• The Research Journal of the Costume Culture
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• v.14 no.2
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• pp.177-191
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• 2006

The purpose of this study was to analyze the signification system between logo and brand concept systematically in sportswear brands. For this purpose, 37 apparel brands focused on sportswear brand were selected and the results of the study were following : First, the sportswear brands that symbolize a specific sports used a related supplies such as a golf ball or tennis ball, etc to express sports or concept that pursuit each brand. Second, the sportswear brands used the brand logo that represent or symbolize a specific animal, plant and natural world to express a strong spirit of sports and active energy. Third, the sportswear brands used the word mark or symbol that design a brand name in dynamic or speedy typeface to represent a speed and progressive spirit of sports. Fourth, the sportswear brands used the symbols that represent a concrete object, person such as a mast, shield, etc to emphasize the brand concept. Fifth, the sportswear brands used the symbols of a graphic or geometric style to represent the special quality of brand in type.

• International Journal of Advanced Culture Technology
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• v.7 no.4
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• pp.111-117
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• 2019

It is true that early Chosun's sports meeting was influenced by Japan and the West. However, the positive nature of Chosun's sports meeting development cannot be underestimated just because it was influenced by the outsiders. It is remarkable achievement for those enlightened people at those time to promote and influenced Korean people to strengthened their nationalistic and patriotic spirit through sports meetings.

• Journal of the Korea Society of Computer and Information
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• v.26 no.3
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• pp.119-126
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• 2021

The modern pentathlon is an exercise in which people and people compete, as well as exercise without equipment, exercise using equipment, and exercise with animals, and it is an exercise that includes static and dynamic exercise. The ethical issues of modern pentathlon athletes are also related to the poor environment and economic reasons, and the athlete's ethical awareness, attitude, and spirit have a great influence on the athlete's mental environment. In this study, the direction of improvement of ethical problems, which are different as important issues in modern sports, was examined, and qualitative research methods were applied to explore the sports spirit and ethics of the modern pentathlon. Correct sports should not deviate from the intended purpose of the exercise or cause or force the athlete to suffer physical or mental pain. In sports, compensatoryism can be a direct cause of improved performance or record-breaking, but sometimes it can also cause distorted athletes. Air doping has ethical issues that can cause controversy over the health or fairness of athletes, mental and physical damage to athletes, and harm. Responsibilities and ethical issues of athletes who take prohibited substances or leaders or supervisors who neglect or encourage them should be treated as very important matters. In the sports field, the reward system that is subordinate to the athlete's or leader's performance is related to the athlete's or leader's livelihood. For a fair and just game progression, it is necessary to break away from the development of athletes who are only focused on performance. The problem of Unethical issues must be overcome by emphasizing the restoration of ethics that are reasonably recognized in ideology and logic.

• International Journal of Internet, Broadcasting and Communication
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• v.9 no.1
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• pp.35-41
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• 2017

In the rapid industrialization and civilization, the material and the life have been enriched, but smart phone and the Internet are spreading and the spirit of Korean modern people is falling into addiction without knowing themselves. In particular, according to the recent Internet addiction reported by the National Statistical Office, "the Internet addiction rate in 2014 is the highest among adolescents to 19 years old." This study empirically analyzed whether internet addiction, smart phone addiction, sports activities and reading affect adolescents' emotional intelligence and self-esteem. Regression analysis showed that internet addiction, smart phone addiction and sports activities affected emotional intelligence and reading did not affect. Also, internet addiction, smart phone addiction and sports activities were found to affect self-esteem and reading did not affect. Reading and emotional intelligence, reading and self-esteem seem to require further study in the future.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.259-268
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• 2019

The purpose of this study was to explore physical education majors' subjective perception on sports ideologies using Q-methodology. This study found four types of subjective perception on sports thoughts. Type I is named 'the type of fair victory and defeat.' The subjects of type I emphasize the items of victory and defeat, fair judgement, a drama without a scrip, etc. Type II is named 'the type of sport philosophy.' The subjects of type II emphasize the items of sport philosophy, theory of one of mind & body, great spirit, hwarangdo spirit, sport logic, self-improving, etc. Type III is named 'the type of communication & social activity.' The subjects of type III emphasize the place for communication, social activity, consideration, improvement of the quality of life, etc. Type III is named 'the type of communication & social activity.' The subjects of type IV emphasize welfare, security for the aged, leisure, entertainment(game), healthy, etc.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.6
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• pp.859-870
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• 2008

The purpose of this study is to investigate the fashion reflecting the aesthetic consciousness of a generation and age spirit and to study Mods-Look aesthetically by analyzing how Mods-Look expressed on the fashion magazines(Collezioni Donna) from 2001 to 2006 developed into a new form. 1960's Mods-Look appeared in the well known collections such as New York, Paris, Milan in the form of crossover or with a changed style. Especially after 2000's, in addition to the British fashion, even a new word Mods Story was created to prominently express the free style of the Mods spirit. The expressive characteristics represent 1) minimal style, 2) sports casual style, 3) vintage style, 4) dandy & androgynous style. In conclusion, Mods-Look in 21st fashion used to be street fashion started from minority subculture after world war II, but now suit of that time, geometrical pattern and sensibility are becoming design sources for the various fashion market from high fashion to sports look. Therefore, as young people are becoming the center of society in new millenium, sensibility of that time will be reinterpreted to design and Mods-Look will not be limited to subculture but reflected in design development fulfilling people's taste and new future fashion sense by compromising the past and new trend.

