• Korean Business Review
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• v.17
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• pp.83-110
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• 2004

In modern society, there exists a growing tendency that the product image, rather than the substance of the product, is given more and more emphasis. In other words, consumers tend to purchase a product whose brand image coincides with their self image. Today, it is one of the essential factors for marketing strategy of a modern enterprise to have brand image perceived by consumer self-image. The image, by affecting the perception of consumers, explains the reason why some consumers choose one brand out of many brands that are available to them. Furthermore, brand-image perceived by consumers becomes more important factor in improving the company's market share. For this research, we investigated the theoretical background based on previous studies and collected statistical data through a market survey. The results of the actual research indicate that the attributes of the images differ notably depending upon demographic attributes; that the brand image judged by a customer is positively correlated to the customer's self image; and that the regression analysis of the purchase intention in accordance with coincidence of independent variables proved to be insignificant. But the correlation analysis of the variables shows that the sensuous image of a perceived brand image product notable differences in the purchase intention. Most of Consumers tend to prefer certain brand of causal wears in accordance with their cognized brand-image and self-image: social self-image and actual self-image. Corporate must not spare any effort to establish differential advantage. through better image or changing image. Also marketers have to identify the strengths and weakness of their brand in relation to the competition in setting up their brand management strategy. In conclusion, the outcomes of the study suggest that the consumers purchase the images of the brands, rather than the products themselves. Accordingly, in the clothes markets with similar quality levels, the emphasis should be put on differentiation of the brand images in order to further increase sales and maximize profits.

• Korean Journal of Agricultural Science
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• v.43 no.4
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• pp.612-622
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• 2016

The purpose of this study was to evaluate the effects of sex, birth year, birth season, and parity of sows on their progeny using the following on-farm test records: Backfat Thickness (BF), Fresh Meat Percent (FMP), Loin depth (LD), Age at 90kg (90D), and Average Daily Gain (ADG). Statistical analysis was performed using data collected from 1,178 Yorkshire and 13,395 Landrace progenies, which were born from 119 Yorkshire and 1,191 Landrace sows, respectively between 2011 and 2015. All results of the analysis were statistically significant (P < 0.05) except the birth season effect on LD. For Landrace, the highest ratings were found to be at the $5^{th}$ parity (BF), at the $3^{rd}$ parity (FMP and LD), at the $2^{nd}$ parity (90D and ADG). For Yorkshire, the highest ratings were at the $2^{nd}$ parity (BF and FMP), at the $3^{rd}$ parity (LD), and at the $4^{th}$ parity (90D and ADG). Although the ratings of carcass traits of progeny appear to be higher between the maternal sow's $2^{nd}$ and $4^{th}$ progenitor, no significant relations to parity were found. Based on these results, we concluded that maternal parity is not significantly affect carcass traits of progeny and thus that the best slaughtering age of sows should not be determined solely based on maternal parity but also in consideration of other factors such as unit costs of production. The results of this study would provide fundamental information to future studies on the effect of economical parity on sows and swine breeding.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.35 no.6
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• pp.1321-1328
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• 2015

The automobiles in Korea have approximately 60 years of history and this is relatively short compared to advanced countries. However, considering the traffic accident rate or severity related to automobiles, various efforts are required to reduce traffic accidents. Various problems caused by traffic accidents are not only related to individual damages but also have become social problems. In order to resolve this, it is important to analyze the cause of traffic accidents. This study aims to suggest methods to reduce traffic accidents by analyzing driving behavior, which is one of the reasons for a number of traffic accidents that were collected through traffic accident videos reported using DVRs (Driving Video Recorder) and were aired to the public via a SBS TV program for the past two years and four months. In particular, unlike other existing studies that aim at analyzing the causes of traffic accidents simply using data, this study constructed a database by analyzing every single DVR that stores the situation before and after the accident using relatively high-resolution video information to provide practical plans to reduce traffic accidents through statistical analysis.

