• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.8
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• pp.1242-1253
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• 2000

The purpose of this study was to find out the shopping motive factors of clothing and to classify consumer groups according to clothing shopping motives, and also to analyze demographic characteristics, conspicuous consumption and clothing purchase behavior among consumer groups. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, Factor Analysis, Cluster Analysis, $\chi$$^2$-test, ANOVA, Duncan test were conducted. The results are as follows; 1. Three factors of clothing shopping motives were identified: fashion/leisure pursuit, economic, and personal motive. Consumer groups are classified into the following four subdivisions: personalizing group, apathetic group, fashion/leisure pursuit group, economic group. 2. Among consumer groups, there were significant differences in demographic characteristics according to age, occupation of the subjects. 3. Among consumer groups, there were significant differences in conspicuous consumptions according to factors such as brand intention, status symbol intention. 4. Among consumer groups, there were significant differences in clothing purchase behavior according to use of information sources. Regardless of clothing shopping motives, consumer preferred department stores in purchasing formal dress, and preferred haberdashery.bonded store in purchasing casual wear.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.212-219
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• 2005

As the development of digital and technological sophistication, architectural speculation hierarchy had been more and further diversified and brought on the changes with system of architectural color meaning. Architectural color had been influences on evocation of effect and meaning by association, had the attributes of communication with human being, in common with precision, non-verbal and non-quantitative creative field. Color could not been defined as one conclusively standard symbol and figured out in inter-relationship with correlation, mental status and interaction. Color in architecture could been promptly defined as the tool of visualization in building or structure through the essential criterion to be measured with shape, space and author's thought. In consequence, color in architecture could been re-defined as the speculation concept for real characteristics creation(color as design factors on architect and color to be expressed by program) in itself, and color supporting system as for transposition of light and space enlargement scheme. Consequently, color in architecture could been turnover from perceived color to anthropological color through the real value creation scheme in itself.

• Journal of information and communication convergence engineering
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• v.8 no.3
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• pp.289-294
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• 2010

In the vehicle communication system, transferred information is needed to be detected as possible as fast in order to inform car status located in front and rear side. Through the moving vehicle information, we can avoid the crash caused by sudden break of front one or acquire to real time traffic data to check the detour road. To be connecting the wireless communication between the vehicles, fast timing synchronization can be a key factor. Finding out the sync point fast is able to have more marginal time to compensate the distorted signals caused by channel variance. Thus, we introduce the combination method which helps find out the start of frame quickly. It is executed by auto-correlation and cross-correlation simultaneously using only short preambles. With taking the absolute value at the implemented synch block output, the proposed method shows much better system performance to us.

• Journal of the Korean Home Economics Association
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• v.33 no.4
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• pp.279-288
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• 1995

The purpose of this study was to compare clothing attitude and clothing purchase behavior of two age groups of adult men,- college students and middle aged. Four aspects of clothing attitude (fashion interest, status symbol, conformity, practicality/comfort) were assessed with 20 Likert type questionnaires adapted from the previous researches. Four aspects of purchase behavior(information sources used, store patronage, importance of store attributes, clothing selection creteria for occasions) were measured with forced choice questionnaire developed or adapted from previous researches. The questionnaire were administrated to 512 male college students and middle aged men. The data were analysed using frequency, percentage, and t-test. The major findings drawn from this study were as follows : 1. Clothing comfort among four aspects of clothing attitude according to the age group was that middle-aged men showed higher conformity than college students. 2. For the information source for apparel purchase, college students used consumer dominated information source while middle-aged men used market dominated information source. 3. For apparel purchase, students preferred brand franchise store, and factory outlet/off-price store, while middle-aged preferred department store and custom-made. Among six store attributes, convenience and price were the most important attributes to the students, while convenience and high quality to the middle aged. 4. The most important clothing selection creteria for formal occasion (job interview, wedding ceremony) was dignity. Comfort/practicality were important creteria for both of leisure occasion and daily attendance (office, school).

• Journal of the Korean Society of Costume
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• v.31
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• pp.203-214
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• 1997

The neck is the human body is closely con-nected with the life and properties of keeping warm as one of the opening part in clothes. In ancient times it was put on necklace for the protection of neck and in Rome it was worn muffler called focale for the protection of neck throat. in addition cravat directly originated in necktie today was primarily worn for the protection of soldier's neck and has been turned into decorative purpose until today. As the ornament is developed to vari-ous kinds of form the neck decoration is changed and grown again and again. Therefore this thesis studies history of the neckwear and various the symbolic factor. The first factor is the social. The neckwear shows the social position class and status and does social mutual interaction as conversation starters. The second factor is the mental It express individuality fondness attitude and is felt to be indignity by being forced to be worn. The third factor is the political. it shows political tendency by indicating the royal sign or part's sign in necktie like the French royal-ist's green muffler The forth factor is the man's sexual. I expresses wearing stock being brave symbol-izing independence. The sixth factor is the traditional. It is worn with appearing traditionand custom and one of cultural movements. The seventh factor is the ideological. It symbolizes the freedom of suffragettes and emancipation of woman. The social factor is the most extensive among them. The neckwear is various in the way of expression like its kinds and is generalized, It functions as a independent part of clothes.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2003.11a
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• pp.277-282
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• 2003

