• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.3
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• pp.27-38
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• 2019

Recently, domestic universities have emphasized career path to start-up through entrepreneurial self-efficacy (ESE) and entrepreneurship. The purpose of this study is to investigate the effect of ESE on entrepreneurship of university students. Also we examine the moderating effects of entrepreneurial education and career uncertainty between ESE and entrepreneurship. Research sample consisted of 236 university students in Cheonan city. The results of this research is as follows: First, ESE showed a positive effects on entrepreneurship. Second, the moderating effect of entrepreneurial education was significant on the relationship between ESE and entrepreneurship. In other words, university students with a higher entrepreneurial education showed higher entrepreneurship when ESE was lower. But students with a lower entrepreneurial education showed higher entrepreneurship when ESE was higher. Finally, the interaction effects of career uncertainty was confirmed in relationship between ESE and entrepreneurship. In other words, university students with a higher career uncertainty showed higher entrepreneurship when ESE was higher. But students with a lower career uncertainty showed higher entrepreneurship when ESE was lower. In order to improve the entrepreneurship of the pre-founders, it is necessary to strengthen the behavior control of university students by enhancing the ESE. Also, the improvement of entrepreneurship of pre-founders should strengthen the ESE of university students, and should complement systematic and effective entrepreneurship education. In particular, we should provide the stability for career decision by eliminating uncertainty about the career path of university students.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.4
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• pp.101-111
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• 2019

In distance learning, quality of service is an important part of improving customer satisfaction and customer loyalty. However, in verifying the effectiveness of remote education service quality, it has been researched based on fragmentary effects on remote education service quality, and the effect study on the specific target is insufficient. In this study, the effects of remote education service factors on customer satisfaction and customer loyalty were analyzed in the previous study and among job seekers. The survey was conducted from March 2019 and 258 samples of job seekers who experienced remote education were used for empirical analysis. As a result of the analysis, typology, problem solving, interaction, information serviceability, and convenience had a positive effect on customer satisfaction, and satisfaction had a significant influence on customer loyalty. In addition, it was analyzed that characterization, problem-solving, interaction, information serviceability, convenience and customer loyalty were affected in the verification of the mediated effects of satisfaction. In response, the implications of this study were derived from practical research on customer satisfaction and loyalty of educational companies related to eduTech, where education and ICT (Information Communication Technology) were integrated during the 4th Industrial Revolution, which suggested that the quality of a company's remote education service affected customer satisfaction and customer loyalty to entrepreneurs and marketers in the education company's start-up and marketing process. Further, further research will be needed in other areas as well as in the areas of employment education to verify the importance of service quality and assess the various effects.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.1
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• pp.59-71
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• 2019

In the rapidly changing industrial environment, the continuous increase in demand for entrepreneurship emphasizes the effective support of the government for the survival and growth of entrepreneurs and the necessity of establishing systematic initiative promotion policies. To this end, Of the total number of enterprises. The purpose of this study is to establish a new classification system for entrepreneurial industry that reflects the trend of entrepreneurship based on convergence technology that emerged during the 4th Industrial Revolution era in order to establish a systematic initiative upbringing policy. In this paper, we propose a new classification system for entrepreneurial ecosystem by using Delphi technique. As a result of the study, the categories of entrepreneurial industry are classified into technology entrepreneurship and general entrepreneurship. Technology entrepreneurship is divided into ICT services, ICT manufacturing, general manufacturing, cultural contents and biotechnology. The results of this study suggest a meaningful implication in the establishment of effective policies to support entrepreneurship in the future by establishing new standards of industry classification system of entrepreneurs.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.1
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• pp.1-15
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• 2019