• Korean Journal of Applied Biomechanics
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• v.17 no.2
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• pp.113-121
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• 2007

The purpose of this study was to determine the effect of three different plates($0^{\circ}$, $10^{\circ$}, $20^{\circ}$)under heels on the lower limb muscles and erector spinae during squat exercise. Ten high school korean traditional wrestling players(age: $18.5{\pm}0.7$, weight: $1972.2{\pm}128.5N$, height: $177.8{\pm}6.0cm$, weight of barbell: $1004.5{\pm}132.4N$) performed squat exercise using three different tilting plates under heels at a cadence of 40beats/sec with 80% one repetition maximum load. Surface electrodes were placed on the participants' left and right erector spinae, and rectus femoris, vastus medialis, vastus lateralis, tibialis anterior, biceps femoris, medial gastrocnemius, and lateral gastrocnemius in the right lower extremity. One S-VHS camcorder(Panasonic AG456, 60fields/s) was placed 10m to the side of the participant. To synchronize the video and EMG data, a synchronization unit was used for this study. Average and Peak IEMG values were determined for each participant. For each variable, a one-way analysis of variance was used to determine whether there were significant differences among three different tilting plates under heels. When a significant difference was found in plates type, post hoc analyses were performed using the Tukey procedure. A confidence level of p<.05 was used to determine statistical significance. As a result of this study, maximum nEMG values of the tibialis anterior in $0^{\circ}$ plates was significantly higher than the corresponding values for the other plates during the knee extension. This increased activation in the tibialis anterior muscle indicates an increase in displacement of center of gravity of body. It is very likely that additional muscle activation are needed to stop the forward and backward movement. The results also showed that muscular activities of quadriceps femoris and erector spinae were decreased with increasing angle of plates. This suggests that increasing angle of plate may help to sustain the balance and posture of squat exercise. It is considered that very few significant differences were found among three different plates($0^{\circ}$, $10^{\circ}$, $20^{\circ}$) since elite players with much experience in squat exercise, were chosen as a participant of this study. In order to obtain meaningful results regarding the tilting angle of heel plates in squat exercise, kinetic and 3D kinematic analysis will be needed in the future study.

• The KIPS Transactions:PartB
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• v.16B no.4
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• pp.299-308
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• 2009

AAM(Active Appearance Model) is an algorithm to extract face feature points with statistical models of shape and texture information based on PCA(Principal Component Analysis). This method is widely used for face recognition, face modeling and expression recognition. However, the detection performance of AAM algorithm is sensitive to initial value and the AAM method has the problem that detection error is increased when an input image is quite different from training data. Especially, the algorithm shows high accuracy in case of closed lips but the detection error is increased in case of opened lips and deformed lips according to the facial expression of user. To solve these problems, we propose the improved AAM algorithm using lip feature points which is extracted based on a new lip detection algorithm. In this paper, we select a searching region based on the face feature points which are detected by AAM algorithm. And lip corner points are extracted by using Canny edge detection and histogram projection method in the selected searching region. Then, lip region is accurately detected by combining color and edge information of lip in the searching region which is adjusted based on the position of the detected lip corners. Based on that, the accuracy and processing speed of lip detection are improved. Experimental results showed that the RMS(Root Mean Square) error of the proposed method was reduced as much as 4.21 pixels compared to that only using AAM algorithm.

• Journal of The Korean Association of Information Education
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• v.24 no.4
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• pp.369-378
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• 2020

This paper examines inquiries generated in three different online educational programs in Korea at the secondary educational level. Data covers 12,023 inquiries recorded during the first semester of 2019 and the compared groups among three programs are divided by four criteria: its type, period, inquirer, and the way of response. Statistical comparisons using Chi-square test suggest that there are significant differences in frequency rates of inquiries among three programs. First, 'Program A' has more inquiries by student themselves, mostly in the middle of the semester about the contents. Second, inquiries are more frequent for 'Program B' by the coordinating teachers about system-related or evaluation-related questions, either at the beginning or the end of the semester. Third, in the case of 'Program C', parents of health-impaired students are the main inquirers who ask admin-related questions at the beginning of the semester. With respect to the way of response to inquiries, more than 95% of inquiries are answered immediately for all three programs. These quantitative findings are also supported qualitatively, by face-to-face interviews with operators of the three programs. Results of this paper can be used for educational practitioners and experts when they design and operate the customized online educational programs with different purposes and different target-students in the future.

• Journal of the Korea Convergence Society
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• v.9 no.8
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• pp.311-318
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• 2018

The purpose of this study was to investigate the correlation between basic self - confidence and CPR - related factors and to investigate factors affecting CPR intention in nursing college students. Data were collected between January to March, 2018. Using SPSS(ver, 24.0), independent t-test, Pearson's correlation and logistic regression were used for the statistical analysis. Among the variables related to cardiopulmonary resuscitation, there was a high correlation (r = .575~.738). In the case of AED use, there was a low correlation with self-confidence of core nursing skills, CPR confidence, proficiency, and self-efficacy (r = .163~.301). A moderate correlation (r = .415~453) was found between the variables related to core nursing skills and CPR related variabls. Logistic regression analysis showed that CPR Self-efficacy (OR=1.22, 95% CI: 1.07~1.38), and AED application Competency (OR=1.72, 95% CI: 1.09~2.75) are effect factors. Since there is a correlation with AED, which is the main tool in CPR, it is necessary to include not only the self - efficacy but also the use of AED which is closely related to CPR in the actual situation as an essential element of education.

