experience of games. Online game is included in hedonic consumption. Hedonic consumption is a relatively new field of study in consumer research and it explores the consumption experience as a experiential view(Hirschman and Holbrook 1982). Hedonic consumption explores the consumption experience not as an information processing event but from a phenomenological of experiential view, which is a primarily subjective state. It includes various playful leisure activities, sensory pleasures, daydreams, esthetic enjoyment, and emotional responses. In online game experience, therefore, it is right to access through a experiential view of hedonic consumption. The objective of this paper was to make up for lacks in our understanding of online game experience by developing a framework for better insight into the hedonic experience of online game. We developed this framework by integrating and extending existing research in marketing, online game and hedonic responses. We then discussed several expectations for this framework. We concluded by discussing the results of this study, providing general recommendation and directions for future research. In hedonic response research, Lacher's research(1994)and Jongho lee and Yunhee Jung' research (2005;2006) has served as a fundamental starting point of our research. A common element in this extended research is the repeated identification of the four hedonic responses: sensory response, imaginal response, emotional response, analytic response. The validity of these four constructs finds in research of music(Lacher 1994) and movie(Jongho lee and Yunhee Jung' research 2005;2006). But, previous research on hedonic response didn't show that constructs of hedonic response have cause-effect relation. Also, although hedonic response enable to different by stimulus properties. effects of stimulus properties is not showed. To fill this gap, while largely based on Lacher(1994)' research and Jongho Lee and Yunhee Jung(2005, 2006)' research, we made several important adaptation with the primary goal of bringing the model into online game and compensating lacks of previous research. We maintained the same construct proposed by Lacher et al.(1994), with four constructs of hedonic response:sensory response, imaginal response, emotional response, analytical response. In this study, the sensory response is typified by some physical movement(Yingling 1962), the imaginal response is typified by images, memories, or situations that game evokes(Myers 1914), and the emotional response represents the feelings one experiences when playing game, such as pleasure, arousal, dominance, finally, the analytical response is that game player engaged in cognition seeking while playing game(Myers 1912). However, this paper has several important differences. We attempted to suggest multi-dimensional experience process in online game and cause-effect relation among hedonic responses. Also, We investigated moderate effects of perceived complexity. Previous studies about hedonic responses didn't show influences of stimulus properties. According to Berlyne's theory(1960, 1974) of aesthetic response, perceived complexity is a important construct because it effects pleasure. Pleasure in response to an object will increase with increased complexity, to an optimal level. After that, with increased complexity, pleasure begins with a linearly increasing line for complexity. Therefore, We expected this perceived complexity will influence hedonic response in game experience. We discussed the rationale for these suggested changes, the assumptions of the resulting framework, and developed some expectations based on its application in Online game context. In the first stage of methodology, questions were developed to measure the constructs. We constructed a survey measuring our theoretical constructs based on a combination of sources, including Yingling(1962), Hargreaves(1962), Lacher (1994), Jongho Lee and Yunhee Jung(2005, 2006), Mehrabian and Russell(1974), Pucely et al(1987). Based on comments received in the pretest, we made several revisions to arrive at our final survey. We investigated the proposed framework through a convenience sample, where participation in a self-report survey was solicited from various respondents having different knowledges. All respondents participated to different degrees, in these habitually practiced activities and received no compensation for their participation. Questionnaires were distributed to graduates and we used 381 completed questionnaires to analysis. The sample consisted of more men(n=225) than women(n=156). In measure, the study used multi-item scales based previous study. We analyze the data using structural equation modeling(LISREL-VIII; Joreskog and Sorbom 1993). First, we used the entire sample(n=381) to refine the measures and test their convergent and discriminant validity. The evidence from both the factor analysis and the analysis of reliability provides support that the scales exhibit internal consistency and construct validity. Second, we test the hypothesized structural model. And, we divided the sample into two different complexity group and analyze the hypothesized structural model of each group. The analysis suggest that hedonic response plays different roles from hypothesized in our study. The results indicate that hedonic response-sensory response, imaginal response, emotional response, analytical response- are related positively to respondents' level of game satisfaction. And game satisfaction is related to higher levels of game loyalty. Additionally, we found that perceived complexity is important to online game experience. Our results suggest that importance of each hedonic response different by perceived game complexity. Understanding the role of perceived complexity in hedonic response enables to have a better understanding of underlying mechanisms at game experience. If game has high complexity, analytical response become important response. So game producers or marketers have to consider more cognitive stimulus. Controversy, if game has low complexity, sensorial response respectively become important. Finally, we discussed several limitations of our study and suggested directions for future research. we concluded with a discussion of managerial implications. Our study provides managers with a basis for game strategies.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.34 no.8A
• /
• pp.583-591
• /
• 2009

