A year has passed since the nuclear power plant accident in Fukushima on March 11, 2011, and a survey for public perception on radiation by Korean people has been made. The methodological design was based on a quantitative survey and a frequency analysis was done. The analysis objects were survey papers (n=2,754pcs) answered by random ordinary citizens chosen from all over the country. The questionnaires, and study tool, were directly distributed and collected. A total of 40 questionnaires using a coefficient of Cronbach's ${\alpha}$ per each area was 'self perception of radiation' (0.620), 'radiation risk' (0.830), 'benefit from radiation' (0.781), 'radiation controlled' (0.685), 'informative source of radiation' (0.831), 'influence degree from Fukushima accident' (0.763), showing rather high score from all areas. As the result of the questionnaires, the knowledge of radiation concept was 69.50 out of 100 points, which shows a rather significant difference from the result of 'know well about radiation' (53.7%) and 'just know about radiation' (37.40%). According to the survey, one of the main reasons why radiation seems risky was that once exposed to radiation, it may not have negative impacts presently but, the next generation could see negative impacts (66.1%). About 41% of our respondents showed a negative position against the government's report on radiation while 39.5% of respondents said that we should stop running nuclear power in light of Fukushima nuclear power plant accident. This study was done for the first time by Korean people's public perception on radiation after the Fukushima nuclear power plant accident. We expect this might have significant contributions to the establishment of the government's policy on radiation.
Crossmedia Storytelling is receiving attention as a new style of description in the age of limitless competition and infinite fusion among media. Crossmedia Storytelling specifies a form of storytelling carried out through mixed usage of plural media, such as televisions, movies, and web services. It is different from OSMU strategy in that plays one source of contents according to the characteristics of various media while Crossmedia Storytelling demands users' active participation. Moreover, it is also slightly different from Transmedia Storytelling in the point that narratives of each media are not complete themselves and only through effectively combining plural media can the whole story fully enjoyed. This research aims to analyze how users move among media in terms of Crossmedia contents by examining cases of Swedish interactive drama series , from Australia, and from the United States. To do so, first, the paper looks into the principles of Crossmedia communication and examines that it is based on online word-of-mouth communication, such as viral marketing. As a result, the following was found in the cases of Crossmedia Storytelling: negative stories that arouse users' emotional reactions & users' participation are effective, and the set-up of Sneezer, which causes the knowledge gap, is very important. It was also found that users' participation was actively taking place through online WOM communication in Crossmedia Storytelling.
Due to the explosive growth of the internet, terminology like "information society" and "virtual space" is frequently used, but often in a confusing manner. Some Social theorists and many people are fascinated by "information" and "media" as key characteristics of the contemporary world and rely on the unproven opinion that "Knowledge is a source of value and information moves the world". In this regard, Boudllian defines contemporary culture as a culture of signs and insists that we are surrounded by signs and forms of meaning. There isn't anything behind the signs but signs only exsist, so we cannot escaped from its inauthenticity and consider it improper to insist on it. If people can understand that signs are just simulation of reality, that would be alright. But in fact anything cannot be alright.In this matter Boudllian's conclusion is that we produce images in bulk which are not worthy seeing. Today we reach the conclusion that most images are the letter(character) image itself which shows nothing special.Consequently, this kind of world is a postmodern-world that seems meaningless but has signs to experience and enjoy, many examples of which are shown in the media, such as the internet. We can get to the conclusion that the audience neither sees nor hears anything, but they just can experience many interesting things which characterize the present age. The purpose of this research is to help you to understand current design philosophy and the direction of media while considering both a positive social phenomenon about the new design paradigm of information and media, as well as critical thinking about it.
Ontology merging describes the process of integrating two ontologies into a new ontology. How this is done best is a subject of ongoing research in the Semantic Web, Data Integration, Knowledge Management System, and other ontology-related application systems. Earlier research on ontology merging, however, has studied for developing effective ontology matching approaches but missed analyzing and solving methods of problems of merging two ontologies given correspondences between them. In this paper, we propose a specific ontology merging process and a generic operator, T-MERGE, for integrating two source ontologies into a new ontology. Also, we define a taxonomy of merging conflicts which is derived from differing representations between input ontologies and a method for detecting and resolving them. Our T-MERGE operator encapsulates the process of detection and resolution of conflicts and merging two entities based on given correspondences between them. We define a data structure, MergeLog, for logging the execution of T-MERGE operator. MergeLog is used to inform detailed results of execution of merging to users or recover errors. For our experiments, we used oriental philosophy ontologies, western philosophy ontologies, Yahoo western philosophy dictionary, and Naver philosophy dictionary as input ontologies. Our experiments show that the automatic merging module compared with manual merging by a expert has advantages in terms of time and effort.
