• Journal of the Korean Society of Costume
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• v.64 no.1
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• pp.136-151
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• 2014

This study systematically analyzed types of fashion brand application focusing on accounts created in Korea. While referring to 'Chanel' which has developed a fashion brand app for the first time in August of 2008, not only for App store by Apple Inc. of the greatest market share but also for Android market, the one and only competitor of App store, the study examined cases of fashion brand app in Korea and foreign countries which have been in service till August of 2013 since the year of 2008. To achieve the research goal, the study conducted a literature research and a case review, categorizing the app by their distinctive functions which were Basic Information, SNS, AR, LBS, Entertainment, Mobile Shopping and Live Streaming. As for the first function, Basic Information, it was considered to provide information on a brand such as prices, sizes and colors of products which should be the most fundamental function of a fashion brand. The function would include look book, catalogues, photographs and others of products, helping users of the app with their understanding on images and concepts of the brand. Second, SNS function was considered useful for its mobility and communication and with the help of theirs, the users share fashion information with each other. Third, AR function as in a filed of virtual reality would edit virtual objects to look real in an actual environment. This would eventually offer the users a chance to try for clothes virtually. The fourth function, LBS, would work with GPS to find a store closest from a present location. This would be a help when the users try to find stores holding promotion events or trails while hiking in mountains. The fifth Entertainment function would include all sorts of games and chances for the users to listen to music and keep fashion diaries. The sixth function, Mobile Shopping, would help the users purchase items online via the app as they would not visit a store in person. The seventh function, Live Streaming, would give the users chances to actually see fashion collections in real time, held all over the world in every season. Because of this function, not only fashion experts but also regular people have become able to enjoy the fashion shows. The distinctive characteristics of the fashion brand application discussed in the study will be a useful reference when any relevant fields try to design other new fashion brand application.

• Journal of Fashion Business
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• v.17 no.5
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• pp.101-119
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• 2013

The purpose of this study is to consider the interactivity which appeared on the fashion media that focus on Showstudio's fashion projects. Showstudio is a famous fashion site that was founded by the famous photographer, Nick Knight, which has displayed interactive projects with fashion designers and artists. The methods of this study are undertaken by theoretical studies and project analysis. The 38 projects under the 'interactive' category are being chosen among archive data and the project explanations, photos and videos provided from the site are studied. Interactivity of fashion projects in Showstudio is considered by main factors such as two-way communication, participation, user control, and responsiveness. Two-way communication appears as transactional communication in the creation process and feedbacks from contents of users. The characteristic of participation appears as participation in the creation process and the practical use of contents. User control appears as control of contents, user interface and streaming media systems. The characteristic of responsiveness appears as real time and synesthesia responsiveness between the user and contents. Showstudio show free communication through digital information transmit system and also indicate the opportunity of innovative interactions among users, media, and contents.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.2
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• pp.255-272
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• 2020

This exploratory study investigated Chinese consumers' perceived usefulness and risks of fashion apps and identified reasons for continuance and discontinuance intentions. This study conducted focus group interviews with a convenience sample of 13 Chinese students majoring in fashion in Korea. Based on interviewee responses, this study identified five attributes leading the perceived usefulness of mobile fashion apps (ubiquity and convenience, multi-media information, personalization, interactivity between consumers, and immediateness) and sub elements related to the five attributes. Five types of perceived risk (privacy risk, security risk, product risk, loss of future opportunity, and time risk) were identified in relation to Chinese consumers' use of fashion apps. The important role of live streaming services was uniquely identified by Chinese fashion app users. Usefulness of location-based information provided by mobile fashion apps were differently perceived according to respondents' use purpose, and augmented reality services provided by the apps were related to entertainment rather than usefulness. This study provides meaningful insights into Chinese consumers' perceptions of fashion apps and important app attributes that influence their continuance and discontinuance intentions. The findings from this study lend preliminary implications for future researchers and fashion businesses interested in the Chinese app market.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.1
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• pp.63-79
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• 2022

This study investigated the phenomenon of modern people enjoying tattoo culture in Korea from the perspective of post subculture. A qualitative study was conducted using both literature review and in-depth interview methods. For post-subculture perspectives, the theories of Maffesoli (2017) and Thornton (1996), which are suitable for interpreting contemporary tattoo culture, were reviewed in terms of seven concepts: sporadic network, grouping, fluid participation, temporary emotional bond, self-distinction, pursuit of underground culture, and display and concealment. Semi-structured questionnaires were constructed and administered based on the organized characteristics. Five cultural qualities of the tattoo phenomenon in Korea were derived based on post-subculture concepts. Sporadic formation is related to the pattern of inflow into tattoo culture, and "streaming" participation is based on fluid participation and temporary ties. Distinction within subculture is based on self-distinction and pursuit of underground. The costume-playing ordinary concept includes the characteristic of controlling the exposure of tattoos in society. Finally, formation of the consumer tattoo market was newly discovered in Korean tattoo culture.

