• 디지털산업정보학회논문지
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• 제9권1호
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• pp.189-202
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• 2013

Recently, Smartphone is not only used as a communication medium, but also provide mobile service tool enabling game, internet surfing, DMB, navigation services, and so on. A lot of smartphone's applications are using for our daily lives. The purpose of this study was analyze affecting factors such as innovativeness, Self-Efficacy and Social-Influence on adoption behavior of smartphone application. This survey was carried out with university students. Data were obtained from 293 students who have smartphone. To Find difference among variables, exploratory factor analysis, t-test and multiple regression was carried out with collected data. Result shows that the distinction of sex is significantly difference in innovativeness and self-efficacy. And self-efficacy and social influence are significantly affect to smartpjone adoption. Therefore, self-efficacy and social influence are import consider factors to reconsider marketing strategy for smartphone business.

• 패션비즈니스
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• 제12권5호
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• pp.141-154
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• 2008

The purpose of this study was to identify factor structure of consumption value, clothing attitudes and the effects of consumption value on clothing attitudes. Questionnaires were administered to 513 college students living in Deagu and Kyungbook province. Data were analyzed by using frequency, factor analysis, multiple regression, t-test, ANOVA, and Scheffe-test. The findings are as follows. Consumption values were composed of five factors such as social value, differentiated individuality, material value, functional value, and circumstances value. Clothing attitudes were composed of five factors such as pursuit of individuality, fashion interests, utility pursuit, appearance conspicuousness, and social approval. The effects of consumption value on each of clothing attitude variables, pursuit of individuality, fashion interests, appearance conspicuousness, and social approval were explained by the factors such as social value, differentiated individuality, and functional value, utility pursuit by social value, functional value, and circumstances value.

• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.117-139
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• 2020

This research analyzes the factors that affect the consumers' participation of the internet-only banks, and suggests effective financial sales strategies and methods to attract more users. Through prior research review and interviews with experts, the factors affecting the consumers to sign up for the internet banks are identified. The actual user data from the internet banks are used for the analysis, providing more systematic and credible results. The research shows that social media buzz positively affects the user growth, proving Granger Causality relation of increasing social media buzz on K Bank increases K Bank users. The research also shows that marketing activities noticeably impacts K Bank's positive user growth. On the other hand, the event of Kakao Bank's grand opening shows negative effect. The results from the research validates the need for periodical monitoring process of social media buzz. Moreover, the research proves that the integrated analysis of social media buzz and marketing effect is also essential.

• International Journal of Internet, Broadcasting and Communication
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• 제15권4호
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• pp.51-60
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• 2023

This study aims to examine factors influencing the intention to continue using the metaverse, focusing on the impact of social norms. Specifically, direct and indirect effects of technical characteristics (perceive quality, interactivity, perceived playfulness), user characteristics (self-efficacy, personal innovativeness), and social influence factors (descriptive norm, injunctive norm, subjective norm) on continuous use intention were examined. The role of perceived ease of use and perceived usefulness as a mediator was also examined. An online survey was conducted with 165 college students attending universities in two large cities in South Korea who had used the metaverse. As a result, perceived playfulness, descriptive norm, and perceived usefulness directly influenced continuous use intention. Perceived playfulness, interactivity, and subjective norm influenced continuous use intention indirectly through perceived usefulness. This study theoretically extends the Technology Acceptance Model by specifying social influence in metaverse contexts. Practical implications are provided in terms of marketing strategy for the metaverse industry to continue to grow and develop.

• 정보관리학회지
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• 제38권4호
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• pp.47-64
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• 2021

본 연구는 국내 전문대학교 문헌정보과에 진학한 학생들을 대상으로 하여 설문조사를 실시함으로써 전공 선택에 영향을 미치는 요인(개인 요인, 가정 요인, 고등학교 요인, 대학교 요인, 사회 요인)을 통계적으로 검증하였다. 연구결과는 다음과 같다. 첫째, 개인 요인과 사회 요인이 전문대학교 문헌정보과 전공 선택에 유의미한 영향을 미치는 것으로 확인되었다. 둘째, 사회 요인보다 개인 요인이 전문대학교 문헌정보과 전공 선택에 더 큰 영향을 주는 것으로 나타났다. 셋째, 개인 요인은 전문대학교 문헌정보과 전공 선택에 유의미한 정적(+)인 영향을 주는 반면에 사회 요인은 전문대학교 문헌정보과 전공 선택에 유의미한 부적(-)인 영향을 주는 것으로 밝혀졌다. 본 연구의 결과는 향후 국내 전문대학교 문헌정보과들이 대학입학자원의 감소에 대비하기 위한 유용한 기초자료로 활용될 수 있을 것이다.

• 한국노년학
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• 제31권2호
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• pp.407-418
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• 2011

본 연구는 노인의 신체적, 정신적, 사회적 요소가 삶의 만족에 어떠한 영향을 주고 있는지 검증하고자 하였으며, 한국노동연구원에서 실시한 고령화 패널 조사(2006)자료를 사용하여 65세 이상 노년기에 해당하는 4,032의 대상자(남자 1,696명, 여자 2,336명)를 선별하여 분석에 이용하였다. 신체적 요소에는 주관적으로 지각하는 건강상태와 일상생활활동능력을 측정하였고, 정신적 요소에는 주관적으로 생각하는 정신적 어려움과 우울증(ces-d)여부를 측정하였으며, 사회적 요소는 사회적 참여 정도를 측정하였다. 분석은 차이검증과 회귀분석, 경로분석을 바탕으로 직접적인 효과와 영향력의 비교분석을 통해 모형검증에 주안점을 두었다. 연구결과, 주관적 신체건강상태와 일상생활활동능력이 좋을수록 삶의 만족은 높은 것으로 나타났다. 그리고 주관적인 정신적 어려움이 적을수록 삶의 만족은 높은 것으로 나타났고, 우울증이 없는 집단이 있는 집단보다 삶의 만족이 높은 것으로 나타났다. 사회적 요소에서는 종교모임, 친목모임, 여가모임, 자원봉사모임이 많을수록 삶의 만족은 높아지는 것으로 나타났지만, 동창회모임, 정당/시민단체, 기타모임에서는 삶의 만족에 미치는 영향력이 없는 것으로 나타났다. 마지막으로 일상생활활동능력과 주관적인 심리적 어려움 및 사회적 참여가 매개역할을 하고 있었다.

