• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.121-134
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• 2021

As interest in stock markets is growing recently in Korea, more investors in their twenties are using the information provided by personal broadcasting channels on YouTube. This study explores how watching the stock market channels on YouTube influences watching behaviors and investment intentions. A structural equation modeling analysis of survey data from 219 adults in the twenties revealed that the perceived credibility of and para-social interaction with the YouTube influencers affected continued viewing intentions. The findings also showed that the effect of identification with the influencers on viewing satisfaction was more prominent when identification mediated the effect of para-social interaction on viewing satisfaction. Theoretical and practical implications were discussed.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.4
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• pp.115-130
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• 2010

In the archival field, the last decade has witnessed much discussion on archives' broad responsibilities for social memory. Considering that the social role of archives has stemmed from postmodern thinking suggests a paradigm shift from viewing archives as static recorded objects to viewing them as dynamic evidence of human memory. The modern archives and archivists are products of nineteenth-century positivism, limiting their function to archiving written documents within stable organizations. The new thoughts on the social role of archives provide a chance to realize that traditional archival practices have preserved only a sliver of organizational memory, thus ignoring fluid records of human activities and memory. Archival description is the primary method for users to access materials in archives. Thus, it can determine how archival materials will be used (or not used). The traditional archival description works as the representation of archival materials and is directly projected from the hierarchy of organizational documents. This paper argues that archivists will need to redefine archival description to be more sensitive to atypical types of archival materials from various cultural contexts. This paper surveys the postmodern approaches to archival concepts in relation to descriptive practices. It also examines some issues related to representing historically marginalized groups in archival description who were previously neglected in traditional archival practices.

• Industry Promotion Research
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• v.1 no.1
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• pp.151-157
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• 2016

Nowadays Chinese society advocates a kind of principal thinking, which Chinese call it "harmony". The entire Chinese society is trying to build a so-called "harmonious society", that is, people live in harmony with the natural environment and carry out sustainable development; people live in harmony with others and build harmonious social relationships; people live in harmony with themselves and cultivate self-morality and enhance national self-quality. It can be seen that the word "harmony" runs through this thinking all the time. This paper aims at viewing Chinese people's philosophy in Ming Dynasty from the Piaohailu. Likewise, the starting points of the paper are also these three aspects which are people's relationships with nature, others and themselves. Based on this angle, it tries to conduct a simple analysis and study by taking Korean official Cui Pu's Piaohailu as the main historical data.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.751-768
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• 2016

The success of the journey to the west of tvN's shows the positive prospect of web entertainment. This study highlights how viewers actively select web progrmas and how they diffuse the infomrmation of web programs to explore the possibility of success of web program and the change of viewing environment. This study revealed the attention of viewers affected the diffusion of programs via social media. The highness of the viewer's attention cause the highness of active interaction between users. The production company of web entertaninment has to focus on the high hits strategy. In the view of journalists, they covered on the appearance of the heroin rather than the content of the program. The relationship of viewing type and viral type via SNS is related with the activity of viewers. If viewers participate in viewing they express their opinion on the web entertainment actively.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.30-46
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• 2020

New media is rapidly changing with the recent development of the technology of transmitting, producing, editing, and sharing video information. This study investigates the effects of one person media broadcasting use motivation and social viewing on consumer attitudes toward brand, brand engagement, and purchase intention. It was fond that motives such as differentiation, social interaction with other viewers, mutual interaction with BJ, information-seeking, and new fun-seeking positively affected brand attitudes. Also, the same motives except fun-seeking positively affected brand engagement. Only mutual interaction with BJ and information-seeking were found to be positively related to purchase intention. Meanwhile, para-social relationships, social presence, and subjective norm positively influenced on brand attitudes and purchase intention each. Also, para-social relationships and social presence were positively related to brand engagement. Theoretical and practical implications, and suggestions for future studies are discussed in detail.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.357-367
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• 2018

The purpose of this study is to investigate whether flow experience is effective as a mediator in the effect of BJ attributes on viewer satisfaction. For this study, a survey was conducted on a total of 198 users who watch one - person game broadcasting on African TV. According to analysis, first, the joy flow experience is mediating role in the relationship between intimacy BJ attributes and viewing satisfaction. Second, the Control flow experience did not mediating role in the relationship between all BJ attributes and viewing satisfaction. Third, the attention flow experience is mediating role in the relationship between intimacy and reliability BJ attributes and viewing satisfaction. Fourth, the Time distortion flow experience is mediating role in the relationship between intimacy BJ attributes and viewing satisfaction. Fifth, the Self loss flow experience did not mediating role in the relationship between all BJ attributes and viewing satisfaction. The intimacy of the game BJ was found to affect mediocre satisfaction, attention, attention, and time distorted flow experience.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.243-253
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• 2023

Social television encompasses the social media aspect of television viewing. This study attempts to investigate how social television influences Hispanic and national ethnic identification as well as social presence. Based on the theoretical framework of Tajfel and Turner's Social Identity Theory (SIT), this study focuses on the potential influence of social television on Hispanics' ethnic identifications and social presence. With a sample of 100 Hispanic students, we conducted a lab experiment to measure the effects of exposure to ethnic and non-ethnic related Twitter feeds on Hispanic and national ethnic identification along with social presence. Findings reveal that there was no significant difference between those exposed to the ethnic-identity related Twitter feed compared to those exposed to the non-ethnic identity related Twitter feed, followed by the control group not exposed to the Twitter feed at all. Implications were discussed.

• International Journal of Advanced Culture Technology
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• v.7 no.2
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• pp.103-112
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• 2019

Online self-disclosure was hypothesized as a mediating variable, explaining the relationship between Facebook access motivation (relationship expansion, curiosity about others' life, maintenance of social connection, social pressure from others, habitual use, impression management, searching for information, and content sharing) and Facebook addiction. Data came from 407 high school students in the Busan, and Gyeongnam provinces. Structural analysis was used to specify the relations among measured construct. Facebook access motivation of curiosity about others' life, Facebook access motivation of maintenance of social connection, Facebook access motivation of social pressure from others, Facebook access motivation of habitual use, and Facebook access motivation of impression management were significant predictors of Facebook addiction. Online self-disclosure mediates between Facebook access motivation of curiosity about others' life, Facebook access motivation of social pressure from others, Facebook access motivation of searching for information & Facebook access motivation of content sharing and Facebook addiction. Viewing online self-disclosure as a mediator has important implications for social media addiction counseling practice.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.511-519
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• 2015

We present an in-depth analysis on the factors that influence viewing satisfaction and behavior of visitors in the exhibition. The proposed method consists of two steps including, i) classification of factors into demographic and social, psychological, cultural through surveys and ii) analysis the impact of viewing satisfaction and behavior on the characteristics of visitors. The proposed method can find the characteristics of each factor from the general audience, and can be used in planning and the exhibition in the form of an organized database in the future.

• Korean Journal of Child Studies
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• v.30 no.6
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• pp.297-308
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• 2009

The study abroad phenomenon at an early age in Korea is increasing steadily. Increasing social demand for global leaders, disappointment in Korean educational system and economic growth are motivating more students to study abroad. The study abroad is a social phenomenon that is widespread across all social status in Korea. This study tries to examine the phenomenon in respect to social, psychological, educational and economical perspectives and seek future research questions. The findings suggest ways to improve Korean educational system, support students currently or planning to study abroad and to re-adjust in Korea after they come back. A balanced perspective is necessary in viewing study abroad phenomenon, rather than preventing, implementing stronger pulling factors in Korean educational system. It is necessary to hold the study abroad as another educational opportunity.