• Title/Summary/Keyword: social theory

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SOCIAL NETWORK THEORY AND PRIVATE HOUSING DEVELOPERS IN MALAYSIA

  • Muhammad Hijas Sahari;Mastura Jaafar;Abdul Rashid Abdul Aziz
    • International conference on construction engineering and project management
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    • 2007.03a
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    • pp.704-710
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    • 2007
  • This paper examines the operations of private housing developers (PHDs) based on Social Network Theory. PHDs need to choose the best consultants, contractors and suppliers (CCS) to make sure the project run and complete successfully. PHDs gather the scarce resources from the external environment through personal network. This research used the social network method which relies on alliances based on network, social, tie and trust. The more people/firm PHDs network with, the better chances of finding the right CCS.

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Why SNS Sites Are Using Advertising Models Like You: An Explanation from Construal-Level Theory

  • Garam Hong;Seongwon Lee;Kil-Soo Suh
    • Asia pacific journal of information systems
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    • v.30 no.4
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    • pp.695-718
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    • 2020
  • Based on the Construal Level Theory, we aim to study a most favorable fit among the advertising model, media type, and message construals, which are important factors in an advertisement. A two (social distance of the ad model in an ad: distal (low similarity) vs proximal (high similarity) by two (social distance of a media type: distal (portal) vs. proximal (SNS)) by two (message construal: abstract vs concrete) laboratory experiment was conducted to examine attitude changes on ad messages. The results show that abstract messages were more effective in attitude toward advertisement and purchase intention under the distal social distance (i.e. advertising model in low-similarity and portal media type) while concrete messages were so under the proximal social distance and SNS media type.

Extending the Theory of Intercultural Public Relations: Influence of Power in the Intersection of Cultural Identity, Social Capital and Social Control for Korean American professionals

  • Jang, Ahnlee
    • International Journal of Contents
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    • v.16 no.2
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    • pp.51-64
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    • 2020
  • Interviews with 17 Korean American professionals living in Korea revealed the relationship between their status, cultural identities, social capital, and conflicts that arise between their understanding of American and Korean social norms. The findings indicate that social capital for Korean Americans in Korea largely comprises of their English community in Korea and the Seoul Global Center; and that their access to social capital in the Korean society, in general, is limited. As result of limited availability and accessibility of social capital, with a sense of superiority, they maintained their American identity. In terms of social control, their lack of motivation to adopt and follow Korean social norms, as well as them being from the U.S., limited changes occurred in their cultural identity. Extending previous research on the Theory of Intercultural Public Relations, the public's power allows them to maintain their cultural identity, which in turn, effect their communication process. Implications of these findings, as well as suggestions for future study, are discussed.

An Introductory Study on the Social Capital to Human Ecology (사회자본으로서의 가족자원에 대한 이해와 활용방안)

  • Seo Ji-Won
    • Journal of Families and Better Life
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    • v.24 no.3 s.81
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    • pp.1-14
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    • 2006
  • The purpose of this study was to introduce the concept of social capital to the studies of human ecology in Korea. Social capital theory provides a framework for analyzing well being of families because the concept of social capital can be understood as an important family resource, including social networks, social supports, and family structure. The utilization of the social capital theory, considering both positive and negative effects on equality, in the studies of human ecology is expected to contribute to the social understanding of the characteristics of households as a system that are related with environments, and provide a basic theoretical framework for discussing family structure, human capital development, poverty, and healthy families.

A Theoretical Approach of Social Ecological Model for School Health Promotion Program (학교 건강증진 사업을 위한 사회생태학적 모형의 이론적 접근)

  • Jung, Sang-Hyuk;Yoon, Hee-Sang
    • The Journal of Korean Society for School & Community Health Education
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    • v.7
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    • pp.87-99
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    • 2006
  • Objectives: This study is to draw the design of the program which is improve school health promotion participation by applying the Social Ecological Model based on the literature review on the health promotion. Methods: Literature review was carried out based on 5 factors of social ecological model using computer search engines of Google, ProQuest, and Riss4U. Results; Social Ecological Model is consist of individual, interpersonal, institutional/organizational, community, and policy. Individual sphere is drawn from Health Belief Model, interpersonal sphere is Social Support Theory, institutional/ organizational sphere is institutional resources theory, community sphere is community model, and policy sphere is Social Marketing Theory. The literature review show that the important variables affecting health promotion exist in each sphere. Individual sphere has social economic status, age, sex, sensitivity and specificity of illness, self-efficacy. Interpersonal sphere has support and use of family, friend and neighbor. Institutional/Organizational sphere has environment service reliability and utility. Conclusions: Community sphere has distance, neighborhood safety, interrelationship among institutions. Policy sphere has cost, legislation advertisement, lobby and concern and leadership of Institution.

