• 패션비즈니스
• /
• 제27권6호
• /
• pp.18-36
• /
• 2023

Although an extensive body of research exists on sports uniform colors in the West,there is a dearth of research on South Korean sports uniforms, especially in the domain of professional teams ports. This study aims to identify and analyze the colors of sports uniforms of 56 professional teams listed on the Korea Professional Sports Association (KPSA) for a range of team sports (e.g. football, baseball, basketball, volleyball, and golf). The number of colors of each team's uniform and the ordinal ranking of these colors were recorded and analyzed. Furthermore,the number of colors and parent company colors were grouped by gender and league. Overall, 80.4% of the teams preferred three to four colors with white, black, blue, and red being the most popular colors. Every team's primary, secondary, or graphic logo colors on their uniforms included white. The gender variable was partially significant, emphasizing culturally significant colors such as pink. The parent company's color showed a significant connection with the team's uniform colors. This result was related to the historical origins of South Korean professional team sports and their unique relationship with chaebols. Based on the findings, this study concludes that visibility and contrast factors, as well as historical aspects relating to the concept of glocalization play an important role in the color choices of South Korean team uniforms.

• 패션비즈니스
• /
• 제12권3호
• /
• pp.99-115
• /
• 2008

International exchange gets active in nations with the increase of Internet use and heading toward digital age. Thus the communication conveying image of nations effectively plays an important role in an international society. Sports events are regarded as important international exchange events and good opportunities for public relations of one's own country and taken as tools of planting good images in other nations. This study surveyed the concept and history of uniform through the documents and previous studies in order to find the aesthetic characteristics of sportswear uniform applying the image of national ensign and investigates the origin and start time in Korea of selected 6 sports items. As a result of finding the expression way of ensign image and drawing the aesthetic characteristics by analyzing the use and variation of ensign colors, the use of colors other than ensign and reflection of ensign form in collected 60 sports uniforms, this study could draw the symbolical beauty, beauty of variation and beauty of brevity. First, symbolical beauty is the aesthetic characteristics expressing uniforms by using the pattern ensign symbolizes and ensign colors themselves or enlarging a part of ensign. Second, beauty of variation is the aesthetic characteristics creating geometrical new patterns in uniform through the distortion and exaggeration of ensign shape, or transforming the colors themselves of ensign. Third, beauty of brevity is the aesthetic characteristics using other colors only as decorative factor while applying the main colors of ensign to the most part of uniform, or unifying the uniforms with only one color of ensign. As a result of survey, the proportion of the symbolical beauty was highest in summer season and beauty of brevity and beauty of variation followed and the proportion of beauty of variation was highest and the symbolical beauty and beauty of brevity followed after that in winter season. This study found the way of expressing image of one's own country in sports uniform through this article, expecting the exact recognition on sports uniform and the diversity of sports uniform design in which the images of the nation are expressed more variously.

• Steel and Composite Structures
• /
• 제50권6호
• /
• pp.609-625
• /
• 2024

This paper presents an in-depth analysis of the nonlinear vibration of microbeams, with a particular emphasis on their application in sports monitoring systems. The research utilizes classical beam theory, modified couple stress theory, and von-Kármán nonlinear parameters to explore the behavior of microbeams. These microbeams are characterized by a non-uniform geometry, with materials that continuously change along the beam radius and a thickness that varies along the beam length. The main contribution lies in its exploration of the stability of smart sensors in sports structures, particularly those with non-uniform geometries. The research findings indicate that these non-uniform microbeams, when used in smart systems made of functionally graded temperature-dependent materials, can operate effectively in thermal environments. The smart system developed in this study demonstrates significant potential for use in sports applications, particularly in monitoring and gathering information. The insights gained from this research contribute to the understanding of the performance and optimization of microbeams in sports applications, particularly in the context of non-uniform geometries. This research, therefore, provides a foundation for the development of advanced, reliable, and efficient monitoring systems in sports applications.

