• Asia Marketing Journal
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• v.12 no.1
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• pp.51-79
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• 2010

This study is based on recent advances in celebrity traits and self-determination researches to address how consumers develop the strong attachment to a "star brand," and the effect of consumer's attachment to star brand on evaluation of product brand sponsored by the star. We use the consumers' need satisfaction and star traits as major causal factors that influence consumer's attachment to a star brand. Specifically this article uses autonomy need, relatedness need, competence need as the dimensions of need satisfaction and expertness, trustworthiness, likeability, and similarity as the key star traits. The purpose of this study is to investigate the influence of these factors on the consumer's attachment to star brand and how consumer's evaluation of product brand sponsored by star is moderated by the fitness level of between the image of star brand and the image of sponsored product brand. To collect the data, survey was taken in a University located in Incheon. Collected data are analysed using SPSS 15.0 and AMOS 7.0. The results show that when the star brand is perceived as more trustworthy and likeable, and satisfies autonomy need and relatedness need, the consumer is more likely to become strongly attached to him or her. The hypothesis that consumer's attachment to star brand will have the positive influence on the evaluation of product brand sponsored by star is supported. And hypothesis that consumer's attitude to a sponsored product brand is moderated by the fitness level of between the image of star brand and the image of sponsored product brand is also supported. The empirical results imply that star brand to which consumers are attached may have the significant positive impact on the consumers' evaluation process of endorsed product brand and purchase behavior, and that marketers should consider need dimensions which target consumers want to satisfy and the fitness level of between the image of star brand being considered as endorser and the image of product brand.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.34 no.2
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• pp.96-100
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• 2006

We develop the Dual Head Star Tracker (DHST) to obtain the attitude information of science and Technology Satellite2 (STSAT-2). Because most of star sensor has only one head camera, star recognition is impossible when camera point to sun or earth. We therefore considered the DHST which can obtain star images from two spots simultaneously. That is, even though we fail a star recognition from an image obtained by one camera, it is possible to recognize stars from an image obtained by the other camera. In this paper, we introduce engineer model (EM) of the DHST and propose a star recognition and a star track algorithm.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.651-658
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• 2012

As Idol Star has increased, and it has become an all-round entertainer. Male Idol Star have received a great response from public, leading the entertainer. The Beauty images of Idol Star not only reflect ideals, but also are an example of image making. In special, I tried to explain that beauty image of male idol star who was casted "We get Married" was made not only reflect ideals, but also leading the social trends by entertainment industry. Most of male idol star was done natural make-up, but Lee Jun was done with smoky make-up. The hair-style demonstrated a glamorous feeling through an artificial looking style, dyed with various color(Tab. 3 & 5).

• Journal of Digital Convergence
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• v.19 no.8
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• pp.405-413
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• 2021

This study examined the effect of cookbang cognition on the star chef image and career preparation behavior, and the moderating effect of career self-efficacy. A self-reported questionnaire survey was conducted on 271 college students of culinary arts major in Daegu and Gyeongju area and analyzed using a structural equation model. As results, cookbang cognition showed a significant positive effect on the star chef image, and image also had a positive effect on career preparation behavior. In addition, career self-efficacy has a moderating effect on the relationship between the star chef image and career preparation behavior. Through these results, it is possible to suggest foundation for the related field through theoretical and empirical verification of the process in which the influence of cookbang affects career preparation behavior. In the future, more systematic study in this field is required.

• The Bulletin of The Korean Astronomical Society
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• v.45 no.1
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• pp.35.2-35.2
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• 2020

Submillimeter galaxies (SMGs) have played an important role in the understanding of galaxy evolution and cosmic star formation history at high redshift because they are known as being located at z ~ 2 and harbor a vigorous star formation. Therefore studying properties of SMGs can lead us to understand evolution of massive and actively star forming galaxies and distribution of cosmic star formation density. Recently we detected 548 SMGs near North Ecliptic Pole with JCMT/SCUBA-2 from the JCMT large program covering about 2 deg2 so far. To derive their physical parameters, we compiled a multi-wavelength photometry ranging from optical (0.3 ㎛) to submillimeter (850 ㎛) by cross-identifying counterparts at different wavelengths. In order to find counterparts, we used either VLA-1.4 GHz image and/or Spitzer/IRAC 3.6 ㎛, 4.5 ㎛ image. The number of SMGs with relatively robust counterparts is 349. In this talk, we present photometric redshifts, stellar mass, star formation rates, total infrared luminosity, and AGN fraction of these 349 SMGs derived through SED fitting analysis.

