• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.8
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• pp.3568-3584
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• 2016

In mobile opportunistic networks (MONs), human-carried mobile devices such as PDAs and smartphones, with the capability of short range wireless communications, could form various intermittent contacts due to the mobility of humans, and then could use the contact opportunity to communicate with each other. The dynamic changes of the network topology are closely related to the human mobility patterns. In this paper, we propose a social motivation-aware mobility model for MONs, which explains the basic laws of human mobility from the psychological point of view. We analyze and model social motivations of human mobility mainly in terms of expectancy value theory and affiliation motivation. Furthermore, we introduce a new concept of geographic functional cells, which not only incorporates the influence of geographical constraints on human mobility but also simplifies the complicated configuration of simulation areas. Lastly, we validate our model by simulating three real scenarios and comparing it with reality traces and other synthetic traces. The simulation results show that our model has a better match in the performance evaluation when applying social-based forwarding protocols like BUBBULE.

• Journal of Families and Better Life
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• v.30 no.6
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• pp.151-166
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• 2012

The major findings are(were) as follows: 1) The Eco-friendly consumption behavior was divided into three(3) clusters, namely "The Middle Group" of eco-friendly consumption behavior(cluster I), "The Inferior group" of eco-friendly consumption behavior(cluster II), and "The Excellent Group" of eco-friendly consumption behavior(cluster III). 2) The differences in the general characteristics among the three clusters were founded on the experience of green consumption information and sources of information. 3) The characteristics of cluster I(The Middle Group) were(are) found to be eco-conscious, and aware of the consequences of behaviors, green market conditions and environmental issues. This cluster was the middle-average group. The characteristics of cluster III(The Excellent Group) were(are) found to have the willingness to pay additional costs, being aware of the social norms of the reference group, having an awareness of eco-institutional conditions, being knowledgeable about environmental policy, and finally, being personally involved in green consumption behavior. This cluster was the high-average group, whereas cluster II(The Inferior Group) was the low-average group.

• Journal of Korea Game Society
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• v.21 no.3
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• pp.67-78
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• 2021

The subjects of this study are Chinese players who have participated in public welfare games. SPSS24.0 and AMOS24.0 were used to analyze the data, including reliability analysis, validity analysis, correlation analysis, structural equation model verification and so on. The hypothesis results show that Trust-Aware is the most important motivation dimension that affects players' participation in public welfare games. Under the dimension of Performance Expectancy, the main influencing factors are players' needs for self-realization and concern for vulnerable groups. Perceived Risk and Social Influence are the motivational factors that influence players' participation in public welfare games.

• Language Facts and Perspectives
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• v.48
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• pp.385-415
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• 2019

This study analyzes mobile media-based writing aspects in terms of behavior induction under the premise that the digital media environment is built around mobile. The actual space where the digital writes are performed is a separate platform. The platform facilitates interaction by providing tools and rules to provide infra and participate in a variety of participants. In a mobile environment, writing is done through social platforms. In digital media, images are no longer content that supplements text. On the contrary, the tendency to use text as subtitles has been strengthened to enhance the message delivery power of video. The following are the aspects of digital writing based on the platform or application of mobile media. Second is the generalization of "textual extension." Third, the expansion of the 'visual style' of text is obvious. The affordance of mobile media is based on perceived affordance. However, mobile media users are not just aware of and understand the information provided by the media's interface. The active use of media based on the transformation of behavioral induction should be understood as the result of the accumulation of numerous experiences of interactions driven by iteration of performance induced by behavioral induction. The future research, therefore, should be conducted in the direction of analyzing new usage patterns of mobile media instead of staying on the behavioral induction based on understanding the perceived behavioral induction of users.