• The Research Journal of the Costume Culture
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• v.29 no.4
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• pp.554-571
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• 2021

The purpose of this study is to investigate the mediating effect of trust when a media broadcaster (such as a disc jockey [DJ]) acting as an information source and the content they provide during live commerce streaming affect acceptance intention. Live commerce is increasing rapidly, offering a new fashion distribution channel by supplementing possible shortcomings of existing online shopping. Data was collected for the empirical study from female consumers in their 20s who actively accepted fashion technology. Statistical analysis of the data was conducted using IBM SPSS Macro Process 3.5. First, the reliability and validity of the variables for information source characteristics, content informativeness, trust, and acceptance intention were verified, and each variable was confirmed as a single factor. Bootstrap analysis was performed using Macro Process Model 4 to reveal the effects of information source characteristics and content informativeness on acceptance intention. As a result of analyzing the mediating effect for each path model with trust as a parameter, it was found that both the direct and indirect effects of the mediating path were significant. This result means that the characteristics of information sources and content informativeness are partially mediated by trust. Therefore, to promote consumer behavior in a live commerce shopping environment, it is necessary to enhance trust. This can be achieved by a media broadcaster with fashion expertise to increase the perception of the attractiveness of the information source and to improve the usefulness of the fashion information being delivered.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.5
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• pp.937-941
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• 2016

This paper proposed an efficient multiple TCP mechanism using Android smartphones for remote control video Wi-Fi stream transmission via network communications in real time. The wireless video stream transmission mechanism can be applied in various area such as real time server stream transmissions, movable drones, disaster robotics and real time security monitoring systems. Moreover, we urgently need to transmit data in timely fashion such as medical emergency, security surveillance and disaster prevention. Our parallel TCP transmission system can play an important role in several area such as real time server stream transmissions, movable drones, disaster robotics and real time security monitoring systems as mentioned in the previous sentence. Therefore, we designed and implemented a parallel TCP transmission (parallel stream) for an efficient real time video streaming services. In conclusion, we evaluated proposed mechanism using parallel TCP transmission under various environments with performance analysis.

• Proceedings of the Korea Multimedia Society Conference
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• 2001.06a
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• pp.192-195
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• 2001

MPEG-4 content is streaming media that are composed of different types of media objects, organized in a hierarchical fashion. This paper proposes scene composition model for authoring MPEG-4 contents which can support object based interactions. And we have developed MPEG-4 contents authoring tool applied the proposed scene composition model as intermediate data structure. Particularly, for supporting interoperability between multimedia contents, the scene composition model should be used independent of file format. So visual scene composed of media objects on the from of scene composition tree can be transformed variable data format including BIFS, scene description from proposed by MPEG-4 standard and also support the extension of capability.

• Journal of KIISE:Computing Practices and Letters
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• v.7 no.4
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• pp.309-316
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• 2001

MPEG-4 describes audiovisual scenes that are composed of several media objects, organized in a hierarchical fashion. And for end users, it brings higher levels of interaction with content, within the limits set by the author. These spatio-temporal arrangements of the objects in the scene are specified using a parametric methodology, BIFS(BInary Format for Scenes). This paper proposes MPEG-4 Contents Authoring System that provides visual configuration of an MPEG-4 scene and its event information. The developed MPEG-4 Contents Authoring System generates streaming MPEG-4 Contents, such as BIFS stream, OD(Object Descriptor) stream automatically.

• Journal of Broadcast Engineering
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• v.16 no.5
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• pp.797-800
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• 2011

The objective of MPEG Media Transport (MMT), which is on going standard, is to develop efficient delivery of media over packet based networks in an adaptive, progressive, download/streaming fashion over various IP based networks, including terrestrial, satellite and cable broadcast networks. In this paper we introduce utilization of signal strength information based on Cross Layer Design(CLD) to efficient multimedia delivery over wireless network in which in practice the wireless conditions can vary significantly. Many recent studies have shown that a significant improvement in wireless video throughput can be achieved by utilizing signal strength information on CLD [1][2]. Despite of its usefulness, however, it was difficult to employ signal strength information in rate adaptation applications due to different representation of signal strength information for each underlying wireless network. To that end, we proposed syntax and semantics of signal strength information in such a way that the information can be interpreted in the unified way. The proposed signal strength information was proposed for the MMT standardization.