• Journal of Agricultural Extension & Community Development
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• v.16 no.2
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• pp.385-404
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• 2009

The youth's rural rehabilitation movement started the crusade against illiteracy and poverty with all young educated elites including Whang Jongjin(a student of Yesan Public Agricultural High School) of the village, Shiryang-ri. Deoksan-myon. Yesan-gun. Among others, Patriot Youn(1908-1932) initiated the movement. The main projects of the agricultural extension were the Evening School(1926), Reading Club, the Woljin.Hoe(1929), Puheung.Won(1928), a Mutual Financing Association for Swine Farming, Sweet Potato Cultivation, Cooperative Planting, the Shuam.Sports Club and Consumer's Cooperative Society. The idea in Nongmindokbon (Famer's Text, 1927) is based on liberalism, equality, independence, a pioneer and cooperative spirit or realization of a physiocratical Utopia. Most references about Patriot Youn are concerned with his heroic deed in Shanghai, however the youth in Shinyang-Ri are typical agricultural extension workers or in other words, a forerunner of Saemaul Undong.

• Management & Information Systems Review
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• v.9
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• pp.139-163
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• 2002

While the corporate practice of sponsoring major events has existed since the turn of the century, it has only recently become one of the fastest growing areas of advertising and promotion. Despite its long history and recent growth, however, event sponsorship has yet to receive the same kinds of rigorous theoretical and methodological attention that marketing researchers have devoted to other areas of advertising and promotion. Also, the recent Olympic Games in Sydney serve as excellent showcase of the sponsorship phenomenon. On the hand it becomes very clear that an event of such magnitude cannot take place without the commercial support of the sponsors. At the same time, there is a growing concern that the Olympic Games are losing their spirit and are over-commercialized because of the excessive sponsorship-linked marketing activities. At the centre of the debate is the impact and the reaction of the consumers to the growing use of sponsorship to stage major events. While the Olympic Games might be an extreme example of the growth and impact of sponsorship, the proliferation of the phenomenon is widespread across other sports events as well as other cultural and community based events. But a comprehensive model of sponsorship is not currently available in the literature. This research is the aim of the current research to investigate consumer attitude constructs towards sponsorship such as sport involvement, attitude towards the event, attitude towards commercialization. The results still have potentially significant applied and theoretical implication. First, This investigation is the first known effort, grounded in consumer behavior theory, to model antecedent variables believed to influence consumer response to event sponsorship in Korea. Second, these findings are in line with previous research, as sports involvement attitude towards the event, and attitude towards commercialization are found to be significant influences on respondents' ability, motivation and opportunity to process sponsorship information, as well as directly and indirectly impacting emotional response.

• Journal of Korean Medicine Rehabilitation
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• v.18 no.4
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• pp.217-230
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• 2008

Objectives : The purpose of this study was to investigate the type, sites and period of injuries in Mixed Martial Arts. Methods : The questionnaire composed of 26 items was used as the research tool for this study. The respondents were 84 athletes of Mixed Martial Arts who participated in Spirit MC Amateur League in September, 2007. Data analysis use chi-square examination by SPSS$^{(R)}$ 12.0 program. Results : 1. Frequently, strikers are damaged at face and waist, grapplers are damaged at knee and waist. 2. Frequently, beginers are damaged at muscle and tendon, experts are damaged at bone and joint. 3. Age, career, specialty and injured type have significant correlations. 4. Age, career, training time and concern response have significant correlations. 5. Oriental medical treatment are friendly but not well-known to the athletes. Conclusions : Injuries of Mixed Martial Arts is multifactorial, so approach of athlete's individuality is important.

• (The)Study of the Eastern Classic
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• no.66
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• pp.277-301
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• 2017

The modern political scientist Liang, qi-chao (1873-1929), who insisted on the richness of China, was a major axis of Korean intellectuals in the nineteenth century. His patriotism for Chinese reconstruction oppressed by Western powers has greatly influenced Korea 's will to build a modern nation. There was military power and physical education at the center of Liang, qi-chao thought. He emphasized military strength through military strength with a strong stamina, so he mentioned the necessity of military and physical education. Based on the idea of this kind of Liang, qi-chao, the korean intellectuals believed that the Korean people should be born healthy through physical education. The initial introduction of physical education in Korea was integrated with the Military Sports. For the first time, Being introduced Western Sports in 1895, The fact that the army athletic gymnastics was first introduced into school education in 1896 proves this oneness. Moreover, Ethnic scholars continued to focus on fostering strong nationality through physical education based on the spirit of Liang, qi-chao, and was emphasizing the gymnastics of the military sportsman at the central idea.