• Journal of Intelligence and Information Systems
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• v.24 no.2
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• pp.37-57
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• 2018

With the spread of smart phones, interest in mobile media is on the increase as useful media recently. Mobile media is assessed as having differentiated advantages from existing media in that not only can they provide consumers with desired information anytime and anywhere but also real-time interaction is possible in them. So far, studies on mobile advertising were mostly researches analyzing satisfaction with, and acceptance of, mobile advertising based on survey, researches focusing on the factors affecting acceptance of mobile advertising messages and researches verifying the effect of mobile advertising on brand recall, advertising attitude and brand attitude through experiments. Most of the domestic mobile advertising studies related to advertisement effect and advertisement attitude have been conducted through experiments and surveys. The advertising effectiveness measure of the mobile ad used the attitude of the advertisement, purchase intention, etc. To date, there have been few studies on the effects of mobile advertising on actual advertising data to prove the characteristics of the advertising platform and to prove the relationship between the factors influencing the advertising effect and the factors. In order to explore advertising effect of mobile advertising platform currently commercialized, this study defined advertising characteristics and media characteristics from the perspective of advertiser, advertising platform and publisher and analyzed the influence of each characteristic on advertising effect. As the advertisement characteristics, we classified advertisement format classified by bar type and floating type, and advertisement material classified by image and text. We defined advertisement characteristics of advertisement platform as Hedonic and Utilitarian media characteristics. As a dependent variable, we use CTR, which is the ratio of response (click) to ad exposure. The theoretical background and the analysis of the mobile advertising business, the hypothesis that the advertisement effect is different according to the advertisement specification, the advertisement material, In the ad standard, bar ads are classified as static framing, Floating ads can be categorized as dynamic framing, and the hypothetical definition of floating advertisements, which are high-profile dynamic framing ads, is highly responsive. In advertising, images with high salience are defined to have higher ad response than text. In the media characteristics classified as practical / hedonic type, it is defined that the hedonic type media has a more relaxed tendency than the practical media, and there is a high possibility of receiving various information because there is no clear target. In addition, image material and hedonic media are defined to be highly effective in the interaction between advertisement specification and advertisement material, advertisement specifications and media characteristics, and advertisement material and media characteristics. As the result of regression analysis on each characteristic, material standard, which is a characteristic of mobile advertisement, and media characteristics separated into 'Hedonic' and 'Utilitarian' had significant influence on advertisement effect and mutual interaction effect was also confirmed. In the mobile advertising standard, the advertising effect of the floating advertisement is higher than that of the bar advertisement, Floating ads were more effective than text ads for image ads. In addition, it was confirmed that the advertising effect is higher in the practical media than the hedonic media. The research was carried out with the big data collected from the mobile advertising platform, and it was possible to grasp the advertising effect of the measure index standard which is used in the practical work which could not be grasped in the previous research. In other words, the study was conducted using the CTR, which is a measure of the effectiveness of the advertisement used in the online advertisement and the mobile advertisement, which are not dependent on the attitude of the ad, the attitude of the brand, and the purchase intention. This study suggests that CTR is used as a dependent variable of advertising effect based on actual data of mobile ad platform accumulated over a long period of time. The results of this study is expected to contribute to establishment of optimum advertisement strategy such as creation of advertising materials and planning of media which suit advertised products at the time of mobile advertisement.

• Physical Therapy Korea
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• v.13 no.4
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• pp.71-78
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• 2006

This study examined the effects of socket flexion angle in trans-tibial prosthesis on stump/socket interface pressure. Ten trans-tibial amputees voluntarily participated in this study. F-socket system was used to measure static and dynamic pressure in stump/socket interface. The pressure was measured at anterior area (proximal, middle, and distal) and posterior area (proximal, middle, and distal) in different socket flexion angles ($5^{\circ}$, $0^{\circ}$, and $10^{\circ}$). Paired t-test was used to compare pressure differences in conventional socket flexion angle of $5^{\circ}$ with pressures in socket flexion angles of $0^{\circ}$ and $10^{\circ}$ (${\alpha}$=.05). Mean pressure during standing in socket flexion angle of $10^{\circ}$ decreased significantly in anterior middle area (19.7%), posterior proximal area (10.4%), and posterior distal area (16.3%) compared with socket flexion angle of $5^{\circ}$. Mean pressure during stance phase in socket flexion angle of $0^{\circ}$ increased significantly in anterior proximal area (19.3%) and decreased significantly in anterior distal area (19.7%) compared with socket flexion angle of $5^{\circ}$. Mean pressure during stance phase in socket flexion angle of $10^{\circ}$ decreased significantly in anterior proximal area (19.6%) and increased significantly in anterior distal area (8.2%) compared with socket flexion angle of $5^{\circ}$. Peak pressure during gait in socket flexion angle of $0^{\circ}$ increased significantly in anterior proximal area (23.0%) compared with socket flexion angle of $5^{\circ}$ and peak pressure during gait in socket flexion angle of $10^{\circ}$ decreased significantly in anterior proximal area (22.7%) compared with socket flexion angle of $5^{\circ}$. Mean pressure over 80% of peak pressure ($MP_{80+}$) during gait in socket flexion angle of $0^{\circ}$ increased significantly in anterior proximal area (23.9%) and decreased significantly in anterior distal area (22.5%) compared with socket flexion angle of $5^{\circ}$. $MP_{80+}$ during gait in socket flexion angle of $10^{\circ}$ decreased significantly in anterior distal area (34.1%) compared with socket flexion angle of $5^{\circ}$. Asymmetrical pressure change patterns in socket flexion angle of $0^{\circ}$ and $10^{\circ}$ were revealed in anterior proximal and distal region compared with socket flexion angle of $5^{\circ}$. To provide comfortable and safe socket for trans-tibial amputee, socket flexion angle must be considered.

