• 유통과학연구
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• 제18권10호
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• pp.15-23
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• 2020

Purpose: Crowdfunding can be a complementary channel in which start-ups or small companies can obtain financial help and take advantage of exploiting the online potential. To activate crowdfunding, it is necessary to consider a consumer's empathic responses. This article examines the role of empathy in the crowdfunding channel platform. We adopted the identification-commitment model to prove the role of empathy. Research design, data, and methodology: Participants were asked to read the charitable crowdfunding campaign. More than 300 young adults completed an online questionnaire and we analyzed it with structural equation modeling (SEM). To find out the role of empathy, we postulate several models which use empathy variable for different purposes. Results: We conclude that empathy has the role of moderator in the identification-commitment model. This means the high empathic response helped the relationship between identification and commitment. However, low empathic response can negatively influence the process of identification to commitment. Conclusions: This study found that virtual empathy is positively related to crowdfunding participation if we can elevate empathy in the crowdfunding channel platform. The findings also show that we need to consider empathic response when we want to raise funds for specific projects such as protecting the natural environment.

• 한국통신학회논문지
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• 제27권11C호
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• pp.1189-1195
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• 2002

최근 들어 중소·벤처기업의 창업촉진과 창업성공률을 제고할 목적으로 정보통신 창업보육센터가 다수 설립되어 운영되고 있다. 정부의 창업보육 지원정책이 실효를 거두기 위해서는 객관적이고 합리적인 평가기준에 의한 선별지원이라는 차원에서 평가모델을 마련하는 것이 필요하다. 본 연구에서는 이와 같은 현실을 고려하여 정보통신 창업보육센터의 평가요인을 계층적으로 분류하고, 각 단계별 동일 집합 내 정보통신 창업보육센터 평가요인간의 이원비교를 통해 산출한 중요도와 정보통신 창업보육센터 세부 평가요인에 대한 평가척도를 이용하는 정보통신 창업보육센터 평가모델을 제안하였다. 본 연구에서 제안한 평가모델로 전국에 있는 39개의 정보통신 창업보육센터를 평가한 결과, 전체적으로 보통수준인 61～77점 정도로 평가되었다.

• 경영과학
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• 제23권1호
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• pp.1-19
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• 2006

This study investigates the critical success factors for the promotion of IT industry in region and suggests some directions for operations strategy of them. This study based on the critical success factors, and we suggest followings : (1) start-ups support, (2) technology support, (3) management support, (4) law/institutional support. We suggested the strategy which based on critical success factors for successful operations of IT industry. This strategy suggested by AHP(Analytic Hierarchy Process) results and was evaluated by the three groups(IT firms, local government official worker, professor) which have an influence on IT policy. We suggested the priority of policy by AHP technique for successful development of IT industry. As a results, centralization of supporting facilities was perceived as the most important policy by three groups(IT firms, local government official worker, professor). This research contributes to assist planners and policy-makers in supporting IT industry by providing useful information about the suggested strategy, and by suggesting the effective means to assist the IT industry. Also, results of our research will be suggested as a priority of developing policy to assist successful IT industry.

• International Journal of Advanced Culture Technology
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• 제7권4호
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• pp.69-75
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• 2019

In recent years, with the development of IT technology and mobile communication, the powerful communication function of the Internet will gradually eliminate the information asymmetry between supply and demand, and the third-party review website emerges as The Times require. Dianping.com was founded in 2003. After a few years of development, it has become an independent third-party consumer review website worldwide. One of the reasons for such great success is corporate culture, which plays an important role in human resource management. The competition of enterprises is not only the competition of products and cost advantages, but also the superior enterprise culture presented to customers in the international environment. The competition between third-party review sites has been very fierce. In just a few years, many foreign third-party review websites went public and made profits, but some domestic start-ups went bankrupt due to the lack of a good business model and corporate culture. A good business model is particularly important. Taking dianping.com as the research object and combining with the business model of the company, this paper studies the unique corporate culture of dianping.com, hoping to help the company through the investigation and research of this paper, so as to improve the company in the future. And put forward a certain practical significance and value.

• Journal of Mechanical Science and Technology
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• 제20권6호
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• pp.864-873
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• 2006

As fuel cells approach commercialization, hydrogen production becomes a critical step in the overall energy conversion pathway. Reforming is a process that produces a hydrogen-rich gas from hydrocarbon fuels. Hydrogen production via autothermal reforming (ATR) is particularly attractive for applications that demand a quick start-up and response time in a compact size. However, further research is required to optimize the performance of autothermal reformers and accurate models of reactor performance must be developed and validated. The design includes the requirement of accommodating a wide range of experimental set ups. Factors considered in the design of the reformer are capability to use multiple fuels, ability to vary stoichiometry, precise temperature and pressure control, implementation of enhancement methods, capability to implement variable catalyst positions and catalyst arrangement, ability to monitor and change reactant mixing, and proper implementation of data acquisition. A model of the system was first developed in order to calculate flowrates, heating, space velocity, and other important parameters needed to select the hardware that comprises the reformer. Predicted performance will be compared to actual data once the reformer construction is completed. This comparison will quantify the accuracy of the model and should point to areas where further model development is required. The end result will be a research tool that allows engineers to optimize hydrogen production via autothermal reformation.

