• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.885-896
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• 2020

The purpose of this study is to shed light on the driving motivations of contributing social word of mouth on social networking sites (sWOM) toward both tangible and intangible products. In order to develop a research model, this study adopts the motivation theory and TAM model. Data was collected from 904 members of the cosmetic and restaurant communities by using the snowball method. After assessing the validity of all constructs, the structural equation modeling (SEM) is used to test the proposed hypotheses. Results show that personal motivations (satisfaction, opinion leadership, self-enhancement, and economic incentives) and characteristics of sWOM (Perceived Usefulness and Ease of Use) have positive effect on exposure and engagement behaviors. Here are our specific findings, (1) customer satisfaction positively affects online interactions on SNSs such as Like or Sharing a content; (2) sWOM contribution behavior exists in two structures (Exposure and Engagement) and affects each other; (3) This study combines two groups of personal motivation and TAM to conceptualize a research model; and (4) The motivations of contributing sWOM between a specified service and product are rather similar. These findings help digital managers to understand consumers' behavioral contributions on SNSs and also provide interesting insights for marketers.

• Journal of the Korean Home Economics Association
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• v.30 no.1
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• pp.149-161
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• 1992

The purpose of this study is to analyze information search activity in purchasing behavior of household electric goods. Qusetionare survey method was used in this research. The sample was taken from 302 housewives living in Seoul, from 9th of Nov. to 20th of Nov, in 1991. Used statical methods were Frequency, Percentage, Crosstab, Anova, and Regression Analysis. The major findings are summarized as follows : 1) Component elements of information search : The means of acquiring information is that friends, neighbors, sales are most. A cause of choosing information is the sequence of satisfaction after using, easiness of interaction. The time in choosing goods is more month. 2) Component element of information search as social economic status housewife : children numbers and means of acquiring information(P<.01), education and a cause of choosing information(P<.05), life cost per month and a cause of choosing information(P<.05), social economic status and a time information search are significant. 3) A perception of risk as searching information : Among searching content of information a price influence a perception of risk. 4) Content of searching information and satisfaction of purchasing experience : Best choice is significant as quality of goods, difference of quality is significant as safety and degree of offering information is significant as a brand. 5) Satisfaction of purchasing experience following practical use of information : Best choice is significant as viewing of an exhibit and opinion of user. Difference of quality is not significant as any vairable. Degree of offer information influence searching pamphlet, searching an advertisement and opinion of user. 6) A perception of risk following source of an information : A perception of risk is most influenced by pamphlet.

• Journal of the Korean Home Economics Association
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• v.39 no.1
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• pp.11-27
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• 2001

The purposes of this study are to (1) point out Korean women's clothing behaviors as seen by the Korean who has lived in the U.S.A. (2) identify cultural and social factors to influence on Korean women's clothing behaviors (3) suggest directions for desirable change in clothing consumption behaviors of Korean women. Verbatim texts of 16 interviews concerning Korean women's perception and experiences of fashion in Korea and the U.S. are interpreted through the analysis of the interviews. The results are as follows: 1) In Korea, the changes in fashion are not only distinct but also foster then those in America. 2) Korean women have a tendency to conform in the way they dress themselves, while the women in the U.S.A. put emphasis on the individuality rather than the current fashion. 3) When they go shopping, Korean women take a great note of what the brands represent, but their American counterparts take the neatness, easeness of cleaning and practicality into consideration. 4) In Korea, the clothing behaviors are influenced by the rapid social changes, its internalization trend, the traditional Confucianism and the pressure to conform according to the collectivism.

• Journal of the Korean Home Economics Association
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• v.39 no.1
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• pp.39-51
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• 2001

This study was to examine the effects of economic, social, psychological, and marital resources on the relationship between retirement related stress and life satisfaction among the retired husbands and their wives. Economic resources included actual income, the amount of reduced income after retirement, and perceived adequacy of income, while social resources consisted of the supports from children, relatives, friends and neighbors. Psychological resources constituted sense of mastery and marital resource was measured by the emotional supports from the spouse. Data from 178 couples in Seoul revealed that retirees and their spouse perceived retirement as a very stressful extent, with husbands viewing their retirement as more stressful than their wives. The retirement related stress was found to be the most significant predictor on the life satisfaction of the couples. For retired husbands, life satisfaction was closely associated to sense of mastery and supports from children and relatives. The health status, perceived adequacy of income, sense of mastery, and supports from children and relatives were related to life satisfaction for wives. Therefore, the effects of personal resources on life satisfaction were smarter than that of retirement related stress for both retired husbands and their wives. Along with discussions, implications for retirement education and suggestions for future study are provided.

• Journal of the Korean Home Economics Association
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• v.47 no.10
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• pp.123-136
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• 2009

The purpose of this study was to examine whether childbirth encouragement policy is actually helping those childbirth, and also discuss the possible directions of this policy to unfold in the future, should take. For this, We have surveyed 412 married and 437 unmarried men and women in order to investigate the individual values that influence childbirth, From these respondents and we interviewed and surveyed recipients of grants (244people), administrative officers in charge (41people), and experts (34people) to investigate their social view on the Korean government's impact. The results of this study are as follows: Firstly, most of the people (unmarried 70.3%, married 69.1%) surveyed said that important life objectives for them. Secondly, most of the people(male 44.4%, female 73.8%) surveyed said that once married shied away from having babies, (a) due to the finance and childcare burden is heavy of running a family while both parents are fulltime employed (b) because it is difficult to get pregnant due to health problems, and (c) foremost because having several children exacerbates their financial burden. Thirdly, grant recipients(75.4%), administrative officers in charge(65.9%), and experts(53.0%) all said that childbirth encouragement policy currently being implemented has little impact on their childbirth. Finally, it was established that the incentives to encourage childbirth is best suited for individuals that favor having many children.