OFDM(orthogonal frequency division multiplexing) signal with high PAPR(peak to average power ratio) produces the nonlinear distortion and/or decreases down the power efficiency of HPA(high power amplifier). So, the IMD(inter-modulation distortion) reduction method was proposed to reduce the nonlinear distortion, which shows better BER(bit error rate) performance than the PAPR reduction methods. However, IMD reduction method has inherent problem which system complexity and processing time increases because the FFT(fast Fourier transform) processor is added in transmitter and decision criterion of IMD reduction method is computed in frequency domain,. In this paper, therefore, we propose a new IMD reduction method to reduce the computational complexity and structure of IMD computation. And we apply this proposed method into OFDM system using PTS(partial transmit sequence) scheme and compare the computational complexity between conventional and proposed IMD reduction method. This method can reduce the system size and computational complexity. Also, the proposed has almost same BER performance with the conventional IMD reduction method.

• Journal of the Korea institute for structural maintenance and inspection
• /
• v.2 no.2
• /
• pp.162-169
• /
• 1998

This paper presents the application of system identification approaches for the safety assessment of RC-T type bridge based on the result of field test. For these problems, the moment of inertia of cross-sectional area and the natural frequency of bridge were used as structural parameters, the SAP90 program for the structural analysis and the SLP method for the minimum error. As a result, it is found that the proposed algorithm for this study appears applicable to real structures with reasonable complexity. It is shown that the introduction of approximate quadratic equations is more realistic and timesaving than the common methods.

• Structural Engineering and Mechanics
• /
• v.54 no.2
• /
• pp.337-362
• /
• 2015

This paper presents a feasibility study on structural damage alarming and localization of long-span cable-supported bridges using multi-novelty indices formulated by monitoring-derived modal parameters. The proposed method which requires neither structural model nor damage model is applicable to structures of arbitrary complexity. With the intention to enhance the tolerance to measurement noise/uncertainty and the sensitivity to structural damage, an improved novelty index is formulated in terms of auto-associative neural networks (ANNs) where the output vector is designated to differ from the input vector while the training of the ANNs needs only the measured modal properties of the intact structure under in-service conditions. After validating the enhanced capability of the improved novelty index for structural damage alarming over the commonly configured novelty index, the performance of the improved novelty index for damage occurrence detection of large-scale bridges is examined through numerical simulation studies of the suspension Tsing Ma Bridge (TMB) and the cable-stayed Ting Kau Bridge (TKB) incurred with different types of structural damage. Then the improved novelty index is extended to formulate multi-novelty indices in terms of the measured modal frequencies and incomplete modeshape components for damage region identification. The capability of the formulated multi-novelty indices for damage region identification is also examined through numerical simulations of the TMB and TKB.

• Journal of the Society of Naval Architects of Korea
• /
• v.43 no.2 s.146
• /
• pp.246-257
• /
• 2006

In the ship building industry, the generation of a structural analysis model, that is, a finite element model of a hull structure, has been manually performed by a designer and thus has required lots of time as compared with that of a mechanical part, because of many constraints, the complexity, and the huge size of the hull structure. To make this task automatic, a generation method of the structural analysis model is proposed through the reconstruction of the topological information of a hull structural model in this study. The applicability of the proposed method is demonstrated by applying it to the generation of the structural analysis model of a deadweight 300,000ton VLCC(Very Large Crude oil Carrier).

• Journal of the Korea Safety Management & Science
• /
• v.13 no.3
• /
• pp.45-53
• /
• 2011

The research proposes seven elimination rules of redundant gates and blocks in Fault Tree Analysis (FTA) and Reliability Block Diagram (RBD). The computational complexity of cut sets and path sets is NP-hard. In order to reduce the complexity of Minimal Cut Set (MCS) and Minimal Path Set (MPS), the paper classifies generation algorithms. Moreover, the study develops six implementation steps which reflect structural importance (SI) and reliability importance (RI) from Reliability Centered Maintenance (RCM) that a priority of using the functional logic among components is to reduce (improve) the system unavailability (or availability). The proposed steps include efficient generation of state structure function by Rare Event Enumeration (REA). Effective use of importance measures, such as SI and ill measures, is presented based on the number and the size of MCS and MPS which is generated from the reference[5] of this paper. In addition, numerical examples are presented for practitioners to obtain the comprehensive understanding of six steps that is proposed in this research.