• 유통과학연구
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• 제17권10호
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• pp.61-71
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• 2019

Purpose - This study aims to explore the impact of factors on Korean consumer goods purchase decision of Vietnam's Generation Z. Research design, data, and methodology - A mixed research method was utilized in this study including focus group, in-depth interview, pilot study, and official study. The conceptual model and hypothesis were tested using data collected cross-sectional by questionnaire, from a sample of 439 respondents, by both electronic and paper surveys with non-probability and convenience sampling. The SPSS 20 and AMOS 20 software were employed to analyze the data. Results - Results showed that Vietnam's Generation Z was strongly impacted by social media, Hallyu, country of origin, social norms, and perceived usefulness. Besides, Korean consumer goods purchase decision of Vietnam's Generation Z also were impacted by intermediary factors such as trust, social norms, product involvement, perceived quality, perceived usefulness, attitude, and buying intention. There were differences in factors affecting the purchase decision of the boy and girl Generation Z group. Conclusions - The factors impacting on Korean consumer goods decision of Vietnam's Generation Z are very important for Korean firms and government. The findings provide Korean firms opportunity for appropriate to be carried out factors impacting Korean consumer goods to generation Z in Vietnam successful.

• 보건교육건강증진학회지
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• 제27권3호
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• pp.33-47
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• 2010

Objectives: The purpose of this study was to identify personal and social environmental factors associated with physical activity and sedentary behavior among elementary school students. Methods: Cross-sectional self-reported data were collected from a conveniently clustering sample population of 1538 grade 5 to 6 students attending 19 elementary schools in Seoul metropolitan city and Gyeonggi province. Data were statistically analyzed using Chi-square test and multiple logistic regression analysis. Results: In multiple logistic regression analyses, significant factors that were associated with schoolchildren's physical activity were gender, father's job, social support for physical activity, friend support, participation in school physical education class. Father's education level, mother's job, family functioning and urban residents were significantly associated with TV viewing and gender, age, BMI(obesity), mother's job, family functioning and urban residents were significantly associated with playing computer games among elementary schoolchildren. These results showed that physical activity among elementary school students was most associated with social environmental factors and sedentary behavior among school students was most associated with personal and family environment factors. Conclusion: Health care providers should develop interventions to improve these family and social environmental factors to increase physical activity levels and to decrease sedentary behavior among elementary schoolchildren.

• 지역사회간호학회지
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• 제29권4호
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• pp.510-519
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• 2018

Purpose: The purpose of this meta-analysis isto identify social psychological factors related to quality of life and estimate the effect sizes of the factors among patients with strokes. Methods: Thirteen studies with a total of 1,814 patients published from the earliest records to January 8, 2017 were selected through a systematic process of searching the literature, and evaluated against influencing factors of quality of life and their effect sizes. Pooled effect sizes were calculated using the random effect model. Meta-analysis was conducted by R software. Results: The following influencing factors had a strong association with quality of life with stroke: depression (r=-.50; 95% CI: -0.63~-0.46), activities of daily living (r=.46; 95% CI: 0.35~0.56), and social support (r=.40; 95% CI: 0.24~0.53). Conclusion: The findings confirm that depression, activities of daily living and social support are associated with quality of life among patients with stroke survivors. We recommend that any intervention program to improve the quality of life with stroke patients consider addressing these modifiable influencing factors.

• 한국콘텐츠학회논문지
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• 제14권1호
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• pp.165-178
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• 2014

최근 소셜 네트워크 서비스를 기반으로 다양한 형태의 비즈니스와 컨텐츠 산업이 빠르게 성장하고 있으며, 그 중에서도 바로 소셜 네트워크 게임(Social Network Game, 이하 SNG)에 대한 주목도가 높아지고 있다. 특히, SNG 내 유료 아이템 구매로 인한 SNG 개발업체 및 개발자의 수익성에 대한 관심이 증가하고 있는 상황이다. 따라서 본 연구에서는 어떠한 요인들이 SNG 이용자로 하여금 유료 아이템 구매를 유도하는 지에 대해 연구하고자 한다. 먼저, 문헌 연구를 통해 유료 아이템 구매의도의 선행 요인으로 플로우를 도출 하였고, 플로우에 영향을 주는 요인들을 크게 개인적 영향, 사회적 관계, 사회적 영향으로 분류하였다. 개인적 영향으로는 재미와 유능성, 사회적 관계로는 사회적 상호작용과 자기표현요구, 그리고 사회적 영향으로는 사회적 규범과 인지된 확산정도를 도출하고 연구 가설을 설정하였다. 국내 SNG 이용 경험자를 대상으로 실증 분석을 수행한 결과, 개인적 특성 중 재미, 사회적 관계 특성 중 자기표현욕구만 이용자 플로우에 유의미한 영향을 주는 것으로 나타났다. 또한, 사회적 영향의 사회적 규범과 인지된 확산정도는 모두 아이템 구매의도에 직접적으로 영향을 주는 것으로 나타났다. 이러한 분석 결과를 바탕으로 연구의 이론적 실무적 시사점을 도출하였다.