• Communications for Statistical Applications and Methods
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• v.17 no.6
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• pp.779-789
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• 2010

Sport commentators play an increasingly influential role in commercial sports broadcasting. Public trust is regarded as one of the most significant qualifications for sport commentators and this study used a Fuzzy AHP method in deciding the relative importance of professionalism, reliability, dynamic, and narrative skill. Based on the results, we conducted an evaluation of the public trust for the four SBS sport commentators for the 2010 South-Africa World Cup. The conclusion showed that professionalism and narrative skill were regarded as the most important factors for sport commentators to gain public trust. Among the four commentators evaluated, commentator # 1 got highest score overall, the soccer expert group highly appreciated commentator # 2, and the non-expert group highly appreciated commentator # 3.

• International journal of advanced smart convergence
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• v.10 no.1
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• pp.209-215
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• 2021

The purpose of this study is to determine the impact of broadcasters' broadcasting commentators' attributes on broadcasting conditions and the intention of continuous viewing of e-sports competitions. To achieve this goal, a survey was conducted on 300 university students who had experience watching e-sports competition broadcasting. The final 295 copies were selected as the final valid samples and data processing was carried out. Using SPSS 23, factor analysis, reliability analysis, correlation analysis, and simple and multiple regression analysis were performed. The result of this study was: First, reliability and attractiveness among the sub-factors of commentator attributes were shown to have a positive effect on broadcasting conditions. Second, reliability and attractiveness among the sub-factors of commentator attributes have a positive effect on the intent of continuous viewing. Third, broadcasting conditions have a positive effect on the intention of continuous viewing.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.94-105
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• 2022

The purpose of this study is to suggest improvement plan for a commentary on figure skating in Korea from comparing to NBCSN and MBC's coverage of the 2018 Pyungchang Olympic Games employing both of quantitative and text analysis. Results indicate that NBCSN and MBC's commentary on figure skating have definitely different characteristics in terms of expertise and dramatizing ability. The commentator of MBC frequently used monotonous and repetitive emotional expression and provided incoherent information in very automatic way. Whereas, NBCSN's comments expressed very diverse way on introduction of players, explanation of technique and evaluation, especially on dramatizing ability to contextualize combining players' performance and background information.