• Journal of Fisheries and Marine Sciences Education
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• v.26 no.4
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• pp.677-685
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• 2014

Motivation of participants in this study were marine sports movement through the emotional impact of these participants can continue to take advantage of marine sports, and at the same time looking for ways to stabilize participants' emotions and mental exercise to find ways to enable identifying emotions purpose is to provide basic information. In order to achieve these objectives May to October 2013 review of research results obtained are as follows. First, marine sports participation motivation of the participants involved in the relationship between emotion and motivation exercise fun, and when the external, physica l health, social, physical condition, emotional fulfillment and exercise all the sub-factors and the significant positive correlation with that of thes howed, nomotivation and vitality are significant negative relationship with, respectively. Second, the participant's participation in marine sports exercise emotional impact on motivation Motivation is a fun look at the impact on the results of this condition, fulfillment, health and physical fitness showed the vitality of the social, achievement, condition, pleasure, respectively. And when the external purification, social, achievement, health and physical fitness showed as, fulfilling the condition, social, health and physical fitness, a sense of accomplishment as appeared, pride of accomplishment, social, physical condition, pleasure, showing off the external influence.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.1
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• pp.128-138
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• 2013

The purpose of the research is to provide the basic information to broaden a population in marine sports and mark the beginning of the era of the marine sports with a yacht, water ski and a various of marine sports activities by researching the effect of sailing school participants' motive and satisfaction on continuous participation, preparing for the era of a 30,000~40,000 dollars per capita GDP in the near future. To achieve this purpose, through the research from December 2009 to April 2012, the following is concluded. First, in regard to psychological satisfaction and facility satisfaction, all subordinated factors of participating motive affect, health-oriented and social relations in the aspect of social satisfaction, and health-oriented, home entertainment and social relations in the aspect of self satisfaction. Second, sports capability affects health-oriented and pastime entertainment, sports habit and peer affect health-oriented, and sports environment affects home entertainment. Third, sports capability affects psychological satisfaction, sports habit affects psychological satisfaction and facility satisfaction, sports environment affects social satisfaction.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.7
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• pp.317-326
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• 2019

The study aimed to verity the relationship of between health concern, leisure sports passion, and psychological happiness on screen golf participants. The subject of study who adults were recruited from Seoul, Gyeonggi-do. I conducted frequency, reliability, confirmatory factor, correction, and structure equaling modeling analyses. The results were as follows: (1) health concern of screen golf participants had a positive influence on leisure sports passion(harmonious passion); (2) health concern of screen golf participants had a positive influence on leisure sports passion(obsessive passion); (3) health concern of screen golf participants had a positive influence on psychological happiness; (4) leisure sports passion(harmonious passion) of screen golf participants had a positive influence on psychological happiness; (5) leisure sports passion(obsessive passion) of screen golf participants had no influence on psychological happiness. The result is meaningful in that modern people who value health have sought ways to lead a healthy life by raising their athletic passion through the fun of simulation golf.

• Journal of Distribution Science
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• v.21 no.4
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• pp.103-111
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• 2023

Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.3
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• pp.105-114
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• 2022

Purpose - The sports business industry and contemporary sports marketing is an exemplary wide field that primarily comprises specific activities, numerous individuals, organizations, and business ventures. This research aims to provide a marketing strategy to lead Leisure sporting goods consumption to improve the leisure life of sports participants. Research design, Data, and methodology - The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) was conducted to obtain the appropriate literature resources and total 15 previous resources selected by the present author after excluding papers based on screening process. Result - The literature analysis revealed that marketing practitioners in the sports and leisure industry should remember three significant solutions which are suggested. These solutions the following: (1) Brand Visibility, (2) Suitable Business Designs, and (3) Customers Support. They will enhance the perspective of consumption goods that foster leisure life to sporting participants following a well-advanced market strategy Conclusion - The sporting activities are generally inspiring, emotion provoking, immersive, rapidly growing profits and revenues, and engaging; hence, it is a great adventure of advancing customer orientation and a platform for growing the market. Therefore professionals have the responsibility to design sporting events in synergy with different stakeholders in ensuring improved and enjoyable experiences based on the marketing solutions of the current research.

• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.273-282
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• 2024

Park golf is establishing itself as a daily sport that the silver generation can enjoy physically and cost-free. Accordingly, we have examined the impact of park golf participants' passionate participation behavior on sports immersion and sports performance. The subjects were 243 park golf participants, and SPSS 21.0 and AMOS 18.0 were used for data processing. In addition, frequency analysis, reliability, confirmatory factor analysis, and correlation analysis were conducted. Path analysis was performed using SEM, and mediating effects were analyzed using bootstrapping. First, regarding the relationship between passionate behavior and sports immersion, harmonious passion did not affect sports immersion, and obsessive passion had a positive effect. Second, passion had a positive effect on sports performance. Third, sports immersion had a positive effect on sports performance. Fourth, sports commitment played a partial mediating role in the relationship between passion and sports performance. Therefore, if the environment of the park golf course is improved so that passion does not decrease, exercise immersion and exercise performance will improve.

• Journal of Convergence for Information Technology
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• v.11 no.10
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• pp.182-193
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• 2021

The purpose of this study was to investigate the differences in coach's leadership, exercise participation motive, and exercise satisfaction according to the demographic characteristics of participants in living sports. In order to achieve the purpose of this study, 194 members(men and women) who have participated regularly in living sports at sports centers in Seoul and Gyeonggi Province were selected as a population, and data were collected by using the scales of leadership, exercise participation motivation, and exercise satisfaction, and then the statistical analysis was performed accordingly. The results of analysis were as follows; first, there were significant differences in leadership, exercise participation motive, and exercise satisfaction according to the gender of the participants in living sports(Willks' Lambda=.864, F=.886, p<.05). Second, there were significant differences in leadership, exercise participation motive, and exercise satisfaction according to the age of the participants in living sports(Willks' Lambda=.706, F=.453, p<.01). Third, there were differences in leadership, exercise participation motive, and exercise satisfaction according to the number of exercise participation of living sports participants(Willks' Lambda=.915, F=.704, p<.01). In conclusion, if differentiated instruction is done in the field of living sports according to the demographic characteristics of participants, it will have positive effects on the practice and exercise satisfaction.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.82-93
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• 2023

The purpose of this study is to investigate the effect of female college students' participation in dance sports on their perception of body attractiveness and their desire for exercise. In order to achieve the purpose of this study, female college students residing in Gwangju Metropolitan City and Jeonnam in 2022 were selected as the population, and a total of 390 students were selected as study subjects using cluster random sampling. A total of 300 participants, 170 participants in dance sports and 130 non-participants, were selected as study subjects, excluding 90 copies of double entry and insincere data. As a survey tool, the questionnaire whose reliability and validity had already been verified in previous domestic and foreign studies was modified and supplemented to suit the purpose of this study. The collected data were computerized according to the purpose of analysis using SPSS Windows 20.0 Version, a statistical program. The results obtained through this procedure are as follows. First, there were partial differences in physical evaluation according to demographic characteristics. Second, there was a partial difference in exercise desire according to demographic characteristics. Third, physical evaluation was found to partially affect exercise desire.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.319-328
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• 2016

The purpose of this study was to analyze the effects of dance sport coach's attractiveness on basic psychological needs and exercise adherences behavioral intention of dance sports participants. By analysing a total of 306 dance sport participants from 6 sports centers in Daejeon with statistical analysis such as factor analysis, reliability analysis, and multiple regression analysis, this study found the followings. First, the level of dance sport coach's attractiveness has an influence on dance sports participants' basic psychological needs. Second, the level of dance sport coach's attractiveness has an influence on dance sports participants' exercise adherences behavioral intention. Third, dance sports participants' basic psychological needs has an influence on exercise adherences behavioral intention.

• Journal of Fisheries and Marine Sciences Education
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• v.26 no.5
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• pp.1165-1174
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• 2014

The research was conducted on 238 marine sports participants by clarifying the relationship among self-efficacy, sociality, and organization culture, to eliminate the organizational(home, school, club, workplace, etc.) culture maladjustment phenomenon which is caused by personal stress, the lack of physical activity, and the lack of sociality due to the rapid change of modern society and enhance sociality, adjustment to society and the lack of creativity due to the rigid hierarchy and contribute to organization culture through marine sports among sports which we enjoy with nature. Firstly, according to general self-efficacy, and social characteristics of the organizational culture and the gender differences in higher than women in all sub-variables of the sub-factors of self-efficacy and self-regulation, sociability, organizational culture, sub-culture and develop cultural factors agreed man showed that in the sub-factors of organization culture showed that the development of high culture and hierarchical culture in the age of 20s. Secondly, in terms of the effect of self-efficacy of marine sports participants on sociality, it is found that self-regulation and level of difficulty positively influence on the culture of agreement, the culture of development and the culture of hierarchy. Lastly, in terms of the effect of self-efficacy of marine sports participants on organizational culture, it is shown that self-regulation has positive influence on the culture of agreement, the culture of development and the culture of hierarchy.