• Title/Summary/Keyword: social-cultural value

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Metaverse for Marketing in the Public Sector: Implications on Citizen Relationship Management

  • Yooncheong CHO
    • Korean Journal of Artificial Intelligence
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    • v.11 no.2
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    • pp.29-38
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    • 2023
  • The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.

The Consumer Perceived Value in Taekwondo Performance Spectators: Scale Development and Validation (태권도 공연 관람자의 인지된 가치 척도 개발 및 적용)

  • Jeong, Seung-Hoon
    • 한국체육학회지인문사회과학편
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    • v.55 no.6
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    • pp.417-435
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    • 2016
  • The purpose of this study was to develop a valid, reliable instrument to measure perceived value for Taekwondo performance spectators. The perceived value scale for Taekwondo performance spectators was developed in eight phases. For the development spectators perceived value scale (1) literature review, (2) preliminary factors and items selected, (3) assessment of the items, (4) pilot test, (5) data sampling, (6) validity of development scale, (7) assess reliability of items and, (8) predictive validity of development items. Based on three processes, a new perceived value of Taekwondo performance spectators scale with six factors(cultural, social, hedonic, aesthetic, moral and utilitarian value) and 19 items were developed. The result of predictive validity of development items: first, cultural, social, aesthetics, moral of perceived value had significantly influence on spectators attitude. Second, social, hedonic, utilitarian of perceived value had significantly influence on spectators satisfaction. Third, cultural, social, aesthetics perceived value had significantly influence on future consumption behavior of spectators.

The Merits of Social Credit Rating in China? An Exercise in Interpretive Pros Hen Ethical Pluralism

  • Clancy, Rockwell F.
    • Journal of Contemporary Eastern Asia
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    • v.20 no.1
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    • pp.102-119
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    • 2021
  • Social credit rating in China (SCRC) has been criticized as "dystopian" and "Orwellian," an attempt by the Communist Party to hold onto power by exerting ever greater control over its citizens. To explain such measures, value differences are often invoked, that Chinese value stability and cooperation over privacy and freedom. However, these explanations are oversimplifications that result in ethical impasses. This article argues social credit rating should be understood in terms of the commonly human problem of large-scale cooperation. To do so, this paper relies on a cultural evolutionary framework and is an exercise in interpretive pros hen ethical pluralism, attempting to understand how apparently irresolvable cultural differences stem from common human concerns. Wholesale condemnation of SCRC fails to acknowledge the serious, intractable nature of problems resulting from a lack of trust in China. They take for granted the existence of institutions ensuring largescale, anonymous cooperation characteristic of - but somewhat unique to - Western Educated Industrialized Rich and Democratic (WEIRD) cultures. Because of its history and rapid development, China lacks the institutions necessary to ensure such cooperation, and because of anti-social punishment, social credit rating might be one of the few ways to ensure cooperation at this scale. The point is not to defend social credit rating in general, but to raise the possibility of its defense in China and show one way this would be done.

A Study on the Cultural Symbolism of the Chilkat Blanket (칠카트 블랭킷의 문화적 상징성에 관한 연구)

  • 구미지
    • Journal of the Korean Home Economics Association
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    • v.30 no.3
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    • pp.45-53
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    • 1992
  • The purpose of this research is to reveal that the clothing in a cultural system is a visual symbol expressing the aspects of its technology, social-structure, and ideology. For this, the chilkat blanket of Tlingit is selected and analyzed. Tlingit is the one of the indian tribes of the Northwest Coast of the North America. This chilkat blanket used as an ostentatious item in the potlatch has the various functions. First, it expresses the thechnological features in this society, as the process of weaving, collecting of materials, etc. Second, it provides the view of the social-structure through its role differntiation of sex, and affirmation of the rank systems in this cultural system. And we can see the ideological value of this culture through the chilkat blanket. They persuit the value of labor and the harmony between their lives and the nature in this design. In conclusion, the clothing must be considered and analysed its value in the context of the society.