• Journal of Service Research and Studies
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• v.13 no.1
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• pp.26-47
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• 2023

In the age of digital media transformation, the rapid rise of social media has changed the paradigm of traditional marketing techniques by leveraging the influence of influencers. However, the influence of influencers cannot be freed from ethical issues that arise as individuals, so virtual influencers are emerging as a countermeasure. This study is a study on how to increase the influencer effect of virtual models with a focus on the MZ generation in medical service. This study investigated whether respondents in their 40s or younger were aware of 'Rosy', a virtual influencer, and then conducted a survey on those who recognized 'Rosy'. As a result of this study, first, both cognitive and emotional motivation had a positive influence on fanship and attractiveness for virtual influencer. In addition, it was found that there was a difference in follow motive according to gender. Second, in order to lead to the intention of visiting hospitals, which is the medical service industry, only the cognitive motives with useful and reliable information and useful information for the virtual influencer were found to be significant in intention to visit.

• Hwankyungkyoyuk
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• v.19 no.2 s.30
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• pp.26-47
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• 2006

Environmental problems became bigger and widely known among all parts of the society in the last decade. The broad and sustainable study of the environment is the most basic and primary solution to the problems. For this reason, International Environmental Project Olympiad (INEPO) was organized in 1993. Many countries have participated in this organization. Therefore, the purpose of this study was to revitalize the environmental education and to realize the value of environmental education by making students aware of the environmental problems through the INEPO and Korean Environmental Olympiad (KEO). To achieve these goals, we conducted as follows First, we introduced aims, major contents and rules of the INEPO and grasped problems related to the applying method of students who want to participate in the INEPO in Korea. In addition, we introduced both results of domestic contest for participating in the 14th INEPO and of the 14th INEPO itself opened in 2006. Second, we analysed participants' themes according to project types such as environment-biology, environment-chemistry, environment-physics, environment-health and environment-social sciences from Previous INEPOs. Third, we had interviews with several participants to gather their thoughts on motivation and impression of participation, the reason of theme selection, and the method of environmental education in school, by visiting each booth of INEPO. Finally, we suggested sustainable methods of the KEO to revitalize environmental education, and proposed various methods to revitalize the environmental education through the KEO and INEPO in the primary and secondary schools.

• Sleep Medicine and Psychophysiology
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• v.8 no.2
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• pp.138-143
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• 2001

Sleepiness is associated with many different conditions and, as a neglected topic, it can be the cause of serious psychological and social disadvantages. In the aspect of learning, additional problems may arise from poor progress in school caused by the effect of sleepiness on concentration, memory, and other cognitive functions. Narcolepsy is by no means the most common cause of excessive sleepiness. Nonetheless, it is not a rarity, especially in young people. The non-specific nature of early features of narcolepsy, combined with very limited awareness that the condition can start in various ways, leads to many misinterpretations. Misinterpretation of narcolepsy symptoms is not confined to the medical profession. Teachers may well be critical of a student with narcolepsy because of their perception of narcolepsy symptoms as laziness, poor motivation, or difficult behavior and dull learning ability. Inappropriate reactions by parents, teachers, and peers, based on misinterpretation of narcolepsy symptoms or the patient's reactions to them, make a difficult situation worse. Especially in Korea, where schooling is focused on college entrance examinations, the problem is very serious and intensified by inappropriate or delayed diagnosis and treatment. Therefore, psychiatrists should be aware that narcolepsy in young adolescents is not rare and that they need to be familiar with its clinical features in both its classic and less obvious forms. Narcolepsy should be suspected if a adolescent's excessive sleepiness can not be explained in other ways. Therefore, we report on two patients who portray the tendency of dull learning ability and are mistaken as idle students. We diagnosed narcolepsy through polysomnography and multiple sleep latency testing. We treated the students with methylphenidate and pemolin. The students showed improvement in learning ability and were able to adapt better to school.

