• 대한간호학회지
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• 제4권2호
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• pp.107-120
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• 1974

Healthy second generation is considered the wealth of the nation. Recant statistical data revealers that student population: primary through university, is 25% of population. Despite the fact that health education is one of the three most valued educational aims of Ministry of Education, students, teachers and parents seem reluctant to its value. In this contort, influences of school health nurses on this aspect of education can not bi disregarded This study is designed to investigate the status and working condition of school health nurses and analyse the correlation between role perception and role expectation of school health nursers. teachers and students. Prior to main study. pilot interviews with 10 of each group according to check-list are performed. Data for main study is collected through check-list from September 10 to October 10. 1973 from 100 of each group. All responses of questionnaire item are categories into 4 aspects; health education, environmental sanitation qualification of school health nurses and social aspect of school. Results of study are as follows; 1. Differences on role perception of school health nurses and role expectation of teachers is revealed-non-significant by .05〈P〈.10 level. while between students is shown significant difference by P〈.005 level, in health education role of school hearth nurses. 2. The environmental sanitation category of school health nurses role: non-significant difference is revealed between teachers and school health nurses by. 05〈P〈.10 level, and significant difference-is revealed by P〈.05 level. 3. Difference in value orientation of school health nurses' personal quality; students and teachers differ with school health nurses by P〈.025 1eve1. 4. Social aspect of school in the community aspect: non-significant differences are revealed by.05〈P〈.10 level between air three groups. Conclusions: 1. Role perception of school health nurses is most closely correlated with their role expectation. Some individual differences are noted between items, and aspects. 2. Role perception of school health nurses is more closely correlated than that of with role expectation of teachers than that of students. Some individual differences are noted between items, and aspects. 3. Consensus of role of school health nurses between each group is relatively Low: student is the lowest group. teacher the second, and school health nurses the highest.

• Asia Marketing Journal
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• 제20권1호
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• pp.23-48
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• 2018

SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of "improving itself to give greater happiness to all of its customers" and the symbol mark of "Wings of Happiness" are some good examples of integrating distinct brand identities of various member companies. After impressive growth and expansions into diverse business areas, SK group is ranked as the third largest company based on asset amounts according to the Fair Trade Commission of Korea, only after Samsung and Hyundai Motor groups. SK brand management can be analyzed, using the framework of 4 stages - 'infrastructure', 'planning', 'doing', and 'seeing' stages. In order to secure 'infrastructure' of brand management system, SK has invested huge resources to the 'SK BMS' (SK Brand Management System). At the 'planning' stage, the most important task of SK like other Korean business groups is perhaps to adopt a well-organized 'brand identity (BI) system' which may consolidate brand values of individual member companies. In actuality, SK BI consists of Customer Happiness located at the center and 3 other elements of Pride, Professionalism, and Customer-orientation. At the 'doing' stage, the slogan of 'OK! SK' and the logo of 'Wings of Happiness' have been placed at the core of the SK group brand building programs. SK adopts the principle of 'independent yet united', pinpointing that each member company independently works for its business performance but it is, at the same time, encouraged to integrate its capabilities for the SK group brand. In addition, SK has sought 'shared growth' with business partners for happiness for all the members in the society. 'Social Contribution Philosophy' based on SK value of 'creation of greater happiness' is again one of the most important guidelines for CSR (corporate social responsibility) at the doing stage. At the seeing stage, SK regularly evaluates its branding programs. SK has shown some very impressive achievements in brand management: (1) a core identity of 'Customer Happiness' participating member companies may share, (2) harmonious relationships between the group brand management office and brand management divisions of member companies, and (3) consistency-keeping in brand management over time. However, there remain two major challenges: (1) globalization of SK and (2) reinforcing sustainable superiority over not only Korean rivals but also global ones.

• 기술혁신연구
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• 제24권3호
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• pp.107-137
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• 2016

