• Title/Summary/Keyword: strategic matrix

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A Strategy Development of Hydrogen Energy Industrial Infrastructure by Using SWOT/AHP Method (SWOT-AHP 분석을 이용한 수소에너지 산업 인프라 전략 개발)

  • Han, Jang-Hyup;Kim, Su-Ji;Kim, Chae-Bogk
    • Journal of Korea Technology Innovation Society
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    • v.19 no.4
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    • pp.822-847
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    • 2016
  • The sustainable energy has globally become more important to maintain the future industry. Of various new renewable energy types, hydrogen energy had drawn a lot of attention as clean energy. Therefore, this study applied SWOT-AHP analysis to establish a strategy for the infrastructure of hydrogen energy industry. It drew the factors required to establish the infrastructure of hydrogen energy industry based on the literature review and experts' opinions were surveyed to redesign SWOT Matrix. The AHP analysis is performed to obtain the relative importance of developed factors by pairwise comparisons. Based on research results by applying SWOT analysis and AHP, this paper proposes the development of strategic plan for infrastructure of hydrogen energy industry.

Review of the Research and Development of Ceramic Matrix Composite Materials and Future Works (세라믹 매트릭스 복합재료 연구 개발 동향 및 전망)

  • Lee, Tae Ho
    • Composites Research
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    • v.27 no.4
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    • pp.123-129
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    • 2014
  • Ceramic matrix composites (CMCs) consist of such reinforcements as carbides, nitrides, borides and oxides, which have high melting points, low density, high modulus and high strength, for the purpose of increasing toughness. These materials are used for heat shielding systems for aerospace vehicles, high-temperature gas turbine combustion chambers, turbine blades, stator vane parts, etc. Oxide CMCs are used for the components of burner and flame holder and the high-temperature gas duct. CMCs are also applied to brake disks, which are subjected to severe thermal shock, and slide bearing parts under heavy loads. The research and development of the CMC are progressed for the strategic purpose in defense and energy industry; for instance, for aerospace applications in the U.S., and for hyper-speed aircraft, gas turbines, and atomic fissions in U.S., Japan, and Europe.

Comparison Shopping Effectiveness Model and its Strategic Usage in e-Commerce (전자상거래 비교구매 효과성 모형과 활용 전략)

  • Lee, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.291-301
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    • 2011
  • This research describes the comparison broker's role and its effectiveness measurement framework of comparison shopping. We verified seller-led comparison challenge method provide comparison information of products to buyers more efficiently. Buyer's satisfaction of purchase (S) can be defined as an interactive function between seller's competitiveness vector (P) of products that supplied to the market, and buyer's informed level vector (B) of products that is known from a lot of sources. Then the buyer's informed level can be changed through the information analysis among products by transformation process using comparison matrix (C). So the role of comparison shopping is to construct a comparison matrix and to serve it to the buyers, and to change the buyer's informed level. The changed informed level influences a buyer's satisfaction, that improved satisfaction of purchase is defined as the effectiveness of comparison shopping. As a perfect construction and usage of comparison matrix is impossible, a more efficient method for improving the comparison effectiveness is the comparison challenge. This research shows that comparison shopping makes 9.32% and comparison challenge makes 19.11% enhancement of comparison effectiveness through television market data experiments.

Decision support Systems research in Korea (1985-1998): An Empirical Investigation through Exploratory Factor Analysis

  • Yoo, Sangjin;Eom, Sean B.
    • Korean Management Science Review
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    • v.17 no.2
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    • pp.151-159
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    • 2000
  • This study applies factor analysis of an author cocitation frequency matrix derived from a database file that consists of a total of 1095 cited reference records taken from 95 citing decision support systems articles published in Korean journals. This study identified the influence of social psychology, cognitive psychology, management information systems, strategic management, and organizational behavior/organizational design to the development of group support systems, user-interface, and executive information systems research subspecialties. This research establishes a benchmark to be used in the future research, which is necessary to account for the ongoing changes in the intellectual development and structure of DSS Research in Korea before solid conclusion can be reached about the maturity and on-going development of the DSS field in Korean.

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A Model for Assessing The Technology Strategy Implementation Competence and Its Application (기술전략 실행역량 평가 모델과 적용)

  • Kim, Jin-Han;Kim, Sung-Hong
    • Korean Management Science Review
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    • v.23 no.2
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    • pp.109-135
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    • 2006
  • Despite much attention of strategy implementation, there is rarely a study focusing on the ways to evaluate the strategy implementation competence. Therefore, based on broad literature review, we suggested a simple model and procedure to evaluate the technology strategy implementation competence based on importance-Performance Analysis (IPA). The proposed model applied to the case of 'Company A' in order to examine the feasibility. We grasped the importance of strategic direction by surveying the employees in 'Company A', and also measured relative importance and performance of critical technology strategy implementation factor. By analyzing the results of the survey, we can identify the barriers to implementing the technology strategy in 'Company A'.

Bimatrix Game Approach to Power System Market Analysis (전력거래에서의 내쉬균형점 해석을 위한 Bimatrix 게임 기법 연구)

  • Lee, Kwang-Ho
    • Proceedings of the KIEE Conference
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    • 2002.07a
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    • pp.380-382
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    • 2002
  • An important aspect of the study of power system markets involves the assessment of strategic behavior of participants for maximizing their profits. In models of imperfect competition of a deregulated electricity system the key task is to find the Nash equilibrium. In this paper, the bimatrix approach for finding Nash equilibria in electricity markets is investigated. This approach determines pure and mixed equilibria using the complementarity pivot algorithm. The mixed equilibrium in the matrix approach has the equal number of non-zero property. This property makes it difficult to reproduce a smooth continuous distribution for the mixed equilibrium. This paper proposes an algorithm for adjusting the quantization value of discretization to reconstruct a continuous distribution from a discrete one.

