• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.117-133
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• 2014

The purpose of this study was to compare with shopping behavior and satisfaction of who have visited Dongdaemun and Myeongdong and to provide the fundamental data for differentiation strategy of two fashion trading area. The survey was carried out targeting shoppers who were in Dongdaemun and Myeoongdong and then a total of 778 questionnaires were used for the data analysis; frequency, t-test, chi-squre independence test using SPSS. 20. The results of this study were as follows. Main shoppers in Dongdaemun were the teenagers and twenties, and in Myeongdong were twenties and thirtys. The shoppers who have visited Dongdaemun significantly considered 'store factor' such as store size and comfortability, store interior, store location and accessibility, and 'product factor' including material and quality, design, formfitting, and various sizes, while Myeongdong visitors thought 'promotion factor'such as business hours, one stop shopping, sale and event etc. as important factor. The degree of satisfaction for marketing mix of Myeongdong trade area was higher than Dongdaemun's one. The case of impulse buying in two trade area was not high, while intention to revisit Dongdaemun and Myenongdong was all higher than average. Consumers were more intended to recommend Myeongdong over Dongdaemun to others.

• Fashion & Textile Research Journal
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• v.16 no.4
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• pp.520-531
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• 2014

Jeju, the biggest island in Korea, was registered as a World Natural Heritage in 2007. Recently, it was also voted as one of the New Seven Wonders of Nature. The need for academic awareness and tourist values on Jeju Island are understood. Gal-ot, one of the ten symbols for Jeju, is known for working clothes in general, despite its potential for cultural products because of its regional uniqueness and useful functional advantages. The authors conducted a comprehensive literature review and researched market trends of Gal-ot stores in Jeju to present development directions for cultural goods and to contribute to local economic improvement. Most stores were located in a semi-residential area and Jeju-si in Jeju Special Self-Governing Province. Most products were not available for sale due to difficulties in the production process and online utilization. High prices and similar color, fabric and style hurt competitiveness. Various experiencing programs of Gal-ot and persimmon dyeing were necessary to expand the main target from residents to tourists. Also, marketing strategies using the internet and design plans reflecting current trends were needed. This study would contribute to prepare developmental projects of cultural product and result in economical advantages on Jeju Island.

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1254-1260
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• 2010

In such special or precious occasions as a wedding ceremony, brides, handicapped or not, wish to wear a beautiful wedding dress. However, an ordinary wedding dress is not suitable nor convenient to a bride who has a bodily impediment. A one-piece type wedding dress, which even a normal bride needs assistants to help her wear, will create more inconvenience to crippled females. In this connection, this study is purposed to convert a normal ready-made wedding dress design into one suitable to the bodily handicapped females. For handicapped people on a wheelchair who generally put on and off a wedding dress while sitting on the chair, a one-piece type wedding dress is divided into the top and the skirt to make it a two-piece type wedding dress which is easy to get into and take off. The top should be separated from the skirt in such a manner that the wearer may not be aware of the division of the two pieces but easily put on and off since the sides or back of the top is opened. An opening is also given to the sides of the skirt so that handicapped people may sit on the skirt on the chair and then close the opening by themselves. Converting ready-made wedding dress design into functional clothes for handicapped people is really significant in that ready-made clothes can be recycled, their production cost reduced, and the economic burden of handicapped people relieved.

• The Research Journal of the Costume Culture
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• v.15 no.6
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• pp.996-1007
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• 2007

This study was focused on recognitive reaction. The purposes of this study was to analyze the fashion brands through correlation analysis between top of mind, recall, recognition, impact index and consumer behavior, and to identify the graveyard brand, niche brand and core brand. 33 questions about 20 fashion brands were asked to 442 males and females from the middle school students to age of 40. Data were analyzed mean, standard deviation, frequency, and correlation by using SPSS 12.0. The results were as follows: 1. Top of mind, recall and recognition affected recognizing the brands and including evoked setting, but it didn't lead the customer to purchase the brand. 2. Although top of the mind and recall are high, the percentage of purchasing the brand is relatively low if a consumer doesn't own the brand. 3. Brands 'B', 'L', 'PF', 'D' and 'BM' were represented as niche Brands which had high recognition and memory. 4. Brands 'TB', 'I', 'EN', 'ML', 'E' could be Graveyard brands that need special management. 5. Brands with the high impact index were 'A', 'T', 'I', 'C' and 'B'. These brands were recognized as the core brands by consumers.

• The Journal of Natural Sciences
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• v.15 no.1
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• pp.149-158
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• 2005

These Study for meaning of Skirt Exhibition of Prada who has originality about minimalism, anti design. Her special characteristics of modern design world is very trendy. The latest trend which is deconstruction, nonos tribe, techno-functional of Prada style showed her exhibition. It was very meaningful about Prada fashion and modern design and culture. The various fused fashion items and genres are normally observed in the skirt exhibition. Besides interpretation of light and movement, novelty of modern design would be guided to the exit of modern culture and art, which haver to answer to th e continuous questions.

