• 유통과학연구
• /
• 제21권5호
• /
• pp.113-120
• /
• 2023

Purpose: The purpose of the study is to examine how payment systems for traditional distribution channels pursue changes and how they collaborate in-depth with fintech companies. This study examines the changing payment system through the strategic partnership between distribution companies and fintech companies. Research Design, Data and Methodology: The study conducted research using a variety of secondary materials and existing literature and also utilized the interview method. More specific and in-depth research is conducted through various literature studies and secondary data. Findings and Results: The findings of the study are as follows. First, distributors have occasionally directly adopted simple payment systems due to changes in payment systems as a result of online advances. Second, distributors were found to collaborate with fintech companies when not directly using simple payment. Conclusions: Such maneuvers by distributors are aimed at first, providing convenience and simplicity for consumers. Second, developing the ability to apply big data for accumulating consumer information and third, producing a customer lock-in effect by reducing the fees charged for existing payment services. The present study will provide many domestic and international distributors with a new perspective and practical implications in terms of the distribution and finance industries.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권5호
• /
• pp.239-250
• /
• 2022

A business's Enterprise Resource Planning (ERP) solution is software that fully integrates the services that businesses require, continuously updates business processes and department operations in real-time, and so aids in the successful management of enterprise resources. Previously, ERP solutions were often deployed for large enterprises, but along with the strong digital transformation process, many small and medium enterprises have been deploying Cloud ERP (CERP) solutions. The objective of the study is to measure the factors affecting the successful implementation of CERP solutions at small and medium enterprises and the impact of successful implementation of CERP solutions on business process re-engineering and enterprise performance. Using a quantitative method based on data collected from 230 small and medium enterprises in Vietnam that have been implementing CERP solutions, the results show that there are 5 factors affecting, which are Organizational ERP Strategic, Top management Commitment, Data Security, Training in ERP Projects, Organizational Culture. Research results also show that Successful implementation of CERP has a direct impact on business process re-engineering and business performance. Based on the results, the study has made a number of policy implications in the successful implementation of CERP towards re-engineering business processes to improve the performance of small and medium enterprises.

• Educational Technology International
• /
• 제18권2호
• /
• pp.159-191
• /
• 2017

Academic analytics guides university decision-makers to assign limited resources more effectively. Especially, diverse academic courses clustered by the usage patterns and levels on Learning Management System(LMS) help understanding instructors' pedagogical approach and the integration level of technologies. Further, the clustering results can contribute deciding proper range and levels of financial and technical supports. However, in spite of diverse analytic methodologies, clustering analysis methods often provide different results. The purpose of this study is to present implications by using three different clustering analysis including Gaussian Mixture Model, K-Means clustering, and Hierarchical clustering. As a case, we have clustered academic courses based on the usage levels and patterns of LMS in higher education using those three clustering techniques. In this study, 2,639 courses opened during 2013 fall semester in a large private university located in South Korea were analyzed with 13 observation variables that represent the characteristics of academic courses. The results of analysis show that the strengths and weakness of each clustering analysis and suggest that academic leaders and university staff should look into the usage levels and patterns of LMS with more elaborated view and take an integrated approach with different analytic methods for their strategic decision on development of LMS.

• International Journal of Advanced Culture Technology
• /
• 제11권2호
• /
• pp.191-195
• /
• 2023

An X-event is an event that is difficult to predict and unlikely to occur, but if it occurs, it has a very large ripple effect, such as loss of life, property, territory, and emotional turmoil. Extreme events are unlikely to occur, but they can happen someday, and if they do, they have a great impact on society as a whole, so they must be prepared to minimize the impact and impact. For this purpose, we collected opinions from low-level experts at the Korea Army Research Center for Future & Innovation and the Army College on extreme events that can trigger the near future (10 years) in the field of high-tech science and technology, which is currently developing rapidly after the 4th Industrial Revolution. The researchers intend to synthesize and analyze this data to derive implications and provide a response direction to alleviate the ultra-uncertainty of extreme events and provide a cornerstone for crisis management strategies for the occurrence of serial and simultaneous extreme events.

• Asia Marketing Journal
• /
• 제7권3호
• /
• pp.161-176
• /
• 2005

1988년 이래 국내 남성복 시장에서 자사 브랜드인 파크랜드를 통해 내수 사업을 전개해온 (주)파크랜드는 기업 특유의 경영혁신적 사고에 의거하여 생산혁신, 유통혁신, 관리혁신을 구현하고 차별적인 마케팅전략을 추진함으로써 국내 신사복 시장의 대표 브랜드로서의 괄목할만한 경영성과를 이룰 수 있었다. 본 사례는 파크랜드의 성공적인 포지셔닝을 위해 기울인 통합적이고 체계적인 노력에 대해 생산혁신, 유통혁신, 관리혁신 등 전사적 경영혁신을 중심으로 소개하고, 이에 따른 차별적인 마케팅전략을 경영성과와 함께 살펴본 후, 파크랜드의 장기적 발전을 위한 전략적 과제를 제시하고 있다.

