• Asia Marketing Journal
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• 제26권1호
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• pp.11-22
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• 2024

In the uncertainty fueled by the COVID-19 pandemic, mergers and acquisitions (M&As) have emerged as key strategic responses by firms. This study explores the impact of M&As on acquirers' firm value, utilizing a firm-level panel dataset from SDC Platinum. Empirical evidence recognizes the potential negative impact of transaction value in M&As and the pandemic's effect on market uncertainty that may occasionally exacerbate the adverse influence on acquirers' firm value. The findings indicate that effective marketing strategies, such as enhancing consumer awareness through increasing advertising expenditures, can counterbalance these influences, particularly during uncertain times. This study accentuates the importance of adaptability and a responsive marketing approach in managing M&As during a global crisis. It provides valuable perspectives on consumer awareness in strategic decision-making, offering insights for both academic and business communities and focusing on actionable strategies for navigating the global market turmoil transformed by COVID-19.

• 농촌지도와개발
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• 제8권2호
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• pp.209-221
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• 2001

The nature of work which is changing has increased the importance of HRD within organization. Also, these changes are making HRD shift its paradigm : from the segregated, closed, operational & administrative, dependent, utilitarian view to the integrative, open, strategic & facilitative, interdependent, generative view. The shifts of the perspective on HRD cause HRD professionals rethink the purpose and definition of HRD, and the role & competency needed to HRD in 21st century. The findings which are drawn through literature review and researcher’s intuition based on a long field experience are as follows. First, The function of HRD has recently been much more important then that of the past. Second, There is no consensus over the conceptual identity of HRD. Nonetheless, it is apparent that the preferred activities of the HRD function is performance improvement. Third, It is too difficult that we should define clearly the role & competency of HRD because of diverse perspectives on them. But we find much evidence converging to support the fact that the role & competency of HRD should be extended from the sole focus on training & development to adding the additional role & competency of change agent, who includes planning, implementing, and managing change.

• Child Health Nursing Research
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• 제10권1호
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• pp.117-125
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• 2004

Purpose: The research was conducted to investigate the experience of maternal role attainment of mothers of premature infants admitted in NICU and to conceptualize the phenomena. Method: The grounded theory method was utilized for data collection and analysis. 8 mothers of premature infants were selected and in-depth interview was performed. Paradigm model was utilized for data analysis and presentation. Result: The central category was 'unstable maternal identity'. The properties of the core phenomena was 'ambivalent feeling to baby' 'negative emotion' 'commitment to baby'. The loss of control due to premature delivery was the causal condition. contextual condition was the 'perceived threats' due to severity of the premature infant and uncerainty of the baby's life. The mother's health status, economic status, and familial and social support was recognized as intervening conditions during the process of maternal role attainment. The strategic action/interactions were emotion-focused coping, reappraisal of the situation, problem-focused coping, and information seeking. The consequence was the maternal role attainment with competence and expectation. Conclusion: The process of maternal role attainment was affected by threats due to severity of the baby and intervening factors and interaction strategy. Further research is recommended to develop adequate intervention method during the process of maternal role attainment.

• 디지털융복합연구
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• 제7권1호
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• pp.19-29
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• 2009

This article is concerned to investigate the changing nature of the role of the state in relation to industrial policy to foster the IT industry in the Republic of Korea. In doing this, it has started with economic globalization introduced to the Korean political economy since the late 1980s. It has identified in what ways the state responded to the change, and to what extent the role of the state has fundamentally been changed in the context of policy mechanism in the process towards facilitating the IT industry in Korea. In addition, it presented how the state played a role in skill formation in relation to the industrial policy. In consequence, the role of the Korean state in fostering the IT industry has fundamentally changed from that as the developmental state in the industrialization process. In the process, that the strategic co-ordination role of the state and relations between the state and private capitals and societies are very significant to achieve the economic goal is presented as results, as well as some future tensions that would encounter in the way of charting the current policies.

