• 정보처리학회논문지D
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• 제16D권5호
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• pp.683-690
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• 2009

소셜 네트워크(Social Network)는 웹 환경에서 개인 중심의 네트워크로 구성되어 웹 사용자별 프로파일을 탐색하고 새로운 연결을 형성함으로써 정보의 소통을 지원한다. 따라서 유사한 내재적 정보를 가진 웹 사용자들로 구성 된 소셜 네트워크를 찾아서 검색에 적용한다면 검색의 효율성과 검색 결과에 대한 웹 사용자의 만족도를 향상 시킬 수 있다. 본 논문에서는 첫째, 웹 사용자간 직접 또는 간접적인 연결로 구성된 소셜 네트워크를 구성 한다. 둘째, 사용자들의 속성(Feature)에 내재된 정보를 이용하여 주제(topic)별 웹 사용자 간 유사성(Similarity)을 산정한 후, 주제(Topic)별 변화되는 유사성에 따라 소셜 네트워크를 재구성한다. 마지막으로 산정된 유사성과 웹 사용자들의 검색결과에 대한 만족도, 즉 검색 패턴(Search Pattern)을 비교 실험 한다. 실험 결과 주제별 유사성이 높은 웹 사용자 간에는 검색 패턴 또한 유사함을 확인 하였다. 이와 같은 사실을 검색에 적용한다면 개인화 검색(Personalized Search) 및 소셜 검색(Social Search)의 효율성 및 신뢰성 향상에 기여 할 수 있다.

• 디지털산업정보학회논문지
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• 제10권1호
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• pp.61-71
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• 2014

Social networking services have changed the way people communicate. Rapid growth of information generated by social networking services requires effective search methods to give useful results. Over the last decade, social search methods have rapidly evolved. Traditional techniques become unqualified because they ignore social relation data. Existing social recommendation approaches consider social network structure, but social context has not been fully considered. Especially, the friend recommendation is an important feature of SNSs. People tend to trust the opinions of friends they know rather than the opinions of strangers. In this paper, we propose a levelized data processing method for social search in ubiquitous environment. We study previous researches about social search methods in ubiquitous environment. Our method is a new paradigm of levelelized data processing method which can utilize information in social networks, using location and friendship weight. Several experiments are performed and the results verify that the proposed method's performance is better than other existing method.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권2호
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• pp.744-768
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• 2016

As various pieces of information can be provided through the web, schemes that provide search results optimized for individual users are required in consideration of user preference. Since the existing social search schemes use users' profiles, the accuracy of the search deteriorates. They also decrease the reliability of a search result because they do not consider a search time. Therefore, a new social search scheme that considers temporal information as well as popularities and user preferences is required. In this paper, we propose a new mobile social search scheme considering popularities and user preferences based on temporal information. Popularity is calculated by collecting the visiting records of users, while user preference is generated by the actual visiting information among the search results. In order to extract meaningful information from the search target objects that have multiple attributes, a skyline processing method is used, and rank is given to the search results by combining the user preference and the popularity with the skyline processing result. To show the superiority of the proposed scheme, we conduct performance evaluations of the existing scheme and the proposed scheme.

• Asia Marketing Journal
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• 제21권3호
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• pp.65-82
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• 2019

This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement) and contents types (website link and hash-tag) in social media advertising by proposing a time-series model to estimate the long-term effect of social media advertising on social search. We find that the pictorial advertisements are more effective than video advertisements, which provides a different result from previous existing research. In addition, advertisements using hashtags are more effective than web links due to efficiency of the search feature. Finally, since the number of brand fans also have a positive effect on advertising interest, it is essential to utilize social media advertising for the enhancement of customers' interests. Confirming that the effectiveness of social media advertising varies depending on how the visual contents and text are presented, this research can help marketing managers to assess predicted outcomes of using various methods of social media advertising.

• ETRI Journal
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• 제34권4호
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• pp.591-601
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• 2012

Unstructured peer-to-peer (p2p) networks usually employ flooding search algorithms to locate resources. However, these algorithms often require a large storage overhead or generate massive network traffic. To address this issue, previous researchers explored the possibility of building efficient p2p networks by clustering peers into communities based on their social relationships, creating social-like p2p networks. This study proposes a social relationship p2p network that uses a measure based on Hebbian theory to create a social relation weight. The contribution of the study is twofold. First, using the social relation weight, the query peer stores and searches for the appropriate response peers in social-like p2p networks. Second, this study designs a novel knowledge index mechanism that dynamically adapts social relationship p2p networks. The results show that the proposed social relationship p2p network improves search performance significantly, compared with existing approaches.

• 인터넷정보학회논문지
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• 제14권2호
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• pp.35-43
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• 2013

SNS와 스마트 기기가 보편화 되면서, 뉴미디어로 떠오르고 있는 팟캐스트 이용자가 계속적으로 증가함에 따라 전문 검색서비스의 필요성이 대두되고 있다. 본 연구에서는 사용자들이 팟캐스트를 검색할 때, 사용자들의 소셜 네트워크 정보를 이용하여 관심도가 높을만한 팟캐스트를 추천하는 시스템을 설계 및 구현하였다. 제안한 소셜 네트워크 기반 팟캐스트 검색시스템(PODSSO)은 필요한 팟캐스트 정보만을 웹에서 수집하고, 사용자들의 소설 네트워크를 분석하여, 사용자들에게 보다 신뢰성 있고 관심있는 팟캐스트 검색 결과를 얻을 수 있게 해준다.