• Asia Marketing Journal
• /
• 제12권3호
• /
• pp.25-41
• /
• 2010

기업의 신제품 개발과정에서 고객참여는 중요한 전략적 역할을 한다. 본 연구는 고객참여를 고객공동개발 (customer co-development) 과 계약개발 (contract development) 로 구분하고, 고객참여 발표가 기업 가치에 미치는 영향을 이벤트 연구를 통해 분석한다. 바이오 및 제약 산업에 대한 분석을 통해, 본 연구는 계약개발 대비 고객공동 개발이 기업 가치에 미치는 영향은 기업 및 관계 변수에 의해 조절됨을 밝힌다. 특히, 본 연구는 연구개발 협력경험이 많을 때 또는 지분투자를 동반할 때, 고객공동개발이 계약개발에 비해 기업 가치에 양의 영향을 미침을 보여준다.

• Asia Marketing Journal
• /
• 제6권3호
• /
• pp.123-141
• /
• 2004

국내 아파트 시장에서 래미안을 통해 브랜드 마케팅을 본격적으로 도입한 삼성물산 건설부문은 고객의 추구가치를 마케팅믹스전략에 철저히 반영하는 한편 새로운 브랜드 마케팅전략의 트렌드를 창출하고 주도한 결과, 업계 최고의 파워브랜드 구축과 함께 괄목할 만한 경영성과를 단기간에 이룰 수 있었다. 본 사례는 삼성물산 건설부문이 래미안을 최고의 파워 브랜드로 만들기 위해 기울인 체계적 노력을 브랜드 마케팅전략을 중심으로 소개하고, 주요 성공요인이 무엇인지 알아본 후, 시사점과 함께 향후 래미안의 전략적 과제를 제시하고 있다.

• 식품보건융합연구
• /
• 제9권5호
• /
• pp.7-11
• /
• 2023

Purpose: The purpose of this study is to analyze current trends in the Korean ice cream industry and determine how these trends affect the competitiveness of each ice cream company. Method: This study was conducted by reviewing existing related literature and collecting and analyzing data from news articles, corporate reports, and existing researchers' studies related to the ice cream industry. Results: The Korean ice cream industry is growing and developing through the collaboration of fun marketing with taste, quality, and fun elements, and the young MZ generation can be said to be the main customer base. In terms of quality, premium ice cream made with high-quality domestic ingredients has recently been gaining popularity, and ice cream with reduced fat and sugar, such as plant-based substitutes, is also gaining popularity among consumers. Conclusions and Implications: The results of this study highlight the need for continued innovation in the Korean ice cream industry. The industry must also capitalize on the growth of online sales and the global appeal of Korean pop culture. Sustainability efforts, technology adoption, and strategic collaboration are key drivers for future industry success, and social media engagement must be integrated into marketing strategies to increase brand awareness and consumer loyalty.

• 융합경영연구
• /
• 제12권1호
• /
• pp.17-28
• /
• 2024

Purpose: This paper is designed to deliver a deeper understanding of the implications of digitalization strategies in the tourism industry, exploring the opportunities and challenges in South Korea. Research design, data and methodology: To identify effective strategies, an integrated approach is employed in the research that encompasses the Glocal RPM analysis and SANEL HERMES model, as well as the examination of digital tourism factors within the DIANA economy. The data used for this study were derived from multiple sources, including literature review, participation interview, tourist survey and expert questionnaire. By conducting a tourist survey using questionnaires in this research, Glocal RPM and SANEL HERMES hybrid method is used identifying and classifying influencing factors limiting digitalization in tourism. As a final step, experts use a Quantitative Strategic Planning Matrix to propose, assess, and rank a number of digitalization strategies. Results: According to the analysis, the study revealed that combining both tools contributes to a more holistic understanding of the environment, uncovering the positives and negatives from diverse perspectives. The average satisfaction percentage of experts was determined to be 38%, indicating anatal level of digitalization for tourism industry in South Korea. Conclusions: These results can serve as a valuable guide for policymakers and stakeholders in formulating targeted strategies to enhance glocalization, rationality, professionalism, and morality within the digitalization context.

• 무역학회지
• /
• 제47권6호
• /
• pp.307-333
• /
• 2022

In recent years, the outward foreign direct investment (oFDI) in the Belt and Road Initiative (BRI) by Chinese companies has significantly increased in size and changed in content. However, changes in the oFDI patterns between the pre- and post-BRI periods have not received sufficient attention from academia despite their theoretical and strategic significance. This paper reviewed existing research to establish seven hypotheses on changes in the oFDI patterns of Chinese companies investing in BRI countries and conducted empirical analyses to test the hypotheses using secondary data. The results showed that after the BRI agreement, Chinese oFDI in BRI countries was more active in less economically and less institutionally developed countries, that the oFDI by privately-owned enterprises (POEs) increased more than that of state-owned enterprises (SOEs), and that SOEs were more active in the social overhead capital (SOC) area while POEs were more active in the non-SOC area. The paper concludes with a summary, implications, and future research directions.