• 한국의류산업학회지
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• 제23권3호
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• pp.380-389
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• 2021

This study aimed to reveal the perceptions and trends of digital fashion technology through an informational approach. A big data analysis was conducted after collecting the text shown in a web environment from April 2019 to April 2021. Key words were derived through text mining analysis and network analysis, and the structure of perception of digital fashion technology was identified. Using textoms, we collected 8144 texts after data refinement, conducted a frequency of emergence and central component analysis, and visualized the results with word cloud and N-gram. The frequency of appearance also generated matrices with the top 70 words, and a structural equivalent analysis was performed. The results were presented with network visualizations and dendrograms. Fashion, digital, and technology were the most frequently mentioned topics, and the frequencies of platform, digital transformation, and start-ups were also high. Through clustering, four clusters of marketing were formed using fashion, digital technology, startups, and augmented reality/virtual reality technology. Future research on startups and smart factories with technologies based on stable platforms is needed. The results of this study contribute to increasing the fashion industry's knowledge on digital fashion technology and can be used as a foundational study for the development of research on related topics.

• 동아시아경상학회지
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• 제10권4호
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• pp.39-45
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• 2022

Purpose - This short paper reviews the debate dealing with the relationship between strategy and traditional strategy approach on the one hand, and business models and new business model approach on the other hand and tries to offer useful direction to be more helpful to theoretical discussions. Research design, data, and methodology - This paper makes a theoretical analysis to explain the confusion surrounding the debate, reviewing mainly literature survey papers and finds theoretical conjecture and its limitations in order to present useful direction to the future theoretical work. Result - In order to comprise its diversity, business model studies should consider the characteristics of each firm, sector, and market. Adding further elements which are related to each sector or market, theoretical studies can capture the diverse phenomena related to business model and business model innovation. Conclusion - The traditional strategy perspective can be utilized to the Business model phenomenon in the case of incumbent firms and non-digital sector and existing markets. Meanwhile the new business model perspective can be utilized to business model phenomena in case of start-ups and digital sector and emerging markets. Reconciling two perspectives, the studies dealing with the business model should focus on the characteristics of firms, markets, and knowledge from the perspective of business model innovation.

• 대한안전경영과학회지
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• 제22권1호
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• pp.9-14
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• 2020

Artificial intelligence (AI) has been applied to most industries by enhancing automation and contributing greatly to efficient processes and high-quality production. This research analyzes the applications of AI-based automobile accident prevention systems. It deals with AI-based collision prevention systems that learn information from various sensors attached to cars and AI-based accident detection systems that automatically report accidents to the control center in the event of a collision. Based on the literature review, technological and institutional changes are taking place at the national levels, which recognize the effectiveness of the systems. In addition, start-ups at home and abroad as well as major car manufacturers are in the process of commercializing auto parts equipped with AI-based collision prevention technology.

• 패션비즈니스
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• 제27권1호
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• pp.1-15
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• 2023

This study divided articles into two time periods, from 2012 to 2022, with the aim of using big data analysis to look at patterns in the ecosystem of fashion start-ups. The research method extracted top keywords based on TF(Term Frequency) and TF-IDF(Term Frequency-Inverse Document Frequency), analyzed the network, and derived centrality values. As a result of comparing the first and second fashion startup ecosystems, elements of policy, support, market, finance, and human capital were derived in the first period. In addition, in the second period, elements of policy, support, market, finance, and culture were derived. In the first period, the fashion startup ecosystem focused on fostering new designer startups by emphasizing support, finance, and human capital factors and focusing on policies. Meanwhile, in the second period, online-based fashion platform startups and fashion tech startups appeared with the support of digital transformation and fulfillment services triggered by COVID-19(Corona Virus Disease 19), private finances were emphasized, and cultural factors were derived along with success stories of fashion startups. This study is meaningful in that it helps in developing strategies for fashion startups to grow into sustainable companies.

• 벤처창업연구
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• 제9권4호
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• pp.1-12
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• 2014

기업 운영에서 자금의 원활한 조달은 필수요소이다. 하지만 국내 창업기업과 소상공인의 경우 자금조달에 어려움을 겪고 있는 경우가 많다. 최근 등장한 크라우드펀딩은 개인이나 조직의 특정 활동을 위한 자금을 다수의 개인으로부터 모집하는 행위로 소셜미디어의 확산과 함께 성장하고 있다. 국내 크라우드펀딩은 아직 도입 초기단계로 문화, 예술 분야에 치중되어 있으며 창업분야에서는 공익적 성격을 가진 프로젝트의 비율이 높다. 선진국에 비하여 시장 규모 면에서는 작은 수준이지만 프로젝트의 성공률은 매우 높기 때문에 창업자금 조달의 방안으로 잠재력을 가진다. 본 연구의 목적은 국내 창업분야의 크라우드펀딩 사례를 분석하여 성공전략을 제시하는 것이다. 이를 위해 국내 크라우드펀딩 플랫폼과 미국의 Kickstarter의 프로젝트 현황을 조사하였고, 크라우드펀딩 프로젝트 운영 관련 지표를 이용하여 국내 창업분야 전체 사례들을 분석하였다. 마지막으로는 크라우드펀딩 성공사례와 실패사례를 8개의 프로젝트 속성별로 비교 분석하였다. 분석결과 프로젝트 제안자의 신뢰도와 적극성, 보상의 설계, 쌍방향 소통 노력 정도의 차이가 프로젝트의 성공에 큰 영향을 미치는 것을 확인하였다. 반면 공익성과 후원자의 참여기회는 창업분야 프로젝트의 성공에 큰 영향을 미치지 않았다. 이를 통하여 다음과 같은 크라우드펀딩 성공전략을 도출하였다. 첫째, 프로젝트의 제안자는 크라우드펀딩 진행 사전에 적극적인 활동을 통하여 지지기반을 확보해야 한다. 둘째, 프로젝트 게시글에서는 사업진행 실적과 진행 과정을 쉽게 확인할 수 있어야 한다. 셋째, 후원 금액에 대한 보상 설계시 금액에 상응하는 제품 또는 서비스가 제공되어야 한다. 넷째, 프로젝트가 시작된 이후에는 주기적인 업데이트와 댓글 관리, SNS를 통한 소통 노력이 뒷받침되어야 한다.