• Title/Summary/Keyword: social economics

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Corporate Marketing Strategy Using Social Media: A Case Study of the Ritz-Carlton Seoul

  • Lee, Jung Wan;Kwag, Michael
    • The Journal of Asian Finance, Economics and Business
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    • v.4 no.1
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    • pp.79-86
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    • 2017
  • With the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands. In this process, every company should indulge in enhancing their company and brand image through websites and social networking sites that fortify the bonding nature among them. The always-on nature of websites and social networking sites has contributed to their phenomenal marketing power and altered the balance of power between consumers and firms. Websites and social networks are used by hundreds of millions of people to communicate about a huge range of topics, including personal interests, activities, social events and even public issues. The paper explores a case study of the Ritz-Carlton hotel for their marketing strategy and organizational use of their website and social media in communicating with their customers. Even for the normal luxury traveler who would not have previously used the Internet to research a hotel or make a reservation, ritzcarlton.com is making it possible for them to do so in a sense of the luxury and typical Ritz-Carlton style. It seems to be a staple of the company for years to come.

Consumers' Abductive Inference Error as Cognitive Impairment

  • HAN, Woong-Hee
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.747-752
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    • 2020
  • This study examines cognitive impairment, which is one of the results from social exclusion and leads to logical reasoning disorders. This study also investigate how cognitive errors called abductive inference error occur due to cognitive impairment. Present study was performed with 81 college students. Participants were randomly assigned to the group who has experienced social exclusion or to the group who has not experience the social exclusion. We analyzed how the degree of error of abductive inference differs according to the social exclusion experience. The group who has experienced social exclusion showed a higher level of abductive inference error than the group who has not experience. The abductive condition inference value of the group who has experienced social exclusion was higher in the group with the deduction condition inference value of 90% than in the group with the deduction condition inference value of 10%, and the difference was also significant. This study extended the concepts of cognitive impairments, escape theory, cognitive narrowing which are used to explain addiction behavior to human cognitive bias. Also this study confirmed that social exclusion experience increased cognitive impairment and abductive inference error. Future research directions and implications were discussed and suggested.

Social Media Adoption in SMEs Impacted by COVID-19: The TOE Model

  • EFFENDI, Mohamad Irhas;SUGANDINI, Dyah;ISTANTO, Yuni
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.915-925
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    • 2020
  • The purpose of the research is to analyze the behavioral intention to adopt social media in SMEs affected by the COVID-19 crisis, based on the TOE Model. This study uses the TOE framework as a theoretical basis. This research is important because COVID-19 has destroyed most of the SMEs, and SMEs are exposed to social media technology to market their products. The success of social media adoption has helped SMEs to be able to rise from adversity. Respondents in this study were 250 SMEs in the Special Region of Yogyakarta, Indonesia. The data analysis technique used is structural equation modeling with AMOS. The results of this study indicate that SMEs affected by the COVID-19 crisis have a high awareness of social media and have a high intention to adopt social media as a way to market their products and connect with customers. The intention to adopt social media is significantly influenced by the technological context, organizational context, environmental context, and social media awareness. The findings of this study suggest that in times of crisis due to the COVID-19 pandemic, the Government support is needed. The Government needs to open services for SMEs whose businesses are affected by the pandemic.

Effect of Peer Victimization on Social Anxiety in Middle School Students and The Mediating Role of Self-Concept (또래 괴롭힘 피해가 중학생의 사회불안에 미치는 영향에 대한 자아개념의 매개효과)

  • Kim, Ji Hye;Park, Ju Hee
    • Human Ecology Research
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    • v.55 no.6
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    • pp.625-635
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    • 2017
  • This study examined the mediating effect of self-concept on the relationship of peer victimization and social anxiety in middle school students. Study participants consisted of 235 (122 boys and 113 girls) first to third graders from three middle schools located in Seoul and Gyung-gi province. The School Violence Experience Scale and the Self-Concept Scale were used to measure research variables in the Korean version of Social Anxiety Scale for adolescents. Descriptive statistics and Pearson's correlation coefficients were calculated to examine the general tendency of study variables. In addition, structural equation modeling(SEM) was used to examine the mediating model. The study results were as follows. First, the level of peer victimization of the middle school students decreased the self-concept level; in addition, the self-concept level had a significant negative effect on the social anxiety level. Second, the self-concept level fully mediated the peer victimization and social anxiety relationship. In conclusion, a higher peer victimization level resulted in a lower self-concept level, that produced a higher social anxiety level in middle school students. The results suggested that implementing effective interventions to prevent peer victimization and encouraging a positive self-concept in middle school students would make a significant contribution to reducing social anxiety.