• Journal of the Korean Society of Costume
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• v.12
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• pp.55-67
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• 1988

The purpose of this study lies in giving a help to the rational life of clothing of consumer and presenting some measures for solving problems of the marketing policy of knitwear and the searching of feasibility of the women's knitwear market. The results of this study are as follows; 1. The characteristics of each brand is not clearly introduced to the consumer. This is owing to the lack of the establishment of the policy that emphasize the special feature of each brand. 2. The target of brand almost coincides real consumer, but fashion mood and age group are declined to specific area. So, the scarcity of casual and young age brand is prominent. 3. All brand ought to treat design as the supreme priority other than anything else on the product differentiation strategy dispite the characteristics of the brand. 4. The distribution centered department store is observed very desirable in this study. 5. According to the result of the consmer's behaviors, it has been clarified that display is the most effective sale promotion. 6. Consumer is used to make improvised decision making in the purchasing activities. Thus, it is required to improve consumer's ability of appraisal for quality and material and to establish the calculable, rational consumption pattern.

• Korean Journal of Human Ecology
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• v.18 no.4
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• pp.933-944
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• 2009

The purposes of this study was to identify perfume purchasing and using behavior according to men's fashion lifestyle. Self-administered questionnaires were used for data collection. The subjects were 317 men aged 19-40. The results were as follows: First, over half of men had purchased at least one perfume during last year and the price was 30,000-60,000won. Men selected perfumes which harmonized with their image or purposes of using perfumes. Men selected a perfume as a present for their girl friends or wives to convey their concern or love. Most men purchased perfumes at department stores and selected after experiencing samples, and by affecting advertisements of newspapers or journals. Over 60% of men possessed at least one perfume and most of them were imported perfumes. Most men used perfume on a special day such as dates or job interviews, and they received perfume as a gift from their girl friends or wives. Most men used perfumes to enjoy fragrances by themselves and preferred sea fragrance most. Second, factors of men's fashion lifestyle were fashion information, individuality, conservativeness, ostentation, activity, and fashion style. Men were segmented into ostentatious consumption group, active group, fashion leader group, and fashion retard group. Third, fashion leader group purchased perfumes more than other groups and fashion retard group purchased the least.

• Journal of the Korean Society of Earth Science Education
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• v.2 no.1
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• pp.13-22
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• 2009

This study examined the dangerous elements in primary science textbooks and had some suggestions for the minimization of safety accidents in the science class experiments. The research results are as follows: 1) The rate of accident in the primary science experiments was not high, but potential for the outbreak of safety accidents was always present. 2) it is necessary to include safety contents on science textbooks. The survey revealed that only 18 percent of safety education materials include on science textbooks. 3) It will be desirable for science experiment lessons to include safety education materials for safety experiments. This could also help the students develop the right recognition and attitude regarding safety. 4) There was lack of safety devices those were required to be kept at science labs. The survey showed that about 20 percent of the schools had the experimental clothing. 5) Safety training is often conducted in an overly simplified manner, and no special time is allocated to it. In conclusion, to improve the problems pertaining to school safety accident, courses on safety training are essential as textbooks and teachers. Constant and systematic instructions on safety should be done in order to prevent potential safety accidents.

• Journal of the Korean Home Economics Association
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• v.43 no.3 s.205
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• pp.131-145
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• 2005

The purpose of the study was to determine ae forms, patterns and structures of Huipils as traditional clothes in Guatemala and Mexico, and to cite possibilities of applying the findings of the study, acquired by comparing the differences of the two countries' Huipils, to textile or costume design. There are two types of Huipils. One is for everyday wear and another one is for special occasion. The latter is bigger in size, more colorful and is worn on top of the daily use Huipil. Huipils consist of 1 to 3 panels, and are usually made by weaving rectangular cloth which has 4 selvedges. There are various neckline such as - type, T type, 1 type, round type and square type. The types of the neckline depends on how many panels are used. The Mexican Huipils are worn usually over skirts, whereas the Huipils of Guatemalans are practically designed with white cotton that doesn't have any patterns so as to be easily put into skirts. Different from Mexicans' Huipils which mainly show big botanical patterns, the patterns of Guatemalans' Huipils combine animals, plants and abstract concepts display mixed aspects, and it seems to me that that expressed their emotions and dearest wishes.

• Journal of the Korean Home Economics Association
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• v.39 no.12
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• pp.79-90
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• 2001

Use of the right props in the window display of fashion stores is an essential factor of stimulating customers'interest in purchase, white display is known as important means of expressing fashion. Therefore, the purpose of this study is to investigate the practice of window display in domestic fashion stores in terms of props and space construction and to find the differences among 5 different brand types including adult women's, women's casual, men's, unisex, and sportswear. For this study, the window display of the 165 fashion brands was investigated according to the kinds of props used. The data were analyzed by using frequency count and percentage. The various kinds of props were used according to the different brand types and this result was found to be statistically significant. It was found that the four different types of mannequins were the most frequently used props in all fashion brands. And the other props used commonly in fashion stores included photographs, plants, furnitures, and outdoor displays. A variety of special kinds of props were used to attract customers depending on the types of brands. As a conclusion, the importance of selecting effective props was increasingly recognized and the prospect of window display was found to be dependent on the use of right props.