• Imaging Science in Dentistry
• /
• v.52 no.1
• /
• pp.33-41
• /
• 2022

Purpose: This study aimed to evaluate the structural complexity of craniofacial trabecular bone in multiple myeloma by fractal analysis of panoramic and lateral skull radiography, and to compare the fractal dimension values of healthy patients (HPs), pre-treatment patients (PTPs), and patients during bisphosphonate treatment (DTPs). Materials and Methods: Pairs of digital panoramic and lateral skull radiographs of 84 PTPs and 72 DTPs were selected. After application of exclusion criteria, 43 panoramic and 84 lateral skull radiographs of PTPs, 56 panoramic and 72 lateral skull radiographs of DTPs, and 99 panoramic radiographs of age- and sex-matched HPs were selected. The fractal dimension values from panoramic radiographs were compared among HPs, PTPs, and DTPs and between anatomical locations within patient groups using analysis of variance with the Tukey test. Fractal dimension values from lateral skull radiographs were compared between PTPs and DTPs using the Student t-test. Pearson correlation coefficients were used to assess the relationship between the mandible from panoramic radiographs and the skull from lateral skull radiographs. Intra-examiner agreement was assessed using intraclass correlation coefficients (α=0.05). Results: The fractal dimension values were not significantly different among HPs, PTPs, and DTPs on panoramic radiographs or between PTPs and DTPs on lateral skull radiographs (P>0.05). The mandibular body presented the highest fractal dimension values (P≤0.05). The fractal dimension values of the mandible and skull in PTPs and DTPs were not correlated. Conclusion: Fractal analysis was not sensitive for distinguishing craniofacial trabecular bone complexity in multiple myeloma patients using panoramic and lateral skull radiography.

• Journal of Mechanical Science and Technology
• /
• v.20 no.12
• /
• pp.2061-2078
• /
• 2006

The main purpose of this paper is to establish the high temperature structural integrity evaluating procedures for the next generation reactors, which are to be operated at over 500$^{\circ}C$ and for 60 years. To do this, comparison studies of the high temperature structural design codes and assessment procedures such as the ASME-NH (USA), RCC-MR (France), DDS (Japan), and R5 (UK) are carried out in view of the accumulated inelastic strain and the creep-fatigue damage evaluations. Also the application procedures of the ASME-NH rules with the actual thermal and structural analysis results are described in detail. To overcome the complexity and the engineering costs arising from a real application of the ASME-NH rules by hand, all the procedures established in this study such as the time-dependent primary stress limits, total accumulated creep ratcheting strain limits, and the creep-fatigue damage limits are computerized and implemented into the SIE ASME-NH program. Using this program, the selected high temperature structures subjected to two cycle types are evaluated and the parametric studies for the effects of the time step size, primary load, number of cycles, normal temperature for the creep damage evaluations and the effects of the load history on the creep ratcheting strain calculations are investigated.

• Smart Structures and Systems
• /
• v.19 no.6
• /
• pp.679-694
• /
• 2017

The complexity, enlargement and irregularity of structures and multi-directional dynamic loads acting on the structures can lead to unexpected structural behavior, such as torsion. Continuous torsion of the structure causes unexpected changes in the structure's stress distribution, reduces the performance of the structural members, and shortens the structure's lifespan. Therefore, a method of monitoring the torsional behavior is required to ensure structural safety. Structural torsion typically occurs accompanied by displacement, but no model has yet been developed to measure this type of structural response. This research proposes a model for measuring dynamic torsional response of structure accompanied by displacement and for identifying the torsional modal parameter using vision-based displacement measurement equipment, a motion capture system (MCS). In the present model, dynamic torsional responses including pure rotation and translation displacements are measured and used to calculate the torsional angle and displacements. To apply the proposed model, vibration tests for a shear-type structure were performed. The torsional responses were obtained from measured dynamic displacements. The torsional angle and displacements obtained by the proposed model using MCS were compared with the torsional response measured using laser displacement sensors (LDSs), which have been widely used for displacement measurement. In addition, torsional modal parameters were obtained using the dynamic torsional angle and displacements obtained from the tests.

• Steel and Composite Structures
• /
• v.20 no.5
• /
• pp.1133-1153
• /
• 2016

In this article, an additive performance ratio method using structural analysis of both 2D and 3D is introduced to mitigate the complexity of work evaluating structural performances of numerous steel outrigger alternatives in multi-story buildings, especially high-rise buildings. The combined structural analysis process enables to be the design of economic, safe, and as constructional demanding structures by exploiting the advantages of steel, namely: excellent energy dissipation and ductility. First the approach decides the alternative of numerous steel outriggers by a simple 2D analysis module and then the alternative is evaluated by 3D analysis module. Initial structural analyses of outrigger types are carried out through MIDAS Gen 2D modeling, approximately, and then the results appeal structural performance and lead to decide some alternative of outrigger types. ETABS 3D modeling is used with respect to realization and evaluation of exact structural behaviors. The approach reduces computational burden in compared to existing concepts such as full 3D analysis methods. The combined 2D and 3D tools are verified by cycle and displacement tests including comprehensive nonlinear dynamic simulations. The advantages and limitations of the Additive Performance Ratio Approach are highlighted in a case study on a high rise steel-composite building, which targets at designing the optimized alternative to the existing original outrigger for lateral load resisting system.