• 제목/요약/키워드: strategies of growth

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Acceptance-Diffusion Strategies for Tablet-PCs: Focused on Acceptance Factors of Non-Users and Satisfaction Factors of Users

  • Kim, You-Jin;Sim, Jin-Bo
    • ETRI Journal
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    • 제34권2호
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    • pp.245-255
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    • 2012
  • Among emerging devices propelling the growth of mobile devices, smartphones and tablet-PCs are among the most recognizable. In this study, a research model is designed for exploring acceptance-diffusion strategies for tablet-PCs from the viewpoint of consumer perception, which is verified through a survey. The results of this study show that tablet-PCs have great potential to be versatile, multifunctional devices, even though they are currently considered mostly as entertainment-oriented rather than fulfilling the essential needs of everyday life. An analysis of the acceptance model for tablet-PCs revealed that playability, cost level, functionality, and complexity significantly affect user acceptance. An analysis of the diffusion model, on the other hand, showed that playability and user interface have a significant influence on satisfaction, trust, and positive behavioral intention. We also found that cost level is not a major hindrance in the market diffusion of tablet-PCs. The results of this study can be used to establish effective acceptance and diffusion strategies for tablet-PCs and other emerging devices.

Quantitatively Investigating the Effects of Multiple Strategies on Pre-Services Teachers' Mindset and Persistence

  • Meiners, Amanda;Choi, Kyong Mi;Hong, Dae
    • 한국수학교육학회지시리즈D:수학교육연구
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    • 제23권2호
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    • pp.113-133
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    • 2020
  • Pre-service teachers (PST) are students who are developing their mindset, persistence, instructional practices, and perception of tasks from two perspectives: as current students and as future teachers. As part of a larger study with PSTs engaged in a mindset intervention, this study quantitatively investigated PSTs mindset and persistence. During professional development (PD), PSTs engaged in multiple strategies (MS) tasks that promoted changes to PSTs mindset and persistence. PSTs' mindset pre- and post- PD were categorized after attending at least 4 interventions as fixed, mixed, or growth using the theory of intelligence, and their persistence as high or low using the Grit-S. Changes in categorization were noticed and explored for reasons of what could be done to make mindset interventions more effective such as consistently using challenging mathematics tasks with more open ended answers and focusing on discussion based mathematical lessons.

위장관 암환자의 외상 후 성장 영향요인 (Factors Influencing Post-Traumatic Growth in Patients with Gastrointestinal Cancer)

  • 양슬기;부선주
    • 임상간호연구
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    • 제29권1호
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    • pp.85-94
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    • 2023
  • Purpose: The purpose of this study was to investigate the influencing factors of post-traumatic growth in patients with gastrointestinal cancer. Methods: A cross-sectional study was conducted, enrolling 120 patients with gastrointestinal cancer. Their general characteristics, disease-related characteristics, perceived illness intrusiveness, levels of optimism, social support, and post-traumatic growth were assessed through self-administered questionnaires. The collected data were analyzed using descriptive statistics, independent t-test, oneway ANOVA, Pearson's correlation, and multiple regression analysis. Results: The mean score of post-traumatic growth was 52.74 points(total score of 92 points). Among the subscales of post-traumatic growth, levels of the preciousness of life were the highest, and relating with others was the lowest. The post-traumatic growth was found to be significantly correlated with optimism (r=.48, p<.001), social support (r=.47, p<.001), and depression (r=-.37 p<.001). Factors associated with post-traumatic growth were optimism (β=.36, p<.001), social support (β=.31, p<.001), and depression (β=-.27, p<.001). Conclusion: Given that prevalence of gastrointestinal cancer is increasing in Korea, identifying general, psychological, and social factors affecting post-traumatic growth among this population will be helpful in clinical practice. Integrated strategies to increase optimism and social support and lower depression should be considered to improve the post-traumatic growth of patients with gastrointestinal cancer.

KTX의 마케팅 전략과 성과에 관한 연구 (A study on Marketing Strategy and Performance of KTX)

  • 김천환
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2005년도 추계학술대회 논문집
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    • pp.1287-1292
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    • 2005
  • With opening of KTX, Korea Railway have carried out a variety of marketing strategies unprecedented, which have brought successful results for dramatical increasing passengers in KTX from 72 thousand passengers per day in 2004 to 85 thousand passengers per day in 2005. These marketing strategies for Korea Rail to use in increasing passengers for KTX are the following: special discount fare system for non-season to penetrate into transport market in the first time, fare system reform considering to customers' willing to pay, new item development by each specific market like contracting transport, YMS(Yield Management System) by stages, Home-ticket-and-e-ticket and tele-marketing service, and wide range covering sales network making it comfortable for users in KTX. This paper discusses these successful marketing strategies and its performance and finally suggests strategic implications for KTX growth.

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대기업-중소기업의 상생협력 정책이 기업가치에 미치는 영향: 이벤트연구방법론을 기반으로 (Evaluating the Impact of Win-Win Growth Policy Announcements between Large Firms and SMEs on the Market Value of Firms)

  • 백종현;권순범;최병구
    • 지식경영연구
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    • 제13권5호
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    • pp.139-160
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    • 2012
  • Win-win growth between large companies and small and medium enterprises (SMEs) become a critical encomic and social issue in Korea. Korea government has been attempted to establish strong policy to build right win-win relationship between large companies and SMEs. Along with this strong drive from Korea government, a variety of strategies that enhance win-win relationships between large companies and SMEs have been adopted. Win-win growth policy is expected to provide positive impact on sustainable competitive advantage of firms. Therefore, many studies have focused on the win-win growth policy success factors, type of the policy, and the results of the policy. Although there is much literature on the win-win growth policy, the effects of win-win policy on firm value is not well understood. We addressed this issue by exploring how win-win growth policy influences a firm's market value using event study methodology. We evaluated the cumulative abnormal returns for win-win growth policy announced by Korean large firms from 2004 to 2012. The results of this study insisted that the announcements of win-win growth policy show negative impact on firm's market value, which is not consistent with previous studies. The findings of this study offer insights that may help government policy makers and managers to revise their policy for better outcomes of their win-win growth policy.