• 한국콘텐츠학회논문지
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• 제17권2호
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• pp.113-124
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• 2017

기존의 소셜 검색은 사용자의 프로파일의 최신성과 유사한 사용자의 관심사를 고려하지 않기 때문에 검색 결과가 사용자에게 적합하지 않다는 문제가 있다. 이에 따라 시간적 속성과 다른 사용자의 관심사를 고려한 소셜 검색 연구가 요구되고 있다. 본 논문에서는 시간에 따른 최근 관심사, 사용자와 유사도가 높은 사용자들의 관심사를 고려한 소셜 검색 기법을 제안한다. 제안하는 기법은 사용자의 최근 관심사를 고려하기 위해 소셜 미디어 사용자의 활동 정보를 분석한다. 다른 사용자들의 관심사를 분석한 정보와 결합하여 랭킹을 수행함으로써 검색 결과의 만족도와 정확성을 향상시킨다. 성능평가를 통해 제안하는 소셜 검색 기법이 기존 기법에 비해 성능이 우수함을 보인다.

• 디지털산업정보학회논문지
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• 제8권3호
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• pp.1-10
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• 2012

Recently, Social Network services(SNS) is gaining popularity as Facebook and Twitter. Popularity of SNS leads to active service and social data is to be increased. Thus, social search is remarkable that provide more meaningful information to users. but previous studies using social network structure, network distance is calculated using only familiarity. It is familiar as distance on network, has been demonstrated through several experiments. If taking advantage of social context data that users are using SNS to produce, then familiarity will be helpful to evaluate further. In this paper, reflect user's attention through comments and tags, Facebook context is determined using familiarity between friends in SNS. Facebook context is advantageous finding a friend who has a similar propensity users in context of profiles and interests. As a result, we provide a blog post that interest with a close friend. We also assist in the retrieval facilities using Near Field Communication(NFC) technology. By the experiment, we show the proposed soicial search method is more effective than only tag.

• 보건교육건강증진학회지
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• 제30권3호
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• pp.59-73
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• 2013

Objectives: The study is aimed at examining the individual reasons and regional/environmental factors of online search on suicide using social big data to predict practical behaviors related to suicide and to develop an online suicide prevention system on the governmental level. Methods: The study was conducted using suicide-related social big data collected from online news sites, blogs, caf$\acute{e}$s, social network services and message boards between January 1 and December 31, 2011 (321,506 buzzes from users assumed as adults and 67,742 buzzes from those assumed as teenagers). Technical analysis and development of the suicide search prediction model were done using SPSS 20.0, and the structural model, nd multi-group analysis was made using AMOS 20.0. Also, HLM 7.0 was applied for the multilevel model analysis of the determinants of search on suicide by teenagers. Results: A summary of the results of multivariate analysis is as follows. First, search on suicide by adults appeared to increase on days when there were higher number of suicide incidents, higher number of search on drinking, higher divorce rate, lower birth rate and higher average humidity. Second, search on suicide by teenagers rose on days when there were higher number of teenage suicide incidents, higher number of search on stress or drinking and less fine dust particles. Third, the comparison of the results of the structural equation model analysis of search on suicide by adults and teenagers showed that teenagers were more likely to proceed from search on stress to search on sports, drinking and suicide, while adults significantly tended to move from search on drinking to search on suicide. Fourth, the result of the multilevel model analysis of determinants of search on suicide by teenagers showed that monthly teenagers suicide rate and average humidity had positive effect on the amount of search on suicide. Conclusions: The study shows that both adults and teenagers are influenced by various reasons to experience stress and search on suicide on the Internet. Therefore, we need to develop diverse school-level programs that can help relieve teenagers of stress and workplace-level programs to get rid of the work-related stress of adults.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2009년도 춘계학술발표대회
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• pp.364-368
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• 2009

"소셜 네트워크(Social Network)와 검색(Search)의 만남"은 현재 인터넷 상에서 매우 의미 있는 두 영역의 결합이다. 이와 같은 두 영역의 결합을 통해 소셜 네트워크 내에서 친구들의 생각이나 관심사 및 활동을 검색하고 공유함으로써 검색의 효율성과 적합성을 높이기 위한 연구들이 활발히 수행되고 있다. 본 논문에서는 일반적인 소셜 관계 랭크(SRR : Social Relation Rank) 및 토픽이 반영된 소셜 관계 랭크(TS_SRR : Topic Sensitive_Social Relation Rank) 알고리즘을 제안한다. SRR은 소셜 네트워크 내에 존재하는 웹 사용자들의 내재적인 특성 및 검색 성향 등에 대한 관련성(또는 유사정도)을 수치로 산정한 '소셜 관계 지수(SRV : Social Relation Value)'에 랭킹(Ranking)을 부여한 것을 의미한다. 제안하는 알고리즘의 검색 적용 가능성을 검증하기 위해 첫째, 웹 사용자간 직접 또는 간접적인 연결로 구성된 소셜네트워크를 구성 한다. 둘째, 웹 사용자들의 속성에 내재된 정보를 이용하여 토픽별 SRV를 산정한 후 랭킹을 부여하고, 토픽별 변화되는 랭킹에 따라 소셜 네트워크를 재구성 한다. 마지막으로 (TS_)SRR과 웹 사용자들의 검색 패턴(Search Pattern)을 비교 실험 한다. 실험 결과 (TS_)SRR이 높은 웹 사용자 간에는 검색 패턴 또한 유사함을 확인 하였다. 결론적으로 (TS_)SRR 알고리즘을 기반으로 관심분야에 연관성이 높은, 즉 상위에 랭크 된 웹 사용자들을 검색하여 검색 패턴을 공유 또는 상속받는 다면 개인화 검색(Personalized Search) 및 소셜 검색(Social Search)의 효율성과 신뢰성 향상에 기여 할 수 있다.