• International Journal of Internet, Broadcasting and Communication
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• v.9 no.1
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• pp.51-55
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• 2017

LINE, an instant message App with a powerful capability of transmitting various forms of data, has been overwhelmed in Asia since launched in 2011. Due to its popularity, LINE was first used in the 2016 Taiwanese presidential election. This research utilized a functional approach of campaign communication discourse and political visual images to analyze how candidates managed and presented themselves by textual and visual information on LINE. Regarding the textual information, results revealed their strategy inclined to reverse gender stereotype because the female candidate emphasized policy over character, while the male emphasized character over policy. Both candidates did not fully employ ten image functions because they utilized mostly the emotional and image building functions. The female candidate message achieved the largest total amount of 'like' and 'share'. This study probes into the App campaigning and improve the feasibility and practicability to share knowledge of political communication by new media.

• Journal of Agricultural Extension & Community Development
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• v.4 no.1
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• pp.15-27
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• 1997

This paper reviews the concept and limits of rural community development, examines the relation between consciousness education and movement, and suggests the model of social consciousness education to rural community movement. Since consciousness education is closely related to social movement methodologically, organizational and systematic community development movements for re-structuring the urban-oreiented policies and education which back up them be followed as natural consequence. Based upon the results of this study, the new paradigm is suggested. As shown in the model, new understanding of urban-rural continuum theory, new roles and concept of social consciousness education should be emphasized to solve the contemporary rural community problems. The organizational community development movement for the rural-oriented policy should be an essential process, and peoples' re-orientation, such as 'breaking stereotype', 'assumming a critical thinking toward social reality' etc., is the indispensible background of successful movement.

• Journal of the Korean Society of Costume
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• v.61 no.6
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• pp.1-14
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• 2011

With the trend of wearing mountaineering wear as casual apparel as well as a continuous increase of mountaineers, mountaineering wear market has rapidly grown. New techniques to improve mountaineering apparel have been developed. Construction Without Sewing(CWS) is one of them. It is a sewing technique to improve performance and functions of new functional mountaineering apparel. CWS employs a welding machine with an adhesive tape and press instead of sewing so that it makes the apparel lighter and have better wearability, durability, and windproof and waterproof function, than sewed apparel. This study focuses on the concept, nature, and applications of the mountaineering wear manufactured by CWS. It also made an analysis of manufacturing process, and proposed three designs for the mountaineering wear created by CWS. With introducing the merits of CWS, the costumers will be have better understanding of CWS and break their stereotype that functional clothing is simply expensive without considering its benefits.

• Journal of Veterinary Clinics
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• v.29 no.1
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• pp.23-26
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• 2012

This study was conducted on 85 non-racing pleasure horses raised in Busan race park of Korea Racing Authority to investigate the prevalence of stereotypic behavioral problems in horses. the observation had been continued from March to October of 2010, and the study animals included warm-bloods, Jeju ponies and donkeys. Although there was no temperament problem detected, a wide range of well-known stable vices were observed in 15 horses. The most frequently observed stereotype was cribbing (8.2%), and it was followed by weaving (1.2%), biting (1.2%), eating too fast (1.2%), pawing (1.2%) and scraping the teeth on something (1.2%) with the equal prevalence rate. These behavioral disorders were only detected in warm-bloods, while those were absent in Jeju ponies and donkeys. In addition, primary behavioral disorders were more dominant than mimicking behaviors.

• Journal of the Korea Safety Management & Science
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• v.14 no.2
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• pp.35-40
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• 2012

The aims of this study are to investigate stereotypes of motion-direction and real motion-directions for seven principal controls in passenger cars, and to compare the stereotypes and real motion-directions for the controls. The stereotypes were obtained by using questionnaire survey, in which 385 subjects participated. The real motion-direction data were gathered for 64 passenger cars including RVs and SUVs. The results showed that while there are dominant motion-directions for head light, door key and door lock controls, dominant motion-directions are not found for other controls investigated in this study. The stereotypes of motion-directions for seven controls obtained in this study were much different from those of the real data. Furthermore, the stereotypes for wiper, head light and high beam controls based on the questionnaire survey were opposite to the real motion-directions.