• 패션비즈니스
• /
• 제17권2호
• /
• pp.46-62
• /
• 2013

This thesis aims to provide basic resources for the development of various uniform designs of cheerleaders by investigating the currently favoured uniform designs. The 13 professional cheerleader teams were existed among the 25 professional sports teams-9 baseball, 10 basketball and 6 volleyball teams. In each sports teams, four cheerleader's uniform were chosen and evaluated in terms of the cheerleader uniform design by analyzing the forms, colors, decorations and accessories. The result shows that the common kinds of design representing the symbolic color and the emblem were generally prevalent, instead of particular types of uniform design and subject in accordance with different kinds of the professional baseball, basketball and volleyball respectively. Throughout all the kinds of the sports, the combination of the sleeveless top and hot-pants were most frequently observed. In case of the skirts, the mini flare, wrap, and pleats skirts were the most prevalent, because it gave free to motion for cheerleading. The one-piece style were rather infrequent, comparing with the two-pieces, with the hourglass and fitted silhouette the most frequent type, and all those were mini in length. The sleeve in top were generally absent or short, however the bare top style was never found that the top would have a risk of being taken off downwardly during cheerleading. The accessories and the cheering tools were not so much used. The cap and headdresses were not many in kinds. The pompom, megaphone, tube stick, towel, umbrella and musical instruments would not be sufficient to play a role of tools for cheering, which suggests that the rather advanced tools or instruments for cheering in the sports need to be developed, not alone the uniform design.

• 패션비즈니스
• /
• 제17권2호
• /
• pp.117-135
• /
• 2013

With the growth of mass media, professional baseball teams have strived to keep up team's tradition and individuality and build a distinctive image through sports marketing using visual identity. Among others, a baseball uniform is used as a sports marketing tool more than an uniform. Uniform color acts as a distinctive element in team's uniform design and is effective to raise attention, manifest a positive image to spectators, and increase trust and affinity. This study aims to compare and analyze color characteristics and images of professional baseball uniforms in America, Japan, and Korea as visual identity. For this, literature review was made on the history of baseball, uniforms, sports marketing, and visual identity, and then color characteristics and images were analyzed on professional baseball away uniforms in Korea, America, and Japan collected in Internet and official web sites. The results are as follows. First, for color characteristics of professional baseball uniforms, the most frequently used color was R(V) color in Korea, ltGy color in America, and Bk color in Japan. Second, for color images of professional baseball uniforms, the most frequently used image was a casual image in Korea, a dandy image in America, and a modern image in Japan.

• 디자인학연구
• /
• 제19권1호
• /
• pp.5-14
• /
• 2006

본 논문은 씨름복 디자인의 미학적 고찰에 관한 후속 연구로서, 씨름복 개발에 대한 실질적인 디자인 전개에 관한 내용이다. 연구의 과정 및 내용은 기초연구의 결론을 토대로 진행하였으며, 구체적인 사례로 전통 씨름을 문화 상품으로 승화시켜 부가가치를 누리고 있는 일본의 씨름 및 씨름복에 관한 문화 마케팅 전략에 대하여 고찰하고, 이를 우리나라의 씨름복과 비교 분석하였다. 또한 실질적인 디자인은 컨셉을 중심으로 색상, 소재, 스타일로 나누어 연구하였다. 씨름복 디자인에 있어서 가장 중요한 요소는 전통성과 현대성의 조화이다. 민족적 정서가 내재되어 있으면서도, 현대적인 시대정신이 잘 표현되어 있는 디자인, 현대적인 스포츠마케팅과 조화된 체계적이고 일관성 있는 디자인의 운용과 관리가 무엇보다도 중요하다. 본 논문은 앞서 고찰한 씨름복의 미적 요소를 근간으로 하나의 일관된 컨셉을 통해 씨름복 디자인을 전개함으로써 전통 국기복은 물론 전통 문화상품 디자인에 관한 표본적 예시로서 의미를 지닌다고 하겠다.

