• Title/Summary/Keyword: special effect

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Effect of Special Order Products and Mobile SNS Promotions on Perceived Brand Luxury and Brand Relationship (스페셜 오더 상품과 모바일 SNS 홍보 전략이 브랜드 럭셔리 및 브랜드 관계에 미치는 영향)

  • Lee, Kyejung;Lee, Eun-Jung
    • Fashion & Textile Research Journal
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    • v.19 no.4
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    • pp.411-420
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    • 2017

  • With the increasing popularization of low-priced luxury markets, maintaining the genuine values of luxury has become crucial for luxury fashion brands to attract customers who want exclusivity and rarity. The world-leading luxury fashion houses have employed a variety of experiential marketing strategies like special order product strategies and mobile SNS promotion strategies, yet little research exists on there the strategies actually positively impact brand luxury images and customer attitudes towards the brand. This study empirically analyzed the effects of customer experience of special order products on perceived brand luxury and brand relationship. Furthermore, the study also tested relationships among perceived brand luxury, brand relationship, and brand loyalty. A survey was conducted with Korean female consumers who had purchase experiences of special order products from the brands. We analyzed the data of MTO-experienced respondents due to the lack of respondents who had experienced custom-made product services. The result indicates the significant effect of experience of MTO on brand relationship; however, we found only a partial support for the effect of MTO on brand luxury. Likewise, we found a partial support for the effect of mobile SNS promotion strategies on perceived brand luxury versus full support for the effect on brand relationship.

  • https://doi.org/10.5805/SFTI.2017.19.4.411 인용 PDF KSCI

The Effect of Special Education Teacher's Self-leadership on Life Satisfaction : Focusing on job satisfaction mediation effect

  • Kim, Kyung-Shin
    • Journal of the Korea Society of Computer and Information
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    • v.22 no.11
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    • pp.151-160
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    • 2017

  • IIn this paper, I investigate the effect of special education teachers' self-leadership on job-satisfaction. The data was collected from 141 special education teachers to analyze the correlations between self-leadership, job and life satisfaction. In addition, another purpose is to analyze how self-leadership influence on job satisfaction (human relationship, assigned tasks) and life satisfaction. The results are shown as follows. First, self-expectation and goal setting, self-expectation and human relationship, human relationship and assigned tasks have meaningful correlation. Second, self-expectation and self-rewarding are sub-factors of self-leadership that have great influence on human relationship which is a subordinate factor of job satisfaction and assigned tasks. Third, self-expectation and self-rewarding are factors of self-leadership that have a great influence on life satisfaction. Finally, it shows that self-leadership has an effect on life satisfaction through assigned task, which is a factor of job satisfaction. However, through human relationship, self-leadership does not have a meaningful effect on life satisfaction. This study is significant by finding sub-factors which influence special education teacher's self leadership, job satisfaction and life satisfaction by using Bootstrap method.

  • https://doi.org/10.9708/jksci.2017.22.11.151 인용 PDF KSCI

A Study on specialization improving plan and manpower raising plan of the special high-school in Domestic area (국내 전문계고등학교 특성화 개선방안 및 인력양성방안에 관한 연구)

  • Yim, Ki-Heung
    • Journal of Digital Convergence
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    • v.9 no.6
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    • pp.13-25
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    • 2011

  • The purpose of this study is to explore a characteristic for raising the percentage of employment of the special high-school. And consider the specialization concept appearing on the stage as these means and analysis the actual operation condition. There are various of the major cause factors of the special high-school and these factors were judged on having a negative effect of raising the percentage of employment of the special high-school. Also, the study were suggested various improvement plan for minimizing negative effect of these factors. Based on the findings, the study showed that grasp the situation of the special high-school and improving plan and present the political plan.

  • https://doi.org/10.14400/JDPM.2011.9.6.013 인용 PDF

Effect of Addition of Special Admixture to ERCO, on the Quality of Normal Strength Mortar (ERCO에 특수혼화제 첨가가 보통강도 모르타르의 품질에 미치는 영향)

  • Kim, Tae-Woo;Baek, Cheol;Lee, Jea-Hyeon;Kim, Jong;Han, Min-Cheol;Han, Cheon-Goo
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2017.11a
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    • pp.75-76
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    • 2017

  • In this study, it is speculated that the special admixture can be mixed with ERCO beforehand to prevent adsorption of cement and AE at the time of contamination together with water, and the change in the amount of special admixture preliminarily added to ERCO We will try to analyze the influence on normal strength mortar. As a result, the flow quantity, the air quantity, the compressive strength and the flexural strength were improved as the added amount of the special admixture was increased, and When the special admixture with the addition amount of ERCO 3% was added, the strength was rather lowered. Therefore, it was found that the optimum amount of special admixture added to ERCO was 2%.

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