The purpose of this study is to analyze the relationship between entrepreneurship and entrepreneurial intention. This relationship has been conceptually addressed in many previous studies and has been empirically tested. However, this study is different from the previous studies in the following four points. First, we measured entrepreneurial intention by manipulating launching a start-up as a relative concept for employment, which is consistent with the conceptual definition of entrepreneurial intention (i.e. entrepreneurial decision making in the process of career choice). Second, it is distinguished from previous researches in that it uses the question of preference for "action" with regard to job choice. Third, we expanded the opportunity for discussion using the youth panel data of the Korea Employment Information Service. Fourth, the altruistic purpose is included in the category of entrepreneurship. Empirical results showed that intentions of entrepreneurship were stronger when the need for achievement was intense, internal control tendency was intended, risk-taking propensity was sturdy, and autonomous tendency was high. However, innovation and aggressiveness are not statistically related to entrepreneurial intention. On the other hand, the altruistic tendency was found to have a negative correlation with entrepreneurial intention. The results of this study can provide meaningful implications for both private sector investors and government policy makers.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.2
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• pp.123-141
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• 2021

This research examined the relationship between entrepreneurial attitude and entrepreneurial opportunity recognition and university students' entrepreneurial potential in the entrepreneurship of university students. Accordingly, this research confirmed the significant influence between the awareness formation of entrepreneurial opportunities and the attitude toward entrepreneurial, which affect the improvement of the entrepreneurial potential of university students, and analyzed the influence relationship between the variables according to the start-up education and the role model. The results of the study are summarized as follows. First, creativity, leadership, and individual control have a significant effect on information search. Insight and achievement have no statistically significant effect on information search. Second, creativity, leadership, and insight were found to have a significant effect on the information combination, and the sense of achievement and individual control did not significantly affect the information combination statistically. Third, creativity, leadership, and individual control have a significant effect on opportunity capture. Insight and achievement have no statistically significant effect on opportunity capture. Fourth, information seeking and opportunity capture have a significant effect on perceived entrepreneurship prospects, and information combination has no significant effect on statistically recognized entrepreneurship prospects. This research examined the effects of the entrepreneurship education and role model of university students, which are the subjects of entrepreneurship education activities supported by universities and governments, and suggested implications related to the entrepreneurial potential of university students who did not entrepreneurship immediately because the perceived desire for and the perceived feasibility of entrepreneurship are formed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.1
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• pp.127-138
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• 2021

The aim of this study is to investigate the effects of each of the three sub-dimensional strategic orientations of technology orientation, customer orientation, and competitor orientation, on performance, targeting IT startups based on technology. and to analyze moderating effect of corporate social responsibility, which is more important to modern society. For the analysis, , The IT startups completed empirical research through path analysis after evaluating the suitability of measurement models and structural models using PLS-SEM for 94 companies less than 7 years that have moved in startup support institutions. As a result of the study, the three sub-dimensions of strategic orientation, technology orientation, customer orientation, and competitor orientation, all had a positive (+) effect on startups' performance. and the Corporate social responsibility orientation was verified as moderating the startup's strategic orientation and startups' performance. The results of this study imply the importance of corporate social responsibility orientation in the strategy setting of start-ups, as well as the direction of strategy-setting for technology-based startups for competitive advantage and long-term survival.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.6
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• pp.1-26
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• 2020

The term 'Unicorns' in the corporate ecosystem was firstly introduced by Aileen Lee in 2013. It has been actively discussed in South Korea particularly to compare the level of the 'start-up ecosystem' from a global perspective. Accordingly, the Korean government has recently set a policy goal 'to nurture 20 Korean unicorn companies by 2022'. While the phenomenon of 'Unicorn Club Company' has been brought to the level of policy objectives and spread more widely to the public, existing academic research to understand its substantial and underlying implications has been insufficient. First, in this study, the characteristics of 479 'Unicorn Club' companies in 2019 were analyzed in-depth. Previous research has focused on the general status and trend by analyzing the number of unicorn companies by country and industry classifications. However, this study conducted a qualitative exploratory analysis by investigating descriptive statistics about unicorn companies, including their investors, while providing case studies. Also, cluster analysis, ANOVA, and multi-level regression were employed for quantitative exploration. The characteristics of individual companies were examined based on the "ERIS Model (Entrepreneur - Industry(Market) - Resource - Strategy Model)". Secondly, factors influencing its valuations were examined in connection with the previously analyzed characteristic variables and investor characteristics. Finally, based on these, the future direction of the "Unicorn Phenomenon" from the perspective of "Enterprise Ecosystem" and productively using it from the perspective of the public policy is suggested.