• 복식
• /
• 제56권8호
• /
• pp.148-159
• /
• 2006

The objective of this study is to consider the uniform as visual communication, and analyze the expression of symbol shown on the uniform design by the pattern by applying the visual symbol in the communication and operation of the meaning. Also, it is to construct the systematic modeling method of the expression of design symbol by the pattern of uniform in th e various fields. This study is to analyze the symbolic expression method of the uniform design by the pattern by suggesting the symbolic expression method as a frame through the visual symbolic approach of the uniform design and the analysis of semantic symbol according to that. As a result, there arose simplification and emphasis and a method of symbolic expression with the national flag, a conceptual factor characteristically in the sports uniform design. The characteristics of symbolic expression of uniform design were mainly used in the symbolic expression with the customary code and symbol. Also, the uniform in the enterprises were widely used in the expression of uniform with the suggestion and code by the color. As for the characteristics of symbolic expression shown on the event uniform design, the method of symbolic expression by the pattern of uniform was grasped differently asa result of symbolic expression through the image. The method of symbolic expression suggested on this study could be used on a basis of uniform design in the future. Accordingly, this study has a meaning of suggesting the methodology of uniform design that would be a parameter.

• 패션비즈니스
• /
• 제20권2호
• /
• pp.1-15
• /
• 2016

Currently, a lot of people are aware of their health and well-being, so they are concerned about their healthcare. 'Taekwondo' is one of the popular sports that Korean people are passionate about Taekwondo has also become globalized. The uniform of Taekwondo is gaining importance. Taekwondo involves a lot of movement, hence the pattern should facilitate the movement. In addition Taekwondo uniform pattern should meet the demands of functionality, fit and consumer design preferences. This study aimed to provide the basic data for development of Taekwondo uniform pattern based on design preferences and functionality to wearer satisfaction. The result of this method indicated fit and design details. Also, the length of pants, top, and sleeve was too wide, which has to more fitted for both of genders. For females, the breakpoint was too low, which requires some increase to make females feel more secure. In conclusion, the results of this study indicated that in order to increase 'Takwondo' value, Taekwondo uniform is required to be more fashionable and comfortable to wear, which could influence other sports wear.

• 한국산학기술학회논문지
• /
• 제10권7호
• /
• pp.1718-1724
• /
• 2009

스포츠선수들에 대한 섹슈얼리티는 '유니폼 관련 섹슈얼리티', '선수의 신체적 특징 관련 섹슈얼리티', '외모관련 섹슈얼리티' 요인으로 구성되었다. 포털사이트의 스포츠 영상에 묘사된 섹슈얼리티가 포털미디어 스포츠 소비자들에게 미치는 영향에 대한 분석에서는 남자 실험집단에서만 차이가 있는 것으로 나타났다. 남자집단의 피실험집단과 남녀경기 처치집단 간 차이가 있는 것으로 분석되었다. 포털미디어의 스포츠 영상에 묘사된 섹슈얼리티에 대한 인지도는 남자집단의 피실험집단에 비해 남녀경기 처치집단이 더 높은 것으로 나타났다. 따라서 포털미디어의 스포츠 영상에 묘사된 섹슈얼리티는 남성스포츠 소비자들에게 더 큰 영향을 미치는 것으로 볼 수 있다.

• 한국중재학회지:중재연구
• /
• 제31권2호
• /
• pp.23-46
• /
• 2021

Sports disputes have specific characteristics compared to disputes that arise in the field of commerce. One particularity is the judicial system in which the CAS plays a key role as the International Supreme Court for sports-related matters. The CAS Code applies whenever the parties agree to submit a sports-related dispute to the CAS(Art. R27). Once the parties to the arbitration agreement have decided that the CAS Code should govern their proceedings. The parties' autonomy is, however, limited to the provisions of the CAS Code that provide for such a corresponding autonomy. The application of the mandatory rules contained in the CAS Code cannot be excluded. In CAS appeals arbitration proceedings, the Panel shall decide the dispute according to the applicable sports regulations and, subsidiarily, to the rules of law chosen by the parties(Art. R58). In international sports disputes, the uniform application and interpretation of the relevant regulations are essential. Therefore, Art. R58 should be applied as a mandatory rule without any changes. Regulations of the sports organizations are to be qualified as valid rules of law. CAS panels may also apply the so-called lex sportiva to the merits before considering statutory provisions of national jurisdictions. In this way, the specificities in (international) sports disputes can be taken into account without the need to further examine the application of national legal standards.