• Journal of the Korean Home Economics Association
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• v.47 no.6
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• pp.67-77
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• 2009

The purpose of this study is to examine the effect of social self and body image on the appearance management behavior. The data were collected via a self-administered questionnaire from 419 male and female college students in Jecheon and analyzed by factor analysis, cluster analysis, t-test, regression and correlation. The results of this study were as follows : 1. Body image classified into four factors- emotional, cognitive, behavioral body image and interest in weight. 2. There existed correlation between social self and body image. According to gender, there existed significant differences in social self, body image and appearance management behavior. 3. College students classified into two groups- high and low social self group according to the degree of social self. Two groups showed statistically significant differences in body image and appearance management behavior. 4. In male and female groups, social self and body image influenced to the various appearance management behavior according to gender. The most important appearance management behavior which was affected by social self and body image was diet.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.12
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• pp.7077-7092
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• 2014

This study examined that how the corporate social responsibilities of a social enterprise affect their image and product attitude. In particular, separating into a real self-image and social self-image, the moderate effects of the accordance of self-image were tested. The results showed that each corporate social responsibility of a social enterprise affects their image except for social image. In addition, an accordance of the real self-image moderates the effect of the corporate activity image and social contribution activity image on the product attitude.

• Journal of the Korean Society of Costume
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• v.61 no.9
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• pp.1-14
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• 2011

The purpose of this study was to understand the relationship between one's social-self image and Online Avatar image. Influence of these virtual images on one's attitude toward real world and commitment to the virtual world was examined. In addition, the gender difference was examined. A structural equation model with social self image as exogenous variable and influence of Avatar as endogenous variable was designed. Real and ideal Avatar images were the mediating variable in the model. Survey questionnaire was developed and data from 425 respondents were analyzed. Results indicated that the conceptual model was a good fit to the data. Respondents who perceived their social self-images importantly were likely to have real images of Avatars. Ideal image and real image had significant on commitment to virtual world and attitudes toward the real world. For male respondents, social self image had stronger influence on real image of Avatar and ideal image had stronger influence on commitment to virtual world than female respondents.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.3
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• pp.433-443
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• 2009

The purposes of this study were to investigate the relationships among body image, social self concept, and clothing behaviors of adolescents, and to find out the differences of the relationships among these three variables by adolescents' sex and age variables. The research method was survey and the subjects were 656 male and female adolescents in Daejeon. The questionnaire consisted of 4 measuring instruments; body image, social self concept, clothing behaviors and demographic attribution. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, and path analysis, using SPSS program. The results were as follows. First, adolescents generally evaluated their bodies as middle level on their physical attractiveness and had positive social self concept. And high school students had more positive body image and social self concept than middle school students. Second, on clothing behaviors, 5 dimensions were emerged: clothing interest, psychological dependency of clothing, clothing ostentation, clothing conformity, and clothing satisfaction. Third, there were close correlations among body image, social self concept, and clothing behaviors; body image and social self concept had close interrelationship each other. However, body image had close relationship with only clothing satisfaction dimension, whereas social self concept had close relationships with all clothing behavior dimensions except clothing conformity. In conclusion, this results showed that body image, social self concept and clothing behaviors have close interrelations, therefore, clothing play an important role to enhance adolescents' body image and social self concept.

• Journal of Korean Academy of Nursing
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• v.35 no.7
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• pp.1343-1352
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• 2005

Purpose: This study was designed to identify the degree of self-image and social support among Korean-Chinese adolescents and investigate the relationship between these variables. Method: A total of 621 Korean-Chinese adolescents in five middle schools in YanBian, China were recruited from March 1st to the 9th, 2005. Data was analysed using descriptive statistics, Pearson correlation coefficient, t-test, and ANOVA with the SPSS 11.5 program. Result: In Korean-Chinese adolescents, the total self-image score was statistically different for age, parents' education status, parents' job and living with parents. In the 12 subscales, scoresof emotional tone, impulse control, sexuality, social functioning, vocational attitudes and self-reliance had significant differences between groups regarding gender. The total self-image was in the average range. However, areas of mental health and family function were lower than average and the scale of idealism washigher than average. The adolescents perceived parent's support was higher then friend's support. There was a positive correlation between self-image and social support. Conclusion: The findings suggest there is a need to examine self-image and social support of Korean- Chinese adolescents according to their parents' marital status and a need to develop a program to help these broken family's adolescents.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.207-217
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• 1996

Self is well·expressed by clothing, so self-image can be an effective variable for conducting clothing·behavior studies. But there ate some problems in clothing and self-image researches. This paper will be a clue to discuss these problems. The contents of this study are as follows. (1) The notion of self-image is compared with self-concept, and according to this work, self concept comprehends the evaluative properties in addition to self-image illustration. In tai.; part, the problem in translating the terminologies, 'self-concept' and 'self-image', are also discussed. (2) The aspects of self-image are explored, thus physical and social-psychological aspects are determined. (3) Two sub-dimensions of self-image ate recommended relating to clothing researches: actual versus ideal and intrinsic versus phenomenal. (4) Some comments for future studies ate added. It is needed to investigate the relationships of other social- psychological variables and self-image in clothing department.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.7 no.1
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• pp.61-67
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• 1996