Mediating Effect of Child-Teacher Relationships on the Relationship of Preschooler's Emotional Intelligence and Social Competence (유아의 정서지능과 사회적 유능성의 관계에서 유아-교사 관계의 매개효과)

  • Kim, Gil Sook;Kim, Tae Eun
    • Human Ecology Research
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    • v.53 no.3
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    • pp.241-251
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    • 2015
  • This study examined the effect of preschooler's emotional intelligence, child-teacher relationships (intimacy, conflict and dependency) on children's social competence. A sample of 269 children (142 boys and 127 girls) aged 3 to 6 in Seoul or Gyeonggi-do participated in the Emotional Intelligence Scale, the Child-Teacher Relationships Scale and Social Competence Scale by teachers. Descriptive statistics, t -test, Pearson's correlation analysis and regression analysis analyzed data via SPSS ver. 20.0. This study followed a mediated effect model. The results showed that: (1) The emotional intelligence of girls was significantly higher than boys. However, the child-teacher relationship and children's social competence had no significant difference relationship to gender. (2) There was a mediating effect of child-teacher relationships between preschooler's emotional intelligence and social competence. The effect of emotional intelligence on social competence was partially mediated by intimate relationship, conflict relationship and dependency relationship. The degree of mediating effect was investigated in regards to conflict relationship, dependency relationship and intimate relationship. This study demonstrated that child-teacher relationships mediate the relationship between emotional intelligence and social competence of preschoolers.

Organizational Usage of Social Media for Corporate Reputation Management

  • Becker, Kip;Lee, Jung Wan
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.1
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    • pp.231-240
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    • 2019
  • The paper aims to investigate the relationship between firm size and organizational actions on adopting social media for corporate reputation management. The sample group of 198 companies is selected with a simple random sample method from the New York Stock Exchange (NYSE) listings: Sixty nine companies were from the Fortune 500 listings, seventy one companies from the NYSE midsize capitalization and fifty eight companies from the NYSE small capitalization listings. This study employs cross tabulations and Chi-square analysis, and the Kruskal-Wallis that enables the comparison of three samples that are independent. The results of the study show that (1) large firms have more social media ownership than small firms, (2) large firms respond to social media posts at a greater frequency and quickly than small firms, and (3) firm size is less likely associated with response styles to social media for online reputation management. The results show that reply time and response styles of organizations to social media customers in the 2015 survey has no significant change compared to that of 2011. There appears to be a pervasive lack strategic framework as most firms in the study were found not to be adequately monitoring or leveraging social media communication for their reputation management.

Relationship between satisfaction with adolescent extracurricular activities and social withdrawal: The mediating effect of self-esteem and sense of community (청소년 체험활동 만족도가 사회적 위축에 미치는 영향: 자아존중감과 공동체의식의 매개효과)

  • Cho, Yeon Soo;Han, Sae-Young
    • Human Ecology Research
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    • v.57 no.2
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    • pp.243-255
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    • 2019
  • This study examines the effect of satisfaction with adolescent extracurricular activities on social withdrawal with a focus on the mediating effect of self-esteem and sense of community. We used data from the 3rd wave (2012) of the Korean Children and Youth Panel Survey (KCYPS) collected by the National Youth Policy Institute for path analysis. Participants were 1,139 first year middle school students who participated in adolescent extracurricular activities. First, the degree of satisfaction with the adolescent extracurricular activities had an indirect effect on social withdrawal via self-esteem. Second, satisfaction with the adolescent extracurricular activities had an indirect effect on social withdrawal via a sense of community. Lastly, satisfaction with adolescent extracurricular activities had an indirect effect on social withdrawal via self-esteem and a sense of community. The research findings indicate that the level of social withdrawal is less when adolescents are satisfied with adolescent extracurricular activities and have a high level of self-esteem and sense of community. The results demonstrate that a satisfactory level of adolescent extracurricular activity would help adolescents decrease their social withdrawal by increasing the level of self-esteem and sense of community.