• Journal of the Korea Safety Management & Science
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• v.15 no.1
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• pp.141-150
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• 2013

In this paper, the learnability of haptic icons was tested as a way of conveying turn-by-turn directions to users involved in navigation interactions with commercial smartphones. To do this, six most distinctive haptic icons were identified from those having different duration of each pulse, interval between pulses, and rhythm. Associations between the selected haptic icons and 3 pairs of navigation directions were analyzed using data gathered from 30 subjects by 7 point Likert scale. The haptic icons were then assigned to proper directions based on the results from that stereotype analysis. The results showed that the commercial smartphone with one linear motor at a fixed location is not capable of making hapticons to have clear directional stereotypes. The hapticons with poor stereotypes has no advantage in learnability compared to those of random assignment.

• Journal of Family Resource Management and Policy Review
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• v.9 no.4
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• pp.21-40
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• 2005

The purpose of this study was to exam the activities by the distribution of time and space occupancy on their weekday and weekend. to study the space and labor segregation by sex. The sample population included 23 wives and their husbands(30-40 years old). The major findings of the research are as follows: First, it shows that wives' time use by activity was consistent with the space occupancy on weekday. Second, on weekend, wives was used to stay in living room most of time. Thirdly, husbands show the stereotype of time use on weekday, and substitute leisure time for labor time. Finally, on weekend, the wives and husbands have the joint time in the household labor or leisure activities.

• Journal of Agricultural Extension & Community Development
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• v.23 no.3
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• pp.309-320
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• 2016

This study has systematically classified established the agricultural management risks from the agricultural company's position and analyzed their counterplan situation in order to seek measures to counteract this. The AHP & IPA technique were used as an analysis method concerning the evaluation results. The counterplan situation was deduced through an interview investigation of 112 farmers who produce cabbage, white radish, onion, garlic, chili, and 6 other such items in order to stereotype the risks. If the agricultural companies' management capacity is raised in accordance to the risk counterplan deduced from this study, and the risks of agricultural management activity are avoided ahead of time or counter means are activated, we can anticipate the stabilization of agricultural management.

• Journal of Families and Better Life
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• v.19 no.6
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• pp.221-239
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• 2001

The purpose of this research was to identify arid to compare stereotypes toward the elderly held by adolescents and middle-aged adults. Stereotypes toward the elderly were examined at two levels: to assess students′and middle-aged adults′beliefs about the traits of the elderly and to categorize the traits into stereotypes. Traits groupings were analyzed with hierarchical cluster analysis. The main results of this study were as follows: First, both adolescents and middle-aged adults believed the negative stereotypes were more characteristic of the elderly than the positive ones. Second, middle-aged adults reported more complex negative stereotype sets of the elderly than adolescents. Third, Adolescents reported even more negative physical appearance trails of elderly persons than the middle-aged. Fourth, the traits endorsed as characteristics of elderly persons were often contradictory within two age groups. For example, adolescents perceived "sacrifice" as a positive trait of the elderly, while middle-aged adults perceived it as a negative one.

• Journal of the Korea Safety Management & Science
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• v.17 no.2
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• pp.201-206
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• 2015

This study aims to investigate test-retest reliability or reproducibility of the paper-pencil test for investigating stereotypes of seven principal controls of passenger cars. The controls include wiper, head light, high beam, door window, ignition key, door key and door lock. Sixty two college-aged students participated in the paper-pencil tests and the tests were conducted twice with an in-between period of 4 weeks. The results showed that the stereotypes of motion-directions for the seven controls by the two paper-pencil tests were the same, and that the percentage agreements between two tests by subjects were ranged from 60.0% to 80.6%. There was a weak linear relationship between averaged rates of responses for the stereotypes of motion-directions for the seven controls and percentage agreements by subjects. Based on these results, it is concluded that the paper-pencil test collects reliable or reproducible data on the stereotypes of motion-directions for passenger cars' controls within four weeks.