• Informatization Policy
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• v.26 no.3
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• pp.36-52
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• 2019

The use of social media in government has expanded steadily around the world on the basis of Web 2.0 technology. The government uses social media as a tool for enhancing transparency, participation, collaboration, and saving costs. However, the use of social media in the public sector has not only been positive. It has also been described as a double-edged sword. Most local governments in South Korea use social media for a variety of reasons but there has not been enough practical study of the effectiveness of social media use in the public sector. Local governments generally have positive views of their social media use but the real application of social media is not consistent in each local government. This study tried to determine the reality of social media use in local government and what factors influenced its use. The research analyzed the data from a survey conducted by the Korea Local Information Research & Development Institute (KLID) in 2015 and data from Facebook in each local government. The results show that most local governments were using Facebook for promotional purposes and local government officials similarly recognized that they were using Facebook well. However, local governments showed great differences in their use and practical effect. Meanwhile, the study found that population, financial independence, level of government, the entity operating social media, the median age, and whether social media are used for interaction or to gather opinions were the most influential factors that make a difference in utilization in local government.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.1
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• pp.121-137
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• 2022

The purpose of this study is to present the necessary success factors and strategies for high-tech social ventures and stakeholders in the related ecosystem by empirically identifying factors that affect their sustainable performance. Based on prior research, the dimensions of three performance factors were presented: core technology competency, core business competency, and social mission orientation. Then, such sub-dimensions such as technology innovation orientation, R&D capability, business model, customer orientation, social network, and social mission pursuit were derived. For empirical analysis, a survey was conducted on domestic high-tech social ventures, and the significance of the hypothesis was tested through PLS-structural equation analysis of the collected 243 valid data. As a result, it was found that the technology innovation orientation was embedded as an abstract organizational and cultural characteristic in the high-tech social venture, which is a research sample, and thus did not significantly affect the dependent variable. In other words, aiming for the latest cutting-edge technology alone cannot affect performance, and it is a result of proving the need for substantial influencing factors that can strengthen it. On the other hand, the business model had a significant effect only on social performance, which is presumed to be the limitation of measurement tools developed for social enterprises, and the results of additional multi-group analysis to determine the cause also supported the basis for this estimation. Excluding the previous two performance factors, R&D competency, customer orientation, social network, and social mission pursuit were all found to have a significant positive (+) effect on social and economic performance. This study laid a foundation for related research by identifying high-tech social ventures emerging in the ecosystem of a social economy and expanded empirical research models related to the performance of existing social enterprises and social ventures. However, in the research method or process, there were limitations such as factor derivation or verification for balance of dual performance, subjective measurement method, and sample representativeness. It is expected that more in-depth follow-up studies will continue by supplementing future limitations and designing improved research models.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.15-25
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• 2005

The purpose of this study is to investigate the relationship between emotional competence and social adjustment among Korean children and adolescents. The subjects of this study were 380 children between fifth and sixth grade ages and 579 middle school students. Their emotional competence was assessed by 'Korean Emotional Competence Scale (Kim et al., 2004),' and also their social adjustment by 'Social Adjustment Scale (Lee, 1994).' The data were analyzed by ANOVA, the Pearson's Correlation, and Regression, using SPSS. The results of this study are as follows: (1) Children's and adolescents' emotional competence and social adjustment had a meaningful difference according to SES, gender, and grade. (2) There was a significant, positive relationship between their emotional competence and social adjustment. Their social adjustment was related more strongly to factors, such as Self-expressiveness, Assertion, and Positive thinking, and also their emotional competence more to Self-adjustment and Emotional adjustment. (4) Social adjustment of children and adolescents was predicted best by Self-expressiveness and Assertion, Positive Thinking, Awareness and Understanding of Emotion, and Consideration factors of emotional competence.

• Journal of Distribution Science
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• v.18 no.1
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• pp.35-45
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• 2020

Purpose- This study examines the multi-mediation effect of personal self-congruity and social self-congruity to perceived value and brand attitude on aircraft customers in China. Research design, data and methodology- Survey was conducted on Chinese citizens who had flown via Chinese airlines and lived mainly in the Yangtze River delta. 727 cases were analyzed. SPSS 22.0 and AMOS 24.0 were used to analyze the data. Results - First, perceived economic value has a positive impact on personal self-congruity and social self-congruity but has no effect on brand attitude. Second, perceived functional value has a positive impact on personal self-congruity, social self-congruity, and brand attitude. Third, based on this, perceived economic value is not directly related to brand attitude. However, there is a relationship between perceived functional value and brand attitude, with personal self-congruity and social self-congruity having mediation effects. Conclusions - The Results show that perceived economic and functional value such as competitive airfare, mileage membership, check-in processes, diversified vouchers and coupons, and also basic services such as flight security and flight attendant service having an effect on personal self-congruity. To improve consumer brand attitude, airlines should take into consideration personal self-congruity factors such as their values and lifestyles, and their social self-congruity factors such as their social status and social security.

• Korean Journal of Human Ecology
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• v.22 no.2
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• pp.283-300
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• 2013

As one of the most popular forms of social commerce, on-line social commerce can provide many benefits for consumers, such as lower prices, information sharing, and so on. This research attempted to compare the differences of social commerce participation behavior between Korean consumers and Chinese consumers. The paper also studied the effect of demographic factors and individual propensities on consumer's participation behavior, such as the need for cognition, innovativeness, interactivity, reliability, groupism, and price consciousness. The results and conclusions of this research are as follows. First, consumer's individual propensities are different between China and Korea. In general, Korean participants have a higher level of innovativeness and price consciousness and a lower level of groupism than Chinese participants. Second, the influential factors of social commerce website visiting frequency and the participation in social commerce are different between the two countries. In Korea, consumer's age, innovativeness, and price consciousness have evident effects on the visiting frequency of social commerce websites. While in China, consumer's education, job, innovativeness, and groupism are significant.