• Journal of Fashion Business
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• v.19 no.2
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• pp.69-84
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• 2015

The objective of this study is to investigate the intention to adopt smart wear, based on extended UTAUT model. We examined the effects of performance expectancy (PE), effort expectancy (EE), hedonic motivation (HE), social influence (SI), facilitating conditions (FC), and price value (PV) on the intended adoption of smart watch and smart shoes, respectively. In addition, moderating effects of gender, age, and innovation resistance were examined. An online survey was conducted, comprised of 2030 consumers who were aware of smart watch or smart shoes. In total, 393 responses were analyzed. About 50.4% were male, and 44.8% were in their 20's. An exploratory factor analysis generated five factors - PE & HM, EE, SI, FC, and PV- which were employed as independent variables in the multiple regression models. PE & HM, PV, and SI influenced on the intention to use both smart devices. FC showed the significant effect only on the intention to adopt the smart watch. In terms of gender differences, SI and PV were the important predictors of the intention to adopt the smart watch in the female group only. With respect to age difference, SI was very effective in explaining the intention of individuals in their 30's to adopt smart wear. Among the low innovation resistance group, SI was significant predictor, while PE & HE and PV were significant among the high resistance group. The findings provide useful information about the possibility of the adoption of smart wear, and new insight into market segmentation.

• International Journal of Computer Science & Network Security
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• v.21 no.6
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• pp.312-318
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• 2021

Lack of knowledge and digital skills is a threat to the information security of the state and society, so the formation and development of organizational culture of information security is extremely important to manage this threat. The purpose of the article is to assess the state of information security of the state and society. The research methodology is based on a quantitative statistical analysis of the information security culture according to the EU-27 2019. The theoretical basis of the study is the theory of defense motivation (PMT), which involves predicting the individual negative consequences of certain events and the desire to minimize them, which determines the motive for protection. The results show the passive behavior of EU citizens in ensuring information security, which is confirmed by the low level of participation in trainings for the development of digital skills and mastery of basic or above basic overall digital skills 56% of the EU population with a deviation of 16%. High risks to information security in the context of damage to information assets, including software and databases, have been identified. Passive behavior of the population also involves the use of standard identification procedures when using the Internet (login, password, SMS). At the same time, 69% of EU citizens are aware of methods of tracking Internet activity and access control capabilities (denial of permission to use personal data, access to geographical location, profile or content on social networking sites or shared online storage, site security checks). Phishing and illegal acquisition of personal data are the biggest threats to EU citizens. It have been identified problems related to information security: restrictions on the purchase of products, Internet banking, provision of personal information, communication, etc. The practical value of this research is the possibility of applying the results in the development of programs of education, training and public awareness of security issues.

• Information Systems Review
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• v.18 no.1
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• pp.57-78
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• 2016

Hacking has raised many critical issues in the modern world, particularly because the size and cost of the damages caused by this disruptive activity have steadily increased. Accordingly, many significant studies have been conducted by behavioral scientists to understand hackers and their practices. Nonetheless, only qualitative methods, such as interviews, meta-studies, and media studies, have been employed in such studies because of hacker sampling limitations. Existing studies have determined that intrinsic motivation was the dominant factor influencing hackers, and that their techniques were mainly acquired from online hacking communities. However, such results have yet to be causally proven. This study attempted to identify the causal factors influencing the motivational and environmental factors encouraging hackers to learn hacking skills. To this end, hacker community members using the theory of planned behavior were observed to identify the causal factors of their learning of hacking skills. We selected a group of students who were developing their hacking skills. The survey was conducted over a two-week period in May 2015 with a total of 227 students as respondents. After list-wise deletion, 215 of the responses were deemed usable (94.7 percent). In summary, the hackers were aware that hacking skills are considered socially unethical, and their attitudes toward the learning of hacking skills were affected by both intrinsic and extrinsic motivations. In addition, the characteristics of the online hacking community affected their perceived behavioral control. This study introduced new concepts in the process of conducting a causal relationship analysis on a hacker sample. Moreover, this research expanded the discussion on the causal direction of subjective norms in unethical research, and empirically confirmed that both intrinsic and extrinsic motivations affect the learning of hacking skills. This study also made a practical contribution by raising the educational and policy response issues for ethical hackers and demonstrating the necessity to intensify the punishment for hacking.