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Marketing Strategy of Entertainment Contents in Japan's Market (엔터테인먼트 콘텐츠의 대일본 진출 마케팅전략)

  • Lee, Chan-Do
    • International Commerce and Information Review
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    • v.10 no.4
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    • pp.251-275
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    • 2008
  • South Korea has spend billions planing for entertainment contents development, exporting contents, developing strategies for overseas marketing. But one piece of the plan may be missing: The ability of corporations to continue to provide vital services. Over the years, a number of studies have examined korean waves and have reached the same conclusion: starting a activity without reasonable strategies tends to have effects on merchandising, income, image, etc. For the purpose of analysis, this study has adopted SWOT matrix, Japan's market, for instance, is mixed by variation factors-opportunities, threats, strengths, weakness. Fortunately, Because Japan's market, the most world's cultural contents, has an environmental condition of advanced level, If Our en-contents have a high level, through localization and strategic alliance, the marketing strategies for japan' market will do a good chance of success.

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Efficiency Analysis of Port Companies in China Using DEA and the Malmquist Method

  • He, Wenjun;Ma, Hye-Min;Yeo, Gi-Tae
    • Journal of Navigation and Port Research
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    • v.41 no.5
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    • pp.319-328
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    • 2017
  • The efficiency of port operations is an important indicator of port development. Moreover, there is excess handling capacity in Chinese ports, which results in a slower speed of development. Under the detrimental environment of the international shipping market, it is necessary to improve the operation efficiency of ports for long-term development. This paper provides an assessment of the competitiveness of Chinese seaport companies using the Boston Consulting Group's matrix, and efficiency measurements using a data envelopment analysis and the Malmquist method. This analysis showed that highly efficient companies reformed their development strategies, which should be a solution considered by less efficient companies, such as Shenzhen Yan Tian Port Holdings Co., Ltd.. Although, having high throughput should be reformed in the investment structure. This research will assist port companies in gaining effective operating experience, and governments in establishing strategic planning to enhance the efficiency of port development.

A Study on the effect of the fit between SCM usage pattern and Strategic Typology (SCM 활용 패턴과 전략 유형 적합의 영향에 관한 연구)

  • Jo, Nam-Jae;Son, Ji-Ho
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2006.06a
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    • pp.463-484
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    • 2006
  • 본 연구는 많은 기업들이 SCM의 중요성을 인식하고 도입하여 활용을 하고 있는 정보시스템의 발전 단계에서 공급사슬에 참여하고 있는 기업이 어떻게 SCM을 활용하고 있는지에 초점을 둔 연구라 할 수 있다. 기존 연구에서 도출한 SCM 활용 목적에 대한 설문 항목을 중심으로 기업이 활용하고 있는 SCM 활용 패턴을 도출하였다. 군집 분석 방법을 활용하여 집단에 특성을 배정하여 동일 집단에 속한 대상의 유사성을 갖게 함으로써 집단 간의 차이를 명확하게 하였다. 군집 분석 결과 효율성을 추구 형, 군집, Business process 정확성 추구형 집단과 환경 변화 대응 추구형 군집으로 패턴을 나눌 수 있었다. 응답 기업을 Miles와 Snow의 전략유형으로 분류하여 응답 기업의 전략 유형을 판별한 결과 분석자형 40.6%, 방어자형 15.1%, 공격자형 37.2%, 반응자형 6.9%로 조사되었다. 위에서 유형화한 SCM의 활용 패턴과 전략유형을 Matrix화하여 가설인 SCM 활용 패턴과 전략유형의 적합도와 SCM 성과 만족도와의 관계를 검증하였다. 연구를 수행한 결과 기업이 SCM을 활용할 때, SCM 활용 패턴 및 전략 유형에 따라 SCM 성과 만족도가 다르게 나타난다는 것을 알 수 가 있다.

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A Strategic Framework for Attracting R&D Centers of Foreign Companies and Its Application in the IT Industry (외국기업 R&D 센터의 국내 유치를 위한 전략 모형 개발과 정보통신분야에 대한 적용)

  • Yoo, Jae-Hong;Om, Ki-Yong;Kim, Byung-Keun;Kim, Kwan-Young;Lee, Jung-Mann
    • Journal of Korea Technology Innovation Society
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    • v.10 no.2
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    • pp.255-283
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    • 2007
  • As of April 2006, Korea had successfully invited twelve global IT R&D centers to help implement the u-IT839 strategy, but there have also been some worries about their research and collaboration performance in Korea. Although it is too early to judge the invitation outcome only after two years or less of their working, the Korean government is being advised to employ a more customized invitation strategy. In this paper, an analytic framework for the attraction of global R&D centers is developed based on the attractiveness-competitiveness matrix, and is applied empirically to the IT industry. Fourteen major IT technology categories and their sub-technological areas are classified into four strategic groups (priority group, wish group, consideration group, and hold group) along the framework via expert surveys and the Analytic Hierarchy Process (AHP) technique. This study is expected to help the government to implement the 'select and focus' strategy in inviting global R&D centers and creating synergy effects between them by providing basic data on global R&D partnership priorities. The implications and limitations of the research and future research directions are discussed at the final section.

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