• Korean small business review
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• v.43 no.1
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• pp.187-219
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• 2021

Startup accelerators, a new type of investment entity, have emerged as a way to solve the difficulties of early startups and existing investment methods with high risk. With the visible performances of these startup accelerators on the success of startups, medium and large accelerator companies have emerged, along with the increasing size of seed money they invest in. In addition, differences between small and medium&large accelerator companies are emerging. Therefore, startups need informations on what factors to prepare for attracting startup accelerators' investment. Accelerators also need determinant criteria to select startups as the amount of investment grows. However, the study on this subject is not currently being conducted. Therefore, we conducted the study through dividing the average amount of seed money into small and medium & large-sized investment groups and examined the differences in major investment determinants, investment purposes, and major accelerating programs. As the results of this study, small investment groups could be subdivided into 'consulting-oriented accelerators' and medium- and large-sized investment groups into 'investment-oriented accelerators'. In addition, major services and investment purposes and investment decision criteria vary depending on the size of the investment. I think these findings will be good standards for accelerator companies, startups in need of their help, and follow-up researchers.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.193-202
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• 2020

This study was intended to present the magnitude of privacy infringement concerns and their relationship to consumer innovation (functional innovation, hedonistic innovation, social innovation, cognitive innovation), to identify differences among groups and to suggest implications for marketing strategies for the spread of new products. The implications of this study are as follows. First, functional innovation has shown that differences exist between groups. Analysts say that sensitive groups are buying products that can simplify their work immediately after release despite concerns over privacy violations. Second, hedonistic innovation has shown that differences exist between groups. These findings suggest that sensitive groups prefer novel products, products that give excitement and excitement about products, and products that give new enjoyment and fun that they have never known before. Third, social innovation has been shown that there is no difference between groups. These analyses show that the self-esteem of using products that others have never experienced before, and the curiosity that anyone envies, are purchased or used first. Finally, cognitive innovation showed that differences existed between groups. These analyses show that new products are purchased when they meet the functions, design, and innovation that consumers want.

• Korean small business review
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• v.41 no.3
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• pp.129-150
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• 2019

It is very meaningful to research on how people's perception on equality and psychology on class movement can have effect on the entrepreneurial intention at the present time when the Korean Government persuades people to create new businesses and the polarization between the rich and the poor gets severe. Accordingly, in this study, an empirical analysis was conducted to find out how the proportional equality acceptance level can affect the entrepreneurial intention via the upward mobility expectation by considering the proportionate equality acceptance level as independent variable, upward mobility expectation as a medium variable and the entrepreneurial intention as a dependent variable and then the hypothesis was tested through regression analysis. The results are as follows. First, it was found that the proportional equality acceptance level over the results makes a positive (+) effect on the entrepreneurial intention and the upward mobility expectation. On the other hand, it was found that proportional equality acceptance level over opportunity does not make any significant effect on each of entrepreneurial intention and upward mobility expectation. Second, it was found that the upward mobility expectation makes the positive (+) effect on the entrepreneurial intention. Third, it was found that the proportional equality acceptance level over opportunity and equality acceptance level over the results makes a positive (+) effect on the entrepreneurial intention through upward mobility expectation as a medium, thus showing the partial effect. This study has critical implications as it is an empirical analysis for finding out how the individual's level of perceiving equality makes an effect on entrepreneurial intention and testing the upward mobility expectation's mediating effect, thus reflecting the current society's situation.