• 한국실내디자인학회논문집
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• 제23권1호
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• pp.172-180
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• 2014

A railway station appears in the form of multi-use station building where cultural and commercial elements such as shopping and leisure are mixed, getting out of simple space configuration oriented to the space for station work, where a passenger stays for a little while. Now, a railway station is a place expanded to the inside of city, and builds a relationship with urban fabric, and therefore it should receive the social change in the time together with the surrounding infrastructure, and should inevitably form the urban environment. And it should become the 'Place' so as to be capable of playing a role of buffer and a role of regional gateway landmark by making users included in the inside through various uses with regard to the dispersed urban connection. Hence, this study is intended to examine the planning through the place branding of railway station. In the method of research, the characteristics that place branding had was investigated, and an analysis was made on the basis of 10 place branding strategic elements and 6 railway design guidelines. And it was intended to set a direction in which the existing place branding strategy could be applied to the railway station, and was intended to derive the place branding planning strategic elements of railway station. Hence, the planning can be classified into the following 5 kinds in connection with railway station. First, identity should be embodied through the strategy of constructing the symbolic image of railway station. Second, a role of mediating variously approaching flows in the city should be played. Third, the spatial layout of railway station, which can increase the efficiency of use, should be arranged. Fourth, special characteristics should be intensified through creative storytelling that stimulates emotion. Fifth, an organic change is gradually necessary for sustainability. These planning elements should be applied in harmonious combination. Therefore, a new railway station can be maded by building identity and placeness and by giving the value through these planning directions in the future.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2004년도 International Conference on Digital Policy & Management
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• pp.423-434
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• 2004

The role of CIO is examined in the context of three successful e-government implementations in the U.S. The leadership role of CIO turns out to be crucial to the utilization of information technology for competitive gains: cheap government, speedy service, and increased satisfaction of citizens. A balanced leadership model emerges. An effective CIO should strike a balance between strategic and operational leadership roles, as well as between forceful and enabling leadership roles. To take a maximum advantage of IT, we propose government CIO positions with responsibility, power, and qualification specified along the balanced leadership model need to be created in Korea through legislation.

• 대순사상과 동아시아종교
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• 제1권1호
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• pp.81-102
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• 2021

This study attempts to investigate the role of children in the Korean new religious movement, Daesoon Jinrihoe. The research method combined archival studies with qualitative research; interviews with two members involved in educating youth through the establishment of Youth Camps and Donggeurami, the order's youth magazine. Our four research questions were: 1. Do children play a central role in the millennial vision of this NRM? 2. Are children separated from the world? 3. Have Daesoon childrearing methods been challenged by secular authorities or anticult groups? 4. Are there procedures to educate children in the religious beliefs and values of their parents and the community? Our results found that Daesoon Jinrihoe appears to be a religion designed for adults. Children do not usually participate in religious activities. On the other hand, since 2005 there has been a strategic effort to educate the children in the faith of their parents, through the establishment of Youth Camps and the youth magazine, Donggeurami.

• 기업가정신과 벤처연구
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• 제19권3호
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• pp.57-74
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• 2016

본 연구는 부품공급 중소기업의 전략적 적합성과 대기업과의 협력관계가 부품공급 중소기업의 성과에 미치는 영향에 대해 조사하고자 한다. 이를 위해, 삼성전자의 1차 협력사 90개 기업을 대상으로 대기업과 전략적 적합성 및 대기업과의 협력관계가 중소기업의 기업성과에 미치는 영향을 분석하였다. 실증분석 결과, 전략적 적합성은 중소기업의 경영성과와 혁신성과 모두에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 중소기업이 경쟁력을 제고시키기 위해서는 환경에 적합한 전략을 추구해야 한다는 기존 이론적 주장을 뒷받침한다. 둘째, 대기업과의 협력에 있어 기술 및 인력 협력과 협력의 질이 부품공급 중소기업의 경영성과와 혁신 성과 모두에 긍정적인 영향을 미치는 것으로 나타났다. 즉, 대기업과의 기술 및 인력 협력을 통해 부품공급 중소기업의 생산성 및 효율성을 제고시켜 경영성과를 높일 수 있을 뿐만 아니라, 혁신성과 역시 달성할 수 있음을 보여준다. 셋째, 대기업과의 기술 및 인력 협력과 협력의 질이 전략적 적합성과 혁신성과 간의 관계에서 상호작용 효과가 있는 것으로 나타났다. 이는 부품공급 중소기업이 환경의 불확실성이 높은 경우 차별화 전략을 추구하고 원청 대기업과 장기 지향적이고 상생적인 형태 협력을 수행함으로써, 더 많은 특허출원과 같은 혁신성과를 달성할 수 있음을 보여준다. 반면, 환경의 불확실성이 낮은 경우에는 원가우위 전략을 추구하고 원청 대기업과 기술 및 인력 협력을 수행함으로써, 더욱 큰 혁신성과를 달성할 수 있음을 시사한다. 본 연구는 이러한 연구결과를 토대로 부품공급 중소기업이 경쟁력을 창출하기 위해서는 환경에 적합한 경쟁전략의 선택과 실천뿐만 아니라, 원청 대기업과의 기술 및 인력 협력 강도와 협력의 질이 중요한 영향을 미침을 주장한다. 이러한 주장은 중소기업의 경쟁력 제고를 위해 경쟁과 협력이 모두 중요함을 시사한다.