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A Study on the Effect of Social Value of Traditional Market on Satisfaction, Loyalty and Local Attachment (전통시장의 사회적 가치 요인이 만족도, 충성도 및 지역애착에 미치는 영향)

  • Kim, Choong-Hwan;Jeong, Seok-Oh;Jung, Yeon-Sung
    • Journal of Distribution Science
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    • v.15 no.2
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    • pp.59-68
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    • 2017
  • Purpose - The year 2016 marks 20 years since the opening of Korean distribution market in 1996. After this opening, the domestic market expanded and modernized, and has grown to become an advanced distribution market with a greater range of consumer choices. On the other hand, traditional markets have waned and their management has become worse. However, traditional markets do not have economic value alone. This study examines the effects of social value in traditional market such as the value of Cultural Tourism and the value of Sharing Community with Traditional Market on Satisfaction, Loyalty and Place Attachment of the residents. Research design, data and methodology - A questionnaire was organized for this study after a hypothesis was set based on theoretical background. Verification of the hypothesis was undertaken by statistically analyzing questionnaire responses. Personal interviews were performed for this study, and a total of 300 responses were collected, of which 228 responses (76%) were from women. The survey coverage was divided into 10 regions ranging from metropolitan areas to the provincial level, and the age groups were divided into 30s to 60s to ensure diversity of the area and age. Results - To summarize the study results, through verification of the hypothesis in terms of meaningful influence, it appears the values of Cultural Tourism to Satisfaction and Loyalty are supported. On the other hand, the value of Sharing Community is only supported for Satisfaction. It appears that Satisfaction to Loyalty and Loyalty to Place Attachment are meaningful effects. The mediator effect was also reconciled through satisfaction and loyalty. Loyalty was analyzed in terms of mediating the effect of satisfaction on place attachment. Conclusions - It is noted in this study that government support is required to preserve traditional markets and renewal program. Community requires multilateral communication and the formation of effective relationships. In contrast to the economic value emphasized by large retailers, the empirical analysis of the non-economic effects of traditional markets has presented the significance of socio-cultural values in traditional markets. In the future, socio-cultural values and economic values should be integrated into more empirical studies through mutual comparison. Investigating the increase and decrease of social value in traditional markets will help the future formulation in government policy.

The Sustainable Value and Belief of Multicultural Intelligence on Start-ups

  • Um, Hyemi;Han, Aram
    • Journal of Information Technology Applications and Management
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    • v.28 no.2
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    • pp.17-33
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    • 2021
  • Korean society is changing into multicultural society with increasing international marriage and immigrant influx. The increasing number of immigrants in Korean society suggests the necessity of social and economic integration of people with diverse cultural backgrounds. We study the entrepreneurial intention of multicultural immigrant. Cultural intelligence is closely related with sustainable value and belief to their eagerness in surviving of the 2nd country. Cultural intelligence is the individual's capability to function or manage effectively in different cultural settings or in multicultural settings. It is assumed that the cultural intelligence of multicultural immigrant might affect the entrepreneurial intention. Based on the theory of planned behavior, we set up the research model. 243 usable responses of multicultural immigrants in Korea were analyzed. Our findings suggest that cultural intelligence positively affected entrepreneurial intention by affecting subjective norm and perceived behavior control. This study contributed the study of the entrepreneurial intention and multicultural immigrant.

A Cross-Cultural Study on the Clothing Value between Korean and American College Students (한.미간 남자 대학생의 의복 가치관 비교 연구)

  • Im, Sung-Kyung
    • The Research Journal of the Costume Culture
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    • v.18 no.5
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    • pp.1048-1061
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    • 2010
  • The purpose of the study was to compare the culture and the clothing value between Korean and American college students, especially men. Also, this study was to analyze the culture effect on the clothing value. The survey was performed and 200 questionnaires were utilized for this study. The SPSS 12.0 was used to analyze the technical statistics like average, frequency, t-test, factor analysis, multiple regression analysis. The result showed, first, there were some 2 major cultural differences such as power distance and long-term orientation between Korean and American college men. Comparatively, Korean college men showed higher masculinity and lower power distance and long-term orientation. Second, there were differences in the clothing value aspect. Both of them considered the economic clothing value to be most important. Third, there were some differences in the clothing value because of the cultural differences. For Korean college men, there were masculinity and long term orientation that had an effect on the social and religious clothing values, however, for American college men, power distance, masculinity and long term orientation that had an effect on the social, religious, theoretical and economic values.