• East Asian Journal of Business Economics (EAJBE)
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• v.4 no.4
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• pp.24-32
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• 2016

There hardly have been support policies for small wholesale vendors or any materials such as proper statistical standards and figures compared to diversity of support policies and size of budget for small and medium manufacturing business. The biggest concern coming from it is that there have never been any policies for small and medium wholesale vendors. This study proposes some ways to improve support policies through investigating the current status of those vendors as their true values haven't been properly recognized, while diverse support systems have been devised for manufacturing business thanks to the traditional industrial development process. According to the study on support policies for domestic and international small and medium wholesale vendors, I realized that those vendors need a policy to ensure them to be promptly adjusted to the rapidly changing distribution environment and to be competitive to access to the global distribution market to finally become hidden champions through systematical operations of small and medium wholesale vendors and implementing educational business through sales management. Therefore, I propose five ways to improve support policies for small and medium wholesale vendors by considering social and economic value, systematizing small wholesalers and scaling small and medium wholesale vendors, reinforcing support for wholesalers, support policies for new online market opening and offline market opening.

• Journal of Family Resource Management and Policy Review
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• v.20 no.2
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• pp.119-140
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• 2016

This study objectively analyzes the understanding of changes in North Koreans' home lives and the differences between the home life cultures of South and North Korea. A comparative analysis was conducted of terms related to consumer and family resource management to determine language differences and create a mutual understanding of social convergence unification. First, the analysis revealed that the North Korean language is not developed in certain areas, such as consumer welfare or consumer patterns related to resolving issues or complaints connected to consumptive lifestyles. In financial management, there were terms that referred to the collapsed North Korean economic conditions after the fall of the Soviet Union in 1991 and the North Korean famine. Second, terms reflecting North Korea's social, political, and economic structures were discovered, and it was found that South and North Korean languages differed from each other with regard to terms about kinship, sports, and art.

• Journal of the Korean Home Economics Association
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• v.30 no.4
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• pp.153-165
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• 1992

The objectives of this study were to develop a probabilistic model for both hypotheses testing and mobility prediction. Methodologies being used for the analysis include multivariated analysis for descriptive statistics and logit model for hypotheses testing and prediction. The study used questionaire survey data conducted by Korean Research Institute for Human Settlements (KRIHS) in 1988. There were a total of 1,620 Samples, and both SPSS and Limdep software packages were used for statistical analysis and model testing. The major findings were highlighted as follows; The residential mobility over family life span by the social class were developed with the use of the probability model. Most of households in low class moved downwardly. They had lived the small-owned single detached house in first family life span and moved into the small-rented single detached house in next family life span. Most of households in middle class moved upwardly. They had lived the small-owned apartment in first family life span and moved into the large-owned single detached house in last family life span. Most of households in high class horizontally. They had lived the large-owned single detached house in first family life span and moved into the same one except in last family life span.

• Journal of the Korean Home Economics Association
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• v.39 no.6
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• pp.109-122
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• 2001

This study was performed to identify the roles of residents for the environmentally sound and sustainable development, taco-polis(kologisches Bauen), eco-village and Symbiotic Housing. These buildings will achieve energy efficiency through design strategies such as passive solar heating system, natural cooling and day lighting. Their infrastructure will feature parking on the periphery, extensive pedestrian paths, outdoor ground lights that preserve stellar visibility, and environmentally sensitive technologies such as low writer use fixtures. And they will restore biodiversity while protecting the wildlife, wetlands, forests, soil, air and water. Their houses wile be designed to support home-based occupations, offering high-speed Internet access and other options to promote a localized, sustainable economy. To support and encourage the evolution of sustainable settlements, it is necessary to prepare constructing the physical facilities and the social functions relating with residents. The roles of residents are important to provide a high Quality lifestyle and to integrate a supportive social environment with a low-impact way of life. This study concluded the four main roles of residents for the sustainable of Eco-polis and Ecovillage. 1. Residents assist transition towards a sustainable society as eco-conscious consumers in the planning stage. 2. Residents live in a ecological way for the sustainable ecovillage. 3. Residents exchange information and education for increasing the community glue as a communication network. 4. Residents support and transmit their cultural vitality and tradition for the next generation. So, users are expected to encourage resident's participation in the planning, design, ongoing management and maintenance of the sustainable ecovillage.

• Journal of the Korean Home Economics Association
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• v.41 no.3
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• pp.73-91
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• 2003

This research tested the path model which examined the direct and indirect effects of family violence experience on perpetration of dating violence among college students. Two family violence variables such as witnessing parents' marital violence and being abused by parent were the exogeneous variables in the path model, while the mediated variables were consisted of (1) the social-learning-theory-derived variables such as acceptance of violence, positive outcome expectations of using violence, and aggressive conflict-coping behavior, and (2) control-theory-derived variables such as attachment, belief, and commitment. Data were from self-administered questionnaires completed by 332 male and 469 female students selected by stratified quota sampling method. The path analysis was done for males and females separately, since females reported significantly higher degree of dating violence than males. Results of the path analysis showed that first, for both males and females, being abused by parents directly and indirectly influenced dating violence, while witnessing parents' marital violence did not have effect on dating violence either directly or indirectly. Second, for male students, acceptance of violence and conflict coping behavior found to be the mediated variables in the effect of being abused by parents on dating violence. Third, for females, a control-theory-derived variable of belief as well as all three social learning theory-derived variables mediated the influence of being abused by parents on dating violence.