• 경영과정보연구
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• 제17권
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• pp.215-242
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• 2005

Although shoes industry in Korea is superior in global competition in terms of material, parts, and developmental ability, it has declined due to the lack of design in consideration of OEM production and marketing ability. Shoes industry in Korea has aimed at making inroad to North American market centered with the United States, but it has not focused on Europe market that much. However, as Europe transformed into EU, which is a large economic community, European market is being considered as a great potential for Korean shoes industry, which we can never neglect of. So far, there have been researches of marketing strategic methods to make inroad to the United States and South-East Asian markets, but there has been almost no marketing approach to European shoes market. Therefore, in this study I prepare strategic marketing plans for Korean shoes enterprises to make inroads to European markets, so that they can enter the market successfully, and this is the purpose of this study. In case that Korean shoes industry makes inroads to European market, there are important terms to examine. The strategic terms for consideration to examine are as follows. First, shoes companies such as Nike and Adidas are aware of India. Turkey, and Rumania as new footholds for production, as they have accounted continuous wage claim and labor dispute. Especially Turkey and Rumania are expected to have much competitive strength in price, as they are expected countries for joining EU. Second, we need to shift our understanding of the importance of design for European shoes market. We should pay close attention to the fact that the role of leading companies is to design. Third, Germany, England, and Italy have global-level of specialize institutions and organizations for shoes education and have been succeeded in knowledge industrialization. Fourth, we should consider that the concepts for shoes are changing from innovation in production to in products. Fifth, we should develop specialized concept centered in individualized categories. Sixth, we should open up new markets actively by connecting large shopping centers and multi-shops. Seventh, we should look for the opportunities to expand market through the utilization of BIFOS. Lastly, we should expand our support for opening up markets and participating fairs in foreign countries.

• 한국콘텐츠학회논문지
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• 제20권6호
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• pp.406-414
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• 2020

수출은 해외 신규시장 개척을 가능케 하여 내수시장의 의존성을 줄여주는 역할을 한다. 또한 기업의 전략적 수단으로써 수출은 국가의 성장에 기여할 뿐 아니라 기업의 규모의 경제, 범위의 경제, 경험효과를 최대한 이용할 수 있는 기회를 제공한다. 실제로 내수시장의 성장 한계와 해외 시장에 대한 정보기술의 발달로 많은 기업들이 수출을 통해 해외 시장으로의 진출을 촉진시키고 있다. 본 논문은 대구에 위치한 기업들을 대상으로 산업조직론적 관점과 전략관점에 근거하여 각 변수들이 수출에 미치는 영향에 대해서 분석하였다. 산업조직론적 관점에서의 실증분석 결과를 살펴보면, 제도적 협력과 정부지원이 기업의 수출에 유의적으로 긍정적인 영향을 미치는 것으로 나타났으며, 수출성과에는 제도적 협력만이 긍정적인 영향을 미치고 있음을 알 수 있었다. 전략관점에서는 제품차별화, 해외수출망, 해외진출 국가 수가 수출에 긍정적인 영향을 미치는 것으로 나타났으며, 수출성과에는 해외수출망, 해외진출 국가 수가 긍정적인 영향을 미치는 것으로 나타났다.