Economics of Literature: Transfer of 'Worth' to 'Value' (문학 경제학 -사용가치에서 교환가치로의 전이)

  • Yang, Byung-Hyun
    • Journal of English Language & Literature
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    • v.55 no.5
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    • pp.767-792
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    • 2009
  • The two fields, economics of art and literature, tend to be put together as part of cultural economic studies; yet the former has been widely popular as compared to the latter. Economics of art has been known as part of social science which studies art economically. Similarly, economics of literature is likely to be an interdisciplinary study of literature and economics. Literature is suggested usually to reflect the economic base of a society as a form of its superstructure in view of classical Marxism; so, it is interesting to see social, economic activities, such as individual values and social institutions, income, price and opportunity cost, in a particular way of analyzing economic ideas in literature. Capital seems to have an innate property of self-expansion in literature; this property thus features actual economic life since in capitalism money is the universal value between persons and literary works. Specifically, the field of economics of literature starts with such ideas: economics of literature is part of cultural economics; and economics of literature deals with the economic value of literature. Putting interdisciplinary fields of literature and economics together, this study is to examine the economic value of literature in which Karl Marx talked about commodities with exchange value, use value, and fetishism. The exchange value is commercial worth, the actual exchange value of a publication; yet, the use value is innate worth, the aesthetic use value of literature. With commodity fetishism, profit seems not as the outcome of a social relation, but of a work- "reification" as the would-be Marxists suggest. As a commodity, the literary work appears to be able to animate life and power in reality. As a result, this paper asserts that social, economical activities in literature as we may apply to the study of economics of literature increase its economic value, implying commercial and innate worth, as the capital in the marketplace.

A Study on the Assessment of Social Impact of Cultural Programs of the Children's Library (어린이도서관 문화프로그램의 사회적 효과 측정 연구)

  • Kang, Jung A;Noh, YoungHee
    • Journal of Korean Library and Information Science Society
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    • v.49 no.1
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    • pp.233-265
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    • 2018
  • The aim of this study was to assess the social impact of the cultural programs of the children's libraries in Korea and further present the libraries'social value. To this end, we have conducted a survey on 511 elementary school students to assess the social impact of the children libraries'cultural programs. As a consequence, we have ascertained the children's expressiveness / creativity within their personal realms, self-esteem, pleasure / joy / happiness as well as their attitude towards cultural arts and changes in the cultural and artistic experiences further to growth in friendship as a matter of social interaction, generation and strengthening of local communities, sense of affiliation with local community / identify, and local community participation, among the manifestations of the social impact concerned. Based on this, children's libraries can be regarded as an important social capital of the community in the following aspects. Children's libraries enhance the quality of life and children's interaction skills. It also make them feel attached to the local community. Children's libraries maintain local communities, contribute to the creation and strengthening of local communities, and encourage participation in local activities.

An Analysis of Change in Consumption Values on Advertisements for Man′s Cosmetics (남성화장품 광고에 나타난 내용특성 및 소비가치 분석)

  • 박수진;박길순
    • Journal of the Korean Society of Costume
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    • v.53 no.8
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    • pp.53-63
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    • 2003
  • Under the social conditions that an understanding of a men change socially and men's interests in their appearances are on the increase, this research intends to study and analyze the changes of people's sensibility of values on ads for men's cosmetics, which is said to be performed the social, cultural function reflecting the social consciousness, the value and the idea creating a new one. The documents for the research was sindonga. The documents were analyzed quantitatively in regard of contents of a linguistic expression and a visual expression showing on advertisements for man's cosmetics, a time series analysis. As a result of analyzing the consumption value through headline of an ad, the emotional value took the highest percentage extending whole periods. Beside emotional value, a time series analysis showed that social values appeared to the major themes in the 1970s, and functional values was important themes in 1980s, and the social values and functional values appeared equally during 1990-2002.