• Journal of the Korean Geotechnical Society
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• v.28 no.4
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• pp.23-33
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• 2012

Recently, landslide disasters caused by severe rain storms and typhoons have been frequently reported. Due to the geomorphologic characteristics of Korea, considerable portion of urban area and infrastructures such as road and railway have been constructed near mountains. These infrastructures may encounter the risk of landslide and debris flow. It is important to evaluate the highly risky locations of landslide and to prepare measures for the protection of landslide in the process of construction planning. In this study, a landslide-risk prediction equation is proposed based on the statistical analysis of 423 landslide data set obtained from field surveys, disaster reports on national road, and digital maps of landslide area. Each dataset includes geomorphologic characteristics, soil properties, rainfall information, forest properties and hazard history. The comparison between the result of proposed equation and actual occurrence of landslide shows 92 percent in the accuracy of classification. Since the input for the equation can be provided within short period and low cost, and the results of equation can be easily incorporated with hazard map, the proposed equation can be effectively utilized in the analysis of landslide-risk for large mountainous area.

• Journal of Families and Better Life
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• v.5 no.2
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• pp.109-125
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• 1987

Previous studies show that working wives in the market contribute to the family economy that affects the family member's behaviors as consumers. Accordingly, the consumer behavior among working wives would be differ form that among nonworking wives. As the number of working wives in the market is increasing, this study focuses on the estimation of the degree of rationality in purchasing decision making among wives in relation to their working status. Therefore, this study attempts to construct an rationality index of a purchasing decision making both at a high and a low involvement situation by working and nonworking wives, and analyzes the differences in the results of the two groups. This study also examines how the rationality indices vary with the selected socioeconomic variables. The data are obtained from self-administered questionnaires from a sample of 217 working and 191 nonworking wives at Seoul and Seongnam in 1986. The statistical methods used in this study are Factor Analysis, Multiple Regression, and Analysis of Variances. The major findings of this study are as follows; 1) The mean value of the rationality index among nonworking wives is higher than that among working wives. Under a high involvement situation, the mean value of the rationality index among working wives is negative. Therefore, it is likely that nonworking wives make purchasing decisions more rationally than working wives. 2) The higher the degree of wive's education, the more rational the purchasing decision making. Under a low involvement situation, the higher the monthly family income, the more rational the purchasing decision making . under the same situation, the shorter the duration of marriage , the more rational the purchasing decision making. 3) Under a low involvement situation, the rationality indices of working wives vary with their occupations. The rationality indices among those in selling and service jobs are lower than those among those in professional jobs. 4) The impact of the selected socio-economic variables on the degree of the rationality in purchasing decision making differs depending on whether the wife is working or not. Under a low involvement situation, the positive impact of the monthly family income on the rationality in purchasing decision making is stronger among nonworking wives than among working wives. Under the same situation, the negative impact of the duration of marriage on the rationality is stronger among nonworking wives than among working wives.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.1
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• pp.1-6
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• 2012

The purpose of this study was to make a further analysis on potential correlations of male spouses' role performance (daily life assistance, sexual life satisfaction and marital conflict) and their marital stability in international marriage. In order to meet the purpose, this study used a questionnaire form to survey Korean men who married and kept a marital relationship with foreign brides (survey dating from Dec. 12, 2010 to May. 3. 2011). Out of total 300 sheets of questionnaire form distributed to a population of those men, 247 sheets of questionnaire form were collected from them. Then, total 220 sheets of complete and valid questionnaire form except incomplete 27 sheets were finally selected for statistical data analysis. Major findings of this study can be summed up as follows: First, in terms of role performance, it was found that group with more daily life assistances had higher marital stability than group with less daily life assistances. Accordingly, it was found that daily life assistance was correlated with marital satisfaction. Secondly, in terms of role performance, it was found that group with more marital conflicts had higher marital stability than group with less marital conflicts. Based on these findings, it is concluded that male spouses' positive role performance in international marriage has positive effects on marital stability in relationships with their foreign female spouses.