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IT서비스 대·중소기업 동반성장 전략 연구 (A Study on Win-Win Growth Strategy for Large and Mid-sized IT Service Enterprises)

  • 김현수
    • 한국IT서비스학회지
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    • 제11권3호
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    • pp.177-190
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    • 2012
  • The purpose of this research is to find a better win-win growth strategy of Large and mid-sized IT service enterprises. Efficient win-win growth for large and mid-sized enterprises is essential for acquiring a solid global competitiveness in IT service industry. However, previous studies lack generalized and detailed findings, and therefore past strategies were based on fragmented analysis. To develop an efficient win-win growth for Large and mid-sized enterprises, global benchmarking and an in-depth analysis on deep-rooted problems in IT service industry has been conducted. Past and present policies on IT service industry have been reviewed based on desirable co-growth structure. Based on research, current policies are unable to support co-growth, and collaborative efforts between Large and mid-sized enterprises as well as square deals are necessary for win-win growth. A new policy paradigm has been derived and a roadmap for efficient co-growth strategy has been suggested. The results of this research can be used for building a better IT service industry polices. In future studies, a longitudinal analysis on the proposed co-growth strategy can be conducted.

불확실성 하에서의 신시장 개척을 위한 최적 마케팅 자원 배분

  • 이동주;안재현
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2001년도 추계학술대회 논문집
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    • pp.157-160
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    • 2001
  • Firms pursue new business opportunities for growth. Market development strategy is one of the growth strategies, which develops new market segments with current products. However, new market generally has high uncertainty, or high risk. Firms should consider the risk in making and implementing the market development strategy. In this paper, an optimal marketing resource allocation model is developed, taking into account the risk attitude of a firm in market development. Under the assumption of exponential utility function, the global optimal solution is derived, and the implications are provided.

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Vertical Urban Design and Thinking within the Framework of Urban Regeneration

  • Jun Zha;Xuewei Chen;Yan Li
    • 국제초고층학회논문집
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    • 제12권1호
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    • pp.75-82
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    • 2023
  • By limiting population and land resources, a high-density urban form has become the inevitable choice for central cities in the rapid growth of many large cities in China. Due to the shift in urban growth and focus, high-density urban areas require restoration and improvement. This study intends to combine ancient and new districts, establish strategies for enhancing urban function, spatial utility, industry, and transportation, and thus enhance regional holistic effectiveness, by performing in-depth research.

일 농촌지역 여성결혼이주자 자녀의 신체성장과 발달 평가 (Evaluation of Physical Growth and Developmental Status of Infants and Children of Married Immigrant Women in Rural Areas)

  • 김태임;김미종;권윤정;전만길
    • Child Health Nursing Research
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    • 제16권2호
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    • pp.164-174
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    • 2010
  • Purpose: The purpose of this study was to evaluate the physical growth and developmental status of infants and children of married immigrant women. Methods: The participants were 92 infants and children aged from birth to 6 yr whose mothers were married immigrant women living in one rural area. Physical growth and developmental status were evaluated by using anthropometric assessment, and Korean Denver II developmental screening test. Results: Of the participants, 10.8% were below the 3rd percentile for weight, 13.0% for length, 5.4% for head circumference, and from 69.6% to 79.3% were distributed below the 50th percentile on growth charts. Further, 18.5% were classified as having questionable development. Factors related to low physical growth in infants and children were mother's weight and mother's level in Korean language classes. Conclusion: The physical growth and developmental status of children is vulnerable and serious. The study results suggest a need for regular growth and developmental evaluations. Political support is important for these mothers. In addition, there also is a need to develop early intervention strategies to promote growth and development of the infants and children of these married immigrant women.

Present and Growth Strategy of the International Journal of Industrial Distribution & Business

  • Suh, Eung-Kyo;Shin, Dong-Jin
    • 산경연구논집
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    • 제9권4호
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    • pp.37-42
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    • 2018
  • Purpose - The purpose of this study is to analyze the current status of various fusion research journals and the operational strategies of such journals and compare them with the operational strategies of IJIDB. Research design, data, and methodology - This study focused on the contents analysis of convergence journals after summarizing the development history from IJIDB's past and its external situation. In addition, we analyzed other strategies such as the number of publication journals, the number of publications, the academic scope, and the impact factor that other convergence journals operate on. Results - As a result of the analysis, the convergent journals showed to have several related journals, and some journals managed their impact factor well at 5.8. Also, some journals loaded 25 papers in one volume. Also, the managerial functions in IJIDB should be developed further to increase its stability. Finally, opportunities for articles by Candidates of Ph.D. and Masters degree students should be more open to in this field. Conclusions - If IJIDB finds its competitiveness in comparison with the operational strategies of other convergence journals, it will be the best journal in the Korea Citation Index to receive the most research papers and hospitality from scholars in the Korean journals.