The purpose of the present study was to investigate empirically the relationship among self-image, depression, anxiety, and social sensitivity in adolescents. 1602 normal adolescents(697 males and 905 females) responded to self report scales-Offer Self-Image Questionnaire-Revised, 3 subscales of Symptom Checklist-90-Revised. The data were analyzed with ANOVA and LISREL to examine the effect of self-image on depression, anxiety, and social sensitivity, and to test the relationship among the above 4 variables. Adolescents with low self-image showed significantly higher scores in the scales of depression, anxiety, and social sensitivity than did adolescents with high self-image. The result of LISREL showed that the low self-image leads to the emotional state of depression and anxiety, and those of depression and anxiety lead to the increase of social sensitivity, suggesting that self-image has a direct effect on depression and anxiety, and has a direct effect on social sensitivity in adolescent. These results were discussed in terms of implications for the prevention and treatment of adolescent social phobia.

• Journal of Fashion Business
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• v.18 no.1
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• pp.37-49
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• 2014

By investigating structural relationships between personal image and self-efficacy, this experimental study purposes to suggest a direction and the meaning of effective education on personal image. Based on scholars' studies on personal image and self-efficacy, this study extracts a revised questionnaire on personal image. The experimental study proved the relationship between the variables of personal image and self-efficacy by using personal image questionnaires which are extracted from the literature study. For this purpose, we have conducted a questionnaire survey including 234 students from women's university in Seoul. The results of this study are as follows. First, for cognitions on personal image, which are components of the internal image, both the visual image and social image impacting on self-efficacy have a significant efficacy in the self-regulation factor. Second, the satisfaction rates of the components for personal image impacting all the factors of self-efficacy showed a significant effect. Third, the significant results are being obtained from the analysis of differences in self-efficacy according to the levels of satisfaction rates on internal image and social image, which are expected to have effects on the self-efficacy between the groups for all factors. However, according to the analysis of differences in self-efficacy in relation to the levels of satisfaction for visual images, only the self-confidence factor in the self-efficacy is different between the groups.

• The Research Journal of the Costume Culture
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• v.12 no.1
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• pp.90-103
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• 2004

The purpose of the present study was to investigate images pursued and purchase behaviors for clothing as determined by self-image. Data were collected through a self-administered questionnaire survey from March 3 to March 11, 2003 from 600 female students attending universities in Seoul; 514 were used for the data analysis. Data were analyzed by chi-square analysis, t-test, ANOVA, correlation analysis, tics, cluster analysis and Duncan's multiple range test. Self image was defined six factors: social image, gay image, intellectual image, girlish image, iron nerves image, image like a man and was classified three group avail of six factor: commonness type, social brilliance type, immature boldness type. The results showed significant differences in images of actual clothing worn by self and in the clothing image pursued among the groups determined by the self image. Significant differences were also found in clothing purchase behaviors such as monthly clothing expenditure, shopping frequency, store types, and the clothing items often used for expressing self-image among the groups divided by self-image.

• Korean Journal of Community Nutrition
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• v.14 no.6
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• pp.807-816
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• 2009

This day's research analyzed the difference between brand personality, self - image congruity, job satisfaction and their influences towards employees of family restaurants in order to suggest a plan which would induce researcher's interest as well as influencing diversification of management strategies toward dining-out business. The purpose of this research is to analyse the difference between brand personality, self - image congruity, job satisfaction and their influences towards employees of family restaurants. The survey questionnaires were distributed to 300 employees of family restaurants in Seoul from August 1th until August 30th 2009, and 257 of them were used for analysis. The top seven company's were chosen by base on data from 2009 Annual Dinner of the Korea. Statistics handling of this research used SPSS WIN 17.0 statistics package program, which performed frequency analysis, factor analysis, regrssion anlysis. The research result shows, first of all, the relationship between company's brand personality and personal self - image congruity, it shows that the company's brand personality has higher on 'ability/capability, loyalty/fidelity, and strong' the personal self - image congruity appeared higher. The relationship between company's brand personality and social self-image congruity, it shows that the company's brand personality has higher on 'ability/capability and loyalty/fidelity' the social self-image congruity appeared higher. Second of all, in a relation between the self-image congruity and job satisfaction, the personal self-image congruity has shown positive impact on job satisfaction. Third of all, in a relationship between the company's brand personality and job satisfaction, if 'interest or loyalty/fidelity' shows higher on brand personality, than job satisfaction has shown higher.