• Journal of Fashion Business
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• v.12 no.6
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• pp.138-151
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• 2008

This study aims at providing comprehensive data which would be helpful to establish a web shopping mall by analyzing the structure of web fashion star shops which have recently emerged as a result of advances in digital technology and communication. For the purpose of analyzing VMD strategy used in web fashion star shop, we adopt both of the documental and empirical research methods, based on which we examine the concept of E-commerce and current business situation of web fashion star shop industry, and then analyze the main page, product category page and product detail page in a star shop featured by a male pop star within a web shopping mall. According to our analysis of the structure of web fashion star shop, in case of open market, a banner with star's image on it leads to star shop when people click on the link of the banner, and in case of independent mall, they show each star's unique style in the main page. Product category page is linked to each product detail page which presents items of various fashion coordinates, satisfying needs of consumers to follow star's trendy fashion sense.

• Aerospace Engineering and Technology
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• v.5 no.2
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• pp.90-101
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• 2006

In this paper, the calibration parameters of the gyros and star hackers are estimated by using an on-orbit AOCS sensor calibration algorithm. The calibration algorithm was implemented by Kalman filter. In order to estimate gyro calibration parameters, the calibration algorithm requires calibration maneuver and it was analyzed whether the star trackers are protected by Sun, Moon and Earth or not. Also the star tracker calibration algorithm used the camera image information. This kinds of camera image information simulated ground control point and orbit information. The estimated accuracy of star tracker calibration parameters depends on camera image information.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.5
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• pp.570-581
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• 2004

The purpose of this study is to analyze the acceptance and interpretation of pop musician's image in the Korean youth subculture, Fan Costume play(Fancos). Fancos subculture took the most active attitude to accepts of the pop musician's image and therefore was assumed to have various and differential acceptance aspects. The ethnographic method was used in order to approach more closely from their point of view. The cultural activity of Fancos subculture was imitation and reappearance of pop musician's appearance. Actually Fancos is a kind of fan-culture which idolized Korean pop music star. The acceptance of musician's appearance in Fancos is found out in two aspects. One is passive acceptance aspects that inforces conformity of star fashion and follows servilely ideal body image which promoted by cultural industry. The other is unique acceptance aspects that Fancos members interpret the musician's image in their own way. Those members experience pleasure through their own meaning. And homology of their appearance makes a distinction between of themselves from other youth and intensifies their group identity. As above analyzed, Fancos subculture has differential acceptance of pop music star's image comparing to other youth and even their stylistic appearance reflects not only their fandom but also their own meaning. Consequently, pop musician's image as a popular cultural text is accepted not equal to all populace but dissimilar along with contexts and trails of the acceptance group.

• Journal of Astronomy and Space Sciences
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• v.12 no.2
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• pp.256-264
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• 1995

This report presents the development procedure and the results of a prototype star sensor which can be used as one of the attitude sensors of the KITSAT-3. The star sensor is a major attitude sensor that can determine the 3-axis attitude information, by comparing between star corrdinates in the star catalog and the measured corrdinates. The 2 dimensional CCD camera is used for measuring the star corrdinates and the DSP(Digital Signal Processor) technology is applied to the image and signal processing. Using the prototype star sensor with thermoelectri cooling technique, we have succesfully obtained the star images around 4th magnitude at Sobaeksan Astronomy Observatory minimizing night sky effect.

• Journal of Astronomy and Space Sciences
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• v.31 no.3
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• pp.205-214
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• 2014

In this study, a star identification algorithm which utilizes pivot patterns instead of apparent magnitude information was developed. The new star identification algorithm consists of two steps of recognition process. In the first step, the brightest star in a sensor image is identified using the orientation of brightness between two stars as recognition information. In the second step, cell indexes are used as new recognition information to identify dimmer stars, which are derived from the brightest star already identified. If we use the cell index information, we can search over limited portion of the star catalogue database, which enables the faster identification of dimmer stars. The new pivot algorithm does not require calibrations on the apparent magnitude of a star but it shows robust characteristics on the errors of apparent magnitude compared to conventional pivot algorithms which require the apparent magnitude information.