• Journal of Information Technology Applications and Management
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• 제25권4호
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• pp.1-21
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• 2018

Due to the increase in the use of the Internet, it is becoming more common to provide or use a social login for registering for services. Herein, the purpose of this study is to analyze the influence of security, individual innovativeness, ubiquity and brand awareness on the use of social log-in service through the individuals' attitude who have memorized various IDs and passwords by using Technology Acceptance Model (TAM). In addition, the effect of individual innovativeness on the relationship between social login characteristic factors and attitudes toward social login services are examined. Based on the statistical results, it is found that the significant factors affecting the attitude toward the social login service are the security, ubiquity, brand awareness and perceived usefulness. Moreover, the individual innovativeness is found to have the moderating effects in the relationship between the three factors (the perceived usefulness, and perceived ease of use, and security) and attitude toward the social login service. Positive attitudes increase with the usefulness, ease of using social login serive when individual innovativeness is high. On the other hand, when individual innovativeness is low, the stronger the effect of security on attitude toward the social login services. In accordance with these results, the implications and limitations of this study are discussed.

• 한국콘텐츠학회논문지
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• 제18권4호
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• pp.613-621
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• 2018

본 연구에서는 개인의 사회적 요소들이 게임 수행에 영향을 미치는지에 대한 여부를 살펴보았다. 개인의 성별, 연령, 최종학력, 월평균 소득 등의 요소와 개인이 인지하는 개인의 사회적 위치, 타인에 대한 신뢰도, 사회활동 참여 여부, 행복도 등이 게임 경험 여부, 게임 시간, 게임 이용 빈도 등에 영향을 미치는가에 대한 여부를 분석하였다. 조사 방법으로는 설문 조사가 실시되었으며, 국민 1,000명을 대상으로 수행되었다. 분석 결과 성별, 연령, 가구 월평균 소득 등은 게임 경험 여부, 게임 시간 등에 영향을 미치고 있었다. 또한 사회활동 참여 여부, 개인의 사회적 위치, 타인에 대한 신뢰도 등도 게임 관련 요소들에 영향을 미치고 있었다. 그리고 이러한 영향은 온라인 게임인가 모바일 게임인가에 따라서도 서로 다른 영향을 미치고 있는 것으로 나타났다. 또한, 월평균 소득, 사회활동 참여 등이 증가하고 타인에 대한 신뢰도가 낮을 경우 게임시간 및 이용 빈도가 증가하였다. 이러한 분석 결과를 통해 게임회사에서는 게임 이용자 요인을 고려하여 게임 구조를 보다 개선할 수 있을 것이다.

• 한국IT서비스학회지
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• 제12권4호
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• pp.145-164
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• 2013

With the rapidly expanding social network service, the distribution of information shows that social networks have evolved into platforms of communication and new information sharing among users. Previous studies are focused on the motivational factors of information sharing through social networking service. However, in this study, we focus on the factors that affect intention to share information in terms of both user's psychological motivation and functional characteristics of social network service. This study shows that factors such as enjoyfulness, image, identity and communication positively affect the attitude and intention of information sharing.

• 디지털융복합연구
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• 제9권1호
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• pp.25-36
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• 2011

This paper examines user's loyalty to social network sites (SNS) from switching costs (SC) incurred by both technology and social factors. We propose a research model specifying that the perceived values of resources of the factors affect the SC and the SC determine user's loyalty. Empirical results show that technology variables of ease of use and privacy controllability, and social variables such as network size, usefulness of SNS activities, and awareness of network status have significant effect on SC. In particular, ease of use is negatively associated with SC. Since it is shown that in overall the impact of social factors is stronger than that of technology factors, we can interpret that technological superiority itself does not lead to the success of SNS. Contributions of this paper are: 1) application of SC in SNS research from the resource based perspective, which can be used for developing strategies of sustainable SNS, and 2) provision of different perspective toward the variable of ease of use, which has been considered an important factor of technology acceptance.

• 한국의상디자인학회지
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• 제14권2호
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• pp.63-74
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• 2012

The purpose of this study was to find factors affecting satisfaction and intention to re-purchase fashion goods through social commerce. A questionnaire method was applied for 123 women aged from twenties to thirties, with buying experience in fashion goods through social commerce. Independent variables were service quality, fashion shopping orientation, and demographics. Factor analyses and multiple regression methods were used to analyze data. Factor analyses resulted in two factors for service quality and resulted in four factors for fashion shopping orientation. The results of multiple regression analyses showed that convenience & benefits and site layout factors of the service quality had significant impacts on satisfaction in fashion social commerce. Those two service quality factors, demographics like job, and satisfaction were shown significantly important to predict intention to re-purchase fashion goods on social commerce service. Intention to re-purchase was best explained in the model with satisfaction as an independent variable. Meanwhile, shopping orientation factors were not important in any model.