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The Integration of Social Media to the Theory of Planned Behavior: A Case Study in Indonesia

  • SIHOMBING, Sabrina O.;PRAMONO, Rudy
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.445-454
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    • 2021
  • Leader and leadership are one of the important aspects in the life of a country. This study aims to predict the intention of young voters to vote for state leader elections by expanding the theory of planned behavior to the Indonesian context. Apart from the importance of the presidential election, research rarely uses the theory of planned behavior, and to the best of researchers' knowledge, there are no studies that have applied the theory of planned behavior to predict the intention to vote for the president. Therefore, this study is an attempt to fill that gap. Two hundred questionnaires were distributed using non-probability purposive sampling. Data analysis was carried out using the structural equation modeling (SEM) approach. The results showed that attitude and behavior control were positively related to voters' intention to elect presidential candidates. Furthermore, information from social media also has a positive relationship with the attitude of choosing presidential candidates. However, the results also show that subjective norms do not have a significant relationship with voters' intention. This study contributes knowledge to researchers, practitioners, and policymakers about the factors that influence youth intention to vote in Indonesia, namely, attitudes, perceived behavior control, and information from social media.

The Effects of Fit and Social Construction on Individual Performance

  • Im, Ghi-Young
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.29-34
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    • 2008
  • This study examines the effects of information and communication technologies on individual performance. The literature has paid a considerable amount of attention to social influence as a determinant of individual behavior. We combine task-technology fit with concepts from adaptive structuration theory to specify social influence. In our model, we suggest that individuals should receive support from proper social construction to have additional performance improvement. Empirical data from 317 individuals across 43 teams in 10 companies is used to assess the theoretical model. Our theoretical model received support from the data.

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The Effects of Human Capital and Social Capital on Economic Well-Being of the Elderly in Korea (노년기 경제적 복지를 위한 사회투자정책의 방향 : 인적자본 및 사회자본의 활용을 중심으로)

  • Seo, Ji-Won
    • Journal of Family Resource Management and Policy Review
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    • v.12 no.2
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    • pp.31-55
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    • 2008
  • Human capital theory and social capital theory provide a framework for analyzing economic well-being. The purpose of this study was to investigate the effects of human capital and social capital on the economic well-being of the elderly. The data from the 1st wave of KLoSA (Korean Longitudinal Study of Aging) were used (n=3,426). The major findings were as follows: First, human capital and social capital are both resources that can contribute to increasing the economic well-being of the elderly. Second, the effects of human capital on the economic well-being of the elderly were relatively higher than the effects of social capital. Third, the relative contributions of human capital and social capital to increasing economic well-being varied by sex, age, and region. Based on the empirical results, the implications for social investment in human capital and social capital were provided.

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Applying Hebbian Theory to Enhance Search Performance in Unstructured Social-Like Peer-to-Peer Networks

  • Huang, Chester S.J.;Yang, Stephen J.H.;Su, Addison Y.S.
    • ETRI Journal
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    • v.34 no.4
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    • pp.591-601
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    • 2012
  • Unstructured peer-to-peer (p2p) networks usually employ flooding search algorithms to locate resources. However, these algorithms often require a large storage overhead or generate massive network traffic. To address this issue, previous researchers explored the possibility of building efficient p2p networks by clustering peers into communities based on their social relationships, creating social-like p2p networks. This study proposes a social relationship p2p network that uses a measure based on Hebbian theory to create a social relation weight. The contribution of the study is twofold. First, using the social relation weight, the query peer stores and searches for the appropriate response peers in social-like p2p networks. Second, this study designs a novel knowledge index mechanism that dynamically adapts social relationship p2p networks. The results show that the proposed social relationship p2p network improves search performance significantly, compared with existing approaches.

Influencing Factors of Research Collaboration Intention in Virtual Academic Communities in China

  • Yan, Chunlai;Li, Hongxia
    • Journal of Information Science Theory and Practice
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    • v.9 no.2
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    • pp.83-98
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    • 2021
  • Research collaboration is an important strategy to improve research output, and virtual academic communities (VACs) have become an important platform to collaborate on. This paper reveals the influencing factors of researchers' collaboration intention in VACs from two attributes: individual, and inter-members. On the basis of the Social Cognitive Theory, Social Exchange Theory, social network theory, and Five-Factor Model, this paper constructed a model demonstrating the influencing factors of VACs researchers' collaboration intention. A self-administered questionnaire was employed on members of four VACs in China to collect data; subsequently, 558 usable responses were analyzed using structural equation modeling. The result showed that openness, conscientiousness, reciprocity, trust, and the social network characteristic had a significant influence on the collaboration intention of researchers in VACs, while self-efficacy, agreeableness, extroversion, neuroticism, and experience had no significant effects on the collaboration intention of researchers in VACs. This model plays a positive role in promoting the research collaboration intention of Chinese VACs researchers and in guiding the construction of VAC platforms.