• Asia Marketing Journal
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• 제25권4호
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• pp.207-218
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• 2024

Considering the rising interest in environmental, social, and governance (ESG) globally, various studies have shown that ESG practice increases firm value; however, there is still much debate. This study focuses on the relationship between ESG practice and firm value. Further, we identify the mechanisms constituting this relationship to address relevant research gaps. Specifically, this study examines the connection between ESG practice and corporate valuation, emphasizing the mediating role of a company's reputation. Using panel analysis of data from 145 Korean firms (2014-2021), the study reveals that ESG practices notably enhance firm value, signaling their significance to stakeholders. Corporate reputation acts as a bridge between ESG efforts and value, with corporate reputation's influence varying across industries. This research presents broad implications for both academic and industrial fields, highlighting the strategic importance of ESG in enhancing firm value.

• International journal of advanced smart convergence
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• 제13권1호
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• pp.129-139
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• 2024

In digital marketing, the strategic use of emojis in social media advertising, particularly on the Xiaohongshu app, significantly influences consumer acceptance and purchase behavior. This study examines the impact of emoji-laden advertisements and the role of brand metaphorical warmth on consumer perceptions. Employing a tailored questionnaire, the research explores how emojis affect brand advertisement reception, filling a gap in empirical research on emoji advertising effectiveness. Findings indicate that emojis, when used judiciously, enhance consumer acceptance and contribute to a positive brand perception. However, excessive use may undermine trust. Brand metaphorical warmth emerges as a crucial factor, suggesting that emojis can effectively convey warmth, fostering a deeper emotional connection with consumers. These insights offer practical implications for refining social media marketing strategies, advocating for a balanced approach to emoji usage in advertisements to optimize engagement and influence consumer behavior.

• 전자통신동향분석
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• 제39권3호
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• pp.48-57
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• 2024

Cyberthreats and crimes have become common in society and demand the adoption of robust security measures. Financial cybercrimes, personal information breaches, and spam messages are now prevalent, while companies and nations face an increasing number of cyberthreats and attacks such as distributed denial of service, ransomware, and malware. As the overall socioeconomic landscape undergoes digitalization powered by big data, cloud computing, and artificial intelligence technologies, the importance of cybersecurity is expected to steadily increase. Developed nations are actively implementing various policies to strengthen cybersecurity and providing government support for research and development activities to bolster their domestic cybersecurity industries. In particular, the South Korean government has designated cybersecurity as one of the 12 nationwide strategic technology sectors. We examine the current landscape of cybersecurity companies and the information and communication technology supply chain, providing insights into the domestic cybersecurity market and suggesting implications for South Korea.

• International Journal of Internet, Broadcasting and Communication
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• 제16권3호
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• pp.305-312
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• 2024

This field study explores how varying target amounts influence donation behavior using real-world data from the online fundraising platform GoFundMe. We analyzed donation data across four different target amounts and found significant differences in donation patterns. Lower target amounts were found to encourage higher individual donations, while excessively high targets were less effective. The data revealed that donors tend to be more responsive to campaigns with achievable goals, possibly due to a perceived higher impact of their contributions. Conversely, campaigns with unrealistically high targets often struggled to gain traction, suggesting a potential donor deterrent effect. We believe these findings provide practical insights for nonprofits on setting realistic and achievable target amounts to maximize donations. Our study underscores the importance of strategic target setting in enhancing fundraising outcomes. We conclude that this insight has significant implications for how non-profit organizations approach their fundraising strategies, potentially improving the effectiveness of online charitable campaigns.

• Asia pacific journal of information systems
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• 제34권2호
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• pp.620-634
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• 2024

Recently, active research has been conducted on the metaverse as a new education platform. However, only a few studies analyze the specific characteristics of this platform from potential users' perspectives. Therefore, based on literature reviews and expert surveys on education, this study specifies the attributes and levels to be considered in developing metaverse education platforms. An online survey was conducted among university students in South Korea, and conjoint analysis was performed to propose the conditions for education platforms optimized for university education. The results revealed that 85% of respondents were willing to use metaverse education platforms, and preferred virtual classrooms that enable indirect experience in a web-based personal computer environment. In particular, the respondents showed a high preference for the education platforms that were available at $5 per month and used newly created three-dimensional avatar characters of themselves. This study is significant since its results have strategic implications for expanding the metaverse's use as a new educational space.

• 자동차안전학회지
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• 제10권2호
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• pp.43-49
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• 2018

Southeast Asia is a strategic market for both technology and inspection system to enter simultaneously. At the core market is Vietnam which is know to have the fourth highest registration of motorcycles as of 2016. The Motorcycle Inspection System is a social regulation, furthermore, the impact of the system is delivered through indirect means such as minimization of social cost. Therefore, measurements on the perception of users on the needs for an inspection system serves as valuable data to simultaneously enter this markets. This research is an empirical study on the perception of Vietnamese users on the needs to adopt a motorcycle inspection system based on data collected through surveys and is aimed at conducting a preliminary investigation on consumer behavior in Vietnam. The empirical study conducted through surveys revealed that Vietnamese motorcycle users perceive the needs for an inspection system for maintenance, safe operations and selling used vehicles at a reasonable price. In addition, the study also verified that the safe operations factor has a moderating effect due to interaction between prevention of illegal vehicle and reduction of emission gases. This research results present implications in developing equipment adapted to the local area in order to enter into a strategic market. Moreover, it is expected that the findings will also serve as valuable data for bilateral cooperation between the two countries and the diffusion of technology.