This study deals with the case of student-centered discrete mathematics class with cyber lab. First, we provided lecture notes and cyber labs we developed. In particular, discrete mathematics is a course that covers the principles of algorithms. The purpose of this study is to provide students with basic mathematics, aiming to actively participate in the learning process, to improve their abilities and to reach the ultimate goal of student success with confidence. Second, based on interactions, students were able to prepare for the lectures, review, question, answer, and discussion through an usual learning management system of the school. Third, all the students generated materials through one semester, which were reported, submitted, presented and evaluated. It was possible to improve the learning effectiveness through the discussions and implementation of using some easy open source programming language and codes. Our discrete math laboratory could be practiced without any special knowledge of coding. These lecture models allow students to develop critical thinking skills while describing and presenting their learning and problem-solving processes. We share our experience and our materials including lecture note and cyber lab as well as a possible model of student-centered mathematics class that does not give too much of work load for instructors. This study shares a model that demonstrates that any professor will be able to have an individualized, customized, and creative discrete education without spending much of extra time and assistant, unlike previous research.
Purpose: In the restaurant sector, it has been known that consumers' positive perception of brands influences their positive WOM intention, and information sources play an important role in increasing credibility by enhancing consumer awareness and developing differentiated brands. This study examines the effects of information sources (e.g., advertisement, WOM, SNS) on trust (cognitive and affective) and, WOM and eWOM intention in the restaurant context. In the model, cognitive and affective trust play mediating roles in the relationships between information sources (e.g., advertisement, WOM, SNS) WOM and eWOM intention. Research design, data, and methodology: Research models and hypotheses were developed according to the research direction. The survey questionnaire items were developed and used appropriately according to the contents of this paper based on prior studies. All constructs were measured with multiple items developed and validated in prior studies. A total of 502 responses were collected from an online survey. The research model was evaluated using SmartPLS 4.0. Frequency analysis was performed to understand the demographic characteristics of the survey respondents. The reliability, convergent validity, and discriminant validity were assessed using measurement model analysis. The proposed model was verified using the structural equation model. Results: Advertisement, WOM, and SNS information sources all had a positive effect on affective trust, whereas only WOM had a significant effect on cognitive trust. In addition, affective trust had a positive effect on cognitive trust and eWOM intention but did not affect WOM intention. Finally, cognitive trust was found to have a positive effect on both WOM intention and eWOM intention. Conclusions: This study redefines the concept of where restaurant service companies should focus when providing consumers with information about their products and services. As a result, the conceptual framework of positive word of mouth intention to increase new customer visits to the restaurant brand has been expanded. In addition, this study not only presents an information source management strategy for restaurant brands, but also presents practical implications for resource allocation guidelines for customer management in the restaurant sector.
Leptalina unicolor is a hesperiid butterfly with a restricted distribution in Korea, Japan, China, and Russia. Recently, the number of individuals is rapidly decreased in their natural habitat. This skipper has been classified as an endangered species in the 'Red Data Book', and according to an IUCN report, is under threat of extinction. Therefore, the conservation and restoration of this species both locally and globally are urgently needed. A population of L. unicolor was found in an unknown habitat in Jaeyaksan, Miryang, Gyeongsangnam-do, Korea in 2011, and these individuals were used in the present study. Here, the life cycle, characteristics of each instar larva and breeding information were determined by breeding L. unicolor in the laboratory from 2012 to 2015. The results indicated that L. unicolor occurs twice a year and over-winter as a fifth instar larva. A spring-form female individual laid $17.25{\pm}5.52eggs$, and summer form laid $29.00{\pm}5.86eggs$; it takes $53.79{\pm}0.73days$ for L. unicolor to develop from eggs to adults. After spawning, the eggs developed in $6.16{\pm}0.18days$, and larvae developed in $33.71{\pm}0.58days$; the pre-pupal stage to emergence required $14.22{\pm}0.31days$. Based on these results, we presented effective breeding information for the restoration and proliferation of the species. Several candidate plants species have been reported in the literature as a food source for L. unicolor, but we found that the preferred diet this butterfly was Miscanthus sinensis. The larvae could move easily when their preferred diet was planted in ${\geq}80%$ the cage floor area Year-round breeding was achieved by placing overwintering individuals in low temperatures in autumn. To our knowledge, this is the first study to the biology of L. unicolor in Korea, and the results of this study could be used as preliminary information for the conservation and restoration of this species in its natural habitat.