The purpose of this study is to investigate the architectural visual identity, and scheme of conceptional extent of architectural visual identity through literature research and sample analysis by design factors for apartment design. Korea National Housing Corporation's Mapo apartment put first caterer which is continued about 30 years to solve shortage of houses by beginning and the impact of IMF and the price decontrol on second half in the 1990s have changed the housing status to commercial goods. Construction companies have introduced brand concept to satisfy consumer's appetite in production of house goods including apartment under market situation. Importance of visual identity in apartment design occupies has risen in heftily. However most companies are in condition of stay on two-dimensional application that uses symbol, logotype, and character assistance. Several high position construction companies are trying architectural visual identity, but those are applied in partial element and those are not going forward to systematic classification and synthetic visual identity plan within peculiarity of apartment complex. This study is to grasp plan and design tendency to acquire identity of design element of construction field and goods through design examination. In conclusion visual identity in apartment design is architectural visual identity on all of 2 dimensions and 3 dimension for application. Architectural visual identity is a language of form that prescribe identity about external appearance in combination with brand image.

• Journal of the Korean Society of Costume
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• v.60 no.5
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• pp.1-18
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• 2010

The Aesthetics of Kwanbok and Hyungbae and their Modern Applications Starting from practical purpose, kwanbok worn by government officers were developed in original and unique fashion over long time. In particular, as hyungbae (embroidered patches for kwanbok) that had been used for kwanbok has remained in existence even today, providing inspiration for a variety of design, it is bringing attention to the aesthetic value and importance of kwanbok. Under the circumstances, this study has elicited aesthetics from kwanbok and hyungbae as follows: First, they imply the wish of long life and happiness as a symbol of favorable omen and distinguish one's status according to the shape, color, and pattern. Second, kwanbok and hyungbae reveal our ancestors' naturalistic perspective in art. Third, pleats, slits and shapes in robes reveal practical aesthetics in composition. Fourth, slits in kwanbok create the aesthetics of contrast and harmony of lining and outer cloth. Modern applications of kwanbok is of value as they represent traditions and maintain the original forms, showing the image of Korea in the 21st century. Such efforts mean that they do not only make more beautiful clothes, but also create overall philosophies in life, including personal values.

• Journal of the Korean Society of Costume
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• v.52 no.7
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• pp.87-102
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• 2002

This study is designed to find women's makeup color preferences according to their pursuing clothing image and clothing behavior. Subjects were 515 women. from 18 years to 40 years old, who are interested in color makeup and use various products. The SPSS statistical program was used for analyzing the demonstrative results of questionnaire survey. The results of this study are as follows : 1. According to color makeup preference by the pursuing image in clothing. those groups who want to have conservative and neat image and who prefer feminine and intellectual image showed the preference of brown lipsticks and eye-shadows, while groups who want to have vivid image preferred orange lipsticks and pink eye-shadows. 2. In the case of casuals, all groups preferred pink eye-shadows and lipsticks. While those groups who want to have intellectual image preferred brown lines after pint groups who want to have sexy and vivid image preferred orange and red lipsticks and blue and green eye- shadows. 3. In preference comparison of color makeup by clothing behavior, those groups who attach practicality, symbol for social status. and social acknowledgment preferred red and brown lipsticks, and brown eye-shadows. 4. In the case of wearing casuals, all groups liked pink eye-shadows and lipsticks the best. whereas the group who want to have social acknowledgment Preferred beige lipsticks and brown eye-shadows.

• Journal of the Korean Society of Costume
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• v.32
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• pp.243-259
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• 1997

The object of this research is to inform readers of the chronikal change of Military Uniform in wars how the features and colors of uniforms have been changed along with the innovations of firearms. Military uniforms can be put into two differ-ent categories which are 'Battle wear' and 'Rank wear' A battle wear features of protec-tion and user fiendliness, These features of a battle wear can possibly minimize injuries and help increase the level of battling perform-ance. On the other hand a rank wear help dis-tinguish soldiers from their ranks and posi-tions. A rank wear symbolizs the pride that soldiers take n their unit and by wearing a rank wear soldiers feel more attached to their collegues and unit. Concrete process of military uniforms is as follows. 1. As firearms were innovated corres-pondant innovation of military uniforms were also needed this innovation were in the formstructure design color etc. 2. In the beginning features of military uniforms changed toward protection and then after social status of solders rised features changed forward show-off Finally as firearms became more fortal camouflage became the most significant feature of the military uniforms. 3. During war colors of military uniforms tended to be a means of show -off and camou- flage and while not in war they functioned as symbol which represent froops and the unit is tradition. 4. Other accessaries support the perforance and the symbolical function of uniforms.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.103-114
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• 2010

This study aims to examine current status of cultural products in Mokpo city and their problems and develop cultural products design suitable to this situation. Cultural products in Mokpo sold here are made from China and have lower quality or traditional crafts and folkcrafts which can be purchased anywhere in Korea and they are not enough to show identity or image of Mokpo city. So I mixed the logos of 'mokpo city' and 'national maritime museum' based on main motive of 'modern Korean ship and shipbuilding tools' held by 'National Maritime Museum' and 'Goebukseon (turtle ship)' and 'Hanseon' which are suitable to the image of maritime culture as cultural products advocated by Mokpo city and developed one design style for print. This design is applied to T-shirts, necktie, cap, cushion and mug. Silk print, transfer print and needlework techniques are applied to each item and the whole cultural products have design of set concept. It is a case of applying modern product marketing technique to our cultural products not a design for only one item, is aimed to recreate spiritual and cultural value that a region has as daily goods to be used by general consumers and show the chance and possibility to complement shortcomings of existing cultural products and develop traditional culture having locality.