• 한국병원경영학회지
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• 제24권4호
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• pp.13-32
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• 2019

Purposes: This research is an empirical research to analyze the effect of self-leadership on the job satisfaction and organizational citizenship behavior and the mediating effect of psychological capital. Methods: This research investigates the effect of self-leadership and psychological capital on job satisfaction and organizational citizenship behavior of public health workers. The analysis was carried out to 4 local medical staffs in Chungcheongnam-do province, which distributed 330 copies and recovered 313 copies (94.8% recovery) and analyzed 304 copies (effective response rate 92.1%). Findings: First, causality was found in self-leadership and psychological capital. Second, it was found to have a significant effect on psychological capital and job satisfaction. Third, psychological capital was found to have a significant effect on organizational citizenship behavior. Fourth, psychological capital has a positive effect on both Self-leadership's behavior-oriented strategy, natural reward strategy, and strategic thinking pattern strategy. In the job satisfaction relationship, there was a partial mediating effect. Fifth, psychological capital has a positive effect on both self-leadership and organizational citizenship behavioral behavior-oriented strategy, natural reward strategy, and strategic thinking pattern strategy. The organizational citizenship behavioral relationship was found to have a partial mediating effect. Practical Implications: Taken together, the results indicate that the members of the four public health care organizations run by Chungcheongnam-do have a high weight on the natural reward strategy of achieving job satisfaction through the pleasures of doing their favorite activities or jobs.

• 한국항만경제학회지
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• 제24권4호
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• pp.115-137
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• 2008

본 연구는 선행연구와 전문가 인터뷰를 통하여 배후단지의 서비스품질 차원을 구성하는 주요속성들을 추출하고, 이 속성들을 토대로 배후단지 서비스품질 차원과 만족, 전환장벽, 고객행동간에 어떠한 인과관계가 있는지를 파악하여 전략적인 시사점을 제시하고자 하였다. 연구결과 인천항의 배후단지 서비스품질은 '상호작용품질', '물리적환경품질', '서비스전달품질'의 3차원으로 구분됨을 확인하였고, 이들 3차원중 '상호작용품질'을 제외한 '물리적 환경품질' 및 '서비스전달품질'이 만족에 유의한 영향을 미치는 것으로 나타났다. 이는 한정된 경영자원으로 배후단지 서비스품질을 향상시키려 할 때 어떠한 차원의 품질을 관리해야 할 것인지에 관한 방향을 제시하고 있으며, 이를 통해 고객들에 대한 보다 전략적인 마케팅 활동이 가능해질 것으로 보인다.

• Journal of Information Technology Applications and Management
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• 제11권4호
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• pp.61-85
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• 2004

It is tried that evaluation areas and items of information system in public sector are derived ration-ally and its weight value call be applied differently to type of information system to enhance validity and objectiveness of measurement in evaluating IS in this research. To obtain the goal of this research, firstly, five sectors - system sector, user sector, organization and management sector, the degree of strategic contribution to IS, and the degree of optimizing re-source in IS - are categorized based on broadly reviewing previous theoretical and practical research. Secondly, IS type in public sector is divided into internal operation one and customer oriented one that is object of the IS, and divided into application oriented and IT infrastructure oriented which are influence by IS. Thirdly, evaluation areas and its items are measured by 5 point scales (Likert summated scales) in addition to analysis of validity and reliability to improve objectiveness of establishing evaluation areas and its items. Fourthly, the weight values in the evaluation areas and its items are derived by using analytic hierarchy process. According to the results of analysis of weight value through AHP, it were found to be 30.4% to organization and management sector. 25.5% to degree of strategic contribution, 21.0% to user sector, 13.5% to degree of optimization of resource management, and 9.6% to system sector. and. different weight values each of the four IS type are proposed which establishing in this research. The main implications of this study is that the criteria by which IS in public sector can be categorized 4 ones is suggested and The weighted evaluation for four types of IS based on the AHP analysis enables proposing an objective evaluation method of IS in public sector for considering individual IS characterics.

• 한국문헌정보학회지
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• 제47권4호
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• pp.49-78
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• 2013

본 연구의 목적은 전국 160개 병영도서관의 2011년 한 해 동안의 운영실적을 평가한 결과를 분석하여 병영도서관 운영을 진단하고 활성화 방안을 모색하기 위한 것이다. 평가 결과 전체 영역의 평균 도달률은 59.4%로 나타났다. 시설 영역(79.2%)과 교류협력 영역(71.0%)이 높은 도달률을 보인 반면, 계획 영역(28.3%)과 지원 영역(33.0%)은 상대적으로 낮은 도달률을 나타낸 것으로 조사되었다. 계획 영역에서의 낮은 도달률은 향후 병영도서관 활성화를 위해 추진되는 사업의 효율성을 제고하기 위해, 전략적인 계획 수립 및 집행에 대한 정책당국의 강력한 의지가 필요함을 보여주었다. 본 연구는 병영도서관 평가의 결과 분석 작업이 병영도서관 운영 개선방안을 도출하고 제시하는 것으로 이어져 향후 병영도서관 활성화 정책으로 연결되어야 함을 제안하였다.