이 논문은 전국적인 설문조사자료를 분석하여 과학연구에 대한 한국인의 지지도가 어떠하며, 어떤 집단이 이러한 지지를 견인하고 있는지를 순수 기초 연구, 산업발전을 목표로 하는 응용연구, 일반시민의 삶의 질 향상을 목표로 하는 사회문제 해결형 연구로 나누어 살펴본다. 분석결과 사회적 정치적 가치 지향에 따라 사회문제 해결형 연구를 포함한 연구 유형별 지지도에 차이가 나타났다. 주관적 정치성향이 진보적일수록 사회문제 해결형 연구를 다른 유형의 연구들에 비해 지지하는 경향을 보인 반면, 보수적일수록 기초연구에 대한 지지도가 높아졌고 신자유주의적 가치지향에 가까울수록 응용연구에 대한 지지도가 높아졌다. 한편 한국사회에서 사회문제 해결형 연구가 지나친 응용연구에 대한 비판으로 대두된 반면, 일반시민들은 이를 응용연구보다 기초연구와 대비되는 것으로 인식하고 있었다. 또한 사회문제 해결형 연구가 전문가주의의 폐해를 극복하기 위해 시민참여를 강조하는 반면, 과학자의 권위와 전문성에 대한 신뢰도 수준이 높을수록 오히려 사회문제 해결형 연구에 대한 지지도가 증가하는 것으로 나타났다. 마지막으로 소득 수준이 낮을수록 사회문제 해결형 연구에 대한 지지도가 다른 두 유형의 연구에 대한 지지도보다 높은 것으로 나타났다.

• 한국보육지원학회지
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• 제12권6호
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• pp.79-102
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• 2016

The purpose of this study was to identify school adjustment groups by applying a Latent Profile Analysis(LPA) and to investigate the effects of children's emotional problems and study habits on determining the membership of these groups. LPA and multiple logistic regression were conducted using the data of 2,200 third-graders from the Korean Children and Youth Panel Study. The results are listed as follows. First, four school adjustment groups were identified: adjustment, approach to adjustment, maladjustment risk, and maladjustment group. Second, accomplishment value and mastery goal orientation were relatively strong predictors of membership of the school adjustment groups. Time management was also a significant variable that predicted the membership of maladjustment or the maladjustment-risk group. Third, attention problems and depression were the most consistent predictors of membership of maladjustment or the maladjustment-risk group. Physical symptoms and social withdrawal were also significant. Based on the results, implications for intervention to promote early school adjustment were discussed.

• 대한가정학회지
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• 제24권3호
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• pp.31-42
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• 1986

It is generallybelieved that the values of female students are different depending on the cultural enviromment of society. The purpose of this paper is to discern the value orientation of female students in Korea and America, and how they are related to the clothing behavior. 300 female students were selected as sample from the Univ. of Minnesota and 158 students filled out the questionnair. 420 female students were selected from five unversities in Jinju, Taegy and Pusan. RESULTS : 1) Korean students had highly evaluated theaethetic, political, religious and social values, and American students had higher evaluation on the economic and American students had higher evaluation on the economic and theoretical values. 2) Korean students tended to regard modesty, conformity and management as important factors when they chose new clothes, and for American students, appearance and tool were important. 3) The impact of values on clothing vehavior was as follows. a) Korean students who emphasized theoretical values did not use clothes as an instrument of status symbol and modesty. b) American students who emphasized the economic values tended to have an interest in purchase and wearing of clothes on purpose. c) Korean students who had positive attitudes on the aethetic values tended to be conservative, but they wanted to use the clothes as a demonstration of self exaggeraton. d) Korean students who regarded social values important tended to have a higher interest in the management of clothes. e) Korean students who had highly evaluated the religious values tended to be conservative when the selected new clothes. American students did not want to conform to the group norm when they chose new clothes. On the whole, American students did not put on clothes to achieve a specific goal. In short, it can be concluded that Korean students and American students have different values and they have a great impact on their clothing behavior.

• 가정과삶의질연구
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• 제30권5호
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• pp.29-47
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• 2012

The purpose of this research is to identify the everyday life culture, housing satisfaction and housing importance of older Korean-Chinese living in Harbin, China. Social survey research using the questionnaire was conducted from August to October in 2011. A total of 94 usable samples were analyzed by the SPSS version the 18.0 statistical program using frequency, percentage, cross-tabulation, factor analysis, and Pearson's correlation. The major findings were as follows. Firstly, older Chinese in Harbin were assimilated into Chinese culture such as national holidays and respectful people, but acculturated in terms of their daily food, and their preference to live in a Korean-Chinese village. Secondly, they had mainly lived in multi-story houses, the so called Chinese-style apartments. The average size of their living space was $80.33m^2$ and they were usually unsatisfied with their neighbors and floor treatment lacking Ondol(溫突). Thirdly, 5 factors affecting on housing value orientation were 'physical characteristics','emotional characteristics', 'economic characteristics', 'social characteristics', 'neighbor characteristics/reputation of the house' and they explained 73.9%. 2 factors affecting on housing satisfaction were 'inner complex/inner space' and 'neighborhood environment' and they explained 69.4%. In conclusion, some policy is needed for Korean Chinese living in Harbin for their well-being when it comes to their housing needs and conditions. Given the nature of big city, Harbin and its attraction, younger Korean-Chinese tend to be rapidly assimilated into Chinese culture. However older people in Harbin think that it is important for their children to learn both countries' languages and cultures in order to be successful, so some concrete policies and supports are needed.