• Women's Health Nursing
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• v.17 no.2
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• pp.169-177
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• 2011

Purpose: This study was to compare social support and depression by gender, to investigate related factors, and to inquire effect of social support on depression by gender. Methods: This study analyzed raw data from a project funded by Jeju Province. The data were collected through home visit interview from 750 households which were selected by using randomized cluster sampling method. CES-D and MOS SSS were used for measuring depression and social support. Data obtained from 896 adults were analyzed using t-test, $x^2$ test and hierarchical regression. Results: There was no significant difference of depression prevalence, presenting 15.2% for men and 14.5% for women. The related factors were marital status, educational level, and socioeconomic status for men and only socioeconomic status for women. The result of hierarchical regression presented that social support was significant on depression, showing increase of $R^2$ from .151 to .328 when adding social support to other variables for men, increase of $R^2$ from .058 to .192 for women. Conclusion: The social support was an influential factor on depression both men and women, the development of strategies considering risk population by gender for enhancing social support to prevent and to manage depression was suggested.

• Korean Journal of Human Ecology
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• v.17 no.5
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• pp.835-845
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• 2008

The purpose of this study was to identify the effects of maternal depression, adolescent's self-esteem and adolescent's sex, grade, birth order on the adolescent's social anxiety. for this purpose, data from 334 middle school students and their mothers were collected. frequency, percentage, Cronbach's a, MANOVA and multiple regression analysis were used for data analysis. The main results were as follows. First, there were not significant differences of adolescent's social anxiety according to adolescent's sex, grade and birth order. Second, there were not significant effects of adolescent's sex, grade, birth order and maternal depression on three subordinate factors of adolescent's social anxiety, but adolescent's self-esteem had significant effects on fear of negative evaluation, social avoidance and distress(new), and social avoidance and distress(general) as subordinate factors of adolescent's social anxiety.

• Journal of Families and Better Life
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• v.31 no.4
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• pp.47-64
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• 2013

This study aimed to explore the social networks which married immigrant women have in Korea. Special attention was paid to factors such as individual, family, and migrant characteristics contributing to the different patterns of social networks. I drew upon the nationally representative data on 60,719 immigrant women married to Korean men from the '2009 Survey on Korean National Survey on Multicultural Families.' Results showed that the foreign wives tended to maintain a connection with our society through contact with their neighbors and participation in social gatherings. Findings also showed that the types of social networks by the number of trusted neighbors and meetings were diverse among the immigrant women. In addition, the factors differentiating the types were mostly associated with socioeconomic resources or Korean proficiency. More interestingly, the immigrant women's contacts with their family members in their homeland contributed to their maintenance of more active social networks. These results provided a useful outlook on the relationship between patterns of social networks and the characteristics of the married immigrant women, which eventually showed a heterogeneous nature among them. At the societal level, supportive systems for enriching immigrant women's social networks should be developed particularly in terms of not their dependency, but their potential contributions to our society.

• Journal of Information Technology Services
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• v.10 no.1
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• pp.1-20
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• 2011

The market structure and consumer characteristics are changing dynamically according to internet shopping industry developing based on Web 2.0. But, there is absent typical online service after 'Cyworld.' The social shopping sites based on social networking reflect to present phenomenon that collective intellect, information sharing, participate in making information. The social shopping sites are not limited in particular shopping sites but include all of sites in online. So, consumers can copy various products and display on their own blog provided from social shopping sites and make some purchase reviews and any comments about products can lead transactions among social shopping sites. So, it might be a one of meta-shopping mall like 'Naver.' As the social shopping sites are new form, we just applied to TAM theory to figure out acceptance factors using SEM. The perceived enjoyment affect to usefulness, ease of use and using intension. The perceived ease of use also affect to usefulness and the usefulness affect to using intension positively. But the perceived ease of use was for nothing in using intension. Finally, we provided managerial implications to activate domestic online shopping industry and theoritical meaning using extended TAM.

• Annals of Geriatric Medicine and Research
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• v.20 no.3
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• pp.149-159
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• 2016

Background: Since the mid-20th century, the ways in which social networks and older adults' health are related have been widely studied. However, few studies investigate the relationship between self-rated health and position in a complete social network of one entire Korean rural village. This study highlights use of a complete network in health studies. Methods: Using the Korean Social Life and Health Project, the population-based data of adults aged 60 or older and their spouses in one myeon in Ganghwa island (Ganghwa-gun, Incheon, Korea), Incheon, Korea (with a 95% response rate), this study built a $1,012{\times}1,012$ complete social network matrix of the village. The data were collected from 2011 to 2012, and 731 older adults were analyzed. The ordered logistic models to predict self-rated health allowed us to examine social factors from socio-demographic to individual community activities, ego-centered network characteristics, and positions in a complete network. Results: From the network data, 5 network components were identified. Even after controlling for all other factors, if a respondent belonged to a segregated component, the probability that he or she reported good health dropped substantially. Additionally, high in-degree centrality was connected to greater self-rated health. Conclusion: This finding highlights the importance of social position not only from the respondents' point of view but also from the entire village's perspective. Even if a respondent maintained a large social network, when all of those social ties belonged to a segregated group in the village, the respondent's health suffered from this segregation.