• 복식문화연구
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• 제23권3호
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• pp.384-399
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• 2015

The purpose of this study is to empirically investigate consumers' clothes shopping orientation factors and perceived risk factors affecting the purchase intention for fashion products in social commerce. For this study, questionnaires were given to 500 adults in their 20s~30s who had experience of using social commerce related to general products or services. To analyze the results of this study, we conducted descriptive analysis, factor analysis, reliability analysis, a chi-square independence test, and hierarchical regression analysis using SPSS 18.0. The results were as follows. First, social commerce users'clothes shopping orientations were classified into the pursuit of pleasure, brand, fashion innovation, trend, and utility, and the perceived risks were classified into the risks related to products, consumer service, loss of purchase opportunity, confidence in the web site, economy, and security. Second, clothes shopping orientation factors and perceived risk factors had a somewhat significant influence on the purchase intention for fashion products. Third, there was a significant difference between sexes regarding the influences of the clothes shopping orientation factors and perceived risk factors for the purchase intention of fashion products. Finally, this study aims to provide useful information for fashion companies to enable them to establish specific strategies that can influence consumers'purchase behaviors through social commerce.

• 사회복지연구
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• 제40권2호
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• pp.183-202
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• 2009

본 연구는 사회복지전공 대학생의 인권태도에 영향을 미치는 요인에 대하여 통합적으로 분석하고자 하는 목적을 가진다. 이를 위해 경기도 소재 4개 대학의 재학생 362명을 대상으로 자기기입식 설문조사를 실시하였다. 분석결과 인구사회학적 요인으로는 경제적 수준이, 심리적 요인으로는 인지적, 정서적 공감과 사회적 지지가 그리고 학습경험적인 요인으로는 인권선언인지 여부, 인권교육경험 여부, 주변 소수자의 인권침해 경험 여부, 참여활동 정도가 인권태도에 유의미한 영향을 미치는 것으로 나타났다. 이러한 연구결과를 바탕으로 대학생의 인권태도 증진을 위한 실제적이고 참여적인 인권교육의 필요성을 제언하였다.

• 한국보건간호학회지
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• 제30권2호
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• pp.311-325
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• 2016

Purpose: This study was conducted to examine the individual and community level factors associated with physical activity and to identify its relative effects using a multilevel analysis among Korean adults in certain counties. Methods: A cross-sectional data of 39,547 adults (age range of 19~64 years) living in 82 counties from the 2013 Korean Community Health Survey (KCHS) was analyzed. Individual and social correlates from KCHS and physical environmental data from the Korean Statistical Information Service were collected. A multilevel logistic regression was performed using Stata 10.0 IC. Results: Multilevel analyses showed that the effect of social and physical environmental on engaging in moderate or vigorous physical activity (MVPA) was significant in comparison to the influence of individual correlates. The individual factors that were associated with participating in MVPA included gender, marital status, education, job, and household income. In the community level, social environmental factors associated with engagement in MVPA were higher satisfaction with healthcare service (OR=3.410, 95% CI=1.109~11.269), a high level of social support (OR=5.920, 95% CI=1.459~22.657) and social network (OR=1.025, 95% CI= 1.017~1.032). Conclusion: To promote moderate or vigorous physical activity in Korean adults in some counties, social environmental factors should be considered along with individual correlates.

• Human Ecology Research
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• 제53권2호
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• pp.157-168
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• 2015

This study examined positive and negative marital factors on social adaptation to South Korea among North Korean refugees. In terms of previous studies, family variables play an important role in the adaptation to new society among refugees. We analyzed three major marital factors of marriage background, dyadic adjustment, and marital violence. Marital factors consisted of place of birth, place of marriage, dyadic consensus, dyadic satisfaction, dyadic cohesion, emotional violence, physical violence, and sexual violence. We analyzed the data of 295 North Korean refugees who resided in Seoul, Gyeonggi province and Incheon using snowballing sampling. The result indicated that the refugees married to non-Korean partners (including Korean-Chinese, Chinese, or Russian) are more likely to suffer in social adaptation. Place of marriage (whether the couple got married before escaping, during the escape or after living in South Korea) did not have a significant impact. Dyadic satisfaction was helpful in social adaptation, while sexual violence had a negative effect. The findings of this study suggest alternatives for more successful social adaptation by North Korean refugees to South Korea, a need for more services that target married couples and families rather than individuals, and suggestions for the use of counselors who are also North Korean refugees.

• The Journal of Korean Physical Therapy
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• 제31권4호
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• pp.254-259
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• 2019

Purpose: This study examined the interactions between the job strain and social support in the workplace on the development of workrelated neck pain in office workers. Methods: The participants included 62 office workers without neck pain over the last twelve months. A battery of measures evaluating the potential workplace risk factors in office settings were conducted at the baseline, and at the 12 month incidence of work-related neck pain was reported via monthly questionnaires. Survival analysis evaluated the interaction effect between job strain and social support on the development of work-related neck pain. Results: The incidence of work-related neck pain was 1.91 (95% CI: 1.06 - 3.45) per 100 person months. The interaction effect between job strain and social support found that job strain may increase the risk of developing new work-related neck pain when lower social support existed in the workplace. On the other hand, the adverse effects of job strain on the development of neck pain were not significant when workers had higher social support from their colleagues and supervisors. Conclusion: An investigation of the moderating effects of risk factors on neck pain might reveal the unexplained relationship between the risk factors for the development of neck pain in office workers. Therefore, the interest in prevention plans and treatments should involve a comprehensive understanding of the risk factors at workplace.