• 한국의류산업학회지
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• 제25권4호
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• pp.449-459
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• 2023

This study focuses on online communities and the ritual conversations of users when participating in sharing activities. The study aims to understand the social and psychological phenomena that occur between users within the context of Erving Goffman's impression management theory. Case studies and a content analysis were conducted by collecting posts and comments related to fashion products in the sharing activities category on Naver Cafe "Family Sale." On the one hand, the study identified various disposition motives among givers, including a desire for recognition, self-expression, activation of the community, emotional sympathy, goodwill, play, and simple disposition. On the other hand, receivers' purchase motives included the need for a product, reciprocation based on a sense of belonging, play, gift-giving, and simple response. Analyzing the posts of givers and the comments of receivers of fashion products using impression management strategies and dramaturgical analysis, the study interpreted users' impression management and revealed propensities in fashion consumption: fashionability, conspicuousness, value orientation, and economic feasibility. Through ritual conversations, users managed to attain emotional stability on an individual level, while they reinforced collective bonds on a social level. They fulfilled their roles with their own narratives to achieve personal and collective goals in a non-face-to-face situations and non-monetary transactions. This study is significant in that it examines normative communication in an online community and user relationships to understand a recent phenomenon in the fashion industry.

• 한국산학기술학회논문지
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• 제22권3호
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• pp.303-309
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• 2021

본 논문은 20-30대 소비자들이 사회적 가치가 높은 명품, 매스티지 브랜드와 복제품에 대해 어떤 태도를 가지고 구분하는지, 과시소비성향과 동조성으로 설명할 수 있을지를 탐색하였다. 브랜드들에 대한 태도와 구매의도의 유사성을 기준으로 20-30대 소비자를 구분하고, 집단별로 동조성과 과시소비 성향의 하위차원에서의 차이를 연구하였다. 군집분석을 통해 20-30대 소비자는 네 집단으로 구분되었고, 다변량분산분석을 실시하여 각 집단 간의 차이를 확인하였다. 개성추구성향(F=4.282, p=.006)과 브랜드지향성향(F=23.178, p=.000)은 명품과 매스티지 브랜드와 연관이 있었고, 유행추구성향(F=8.376, p=.000)은 명품과 매스티지 브랜드를 매우 좋아하는 집단과 복제품에도 관심이 있는 집단에서 높게 나타났다. 고가격추구성향은 유의한 차이가 없었다. 동조성(F=3.537, p=.015)은 명품과 매스티지에 대해 약간 좋아하지만 복제품은 싫어하는 집단만 제외하면 모두 높았다. 본 연구는 상징적 의미가 큰 브랜드들에 대한 20-30대 소비자의 태도와 구매의도를 통합적으로 고찰한 연구로서 향후 소비자의 브랜드 범주화에 대한 연구로 발전시키기 위한 탐색적 연구로 의미가 있다.

• Asia Marketing Journal
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• 제10권3호
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• pp.103-125
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• 2008