• Journal of the Society of Naval Architects of Korea
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• v.54 no.2
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• pp.151-160
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• 2017

Growing demand and rapid development of the synthetic fiber rope in mooring system have taken place since it has been used in deep water platform lately. Unlike a chain mooring, synthetic fiber rope composed of lightweight materials such as Polyester(polyethylene terephthalate), HMPE(high modulus polyethylene) and Aramid(aromatic polyamide). Non-linear stiffness and another failure mode are distinct characteristics of synthetic fiber rope when compared to mooring chain. When these ropes are exposed to environmental load for a long time, the length of rope will be increased permanently. This is called 'the creep phenomenon'. Due to the phenomenon, The initial characteristics of mooring systems would be changed because the length and stiffness of the rope have been changed as time goes on. The changed characteristics of fiber rope cause different mooring tension and vessel offset compared to the initial design condition. Commercial mooring analysis software that widely used in industries is unable to take into account this phenomenon automatically. Even though the American Petroleum Institute (API) or other classification rules present some standard or criteria with respect to length and stiffness of a mooring line, simulation guide considers the mechanical properties that is not mentioned in such rules. In this paper, the effect of creep phenomenon in the fiber rope mooring system under specific environment condition is investigated. Desiged mooring system for a Mobile Offshore Drilling Unit(MODU) with HMPE rope which has the highest creep is analyzed in a time domain in order to investigate the effects creep phenomenon to vessel offset and mooring tension. We have developed a new procedure to an analysis of mooring system reflecting the creep phenomenon and it is validated through a time domain simulation using non-linear mooring analysis software, OrcaFlex. The result shows that the creep phenomenon should be considered in analysis procedure because it affects the length and stiffness of synthetic fiber rope in case of high water temperature and permanent mooring system.

• Proceedings of the Korean Geotechical Society Conference
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• 1995.10a
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• pp.15.2-22
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• 1995

Evaluating stiffness of near-surface materials has been one of the critically important tasks in many civil engineering works. It is the main goal of geotechnical characterization. The so-called deflection-response method evaluates the stiffness by measuring stress-strain behavior of the materials caused by static or dynamic load. This method, however, evaluates the overall stiffness and the stiffness variation with depth cannot be obtained. Furthermore, evaluation of a large-area geotechnical site by this method can be time-consuming, expensive, and damaging to many surface points of the site. Wave-propagation method, on the other hand, measures seismic velocities at different depths and stiffness profile (stiffness change with depth) can be obtained from the measured velocity data. The stiffness profile is often expressed by shear-wave (S-wave) velocity change with depth because S-wave velocity is proportional to the shear modulus. that is a direct indicator of stiffiiess. The crosshole and downhole method measures the seismic velocity by placing sources and receivers (geophones) at different depths in a borehole. Requirement of borehole installation makes this method also time-consuming, expensive, and damaging to the sites. Spectral-Analysis-of-Surface-Waves (SASW) method places both source and receivers at the surface, and records horizontally-propagating surface waves. Based upon the theory of surfacewave dispersion, the seismic velocities at different depths are calculated by analyzing the recorded surface-wave data. This method can be nondestructive to the sites. However, because only two receivers are used, the method requires multiple measurements with different field setups and, therefore, the method often becomes time-consuming and labor-intensive. Furthermore. the inclusion of noise wavefields cannot be handled properly, and this may cause the results by this method inaccurate. When multi-channel recording method is employed during the measurement of surface-waves, there are several benefits. First, usually single measurement is enough because multiple number (twelve or more) of receivers are used. Second, noise inclusion can be detected by coherency checking on the multi-channel data and handled properly so that it does not decrease the accuracy of the result. Third, various kinds of multi-channel processing techniques can be applied to f1lter unwanted noise wavefields and also to analyze the surface-wavefields more accurately and efficiently. In this way, the accuracy of the result by the method can be significantly improved. Fourth, the entire system of source, receivers, and recording-processing device can be tied into one unit, and the unit can be pulled by a small vehicle, making the survey speed very fast. In all these senses, multi-channel recording of surface waves is best suited for a routine method for geotechnical characterization in most of civil engineering works.