Effect of Social Comparison Orientation and Stress Coping Styles on Job-Seeking Stress of University Students Preparing for Employment (취업 준비 대학생의 사회비교경향성과 스트레스 대처방식이 취업 스트레스에 미치는 영향)

  • Baek, Sun Joo;Park, Ju Hee
    • Human Ecology Research
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    • v.57 no.2
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    • pp.295-305
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    • 2019
  • This study examined the effects of social comparison orientation and stress coping styles on job-seeking stress experienced by university students. The participants of this study were 324 junior and senior students (151 males and 173 females) from six universities located in Seoul who were preparing for employment. They were asked to respond to a written questionnaire to measure research variables for the Job-Seeking Stress Scale, the Social Comparison Orientation Scale, and the Ways of Coping Checklist. The data were analyzed by means of descriptive statistics and a hierarchical multiple regression. The major findings of this study were as follows. First, social comparison orientation had a positive effect on job-seeking stress of university students, revealing that students with a high level of social comparison orientation were more likely to experience job-seeking stress. Second, both emotion-alleviation coping style and wishful thinking coping style increased level of job-seeking stress. In addition, problem-focused coping style had a negative influence on job-seeking stress, whereas social support seeking coping style had no significant effect on it. The results suggested that it would be possible to reduce job-seeking stress of university students by changing either social comparison or stress coping style.

Social Business in An Emerging Economy: An Empirical Study in Bangladesh

  • CHOWDHURY, Fatema Nusrat;MUSTAFA, Jasia;ISLAM, K.M. Anwarul;HASAN, K.B.M. Rajibul;ZAYED, Nurul Mohammad;RAISA, Tahsin Sharmila
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.931-941
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    • 2021
  • The study focuses on the relationship between SB, corporate social responsibility (CSR), and the emerging economy. Thereafter it highlights the types, principles, and funding cycle of SB with the evidence from Grameen Bank, which is a globally well-recognized microfinance venture in Bangladesh established by the Nobel Laureate Dr. Muhammad Yunus. This study employs qualitative analysis to illustrate an architectural overview of the SB model by collecting secondary data from various publications related to the topic and published data of Grameen Bank. Finally, this paper illustrates the SB model along with specified characteristics, systematic framework, and main approaches for sustainable context, which could be applied as a conceptual framework for SB in any context of the emerging economy. The findings of this study suggest that the SB model is the workflow having a hierarchy of five phases namely need identification, goal setting, solution-based business plan, business plan assessment, and business plan execution. Analyzing a range of social business interventions in a developing country, Bangladesh, through the lens of five key aspects demonstrates that social business is the most efficient way to sustainably maximize the social benefits and minimize specific social issues poverty of the people affected.

The Impact of Social Media Use on Student Entrepreneurship Intention and Implementation: Evidence from Indonesia

  • CHANIAGO, Harmon;SAYUTI, Abdul Malik
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.2
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    • pp.371-382
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    • 2022
  • In this paper, we investigates the benefits of using social media on intentions and implementation entrepreneurial. This study took place in a well-known vocational college in Bandung, Indonesia, from July 2020 to January 2021. The research method used was the explanatory survey. Research data obtained from 317 respondent. Factor analysis and multiple regression were used to analyze the data. According to this study, social media has three dimensions: ease of use, controllability, usability, and profit. Entrepreneurial intention is made up of two components: entrepreneurial motive and entrepreneurial effort. Furthermore, there are four components to entrepreneurship implementation: investment courage, technology tools, social media skills, and environmental support. Other findings of each dimension of social media proved to affect entrepreneurial intention positively. The four aspects of entrepreneurial execution were likewise positively influenced by the dimension of entrepreneurial intention. This research reveals that students make the most use of the technologies available on social media for business and interactively communicate with their customers. Therefore, social media plays a role in accelerating the growth of entrepreneurship among students. However, more research is needed to see if there is a continuous pattern in the findings of this study so that the findings can be generalized.