2006년 손해보험시장의 선도브랜드였던 LG화재는 LIG손해보험으로 기업브랜드명을 변경하면서 적극적 사회공헌활동을 토대로 고객과 사회에 희망을 주는 일등보험금융그룹으로서의 기업이미지를 성공적으로 구축하고 있다. 2004년에 실시되었던 기업브랜드에 대한 소비자조사 결과에서 LG화재는 경영성과에 대비하여 브랜드파워가 상대적으로 낮게 형성되어 있는 것으로 나타나, 브랜드 경쟁력 강화를 위해 브랜드 자산구축전략을 수립할 필요성이 대두되었다. 계열분리에 따라 LG화재는 새로운 기업브랜드 도입을 계획하고, 중장기적인 기업브랜드 자산구축전략의 일환으로 2004년부터 기업브랜드교체를 위한 준비단계에 돌입하였다. 일등보험금융그룹으로서의 규모감과 LG의 계승/발전이라는 의미를 함께 담아 기존의 긍정적 이미지 자산이 전이될 수 있는 방향으로 LG화재에 대한 기업브랜드 교체전략을 수립하고자 하였다. LG화재는 LIG 손해보험이라는 새로운 기업 브랜드를 통해 '삶의 소중함을 함께 가꿔나가는 동반자'로서 고객에게 보험의 새로운 가치를 제공하고자 하였다. 이를 위한 LG화재는 3가지 내부 공유가치를 설정하였다. 먼저, LG화재 브랜드의 기업비전과 공유가치를 담은 "브랜드 지향가치"를 설정하고, 브랜드 가치에 대한 소비자 공감을 획득하기 위해 "브랜드 전달가치"를 설정하고, 그리고 마케팅 커뮤니케이션을 통해 소비자 인식 속에 형성시키고자 하는 "목표이미지"를 설정하였다. LG화재는 새로운 브랜드가치를 고객들에게 전달하기 위해, "LIG손해보험"이라는 새로운 기업브랜드와 신규 하위브랜드를 개발하기로 했다. 또한 효과적인 기업브랜드 관리를 위해, 기업브랜드 목표의 수립과 브랜드모니터링 기능을 한 부서에서 통합적으로 관리하도록 하였다. 또한 브랜드 자산구축에 대한 목표관리를 위해 브랜드 측정모델을 개발하고 브랜드 평가에 활용하였다. LIG손해보험은 통합적 브랜드 커뮤니케이션을 통해 목표 브랜드이미지를 소비자의 마음속에 심고자 노력했고, 그 결과 기업브랜드의 성공적 교체라는 목표를 실현할 수 있었다. 새로운 기업브랜드를 런칭한 이후, 2006년 5월에 실시한 온라인 서베이의 결과에서 LIG손해보험을 LG화재의 새이름인 것으로 정확하게 인지하고 있는 경우가 88.9%로 나타나, 새로운 CI를 성공적으로 소비자들에게 인식시켰다는 평가를 받았다. LIG손해보험은 성공적으로 구축된 브랜드인지도를 바탕으로, "고객과 사회에 희망을 주는 기업"이라는 기업 이미지를 정립하고자 한다. 이를 위해 LIG손해보험은 '고객과 함께 성장하며 삶의 소중함을 가꿔나간다'라는 긍정적 브랜드-소비자관계를 구축할 수 있도록, 다양한 사회공헌사업을 계획/전개하고 있다.

• 농촌의학ㆍ지역보건
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• 제42권1호
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• pp.24-35
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• 2017

이 연구의 목적은 한국형 일차의료 평가 도구(KPCAT)를 이용하여 한 농촌 지역 보건소의 일차의료의 질을 평가하는 것이다. 또 이 연구에서는 KPCAT 적용 및 결과 해석과 관계된 몇 가지 방법론적 이슈를 검토하였다. 농촌 보건소 진료 의사에게 4회 이상 진료받은 환자 79명이 KPCAT 설문에 응답하였다. 응답자의 특성을 빈도와 백분율, 중앙값과 사분위 범위, 평균과 표준 편차로 제시하였다. 일차의료의 질은 KPCAT 총점과 영역별 점수의 중앙값과 사분위 범위로 제시하였고 최댓값과 최솟값, 기대 점수와 함께 방사형 도표로 제시하였다. KPCAT 문항별 점수와 중앙값과 사분위 범위, 기대 점수 이상 응답자 비율, 잘 모름 응답자 비율을 제시하였다. 연구 대상 농촌 지역 보건소 일차의료 질의 중앙값과 사분위 범위는 각각 45점, 16점이었다. KPCAT 영역별 점수 중앙값이 기대 점수에 이른 영역은 최초 접촉 하나였다. KPCAT 문항별 점수가 기대 점수 이상인 응답자 비율이 50% 미만인 문항은 포괄성 4문항 중 2개, 조정 기능 3문항 전부, 전인적 의료 5문항 중 2개, 가족 및 지역 사회 지향성 4문항 전부였다. 잘 모름 응답의 처리 방침 개선, 잘 모름 응답률이 높은 문항의 타당성 검토, 응답 척도의 내용과 점수의 일치 등이 방법론적 개선 과제였다. 농촌 지역 보건소 일차의료의 질은 개선할 여지가 많았다. 특히 조정 기능과 가족 및 지역 사회 지향성 영역의 개선 필요성이 두드러졌다. KPCAT의 방법론적 개선을 통하여 타당하고 신뢰성 있는 일차의료 평가가 이루어지기를 기대한다.