• Journal of the Korea institute for structural maintenance and inspection
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• v.24 no.6
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• pp.34-41
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• 2020

In recent years, magnitude and frequency of earthquakes have increased in Korea. Damage to a bridge, which is one of the main infrastructures, can directly lead to considerable loss of human lives. Therefore, engineers need to evaluate the seismic fragility of the structure and prepare for the possible seismic damage. In particular, the number of aging bridges over 30 years of service increases, and thus the seismic analysis and fragility requires accounting for the aging and retrofit effects on the bridge. In this study, the nonlinear static and dynamic analyses were performed to evaluate the effects of the aging and FRP retrofit on a PSC bridge. The aging and FRP retrofit were applied to piers that dominate the response of the bridge during earthquakes. The maximum displacement of the bridge increased due to the aging of the pier but decreased when FRP retrofit applied to the aged pier. In addition, seismic fragility analysis was performed to evaluate the seismic behavior of the bridge combined with the seismic performance of the pier. Compared with the aged bridge, the FRP retrofit bridge showed a decrease in the seismic fragility in all levels of damage. The reduction of the seismic fragility in the FRP bridge was prominent as the value of PGA and level of damage increased.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.458-460
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• 2021

The provision and application of public safety network in Korea is still insufficient for security response to the mobile app of public safety network in the stages of development, initial construction, demonstration, and initial service. The available terminals on the Disaster Safety Network (PS-LTE) are open, Android-based, dedicated terminals that potentially have vulnerabilities that can be used for a variety of mobile malware, requiring preemptive responses similar to FirstNet Certified in U.S and Google's Google Play Protect. In this paper, before listing the application service app on the public safety network mobile app store, we construct a data set for malicious and normal apps, extract features, select the most effective AI model, perform static and dynamic analysis, and analyze Based on the result, if it is not a malicious app, it is suggested to list it in the App Store. As it becomes essential to provide a service that blocks malicious behavior app listing in advance, it is essential to provide authorized authentication to minimize the security blind spot of the public safety network, and to provide certified apps for disaster safety and application service support. The safety of the public safety network can be secured.

• Journal of the Korea Concrete Institute
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• v.15 no.2
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• pp.225-233
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• 2003

Even though a lot of advanced researches on analysis, design, and performance evaluation of reinforced concrete (RC) under seismic action have been carried out, there has been only a few study on seismic analysis of underground RC structures surrounding soil medium. Since the underground RC structures interact with surrounding soil medium, a path-dependent soil model which can predict the soil response is necessary for analyzing behavior of the structure inside soil medium. The behavior of interfacial zone between the RC structure and the surrounding medium should be also considered for more accurate seismic analysis of the RC structure. In this paper, an averaged constitutive model of concrete and reinforcing bars for RC structure and path-dependent Ohsaki's model for soil are applied, and an elasto-plastic interface model having thickness is proposed for seismic analysis of underground RC structures. A finite element analysis technique is developed by applying aforementioned constitutive equations and is verified by predicting both static and dynamic behaviors of RC structures. Then, failure mechanisms of underground RC structure under seismic action are numerically derived through seismic analysis of underground RC station structure under different seismic forces. Finally, the changes of failure mode and the damage level of the structures are also analytically derived for different design cases of underground RC structures.

• Smart Structures and Systems
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• v.6 no.5_6
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• pp.481-504
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• 2010

Wireless smart sensor networks (WSSNs) have been proposed by a number of researchers to evaluate the current condition of civil infrastructure, offering improved understanding of dynamic response through dense instrumentation. As focus moves from laboratory testing to full-scale implementation, the need for multi-hop communication to address issues associated with the large size of civil infrastructure and their limited radio power has become apparent. Multi-hop communication protocols allow sensors to cooperate to reliably deliver data between nodes outside of direct communication range. However, application specific requirements, such as high sampling rates, vast amounts of data to be collected, precise internodal synchronization, and reliable communication, are quite challenging to achieve with generic multi-hop communication protocols. This paper proposes two complementary reliable multi-hop communication solutions for monitoring of civil infrastructure. In the first approach, termed herein General Purpose Multi-hop (GPMH), the wide variety of communication patterns involved in structural health monitoring, particularly in decentralized implementations, are acknowledged to develop a flexible and adaptable any-to-any communication protocol. In the second approach, termed herein Single-Sink Multi-hop (SSMH), an efficient many-to-one protocol utilizing all available RF channels is designed to minimize the time required to collect the large amounts of data generated by dense arrays of sensor nodes. Both protocols adopt the Ad-hoc On-demand Distance Vector (AODV) routing protocol, which provides any-to-any routing and multi-cast capability, and supports a broad range of communication patterns. The proposed implementations refine the routing metric by considering the stability of links, exclude functionality unnecessary in mostly-static WSSNs, and integrate a reliable communication layer with the AODV protocol. These customizations have resulted in robust realizations of multi-hop reliable communication that meet the demands of structural health monitoring.