This study was a quasi-experimental research of a non-equivalent control group and non-synchronized design for analyzing the effects of fire safety education on care worker trainees. The subjects of the study were care worker trainees of the S Care Worker Institution: 57 trainees with 28 in the experimental group, and 29 in the control group. The research period was from May 21 to June 14, 2018 and the experiments focusing on fire safety education were performed once per week for a total of four times over the research period. The data were then analyzed using a ${\chi}^2-test$ and t-test. The results showed that fire safety education is an effective source of education for increasing the knowledge on fire safety, attitudes towards fire safety, perceived behavioral control on fire safety, behavioral intention on fire safety, and fire safety behavior in addition to being incredibly useful in practicing fire safety behaviors throughout their daily lives. On the other hand, the subjective norms on fire safety did not show any significant differences. Therefore, this paper suggests a follow-up study that should focus on analyzing the effects of the subjective norms on fire safety.
Asia-Pacific Journal of Business Venturing and Entrepreneurship
/
v.8
no.1
/
pp.19-28
/
2013
This study emphasize the importance of founder having knowledge on detecting entrepreneurship opportunities and analyzed how the founder detects such opportunity using what process. I used people who have found and established a company on own as a survey sample. The result is like the following. First, it's found that most founders had business motivation before the establishment and used skills and knowhow from related area of business for their business establishment that led to the comparably safe business. Second, founders were highly motivated in advance of business establishment and it is found that their chance of establishment was not from the coincidence. Third, it is also found that people had pre-education on business establishment was very on purpose and those who had not had any education had a high chance of coincidence in the establishment. Fourth, it is found that higher the desire for the business achievement, more likely that the founder's business establishment was a plan. Fifth, it is found that higher the awareness of business opportunity and vision, more likely that the founder's business establishment was on plan.
This study was conducted to investigate the relationship between knowledge of nutrition labeling and the effect on eating habits with 300 high school boys in Seoul. The subjects were divided into an underweight (UW) group (BMI < $18.5kg/m^2$, n = 42), a normal weight (NW) group ($18.5kg/m^2\;{\leq}\;BMI\;<\;23kg/m^2$, n = 129) and an overweight (OW) group (BMI ${\geq}\;23kg/m^2$, n = 79) based on their body mass index (BMI). The average age of participants was 17.8 years old and their mean height and weight were 174.9 cm and 66.5 kg. The mean BMI of subjects was $21.7kg/m^2$ which fell within the normal range. Seventy six point four percent of subjects perceived nutrition labeling and they acquired the information pertaining to it through TV and internet. The UW group and the OW group obtained it from their parents, relatives and friends, while NW group acquired it from school. There were significant differences among groups in the acquired source of the information on nutrition labeling (p < 0.05). The NW group and the OW group trusted nutrition labeling more than the UW group, but there were no significant differences among them. Forty five point five percent of the UW group and 40.7% the NW group were satisfied with nutrition labeling education, while only 15.8% of the OW group did it. The OW group checked nutrition labeling more than the UW group and the NW group at the point of food purchase. The primary reason for examining nutrition labeling was 'to check nutrient contents' in the UW group and the NW group, while the OW group examined it to improve health including regulation of body weight. There were significant differences among groups with regards to the reason for examining nutrition labeling (p < 0.001). The OW group was aware that nutrition labeling affected their eating ha-bits significantly more than the other groups (p < 0.05). Therefore, application-centered education on nutrition labeling and the strong support of the government is needed in order to improve nutrition labeling use and to apply the information from nutrition labeling into student dietary life.
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